Tag: Marketing

Categories
Digi Tech

How Email Marketing Can Empower Your Business

email marketing

Written by Sheenah Lozada  on Digilah (Tech Thought Leadership)

Let’s go back to memory lane. Imagine the day when there was no email. Most of the marketers rely heavy on traditional mail for advertising. These are in the forms of flyers, catalogues, promotional letters sent via snail mail and delivered by your favorite postman.

When I was growing up and now, my mom an avid fan of Readers Digest, and we always looked forward in the mail on a monthly basis for it to arrive. She has cooking book subscriptions as well that we are eager to receive and try out some of the recipes. 

The agony of waiting……… 

Thankfully today, it is very convenient in just few clicks you can subscribe to your favorite brands, cookbook, etc.  No more waiting… 

Email has tremendously transformed how many businesses can reach through their customers immediately and establish a rapport where they have the option to choose the content they want to receive.

Let’s dive in to know the History for Email Marketing 

1971 – Ray Tomlinson sent the first email message which either said “Test 123” or the top row keys, “QWERTYUIOP”

1972 – Larry Roberts created an email management database that let users list, select, forward and respond to email messages.

1978 – Gary Thuerk, a marketing manager at Digital Equipment Corporation, sent the first email blast to 400 Arpanet advertising machines. This generated $13 million in sales.

1982 – Electronic mail message becomes the “EMAIL”.

1988 – Spam was introduced.  Inspired by those who are angry receiving email blast the word spam is added to the Oxford English dictionally. 

1989 – Lotus Notes 1.0, was launched as the first widely use email software service.

1991 – The internet was born. Everyone was using it. 

Late 1990s – Email service was introduced. Microsoft released Internet Mail (now Outlook) and Hotmail launched in 1998. The same time HTML was introduced to add characters to emails using custom fonts, colors, graphics and formatting.

2003 – CAN-SPAM was introduced in the U.S, it was signed by President George W. Bush. This prompts businesses to reduce sending unsolicited emails and include sender details and unsubscribe link in every message.

2009 – The introduction of Responsive Emails which enables readers to use their desktop, smartphones, or tablet to access and read emails.

Today – Email marketing is an integral part of the any digital marketing strategies that marketers are using to nurture their customer communication in the most cost effective way.

Source: https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/

Despite the growth and prominence of mobile messengers and chat apps, email global users amounted to 4 billion and is set to grow to 4.6 billion users in 2025.

The global emails received and sent worldwide was approximately 306 billion in 2020. It is projected to increase to over 376 billion emails on 2025. This data shows that the trend towards mobile also is true for email.

As we know that the consumers interaction is multi-event and multichannel

These are some of the marketing strategies that you can invest with.

  • Inbound marketing
  • Content marketing
  • Email marketing
  • Search Engine Optimization(SEO)
  • Social Media
  • Paid Advertising
  • Mobile Marketing

One thing for sure is that email for marketing isn’t going anywhere. It will continue to be a staple part of any marketing strategy for all types of businesses.

COMMON SEARCHES:

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WHAT PEOPLE GENERALLY ASK

What is email marketing and example?

How do businesses marketing?

What is an email marketing strategy?

What is email marketing and its benefits?

Categories
Ad Tech

Shaping the way of digital advertising

Written by Alex Martinez on Digilah (Tech Thought Leadership)

The relationship that people have with the consumption of content in digital platforms is constantly changing.

As an audience, our needs change, the way we consume information and what we expect from the online experience when we enter a website or an app. The truth is that as digital consumers we are increasingly demanding.

All the parts that make up the digital world make a great effort to adapt to these demands.

One of these is to provide a pleasant online experience. What factors can determine this? A well-worked UX (user experience), and that the user finds advertisements according to their interests.

It is on this last point that we decided to work in order to contribute our technological value.

Five years ago, together with Ricard Luquero and Pablo Salinas, we founded Adpone, an advertising technology company with a very clear mission: to shape the future of advertising with in-house technology to achieve high performance.

We developed a technology that is little known to most people: a solution that places premium brand ads on websites from all over the world.

This solution meets the needs of digital players so that they can continue to offer their audiences free and quality content.

What are website owners and advertisers looking for? Let’s break it down.

Publishers want to make the most out of their traffic.

By monetizing advertising inventory

The vast majority of websites generate income through advertising. This can be done in different ways, but it is usually done by placing banners or videos in the body of the website.

By ensuring a great online experience

Journalists and content creators make a great effort to generate original and quality content, and to position it organically in search engines. All this, to build trust in their audiences and make them want to return to the website.

For this to be possible -and at the same time profitable- the advertising they show must be consistent with each content.

Advertisers seek to make good impressions.

By reaching their target audiences

Every advertising campaign has at least two parts. The first is to design compelling creative content. The second, to implement this campaign by placing the ads on websites according to their content. This used to be done intuitively, now it is done through advertising technology.

By placing their content in the right place

Context matters. Let’s imagine that a user is reading a news story about the use of toxic fertilizers in soy production and suddenly a banner of a brand of soy-containing veggie burgers appears. Obviously the impression of the brand will not be positive.

Agencies like Adpone are responsible for placing the ads in the right context.

In short, providing a pleasant online experience, having a profitable website and providing adequate advertisements is possible thanks to adtech companies.

At Adpone, we sum it up as #impressionsmatter.

Categories
Mar Tech

Marketers in the “Marketing 5.0” era

Written by Clare Wong on Digilah (Tech Thought Leadership)

Convergence of Marketing 5.0 and T-Shaped Marketing

Here we are, on the precipice of a post-covid world, yet another one is brewing…(It’s not the emergence of Omicron if you are reading this in early 2022).

Ever-present Marketing 5.0

You might have heard of Industry 4.0, but I recently came to know of Marketing 5.0 by Philip Kotler – which essentially is the backbone of Industry 4.0. Marketing 2.0 to 4.0 was “Mad Men meets The Social Network with a sprinkle of Suits”, but Marketing 5.0 is “Black Mirror meets Love, Death and Robots” (but there are the good bits, like iOS 14 with their privacy move). Since 2019, Covid got us embracing a kaleidoscope of Digitization, Digitalization, and Digital Transformation. Industry 4.0 effects of Automation, Next Tech and Accelerated Digitalisation, in tandem, Marketing 5.0’s Hyper-Personalisation, Responsible Innovation and Smart-Connectivity. This inevitably caused considerable transformations within societies and market disruptions. Naturally, marketers had to react to this change.

Industry 4.0’s impact on many facets of human lives and societies (Image Source: The Marketing Journal)

Convergence of New Customer Experience and “Next Tech” (Image Source: The Marketing Journal)

Customer Empathy first, Technology second

So, how do marketers fit into this ‘next tech’ vision?

As the book’s name suggests “Technology for humanity”, humans are central to successful applications and marketers are still at the core of Marketing 5.0.

It is not about replacing the human with computer intelligence but rather finding ways in which “machines and people might fit and deliver the most value across the customer journey.” 

Mercè C. (Co-founder, Lead Consultant & Chartered Marketer)

In today’s connected and on-demand economy, relevance is the most important currency. This harkens back to the drivers of marketing evolutions, which are marketing technology and consumer needs. To stay relevant, marketers must adopt a customer-centric approach.

The 5 components of Marketing 5.0 (Image Source: Think Beyond)

Next Technologies’ main purpose is to amplify the capabilities of marketers to create and deliver value. With the rapidly-changing consumer behaviours due to the pandemic, marketers can create solutions that are more relevant than those created by the current-state AI.

Kolter touches on how Technology is adding value to marketing through the above five components with society and sustainability in mind.

Stepping into Marketing 5.0, T-shaped marketers would see the expansion and deepening of various domains (e.g. Behavioural Psychology, Digital Analytics, AR/VR, Service & UX Design).

Am I ready for Marketing 5.0?

The biggest challenge marketers face is the journey from strategy to execution!
Let alone being ready for Marketing 5.0.

In my career journey, I am neither on track with Jack Ma’s career advice nor ready to take on the entrepreneurship path. ​​I believe there is no rush to setting deadlines to attain your career goals (something that Jack Ma begs to differ).

My current goal is to advance from being a T-Shaped to a V-Shaped Marketer by broadening my business acumen, technical know-how while strengthening interpersonal skills. Individuals are rarely capable of achieving a true, deep “V” shape in their skill sets, but a collective unit can. I am blessed to have the opportunity to learn alongside similarly-minded, differentiated knowledge-experts within Google.

If you are just starting your digital marketing journey or at the cusp of a career-pivot, don’t fret – here are some readings that will help you get up to speed with the MarTech Universe (not the Marvel Universe!) and pivot to becoming a T-shaped marketer.

Good Reads and Frameworks:  Marketing 5.0’s Marketer

Have an Awesome 2022, Everyone!

Categories
Ad Tech

An overview of Location-based Marketing

Written by Christian Geissendoerfer – Digilah (Thought Leadership)

Here we are in today’s world of Marketing 5.0, where technology and digital transformation play a significant part, it is essential that marketers leverage this to address customers’ needs and truly make an impact with their marketing strategies.

Over the past decades, the older approach to marketing at the local level has undergone a paradigm shift. Businesses are all required to adjust and adapt new technologies to keep up with the dramatic shifts in consumer behaviours.

Increasing brand awareness and position in the hearts of consumers has become extremely difficult, particularly in today’s fiercely competitive market.

  • How to increase revenue?
  • How to interact and attract customers to shop?
  • How to optimize marketing activities?

Those are problems that keep every business owner up at night but have yet been solved.

So how do businesses step up their marketing game? By integrating technological tactics to deliver their messages to target customers at a granular and personal level. In this article, we would like to discuss a new marketing strategy that is Location-based Marketing.

How does it work?

Location-based marketing is the technology of using location data that is shared from GPS, online transactions at shopping malls, grocery stores, or photos. Using this data, marketers will be able to reach their desired audiences with more relevant advertising and content. 

Location-based marketing works great for any and all retailers, brick and mortars, restaurants, and small local businesses. It is the best fit with these industries because of customers’ physical footprint, which synchronizes with location data. Based on their actual previous customers, marketers can create an exact set of lookalike audiences for their strategy, thus retargeting and driving those customers to return and increase loyalty.

Let’s take a deep dive into the reasons to use Location-based marketing.

Attract more customers and increase engagement

Location-based marketing can help attract more customers by bringing a business to the users at a time when they are interested in purchasing that business’s product/service. For example, there is a gym and its customers are people who live in that area. What they can do is to create ads on Facebook and limit the range to people in this area, which increases the potential customers for their services.

Build trust relationship between your target audience and your business

When selecting a target in a specific location, you can include in the advertising information about your business for the target based on the specific characteristics they represent in that area. The content should be relevant and help them feel more connected to your business. From there, nurture their beliefs with your business.

Increase profits from Active Marketing

The ultimate goal of the business is to increase sales and profits through marketing activities. Collecting, analysing, and using location data can help businesses entice more people to participate in promotions, helping to optimize marketing.

To conclude marketers love location-based marketing because it allows them to provide the users with relevant and personalized offers and messages. “Factual reports that “84% of marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future.” Hence like with any technology the key with location-based marketing, is to test, measure and refine. 

At YOOSE, we combine cutting edge technology with deep expertise, experience and passion to help global brands and advertisers capture the opportunities of this fast-paced, ever-changing world of mobile advertising. Our location-based marketing solution is tailored to deliver the most impactful campaigns and ensure the best ROI for our customers.