Ad Tech Old

  • Tired of Ads? Here’s what you need to know!

    Tired of Ads? Here’s what you need to know!

    Written by Rocío Rodríguez Hernández on Digilah (Tech Thought Leadership) In a time where users have more control over their ad choices than ever before, it’s no coincidence that an increasing number choose an ad-blocking solution. Currently, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop, it is also available […]


  • Shaping the way of digital advertising

    Shaping the way of digital advertising

    Written by Alex Martinez on Digilah (Tech Thought Leadership) The relationship that people have with the consumption of content in digital platforms is constantly changing. As an audience, our needs change, the way we consume information and what we expect from the online experience when we enter a website or an app. The truth is that as […]


  • An overview of Location-based Marketing

    An overview of Location-based Marketing

    Written by Christian Geissendoerfer – Digilah (Thought Leadership) Here we are in today’s world of Marketing 5.0, where technology and digital transformation play a significant part, it is essential that marketers leverage this to address customers’ needs and truly make an impact with their marketing strategies. Over the past decades, the older approach to marketing […]