Mar Tech Old

  • Opportunities with O2O Commerce (Online-to-Offline)

    Opportunities with O2O Commerce (Online-to-Offline)

    Written by Gunalan R on Digilah (Tech Thought Leadership) Many brick and mortar businesses have put new retail and omnichannel strategies on their agenda. The pandemic has pushed many consumers, like us, online. But yet, different sets of consumers still long for the in-store experiences.  On another note, companies, now, have to battle with a mix of high […]

  • Brands Digital Success

    Brands Digital Success

    Written by Harshit Srivastava on Digilah (Tech Thought Leadership) With the rapid increase of users on digital platforms has been a great opportunity for brands and organizations to get hold of their customers, interact with them, acquire new customers, take feedback, make improvements and the biggest benefit has been measurable results of marketing campaigns. Starting from the beginning […]

  • Customer Loyalty in Digital Times: Learning it the Easy Way

    Customer Loyalty in Digital Times: Learning it the Easy Way

    Written by Abdulla Mahmood on Digilah (Tech Thought Leadership) In today’s fast paced digital era, there is a clutter of brands popping out of everywhere and anywhere to catch the attention of customers on digital screens and trying to convert them into loyal customers. The marketers are facing unprecedented challenges in achieving their objectives of having customers be loyal to […]