Written by Mark Alzawahra on Digilah (Tech Thought Leadership).
I started-up Catch of Norway Seafood to serve the Indian market with premium Norwegian salmon and seafood products from Norway. Our company is based in Bangalore.
We market and distribute fresh and frozen seafood across India. Our company is involved in procurement, logistics, cold chain technology, branding and marketing.
We have a presence online and offline; with our online presence being very important in building a brand and growing the business financially.
We started Catch of Norway Seafood as b2b wholesale business to gain market share with volume. We did our primary research on the ground and our due diligence before fully investing in this venture.
Once we established the company, we did some old fashioned word-of-mouth marketing which was useful.
This will always be useful. Crucially, we also began a digital marketing campaign on Facebook and LinkedIn without sponsoring or paying for ads.
This is the power of the digital world. Decisions makers, executive chefs, procurement directors, managing directors, and CEOs were able to view what we were offering through their own personal and professional interests.
We could easily engage with our target audiences, users, and end-users in a meaningful way and learn more about the Indian market for our products.
Once we established our brand as a leader in premium in Norwegian salmon and imported seafood in India, we decided to enter the direct-to-consumer market in Bangalore, and later in other major cities in India.
Platforms such as Shopify have enabled us to reach d2c customers in Bangalore and other cities in India.
Our partnerships with fully online digital logistics service providers enable us to easily deliver to these customers without compromising on quality and time.
Customized online dashboards that allow us to take a 360 degree view of all financial and operational aspects of our company, that can also create and store crucial documentation needed to source, purchase, and deliver goods and services are crucial to maintaining cost control and savings we can pass on to our customers.
We are leveraging technology to keep operational costs done without compromising our customer service and product quality.
Being able to operate in the digital and technology age, has made it easier for me to manage and operate our various businesses across multiple geographies.
I can access our company P&Ls via real-time online dashboard, issue invoices with a few taps of the phone, our team can manage our wholesale and retail distribution pan-India with logistics platforms such as Porter and Pidge.
We can track our deliveries through our own tracking systems or through the third-party partners that provide this service.
In addition to logistics technology, cold chain management technology helps us with quality control throughout our entire supply chain.
When dealing with highly perishable food products such as fresh seafood, it is crucial that we are able to know that the correct temperature ranges are maintained from production to packing to export until it reaches our final destination.
This is done by utilizing USB temperature readers placed in boxes that record the temperature in the boxes. This data can be accessed by plugging in the USB to a laptop and it automatically provides the driver and screen of the temperature log.
As we have gone on this journey in building a premium Norwegian salmon & seafood company in India, we have seen great improvements and innovations in technology that can help us continue to grow our business and increase brand awareness.
Now that we are serving more than 15 major cities in India through a variety of sales channels, we have learned about better technological solutions that can be customized to serve our needs and goals.
This allows us to go out and actively pursue our ambitions confidently with tailor-made solutions we know are available.
Most searched questions
What is Catch of Norway?
Salmon
How did Catch of Norway develop in India?
Most searched queries
Catch of Norway
B2C
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