Tag: techthoughtleadership

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Space Tech

Space Technology is High Tech

spacesuit

Written by : Science Centre Singapore on Digilah (Tech Thought Leadership)

Why is spacesuit technology important?

A spacesuit protects astronauts from those extreme temperatures. Spacesuits supply astronauts with oxygen to breathe while they are in the vacuum of space.

The suits contain water to drink during spacewalks. They protect astronauts from being injured from impacts of small bits of space dust.

Space Suit functions

Astronauts need to wear a spacesuit with various functions to protect themselves from numerous elements of the harsh environment, such as vacuum, heat and infrared radiation.

Space suits are one of the most technologically advanced pieces of equipment designed for humans. These suits allow astronauts to perform spacewalks and carry out various tasks in the harsh environment of space. 

Some high tech technologies go into creating a space suit.

Life Support Systems

The most critical component of a spacesuit is its life support system. It provides the astronaut with oxygen, regulates temperature, and removes carbon dioxide. This system is essential for survival in the vacuum of space where there is no air to breathe. 

Joint Mobility

The spacesuit’s mobility joints are specially designed to allow astronauts to move freely and perform various tasks in space. These joints are made of metal bellows that are flexible and allow for a full range of motion. 

Protective Layering

Spacesuits are made of multiple layers of materials to protect the astronaut from extreme temperatures, micrometeoroids, and other hazards in space.

The outer layer is made of a tough material like Nomex or Kevlar, while the inner layer is made of a soft material that is comfortable to wear and helps regulate temperature. 

Water Cooling and Ventilation System

Spacesuits are equipped with a complex water cooling and ventilation system that helps regulate the astronaut’s body temperature and keep them comfortable during spacewalks.

This system circulates water through tubes in the suit, which cools the body and removes excess heat, preventing overheating and fatigue. 

 

Internal fire extinguisher

Even though spacesuits are built to be fire resistant, spacesuits are equipped with a built-in fire extinguisher to ensure the safety of astronauts during spacewalks.

In the unlikely event of a fire inside the spacesuit, the fire extinguisher provides a safe and quick way to extinguish the flames and prevent further damage.

The use of a fire extinguisher in a spacesuit is a last resort measure and should only be used in extreme circumstances. 

Sinus pressure

Just like how we feel during a flight or while taking a fast elevator, astronauts will experience sinus pressure as well. 

While wearing the bulky suit during a spacewalk, astronauts have a special foam pad call a Valsalva device to aid them from the pressure build-up in their nasal passage and ears.

To perform the Valsalva maneuver while wearing a spacesuit, the astronaut must exhale against a closed glottis while keeping their mouth and nose closed.

This can be achieved by holding their breath and bearing down, as if they were trying to defecate or lift a heavy object. 

The space itch is real!

(This thought was first published on Science Centre Singapore Blog)

Most asked questions

What is a space suit?

What technology is used to develop space suits?

Most searched queries

Valsalva

Maneuver

Nasa 

ISRO

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Food Tech

The new ingredient in Singapore’s signature dishes – Insects

Insects

Written by Science Centre Singapore on Digilah (Tech Thought Leadership)

Small beginning: Let one dish on your table be Insect protein or Lab meat. Insects could be a key contributor to ensuring future global food security, according to the United Nations’ Food and Agriculture Organization.

In many parts of the world bugs are already an established source of food.Food technology has made lab grown meat a possibility and along with the consumption of insect protein there is way to sustainable eating to feed the planet.

Imagine going to a popular hawker stall and you are served a plate of delicious fried bugs. Would you run or dig in? After years of saying ‘eww’ to insects, maybe it is time to look at insects from a new culinary perspective starting with our favourite local dishes.

With the looming presence of global warming and fear of food scarcity, insects might be our next big protein option.

There are several countries that are already enjoying insects as part of their diet and many more are slowly adopting this culinary trend.

According to Meticulous Research Inc., a US-based research company, the edible insect market is expected to hit $9.60 billion by 2030.

Why Are Insects the Protein Of The Future?

Some insects can provide high-quality protein and nutrients that are just as good as meat and fish. According to the United Nations’ Food and Agriculture Organization (FAO), insects are high in fatty acids, rich in fiber and have many helpful micronutrients like zinc, iron, and magnesium.

Additionally, consuming insects is better for the environment. Insects produce lower greenhouse gases and use less water compared to conventional livestock like cows and pigs.

 At the same time, insect farming requires less space and is not as land dependent as conventional farming.

Other than that, insects are also safer for humans to eat compared to cows and chickens. According to Arnold van Huis, a professor emeritus of tropical entomology at Wageningen University in the Netherlands, the taxonomy of insects is considered much further from humans than conventional livestock.

This means humans would not contract diseases from eating insects as opposed to eating cows and chickens.

The demand for edible insects is currently growing and now is the perfect time to introduce insects into our daily meals. We reimagined a five-course meal with popular local dishes to get the ball rolling for Singaporeans to start trying insects!

Some of Singapore’s signature dishes with the insects

Mealworm Youtiao Rojak

Let’s start our critter course with some savoury rojak. Instead of topping the rojak with chopped peanuts, we can use fried mealworms! Did you know mealworms can pair well with almost anything?

Mealworms are the larvae of the Darkling beetle. They are usually found in dark and dry places like flour or stored chicken feed. This versatile insect protein is known for its unobtrusive umami flavour. It has a light and nutty aftertaste which would pair perfectly with the sweet and tangy rojak sauce.

Satay Grasshoppers

Many have described the taste of grasshoppers as something similar to prawns and sometimes even chicken. The most popular grasshopper to cook with in Asia is rice grasshoppers.

Adult rice grasshoppers are usually no bigger than your pinkie finger. They are usually stir-fried and are enjoyed as a side dish in Asia. They can also be marinated to taste and roasted over burning coals like our favourite Lau Pa Sat order!

Char Kway Teow with Lemon Ants

Usually, we would want to keep ants out of our food, but these Lemon Ants are worth keeping around! Lemon Ants, also known as Myrmelachista schumanni, are found in the South Americanchi jungle.

These ants get their unique citrusy and somewhat spicy flavour from the tree they nest in, the Duroia hirsute.

The flavour of these ants would burst just into your mouth when you take a bite. This means you don’t have to add extra chili or trouble yourself by squeezing a calamansi all over your Char Kway Teow.

Chili Scorpions

It may come as a surprise, but scorpions taste like softshell crabs and lobsters! The main difference between crabs and scorpions is that the scorpion has a more earthy taste.

The best scorpion for cooking is the Black Scorpion, also known as Heterometrus longimanu. This scorpion can be found in Pulau Tekong so we can locally source scorpions for dinner!

It would be interesting to try the earthy flavoured scorpion paired with the spicy chili crab sauce we all know and love. Additionally, you do not have to worry about the scorpion’s venom as it becomes non-venomous after it is cooked.

Ondeh-Ondeh Cricket Cake

If you still struggle with eating insects, then this dessert will be a piece of cake for you to eat. The secret is cricket flour!

Cricket flour is made by grinding dried crickets into a powder. The most popular commercial species of cricket is the European House Cricket.

The flavour of this species can be influenced by its flavour – grain for a mild, nutty flavour or fruits and carrots for a hint of sweetness.

Not only will the sweet Ondeh-Ondeh cake be gluten-free, but it is also a great way to start introducing insects into our diet!

Don’t judge an insect based on its looks! They are good for you, good for the environment and might even be tastier than you think.

Read how Singapore makes its insects safe for eating https://www.sfa.gov.sg/food-information/risk-at-a-glance/insects

Most asked questions

Are dishes made with insects tasty?

Can insects provide sufficient protein?

Most asked queries

Insect protein

Scarcity

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Digi Tech Decision Making Tech

Innovating on a Budget: Exploring Cloud Cost Optimization for Agile Businesses

cloud

Written by Adora Nwodo on  Digilah (Tech Thought Leadership).

In today’s business landscape, staying competitive and driving technological innovation requires businesses to adapt quickly and optimize costs.

The cloud has revolutionized operations by offering advantages like scalable resources, operational efficiency, and global accessibility.

However, effectively leveraging cloud environments within budget limitations can be challenging, especially for agile businesses with limited financial resources.

This article provides multiple strategies for businesses to optimize their cloud costs. By implementing these strategies, businesses can encourage innovation, facilitate expansion, and achieve cost optimization.

To optimize cloud costs, businesses must first understand the cloud cost landscape. Infrastructure, compute resources, storage, networking, and additional services like databases, AI/ML, and analytics are typically part of cloud costs.

Cloud service providers offer different pricing models, including pay-as-you-go and reserved instances, each with its own cost implications. Businesses can make informed decisions and devise cost-cutting strategies by understanding these elements.

They can evaluate pricing options, customize resource usage, and balance innovation and cost optimization without sacrificing performance.

Cloud Cost Optimization Techniques

This section explores three cloud cost optimization techniques that businesses can use to reduce cloud costs and increase financial efficiency.

Rightsizing Cloud Resources for Efficiency

Businesses often struggle with the challenge of inefficiently provisioning cloud resources, leading to unnecessary expenses. To tackle this, rightsizing optimizes resource allocation to strike the right balance between performance and cost.

This involves closely monitoring resource usage and analyzing metrics such as CPU usage, memory utilization, and network traffic.

By understanding the connection between resource allocation and workload requirements, businesses can make informed decisions to ensure optimal performance.

Automation tools play a crucial role in the rightsizing process, enabling businesses to dynamically allocate or deallocate resources based on real-time demand.

These tools automate tasks like scheduling non-production resource start and stop times, allowing businesses to pay only for the actual hours of usage.

Adopting Cloud Cost Management Tools

Cloud service providers offer cost-management tools that enable businesses to effectively monitor, analyse, and control their cloud spending.

These tools provide insights into various aspects of cloud costs, helping businesses identify cost drivers, evaluate resource utilization, and track cost trends.

By leveraging the data provided by these tools, businesses can pinpoint areas where cost-cutting efforts can have the most impact and prioritize their cost-cutting strategies accordingly.

Cost management tools also enable businesses to track cost trends over time, offering historical cost data and visualizations of cost patterns and fluctuations.

This allows businesses to identify cost variations, seasonal patterns, and unexpected cost spikes, empowering them to proactively plan and optimize their cloud spending for better cost management.

Examples of cloud cost management tools include Densify, CloudZero, and Apptio Cloudability.

Leveraging Server less Architecture

Server less computing has transformed cloud cost optimization by shifting from infrastructure management to code execution. 

This change eliminates the need for continuous provisioning, management, and scaling of server resources, resulting in significant cost savings.

The pay-per-use pricing model of server less platforms ensures businesses only pay for the resources consumed during function execution, eliminating idle capacity and wasteful spending. 

Additionally, server less architectures enable agile businesses to accelerate application development and deployment. 

With modular server less functions, developers can focus on specific features or functions, leading to shorter development cycles and a faster time-to-market. 

This agility allows businesses to seize opportunities and drive innovation while staying within budget constraints.

Conclusion

Innovating on a budget is a challenge that many agile businesses face.  These businesses, however, can achieve a delicate balance between innovation and financial caution by investigating cloud cost optimization solutions.

Understanding the cloud cost landscape, rightsizing resources, adopting cost management tools, and leveraging server less computing can help drive innovation while controlling expenses.

Most searched questions

What is cloud computing?

What are the cloud tools which can be used to reduce the cloud costs?

Most searched queries

Cloud services

Cloud resources.

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AI Tech

The Magic Tricks of our Common Future! Quantum Computing

quantum computing

Written by Marcus Parade on Digilah (Tech Thought Leadership)

Picture this: You’re a magician on a stage. You place a rabbit in a hat, and suddenly, with a flick of your hand, there’s not 1 rabbit, but 2! Now, imagine if you could do that with your computer – making it not only do one calculation, but millions at the same time. Welcome to the mystical world of quantum computing (QC)! 🐇⚡🐇

The Quantum Mystery:

In our everyday world, things seem pretty straightforward. Your cup of coffee sits on your desk and not floating in the air, right? Things exist in one place at a time, and we’re used to that. But in the quantum reality, things get a bit… wacky. Here, particles can exist in multiple places at the same time!

How is that even possible, you may ask? Well, buckle up, because we’re about to dive together into the crazy world of quantum physics!

🎪 The Deep Atomic Circus – A Magician’s Best Friend:

Quantum mechanics deals with the universe’s tiniest particles: Atoms, electrons, and even quarks. In this microscopic circus, the rules of the game are different from the world we know. Just like how a regular computer uses bits (either a 0 or a 1) to perform calculations, a quantum computer uses quantum bits.

A qubit can be a 0, a 1, or both at the same time! This peculiar principle known as superposition.

Imagine you’re playing a game of hide and seek. In our regular world, you’re either hiding or seeking. But in the quantum world, you could be both hiding and seeking at the same time! That’s superposition for you. It’s as if the quantum particles are the ultimate multi-taskers!

I know it is still confusing – let me give you one more example

🔴 Imagine we have a coin. When you flip it, it can either land heads up or tails up. But while it’s in the air, before you see the result, it can be thought of as being both heads and tails at the same time, because we don’t know the outcome until it lands.

Superposition in quantum physics is somewhat like that, but much more complex. It’s the idea that a particle, like an electron or a photon, can exist in multiple states at once.

For example, an electron in a quantum superposition could be both spinning clockwise and counter clockwise at the same time, or a photon could be in multiple places at once.

💡 Some QC already today claim to be a trillion times faster than a standard supercomputer of today. This means in turn a QC can do calculations in less than 1 minute for which our supercomputer needs 10,000 years to finish it.

Quantum Entanglement: The Ultimate Magic Trick

Another trick up the QC’s magic sleeve is a phenomenon called entanglement. If two quantum particles become entangled, they become like a pair of magical twins. Change the state of one, and the other changes automatically, no matter how far apart they are!

Imagine if you had a pair of entangled dice. You roll one in New York and the other in London. No matter what, they always show the same number. That’s quantum entanglement, and it’s one of the key ingredients in the QC “soup”. 🍜

🌤🌻 Our Quantum Leap into our Future:

QC is still in its early stages, but the possibilities are and will be simply amazing.

When the software of artificial intelligence and the hardware of quantum computers become best friends eventually, one scientist said: “Watch out!”. While this can be interpreted in at least two ways, let’s be curious and investigate the positive aspects, while at the same time watching out.

🐇 🎩 🐇 So, the next time you see a magician pull 1 rabbit out of a hat and then 2, remember that in the world of QC, doing many amazing things at once is just the new normal. Welcome to the future of computers, where everything seems like magic with endless possibilities!

If you find this article somewhat inspiring, please place a like or a  comment.

Love, Marcus

Most asked questions

What is quantum computing?

What is superposition?

Most asked queries

Quantum physics

Superposition

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AI Tech

Redefining Computing, The Quantum Revolution – A New Era Changing Our World

Written by Marcus Parade on Digilah (Tech Thought Leadership)

Envision yourself reading a book in a library in London while simultaneously sipping coffee at a Parisian café. Unbelievable, right? But with the marvels of quantum computing (QC), this simultaneous presence becomes a metaphorical reality!

Our current computers, in comparison, are like paddleboats trying to keep up with supersonic jets. Welcome to the future of computing, where impossibilities become possibilities.

Regular computers use “bits” like tiny on/off switches to do math. “On” is 1 and “off” is 0. By using many bits of these, our computer can solve many challenges.

QC are COMPLETELY different. Instead of bits, it uses qubits. It’s like comparing a candle to a light bulb – similar goals, but yet very very different.

This is a quantum computer (QC). Just like many inventions we’ve seen in our life before, these machines will get smaller and smaller over time. Also, there are already many different ways to build a quantum computer today.

Qubits are unique because they can be both on and off simultaneously. This strange thing happens because of quantum physics, which is the science that explains how super small things like atoms interact together.

😲 So, a qubit can be a 1, a 0, or both at the same time! This amazing state is named “Superposition” 😉💘. When we have many qubits, they can perform lots of math tasks all at once.

⚡ A QC is today about 158 million times faster than our most sophisticated supercomputer. Some have claimed to have reached even over about a trillion (1,000,158,000,000) times being faster.

Its computing is so powerful, that it could do calculations in at least just 4 minutes what it would take our supercomputer 10,000 years to accomplish.

Nobody in our world knows why these atomic realities exist, but we know that they exist. 💦 Similar as with water. We don’t know why water really exists, BUT we can use it to our advantage and insights … 🌞

So, as I think you and me are doing quite fine with using standard computers, what can these QC be used for our common good?

🔥 Artificial Intelligence (AI): Many scientists believe that quantum computing will be used to accelerate machine learning – a major component of AI.

💊 Drug Discovery: QC will help the pharma industry to discover new drugs or analyse different combinations of molecules interacting for drug effectiveness. Finding the best vaccines could be much much faster.

💡 Finding the Best Answers: Sometimes, we face a challenge with so many possible solutions that it’s hard to find the best one. Such as with logistics, banking and so many more challenges we all face, QC can help us find the best solution much quicker.

🌞 Forecasting: Weather and climate change predictions will become more precise and perhaps even the stock market could become more predictable 😁📈

🕵 Secret Codes: QC will be really good at solving tough codes or making new ones that are almost impossible to crack.

Much like art 🎨, QC invites us to see the world in a whole new light, offering completely new perspectives. It will create new interpretations of our reality and finding new wisdoms for a better sustainable world. 

🚀 Think of QC as a fleet of futuristic rocket ships. Companies and countries are in a race to have the fastest one. But having the fastest rocket shouldn’t be the only goal.

We need to pilot these rockets with care, respect the space laws of ethics, share insights and aim for a galaxy where we all thrive, and our planet is preserved.

So, rather than just trying to out-zoom each other in the space race, let’s exchange star maps, share cosmic insights, and brainstorm better pathways to the stars.

By doing so, we can ensure a better journey for all humankind in this vast universe of possibilities.

💛🌹🌞

𝐈 𝐡𝐨𝐩𝐞 𝐯𝐞𝐫𝐲 much you find my article somewhat inspiring – if – you would make me certainly happy to place a Like 👍 or so? 🌞

Love, Marcus

Most asked questions

What is quantum computing?

Will quantum computers be faster than supercomputers?

Most asked queries

Quantum

Supercomputer

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Web 3.0 Tech Law Tech

Pixels to Possibilities: Unravelling India’s Gaming Odyssey

Pixels to Possibilities-gaming

Written by : Ankita Sambyal on Digilah (Tech Thought Leadership

Who isn’t fond of video games? From teens to adults, isn’t it? Some play video games as a source of living or to relieve stress. 

The genesis of video games dates back to their early development when a human being used to interact with a massive video device and an analog remote to give commands to the machine to move a pixelated character. 

The earliest recorded U.S. video game patent dates back to 1948, known as the ‘Cathode-ray tube Amusement Device.’ Some of the earliest video game examples include the Nimrod Computer, a massive machine weighing over a ton, as well as Oxo (1952), Tennis for Two (1958), and Spacewar (1961). 

However, these early video games were not available for public purchase due to their immense size and high costs.

The evolution in video game technology has witnessed the progression from classic games like Mario to multiplayer gaming and now to the concept of metaverse gaming.

 Ralph Baer, the Father of Video Games, played a significant role in advancing the Gaming Industry.

In 1967, he invented the prototype called the ‘T.V. Game Unit #1,’ followed by other inventions like the ‘Brown Box Light Gun’ and the ‘Pump Unit’ in 1967-68. In 1972, Baer introduced the Video Game Console named “Odyssey.” 

The Global gaming industry experienced substantial growth, with a valuation of USD 231.34 billion in 2022 and a projected value of USD 353.35 billion over the next five years. 

The year 2023 shows promising developments, including the introduction of generative AI support that simplifies gaming development and increased investments in the metaverse.

In contrast, the Indian gaming industry was valued at USD 2.8 billion in 2022 and is expected to reach USD 5.0 billion by 2025.

Considering the exponential growth of the gaming industry, it becomes crucial to establish and enforce regulations to protect the interests of players. 

These regulations should focus on promoting fair play, ensuring player safety, safeguarding minors, protecting intellectual property rights, and preserving the confidentiality of data and sensitive personal information of gamers.

 Additionally, such regulations should consider the financial interests of both the gaming industry and the players.

“Most Parliamentarians don’t have a clue as regards the challenges or the opportunities the games industry faces” – David Puttnam

A videogame can be classified on the basis of mode: – 

    1. Online Games

    1. Offline Games. 

Further, Online and Offline Games can further be classified on the basis of interaction: – 

    1. Game of Skill

    1. Game of Chance.

    1. A Mixture of Game of Skill and Chance.

On 6th April 2023, the Ministry of Electronics and Information Technology of India proposed Amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which gives a comprehensive framework for Online Gaming Ecosystem, however, these amendments still fail to address the vital connotations of the Gaming Industry. 

Although, the endeavour has been made through implementing these Amendments to define and explain the terms like “Online Game” (Sec. 2(qa)), “Online Gaming Intermediary”(Sec. 2(qb)), and “Online Real Money Game” (Sec. 2(qd)), however, the definitions and explanations are not comprehensive enough, and there is still a significant gap in the interpretation of these terminologies to fit in the practicality of today’s gaming that we are witnessing in and around.

In 2020, the Federation of Indian Chambers of Commerce and Industry (FICCI) in partnering with Ernst & Young (EY), released a report stating that USD 817 million has been garnered by the Indian Online Gaming Industry, which involved real-money transactions which depicts that 71% of Indian players are involved with ‘Online Real Money Gaming’. 

Therefore, Regulators need to take a nuanced approach while defining online games and should consider different examples and illustrations to help clarify the distinction between games of skill and games of chance.

    • In situations where monetary transactions are involved in an online game (skill-based or chance-based), it is crucial to adopt a risk-based approach and enforce mandatory KYC verifications for the players utilizing that platform. Additionally, the platform should implement restrictions on financial transactions based on spending limits to ensure responsible and controlled monetary involvement.

    • The legislative amendment should provide clear and detailed explanation of fraudulent activities, that occur in the virtual realm, including services that hijack gaming accounts, theft of virtual identities, fraudulent manipulation of in-game items, cheating and hacking through the use of bots, deceptive game modification, Phony Game Currency Sellers, etc.

    • The legislative amendment should provide detailed and clear distinction of gaming intermediaries and their roles involved in the virtual realm such as online gaming platforms, game developers, publishers, marketplaces etc. along with their roles and responsibilities such as hosting game servers, game distributors, facilitating communication among players, offering customer support etc.

    • The gaming platforms must be legally obligated to provide clear and explicit information on their websites regarding the nature of the game mode in which the player is engaging, distinguishing it is primarily based on skill, chance or a combination of both. By doing so, they will ensure transparency, promote user awareness, and facilitate a fair gameplay environment in compliance with legal requirements.

“The people are pieces of software called avatars. They are the audio-visual bodies that people use to communicate with each other in the metaverse.” – Neal Stephenson

As we have transitioned from traditional gaming to more immersive and interactive experiences facilitated by VR Headsets, we may also witness the emergence of evolved forms of criminal activities in this virtual space. 

Some Countries like Hong Kong are policing the Metaverse to design ‘user safety’ and to educate the public about the potential dangers associated with Web 3.0 and the Metaverse. 

In conclusion, it is imperative for India, which is having a base of 421 million of online gamers and is likely to reach over 442 million by the end of 2023, needs to take a thorough revamp of its gaming regulations to encompass games such as Blockchain-based gaming, Metaverse Gaming. 

By proactively, embracing and regulating these advancements, can help protect consumers, prevent problems of gambling, and ensure a fair and level playing field for all participants that can help India to position itself as a leader in effectively overseeing the Gaming Industry. 

This strategic approach will ensure that India remains competitive and doesn’t lag behind in effectively policing the dynamic and evolving gaming landscape. 

Most asked questions

What is the current size of the gaming industry?

What are the job opportunities in the gaming industry?

Most searched queries

Fastest growing gaming company

Mobile gamers in India

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Mar Tech Ad Tech

How MarTech and AdTech have transformed the Market

Written by Sumesh Raghwani on Digilah (Tech Thought Leadership)

However, a majority of people don’t understand the major differences between the two. While they are both closely related to each other, they perform very different functions.

So, we can deep dive into the topics to understand them better:

What is MarTech?

MarTech refers to “Marketing Technology”

The technologies that are used to execute a comprehensive digital marketing plan.

All the technology used from the point of lead capture throughout the sales funnel until the conversion is considered MarTech.

MarTech spending is only going to rise in the future.

There are more than 8,000 tools that populate the MarTech landscape, and this number is only expected to grow in the future.

That’s not all 60% of marketing experts have stated that they expect MarTech to grow even more soon.

This can include the following technology tools:

  • Email marketing tools

  • Lead magnets

  • Digital marketing analytics tools

  • Customer data platforms

  • Social media management tools

  • Marketing automation programs

  • Content marketing tools

  • CRM software

  • Web analytics tools

MarTech-specific tools are designed to help businesses understand their audience in a better manner. For example, if you publish a blog on your platform, you can use an analytics tool to determine the number of conversions that it generates.

Real-life examples of MarTech:

  • Mixpanel is a commonly used business analytics tool that tracks user interactions with a product. It allows users to analyze data such as sign-ups and conversions and help them track the effectiveness of different marketing campaigns.

  • Buffer is a social media management tool that allows businesses to offer better support to their customers through social media channels. It is a marketing tool that helps businesses understand the needs of their customers better and tailor their products accordingly.

What is AdTech?

AdTech refers to “Advertising Technology”

The technologies that allow for programmatic ad buying and digital spending.

Tech advertising primarily focuses on demand-side and supply-side platforms and ad exchanges.

With the help of advertising technology, companies can focus on a targeted audience.

This helps save a great deal of money and improves returns on advertising spend. The cost of consumer acquisition also dips sharply.

Needless to say, AdTech can help companies maximize the returns from their advertising spending by focusing on audiences that are interested in buying their product.

AdTech primarily measures the effectiveness of every campaign. Ultimately, this helps marketers get the best bang for their money.

Examples of AdTech include:

  • Data management platforms

  • Ad exchanges

  • Ad servers

  • Programmatic advertising tools

  • Tag managers

The Adobe Advertising Cloud is an example of a tool that’s used commonly in AdTech.

The two major platforms that play an integral role in AdTech are demand-side platforms and supply-side platforms.

So, what are Demand-side platforms and supply-side platforms?

Demand-Side Platforms

A demand-side platform is a digital platform, or a software program used by advertisers to purchase ads from a centralized marketplace.

Google Ads is a primary example of a demand-side platform.

Why they are important: Demand-side platforms remove the human element from the equation, thus making the process cheaper and much more efficient.

Supply-Side Platforms

A supply-side platform is a software program that allows publishers to sell their ad inventory.

The underlying technology beneath demand-side and supply-side platforms is the same. Whereas advertisers use demand-side platforms to purchase cheap ads, supply-side platforms use supply-side platforms to maximize the price for their impressions.

Common examples of supply-side platforms include Google, OpenX, AppNexus, and AOL.

Why Are They Important: Publishers actively avoid negotiating with human ad buyers for their media prices. Instead, they prefer using technology to buy ads more efficiently. A supply-side platform helps maintain a balance and allows publishers to effectively manage their relationships with several buyers.

Popular Examples of AdTech:

  1. Tapad is a simple tracking tool that assigns a unique digital ID to each user and then tracks their activity on multiple devices.

  2. Undertone helps its customers design advertising campaigns over multiple platforms. The company focuses primarily on mobile advertising.

AdTech primarily focuses on the use of programs and tools that can be used to analyze buyer behavior, evaluate the performance of ad campaigns, and improve them.

Conclusion:

So, now we have learned both MarTech and AdTech technology tools play a crucial role in the business.

Businesses are increasingly looking at different ways by which they can employ both AdTech and MarTech to segment their audiences in a better manner, which ultimately results in better value for the business.

Synergistic gains between the two will only help businesses in the long run.

In the future, we will probably see MarTech, a mixture of both MarTech and AdTech platforms deployed together to create a bigger impact on advertising and marketing techniques.

Most asked questions

What is the difference between AdTech and MarTech?

What software tools can be used to track user records in sales?

Most searched queries

Advertising

Marketing

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Decision Making Tech

Research, Technology, and right decisions

Written by : Sumesh Raghwani on Digilah (Tech Thought Leadership)

Research and technology have had numerous benefits for society across various fields and aspects of life. Here are some keyways in which research and technology have positively impacted mankind:

 

    1. Improved Communication: Technological advancements such as the internet, mobile phones, and social media have revolutionized communication. People can now connect and communicate with each other globally in real time, enabling the exchange of information, ideas, and knowledge on a scale never seen before. This has facilitated collaboration, enhanced education, and fostered a sense of global community.

 

    • Healthcare Advancements: Research and technology have greatly improved healthcare outcomes. Medical research has led to the development of life-saving treatments, vaccines, and diagnostic tools. Advanced medical devices and imaging technologies have enabled early detection and precise treatment of diseases. Telemedicine has made healthcare more accessible, particularly for those in remote areas. Overall, research and technology have contributed to increased life expectancy and improved quality of life.

 

    • Enhancing Education: Technology has transformed the way we learn and access information. Online education platforms, digital libraries, and interactive educational tools have made learning more accessible and engaging. Students can access a wealth of knowledge and resources from anywhere, allowing for personalized and self-paced learning. Additionally, educational research has helped in developing effective teaching methodologies and curriculum enhancements.

 

    • Economic Growth: Technological advancements drive economic growth by fostering innovation and creating new industries and job opportunities. Research and development (R&D) initiatives lead to the discovery of new products, processes, and technologies, stimulating economic activity. Industries such as information technology, biotechnology, and renewable energy have emerged as a result of research and technological advancements, contributing to job creation and economic prosperity.

 

    • Environmental Sustainability: Research and technology have played a crucial role in addressing environmental challenges. Advancements in renewable energy technologies, such as solar and wind power, have helped reduce reliance on fossil fuels and mitigate climate change. Sustainable agricultural practices and efficient waste management systems have been developed through research, leading to more eco-friendly practices. Furthermore, scientific research has provided valuable insights into environmental conservation and biodiversity preservation.

 

    • Increased Accessibility and Inclusion: Technology has made significant strides in improving accessibility and inclusivity for individuals with disabilities. Assistive technologies, such as screen readers and mobility aids, have empowered people with disabilities to participate more fully in society. Moreover, research and technological innovations have led to the development of universal design principles that benefit everyone, regardless of their abilities.

 

    • Enhanced Transportation and Infrastructure: Research and technology have transformed transportation systems, making them safer, more efficient, and environmentally friendly. The development of electric vehicles, autonomous driving technologies, and high-speed rail systems has improved transportation options while reducing carbon emissions. Smart infrastructure, including intelligent transportation systems and sensor networks, has enhanced traffic management and optimized resource utilization.

These are just a few examples of how research and technology have benefited society. The continuous progress in these areas holds the potential for further positive impacts, addressing emerging challenges and improving the overall well-being of individuals and communities.

This research has also led to advancements in language understanding allowing me to grasp nuances, idioms, and specific domain knowledge more effectively.
Overall, the research and technology journey has been transformative to me, improving my performance, efficiency, user experience. As the journey continues, I look forward to further advancements that will enable me to continuously improve and adapt to better serve the needs.

Most asked questions

What is the role of research and technology in society?

Can R&D really work towards development of a country?

Most searched queries

Sustainability

Telemedicine

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Mar Tech Web 3.0 Tech

EMB Gaming

Written by : Saurabh Bhatia on Digilah (Tech Thought Leadership)

Gaming is booming and is expected to keep growing as per World Economic Forum.

Exploding Gaming Industry in India

The gaming industry in India is experiencing explosive growth, expanding at an annual rate of approximately 38%. India is second only to China in terms of growth, with the industry projected to grow four-fold by 2027 and create at least 100,000 jobs each year. While the global gaming revenue is expected to expand at a CAGR of 9.64%, India is on track to grow at an impressive CAGR of 16.22%. The transformation from a simple pastime to a thriving business is nothing short of remarkable.

Challenges and Opportunities

Despite the rapid and lucrative growth of the gaming industry, the constant technological advancements make staying relevant a considerable challenge. Out of the 1000+ game development studios and agencies, only a few are keeping pace with the industry’s evolution.

Expand My Business: A Pioneer in Indian Gaming

Gurgaon-based Series-A funded tech service start-up, Expand My Business (EMB), is one such trailblazer in the Indian gaming industry. Our Game Development vertical is making an impact worldwide. EMB specializes in providing consultation and delivering cutting-edge tech and digital services across domains, positioning itself as the most proficient solution provider.

In just a year, EMB’s gaming division has become a significant contributor internally and has positively impacted its clients’ success. A clear distinction between iGaming and Core Game Development & Gamification has enabled them to penetrate gaming, e-sports, casual and hyper-casual gaming, and AR-VR-based games. The company has delivered more than 30+ game solutions across domains and tech stacks in FY 22-23, aiming to increase project volume tenfold in the current FY as they continue adding new gaming micro-level services to their arsenal.

EMB’s USP

Diversified Expertise and Innovation

EMB, the technical facilitator behind India’s digital gaming solutions, has strengthened its expertise in fantasy and digital card & board games. Making headlines for service expansion in niche domains like blockchain-based gaming, cloud-based gaming, immersive gaming, NFT-enabled gaming, and immersive gaming experiences.

Comprehensive Game Development Services

Not only is Expand My Business a one-stop solution for game development, but it is also an ideal destination for game design and strategic partnerships. The company fosters growth by cultivating high-revenue games and excels in:

Research

·       Guiding game development through studies and information gathering

Design

·       Storyboarding & Storytelling

·       Game Art & Animation

·       Concept Art

·       Casual Art

·       3D Assets

·       2D-3D Animation

·       UX/UI

·       Motion Design

·       Game VFX Services

Audio Production

·       Music & Audio Production

·       Sound Effects

·       Scores

·       Audio Assets

Deployment

·       Game Testing & QA

·       TRC Game Certification

·       Game Porting Services

·       Full Post Production Services

Marketing Services

·       Social Media

·       Digital Advertising

·       Influencer Marketing

·       PR

·       Content Marketing

Full-Game Development

·       Complete the game development process, start to finish

·       A final roadmap cycle

Resource Augmentation

·       Hiring additional resources as needed (artists, developers, designers, testers)

·       3D/2D Artists and Designers

·       Game Developers

·       Game Testers, QA

Legal Services

·       Intellectual property protection

·       Licensing and distribution agreements

·       Compliance with local and international regulations

·       Privacy policies

·       Contract drafting and negotiation

·       Dispute resolution

Future vision

To be a significant contributor to India’s GDP which is fueled by the gaming industry’s extraordinary growth and the comprehensive array of services offered and create a global gaming footprint.

As the world marvels at the gaming industry’s unparalleled growth, choosing the right tech and consulting partner is crucial.

Most asked questions

Which is the trendiest online game?

What is world economic forum?

Most searched queries

Augmentation

GDP

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HR Tech Digi Tech

The technological and digital evolution of a remote business 

Written by Kiran Bhatia Tandon on Digilah (Tech Thought Leadership)

As the world becomes more connected and technology continues to advance, remote work has become increasingly popular among businesses. 

The demand for digital and technological tools has increased more than ever as a result of the COVID-19 pandemic, which forced many businesses to move to remote work. 

A remote company’s digital and technological journey can be both exciting and difficult. Companies have had to modify their strategies and tools to meet the demands of a distributed workforce as a result of technological advancements and the rise of remote work. 

The need for constant adaptation to new technologies and tools was one of the biggest obstacles the company faced on its digital and tech journey. They recognized that technology is constantly evolving, and they needed to be agile and adaptable in order to stay ahead of the curve. 

This meant investing in ongoing training and development for their employees to ensure that they had the skills and knowledge needed to work with the latest tools and technologies.

Here are some common strategies adopted by companies to manage a distributed workforce:

1. Use of collaboration tools

One of the most difficult aspects of managing a distributed workforce is ensuring effective communication and collaboration among team members who may work in different locations and time zones. 

To get around this problem, companies used a variety of strategies and tools to improve communication and collaboration, such as Zoom, Microsoft Teams, and Slack for video conferencing, instant messaging, and project management. 

2. Regular check-ins

Regular check-ins with remote employees can help to ensure that they are on track and that any issues are addressed in a timely manner. These can be done with the use of collaboration tools

3. Clearly defined goals and expectations

Clear goals and expectations can help remote employees stay focused and productive. These goals should be measurable and communicated effectively.  These can be defined using technology in a variety of ways. Here are a few examples: 

  • Project management software: Project management software, such as Asana or Trello, clickup can be used to create tasks and assign them to team members. This allows for clear expectations and deadlines to be set, and progress to be tracked in real-time.

  • Performance tracking tools: Performance tracking tools, such as OKRs or KPIs, can be used to set measurable goals and track progress towards achieving them. This provides a clear framework for employees to work toward specific outcomes.

  • Communication tools: As stated above, tools, such as Slack or Microsoft Teams, can be used to facilitate regular check-ins and goal-setting conversations between managers and team members. This helps to ensure that goals and expectations are clearly understood and can be adjusted as needed.

  • Learning management systems: Learning management systems, such as Udemy or Coursera for Business, can be used to provide employees with training and development opportunities that align with organizational goals and expectations.

4. Flexible work schedules

Companies can offer flexible work schedules to their remote employees to help them balance their work and personal lives.

5. Performance-based assessments

Performance-based assessments can help managers evaluate the productivity of remote employees and provide feedback to help them improve.

6. Regular team meetings

Regular team meetings can help remote employees feel connected to their team and can improve communication and collaboration.

7. Virtual team-building activities:

Virtual team-building activities such as online games and virtual happy hours using collaboration tools can help build a sense of camaraderie and boost morale among remote employees.

8. Training and development

Companies can provide training and development opportunities to help remote employees improve their skills and stay up-to-date with industry trends.

In addition to the above, companies had created well-defined policies and guidelines for remote work and provided employees with the necessary support and resources to ensure that they remained productive and engaged while working remotely.

Cybersecurity has become a top concern for remote companies, as remote workers often use their personal devices to access company data. To address this challenge, remote companies have had to implement robust cybersecurity measures, such as two-factor authentication, encryption, and virtual private networks (VPNs).

Companies need to be flexible and adaptable in their approach to managing a distributed workforce, and they should be willing to experiment with different strategies and tools to find what works best for their organization.

Overall, the company’s digital and tech journey is a critical part of their success as a remote company. By embracing technology and using it to their advantage, they will be able to overcome the challenges of remote work and build a thriving remote workplace that could compete with traditional brick-and-mortar companies. Their journey is a testament to the power of technology to transform businesses and create new opportunities for growth and success.

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Most asked questions

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AI Tech

AI, Bias and Society

Written by Aman Bandvi on Digilah (Tech Thought Leadership)

Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with each other. As AI becomes more pervasive, it has the potential to influence collective thoughts and actions, shaping the future of our society. However, as with any technology, AI is not immune to bias. Biases in AI systems can skew insights and form a base for ill-conceived actions, ultimately impacting our society in negative ways.

According to Cathy O’Neil, mathematician and author of “Weapons of Math Destruction,” “Algorithms are opinions embedded in code.” This means that the way AI systems are developed and the data they are trained on can reflect the biases and assumptions of their creators. As a result, AI systems can perpetuate biases and discrimination, often unintentionally.

As AI systems become more pervasive, they can reinforce existing biases and stereotypes, leading to a self-perpetuating cycle. Joy Buolamwini, computer scientist and founder of the Algorithmic Justice League, notes that “We are coding the future and we have the opportunity to create a world that is fair, equitable, and just. But, if we don’t take proactive steps, AI has the potential to exacerbate and perpetuate inequalities.”

In society, biases in AI systems can result in discriminatory practices in areas such as employment, criminal justice, and healthcare. For example, AI algorithms used in hiring processes have been shown to discriminate against certain groups, such as women and people of color. Similarly, AI algorithms used in the criminal justice system have been shown to be biased against people of color, resulting in harsher sentences and wrongful convictions.

The concerns of biased AI systems are not just theoretical but are already impacting our society in real ways.

The increasing use of AI in decision-making processes, from hiring to loan approvals, means that biases in AI systems can have real-world consequences for individuals and communities.

AI bias can have a significant impact on sensitive societies in developing nations. In many cases, these societies may be vulnerable to discrimination and marginalization due to factors such as race, ethnicity, religion, or caste. If AI systems are not developed with sensitivity to these factors, they may perpetuate biases and reinforce existing inequalities. For example, in healthcare, biased AI systems may result in certain communities receiving inadequate or inferior care, leading to negative health outcomes. Similarly, in employment and education, biased AI systems may limit opportunities for certain groups, perpetuating cycles of poverty and marginalization. It’s important that AI developers and policymakers in developing nations prioritize ethical AI development and work to ensure that AI systems do not perpetuate discrimination or exacerbate existing inequalities.

It’s crucial that we take proactive steps to address AI bias. This includes auditing AI systems for potential biases, increasing diversity and representation in AI development teams, and creating transparency in AI systems. As Timnit Gebru, computer scientist and AI ethics researcher, notes, “If we want AI to be ethical, it has to be transparent, and it has to be accountable.”

As individuals, we can also play a role in promoting ethical AI development. By being discerning and alert, we can identify potential biases in AI systems and hold developers accountable. As Buolamwini notes, “We need to ask questions about the data and the algorithms that underpin AI systems, and we need to hold those who create these systems accountable for their impact.”

AI has the potential to be a transformative force for good in our society, but only if we take proactive steps to ensure that it is developed and used ethically. By removing biases, auditing AI systems, and being discerning and alert as individuals, we can help create a more equitable and just future. As Gebru notes, “AI is not neutral, it’s not unbiased. It’s the responsibility of those who create these systems to ensure that they are developed and used ethically.”

There are several steps that citizens can take to address AI bias during their online interactions. One of the most important steps is to be aware of the potential for bias in AI systems and to question the information presented to them. Citizens can also actively seek out diverse sources of information and engage with a variety of perspectives to avoid the echo chamber effect. Additionally, citizens can report instances of biased AI to relevant authorities or advocacy groups to raise awareness and promote change. Finally, citizens can advocate for greater transparency and accountability in AI development and use, pushing for ethical standards to be enforced to prevent biases and discrimination. By taking these steps, citizens can play an important role in promoting fairness and equity in AI systems and helping to build a more just and equitable society.

AI bias poses a significant challenge for societies worldwide, particularly in the developing world. Addressing these biases is a complex task that requires the involvement of stakeholders from diverse backgrounds, including policymakers, developers, and citizens. Only through collaborative efforts can we build AI systems that are ethical, unbiased, and truly serve the needs of all members of society.

Aman Bandvi

Co-founder Ais Possible

India Blockchain Alliance

Emerging Technology Council

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Web 3.0 Tech AI Tech

Collaboration and Web3

 

Written by Aman Bandvi on Digilah (Tech Thought Leadership)

“Alone we can do so little, together we can do so much.” – Helen Keller

Helen Keller emphasizes the importance of collaboration in achieving great things. Collaboration has been an integral part of human society since the beginning of time. We collaborate to achieve a common goal, to learn from each other, and to make progress. In the digital age, collaboration has taken on a new meaning with the advent of Web3.

Web3 is the next evolution of the internet, where decentralization, transparency, and community-driven efforts are the norm. Web3 technologies, such as blockchain and smart contracts, have the potential to reshape how we collaborate and create value. In this article, we’ll explore how collaboration and Web3 are interconnected and how this synergy is shaping the future.

Decentralized Collaboration

One of the most significant benefits of Web3 is its decentralized nature. Traditional collaboration relies on centralized entities to facilitate communication, project management, and decision-making. However, Web3 offers a new paradigm where collaboration can happen in a decentralized manner, without the need for intermediaries.

For example, decentralized autonomous organizations (DAOs) are emerging as a new form of collaboration. DAOs are decentralized entities that operate on the blockchain, where members can propose, vote, and execute decisions. DAOs are self-governed, transparent, and open to anyone who wants to join. This new form of collaboration enables community driven efforts that are not possible in traditional organizations.

Trust and Transparency

Another benefit of Web3 is trust and  transparency. Collaboration often requires trust among members, which can be challenging to establish in traditional settings. However, Web3 technologies enable trust through cryptography, consensus mechanisms, and smart contracts.

For example, smart contracts are self-executing contracts that are programmed to execute automatically when specific conditions are met. Smart contracts eliminate the need for intermediaries and provide transparency and trust between parties. This level of trust and transparency can enable more efficient and effective collaboration.

Value Creation

Collaboration and Web3 can create new forms of value. In Web3, value can be created through decentralized applications (dApps) and decentralized finance (DeFi) protocols. dApps enable collaboration between developers, users, and other stakeholders to create new services and products. DeFi protocols enable collaboration between different financial services and create new financial products that are accessible to anyone.

Web3 also enables new forms of incentivization through tokens and cryptocurrencies. These tokens can be used to incentivize collaboration and reward contributors for their efforts. This Aman Bandvi, v1 March 2023 new form of value creation can create more inclusive and equitable collaboration where everyone can participate and benefit.

Case: Collaboration, Web3 and impact on the last-mile

Collaboration and Web3 have the potential to create a significant impact on the last mile and offer value to government stakeholders. Web3’s decentralized nature, transparency, and community-driven efforts can provide an efficient and effective way to collaborate and create value for the last mile.

The last mile is the final leg of the supply chain that delivers goods and services to consumers in remote or underdeveloped areas. Collaborative efforts can help bridge the gap and provide essential services to these areas. For example, DAOs can enable community-driven efforts that address local needs, such as water supply, healthcare, or education. These efforts can create new value for the last mile and improve the quality of life for people in these areas.

Government stakeholders can also benefit from Web3’s collaborative efforts. Web3 technologies can provide transparency, accountability, and trust in government operations. For example, smart contracts can automate government processes, eliminate corruption, and provide transparency in government procurement. Additionally, DeFi protocols can provide a more inclusive and accessible financial system that enables government stakeholders to access financial services and create new financial products that serve their constituents better.

Case: Web3, collaboration and education sector

“Collaboration allows teachers to capture each other’s fund of collective intelligence.” – Mike Schmoker

One example of how Web3 and collaboration have impacted education is the Open Learning Initiative (OLI) at Carnegie Mellon University. OLI is a Web3-based learning platform that leverages blockchain technology and smart contracts to create a more decentralized and community-driven approach to education. The platform enables students to learn at their own pace, with personalized learning paths that are tailored to their individual needs and preferences.

OLI uses Web3’s token economy to incentivize collaboration and participation. Students are rewarded with tokens for their contributions to the platform, such as completing exercises or providing feedback on course content. These tokens can be exchanged for rewards such as access to premium content or discounts on future courses.

OLI also leverages Web3’s decentralized governance model to give students a say in the direction of the platform. The platform is governed by a DAO that is owned and controlled by its members, giving students a voice in decision-making and ensuring that the platform is always evolving to meet their needs.

The impact of OLI has been significant, with students reporting higher levels of engagement and satisfaction with the platform compared to traditional learning methods. By leveraging Web3’s collaboration and decentralized governance models, OLI has created a more personalized and engaging learning experience that is tailored to the needs of individual learners. This has the potential to revolutionize the education sector by providing a more equitable, inclusive, and effective approach to learning that is accessible to all

Summary

Collaboration and Web3 are transforming how we work and create value. Web3’s decentralized nature, trust and transparency, and value creation potential enable new forms of collaboration that were not possible before. This new paradigm offers exciting opportunities for innovation and progress. As we continue to explore the potential of Web3, it’s clear that collaboration will be at the heart of its success.

Aman Bandvi

Co-founder Ais Possible

India Blockchain Alliance

Emerging Technology Council

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Most searched queries

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Web 3.0 Tech

The evolution of NFT and Blockchain Use Cases

The evolution of NFT and Blockchain Use Cases

Written by Sallyann Della Casa on Digilah (Tech Thought Leadership)

Nfts have advanced significantly since 2021, when we first learned about them. Most people now consider the functionality of NFTs in addition to the artwork when thinking about them.  

The following utility benefits provided by the still widely used Bored Apes to their customers are what has maintained their price so high:

    1. Bored Ape Yacht Club (BAYC) membership: Each Bored Ape NFT acts as a membership card for the BAYC, a group of NFT collectors who are all enthusiastic about the project. Members of the BAYC get special access to events, products, and other benefits.

    1. Commercial licensing: The Bored Ape NFT owners have the right to monetize their digital assets, which includes using the characters’ visuals to make and sell items and to provide licenses for their use in other projects.

    1. Members of the BAYC are eligible to vote on matters of governance that will have an impact on the project’s future. This implies that Bored Ape NFT owners can influence how the neighborhood develops and expands.

    1. Royalties: The owner of a Bored Ape NFT gets paid a portion of the sale price when the NFT is sold or exchanged on a secondary market. For the owners, this offers a steady stream of income.

    1. Social standing: Among NFT collectors, Bored Ape NFTs have come to represent rank and distinction. Each NFT’s rarity and distinctiveness can raise its value and desirability among collectors, elevating its social standing in the community.

How you describe NFTs matters greatly for those of you who are still unfamiliar with the NFT notion. An NFT is just code that connects anything to blockchain, such as Javascript or C++. You could conceivably save your documents to the blockchain with a “dot NFT” just like you would when saving them in Word or Excel. 

With that reasoning, the logical question is: Why use blockchain, and what money do you hope to save? 

Definition is crucial here once more. Blockchain is the ideal notebook. Once something is printed on a page, it cannot be changed or removed. 

Blockchain is now incredibly safe, unchangeable, and verifiable thanks to this. 

Now combine the two, and let’s talk about a few recent, highly intriguing use cases of Blockchain and NFT technology: 

Transforming the legal patent filing system

 In the field of protecting intellectual property (IP), IBM has explicitly filed patents relevant to patent filing on blockchain. These patents seek to improve the speed, security, and transparency of the patent application process using blockchain technology. Details are as follows:

    1. Streamlining the application process for patents: Inventors might submit their patent applications directly to the blockchain using IBM’s blockchain-based patent filing system, without the need for the usual intermediaries like patent attorneys and patent offices. This might speed up and reduce the cost of the application procedure.

    1. Increasing transparency: When a patent application is added to the blockchain, it becomes an unalterable record that is available to the public. Due to the complete transparency and ease of verification of the application’s history and its prosecution, this could assist in preventing conflicts and issues over the validity of patents.

    1. Increasing security: IBM’s blockchain-based patent filing system may offer more defense against the infringement and theft of intellectual property. In order to avoid illegal revisions and tampering, the system would be made to ensure that only authorized parties could access and amend the records of patent applications.

    1. Automating the administrative processes involved in managing patents, such as keeping track of licenses, renewals, and ownership, could likewise be done using IBM’s technology. For patent owners and inventors, this might save time and money.

The overall goal of IBM’s blockchain-based patent filing system is to improve the efficiency, security, and transparency of the patent application and administration process. It may lessen conflicts over patent ownership, safeguard intellectual property rights, and streamline the administrative tasks involved in administering patents.

Helping us reach net zero 

Imagine your refrigerator and washing machine conversing with one another about which one is turning on and off to ensure controlled energy use. How NFTs and blockchain can assist us in reaching net zero is as follows:

    • NFTs can be utilized to create distinctive digital assets that serve as verifiable carbon offsets. These offsets can be purchased and traded on marketplaces built on the blockchain, enabling businesses and people to offset their carbon emissions and support green initiatives. Utilizing NFTs can improve the market for carbon offsets’ transparency and traceability, ensuring that offset projects are authentic and that emissions reductions are properly recorded.

    • Financial sustainability: Blockchain-based systems can be used to establish digital tokens that reflect sustainable assets, such as green bonds, sustainable agriculture, or renewable energy projects. Investors can promote and fund sustainable projects by trading these tokens on exchanges built on the blockchain. This might quicken the shift to a low-carbon economy.

    • Transparency in the supply chain: Blockchain technology can offer traceability and transparency in supply chains, allowing businesses to monitor and confirm the sustainability of their goods and raw materials. This can verify that items fulfill sustainability requirements and help reduce their carbon footprint.

    • Energy management: Blockchain technology can be used to establish decentralized energy markets, enabling people and companies to conduct direct exchanges of renewable energy. This can hasten the transition to a low-carbon energy system and improve the efficiency and dependability of renewable energy systems.

The application of NFTs with blockchain technology can open up new possibilities for carbon accounting, offsetting, and trading, as well as boost supply chain transparency and traceability and support sustainable finance. 

The objective of producing net zero emissions and reducing the effects of climate change may be achieved with the help of these developments.

Preserving Human Identity 

Life before and after ChatGPT vividly defines the era in which we currently live. 

If you haven’t been paying attention, new artificial intelligence capabilities are being produced every day at breakneck speeds. And if you aren’t already, you need to start questioning human identity and the purpose of humanity right away. 

In a time of automation, how do we capture and maintain human individuality and ingenuity? 

Your degree or birth certificate do not define your human identity or cleverness. We’re referring to the distinctive ways you reason and behave, frequently utilizing human abilities like imagination, discretion, and initiative. 

A psychometric, static profile or resume cannot adequately capture this dynamic reality. NFTs can capture all of this in a very simple way, allowing us to control our information and also use it to signal, like SEO, those we want to pay attention to. 

It is shaped by the interactions we have with others, the way we handle situations, the people we surround ourselves with, and the projects and ideas we take on.

This is part of the NFT technology-related work I’ve been looking forward to at my startup, Gleac with our tokenization of time on blockchain of the world’s leading experts in a project we call Lovely Humans. 

Tokenizing human time and wisdom is the process of developing one-of-a-kind digital assets that represent the labor and knowledge of certain people, such as consultants, coaches, or mentors. 

On the blockchain-based market place powered by our lovely humans, these assets can be traded, enabling people to monetise their knowledge and talents in the following ways: 

    1. Making original digital assets NFTs can be used to produce one-of-a-kind digital assets that symbolize people’s labor and knowledge. These assets can be sold in markets built on the blockchain, enabling people to monetize their knowledge and talents.

    1. Increasing transparency and trust: Blockchain technology can give transparency and traceability in the exchange of knowledge, ensuring that the knowledge being offered is reliable and authentic.

    1. Cutting out intermediaries People may be able to directly trade their expertise with others via blockchain-based markets, eliminating the need for middlemen and improving the efficiency of the transaction.

    1. presenting fresh possibilities In an era of AI and automation where traditional jobs are being disrupted, tokenizing human time and insight can offer people new chances to monetize their skills and expertise. 

By giving access to knowledge that would not have been previously available, it can also generate new chances for learning and personal development.

Tokenizing human time and wisdom is essential in an era of AI and automation because it can allow individuals to not only profit from their unique skills and knowledge but also time capsule it, which AI cannot easily replicate. 

Additionally, it can easily track the source of new inventions and intellectual property (IP) from experts, particularly as we move toward a blockchain-based patent filing system which is one of the core utilities of the lovely human NFT collections. 

Additionally, it can offer up new avenues for learning and personal growth, particularly in disciplines where knowledge availability may be limited. 

With the aid of blockchain technology and NFTs, human labor and knowledge can be tokenized efficiently and openly, assuring the validity and legality of knowledge transfer.

In conclusion, NFT and blockchain technology have the potential to transform the way we interact with digital assets and create a more transparent and decentralized world. Ultimately, these technologies have the potential to create a more equitable and inclusive world, where individuals have greater control over their digital assets and access to new forms of value creation.

I released the world’s first NFT collection tokenizing time and wisdom.

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HR Tech

How the “DIGITAL AND TECH JOURNEY” has enabled you to work better in the last 5 years or brought about challenges.

How the “DIGITAL AND TECH JOURNEY” has enabled you to work better in the last 5 years or brought about challenges.

Written by : Ritesh Mathur on Digilah (Tech Thought Leadership)

In a world where we are connected not just via tools and platforms but by data sets that overlap and interlock within systems, the HR technology space saw a renewed focus in the last 5 years. 

The pandemic drew leadership attention towards investing and upgrading their tech stack within HR and made HR leaders more aware and sensitive to using technology to manage remote teams. 

In the midst of all this, we still maintained the human connection backed by technology. Economic conditions took hiring from an all-time high to stagnant growth but the need for disrupting technology used by HR teams globally has never been more prominent. 

From hiring to talent management, layoffs to upskilling the needs of the business in this modern era are putting more pressure on HR leadership to solution and scale in tandem with the fast paced ever changing business landscape. 

While building Skanjo.com we too realized how our tech stack has to be in line with the current times to enable companies and candidates to hire in a seamless, efficient and cost effective manner. 

We introduced “Audio Job Descriptions” as a feature because we realized that millennials are more adept to consuming short format content. This helped us build a more intimate humane connection between companies and candidates even before they apply, thus a better candidate experience.

The challenge before the HR community is to think out of the box. Our need to solve problems quickly cannot compromise on creativity and make us integrate existing platforms without thinking through the experience users get. 

With technology now no longer a catch phrase, how are HR leaders going to help develop tools and processes for the next decade? 

Leaders within HR, more than ever, need to question every aspect of tools, systems, processes at their disposal and become change makers that turned the tide in making HR technology for the future.

With companies innovating to make business solutions better, HR will also need to make the overall people experience better.

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What are the 3 R’s of digital transformation?

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Web 3.0 Tech Art Tech

NFTs: The Future of Art?

NFTs: The Future of Art?

Written by Science Centre Singapore on Digilah (Tech Thought Leadership)

Illustrations by Sung Jernin

At this point, everybody has heard of an NFT. Some have commended them to be the future of art, while others have been more conservative with their praise, believing NFTs to be a gimmick. 

Let’s take a look under the hood at how NFTs work and decide how viable they are as the artwork of the future or as digital assets.

NFT, meaning “non-fungible token”, refers to an online asset that is not interchangeable; like trading cards or precious artefacts in how they are individually irreplaceable.

NFTs seek to create the same kind of value in the digital space – digital items with their own unique identities. 

They have become a household term after exploding in popularity in 2017, with the craze being started by groups like CryptoPunks, a brand specialising in pixelated avatars. Their work has been traded for astonishing amounts – with Alien CryptoPunk #7523 infamously sold for 11.7 million USD. 

First, let’s try to understand how NFTs work and what makes them unique. NFTs utilise ‘blockchain’ – the same technology as cryptocurrencies. Think of blockchain as a digital ledger that records transactions. The term ‘block’ refers to individual stores of data, and the term ‘chain’ describes the way these different blocks are linked to form one cohesive network. 

When each data block in the network reaches its predefined storage limit, it is rendered totally immutable, and data begins to flow into the next block instead. 

This technology guarantees lasting security, because once a block is set, its contents are forever unchanged. In the case of NFTs, this technology is used to store an address on the web or another method of access. 

The blockchain itself does not store the image or video. A key that enables access to the site on the blockchain where the NFT address is stored is kept in the buyer’s digital wallet.

The appeal of NFTs is difficult to rationalise. It might be their novelty, the futuristic appeal of the blockchain itself, or their hype and celebrity. Their guarantee of uniqueness contributes to an image of absolute exclusivity. 

In addition, the security afforded by blockchain increases buyers’ impression that they have just acquired something irreplaceable, and they take pride in ownership of these digital artefacts. 

Like trading cards, some characteristics in NFTs are more sought after than others. In the CryptoPunks collection, there are some common characteristics and some which are much rarer, like alien skin; those with that characteristic are likely to go for hundreds of thousands of dollars, if not millions. 

These art pieces also act as status symbols. There are events and exclusive clubs/communities that only permit those who have ownership over specific NFTs. 

This desire for celebrity status is a central driving force behind the NFT rage – people seek to take part in a lifestyle they have not yet gotten to experience. 

The example of basketballer Stephen Curry, who spent 180,000 USD on Bored Ape #7990 and made a tweet showing off his new purchase and his acceptance into an exclusive discord server, highlighting the usage of NFTs as a status symbol. 

When high-profile people make these purchases, it beckons more people to enter the market and try their luck.

It seems clear to at least some degree that the explosive growth of cryptocurrency over the past few years, with Bitcoin and Ethereum becoming household names, has had a major effect on propelling NFTs to the global stage. 

The NFT market has also been boosted considerably by an irrational fear of missing out on “the next big thing”. Nowadays we all hear about prophets who made bulk purchases of Bitcoin around a decade ago when it was cheap and are now multi-millionaires; people feel they would be missing out on a trend of a similar calibre if they were to ignore the NFT market.  

Therefore, people are anxious to jump in as fast as possible, leading to questionable financial decisions. To some extent, the hype around NFTs is a self-propelling cycle, attracting more and more prospective buyers as it grows larger and more tempting.

There is also something to be said about NFTs being an inevitable offshoot of the transition from the physical to the digital that has taken place over the past two decades.

Think of the migration of the cinema experience to online streaming services, or the migration of media from discs to files on the cloud. It seems like a natural progression from tangible art to NFT.

The idea of keeping things physically and valuing the ability to touch and to feel seems antiquated.Of course, despite their inevitability with increasing focus on the digital space, NFTs have not been universally accepted.

For instance, game developers are against NFTs specifically because the focus of NFTs has become their selling price rather than the quality of the digital content. Some view NFTs as a platform ripe for illegal acts like money laundering. 

The Ethereum transactions powering most NFT markets are environmentally detrimental – with the amount of computing power necessary to make transactions being a limitation on how time-efficient and energy-efficient these transactions can be. 

According to an article linked on Ethereum.org, Ethereum’s total annual energy consumption was around 112 tera-watthours per year, and their carbon emissions totalled 53 megatons per year. As pointed out in the article, this is equal to the total annual carbon emissions of Singapore! 

NFTs are marketed as being secure due to their decentralisation in the blockchain, but this decentralisation leads to its own complications. 

There is no real central authority or government agency in any country overlooking NFTs. The regulatory guidance on the subject is in a fledgling state and proof of ownership is not as secure as it could be. 

It has even been expressed that there is a risk of hackers making purchases or transferring assets using others’ accounts. This is because, as mentioned before, the code/key to access the NFT in the blockchain is stored on a digital wallet and not on the blockchain itself. 

Therefore, while the web address of the NFT is secure, the code to access the NFT is theoretically vulnerable to cyberattacks.

The decentralisation of cryptocurrency, and NFTs by extension, is a factor contributing to their massive monetary value: the supply is tightly restricted by the costs and high barriers to entry of mining operations, and the demand continues to rise, with neither supply nor demand subject to intervention from authorities. 

This leads to great price volatility (fluctuations in prices) creating a speculative market. It is reliant upon ‘greater fool’ theory; people only fork out their money hoping that a bigger risk-taker will be willing to pay an even larger sum. 

As opposed to other options like the stock market, NFTs come with far greater risks and are subject to greater price volatility, reflecting the cryptocurrency they parallel.

Payment can theoretically also be made in fiat currency, as was the case in the 11.7-million-dollar purchase of CryptoPunk #7523.  However, the issue of unregulated markets and price volatility is not addressed, because while the buyer may be protected from the risk of cryptocurrency investment, any investment into an NFT comes with the same risks arising from the tight supply and growing demand.

Overall, I think that in their current iteration, NFTs cannot fully replace traditional art. However, each has its advantages and disadvantages; and NFTs bring very new and innovative ideas to the table; shaking up the scene significantly. 

And, of course, we must address that while art pieces like physical paintings can technically only be expressed along two dimensions, NFTs can dip into four, as they can be 3 dimensional objects which change over time. 

For example, the supposed ‘first-ever’ NFT, Quantum, which sold at the same auction as CryptoPunk #7523, is a geometric shape that morphs and bends with time. However, their environmental effects and the security concerns limit their sustainability for now.

At the moment, it seems unlikely that NFTs are going to be phased out anytime soon; but outliers with ludicrously high valuations will become increasingly scarce; these are just symptoms of the excitement of the market and are not reflective of the way NFTs should progress. 

NFTs are fundamentally different from traditional art in many positive ways; for one, NFT trading is much more accessible in the modern day given that all one really needs is a computer and internet connection. 

NFT markets and creators should move forward with an intent to promote openness and continue to innovate.

Glossary:

Greater fool theory: It is when people disregard the actual valuation of an asset and make a purchase with the intent of selling it off to a higher bidder.

This relies on a speculative market. When the so-called “speculative bubble” dies down, the asset is left in the hands of the unfortunate highest bidder with nobody to sell it to. 

For further reading: https://www.fool.com/investing/how-to-invest/greater-fool-theory/

Fiat Currency: Acts legal tender by the decree of a government or authority without any kind of intrinsic value on its own. As such, it is backed by authorities and is subject to regulation.

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Science Centre Singapore