Ad Tech Old

  • Tackling the attention deficit, one impression at a time

    Tackling the attention deficit, one impression at  a time

    Summary: Advertising plays a major role in business. The number of ads displayed across various platforms is increasing day by day. Do viewers really see these ads? Explore this thought leadership article to learn techniques to tackle the attention problem.


  • How MarTech and AdTech have transformed the Market

    How MarTech and AdTech have transformed the Market

    Summary: There is a great difference between AdTech and MarTech. Various technologies can be used to improve marketing and advertising which plays a major role in business.


  • Recycled advertising impressions and eco-friendly campaigns

    Recycled advertising impressions and eco-friendly campaigns

    Written by : Anas Ech-chaoui on Digilah (Tech Thought Leadership)Illustrations by Lim Daphne The idea was born from an inventory recycling idea by Thomas OBJOIS and Julien GALIM. The two co-founders and entrepreneurs used their previous experience, and they have established this unique technology for digital marketers.. During the rise of programmatic in digital, they realised the downside…