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AI Tech Climate Tech

From Dirt to Dish: Rethinking Food Production and Consumptionย ๐Ÿฝ๐Ÿ”ฅ

Written byย Marcus Parade onย Digilahย (Tech Thought Leadership)

๐‹๐ž๐ญย ๐ฎ๐ฌย ๐ข๐ฆ๐š๐ ๐ข๐ง๐žย ๐ฐ๐žย have over 8 billion gorilla’s ๐Ÿฆ๐Ÿฆ living on our planet โ€“ would you say we have an overpopulation of gorillas?

As I find overpopulation very visible on our planet, the question arises, how can we feed all our people more sustainable, if our population worldwide is estimated by the UNO to be around 10 billion by the year 2050?

๐ƒ๐ž๐Ÿ๐จ๐ซ๐ž๐ฌ๐ญ๐š๐ญ๐ข๐จ๐งย ๐Ÿ๐จ๐ซย ๐Ÿ๐จ๐จ๐:

๐ˆย ๐ฐ๐š๐ฌย ๐ฐ๐š๐ฅ๐ค๐ข๐ง๐ ย ๐ฐ๐ข๐ญ๐กย ๐šย dearย ๐Ÿ๐ซ๐ข๐ž๐ง๐ย strolling through endless acres of golden cornfields stretching as far as the eye can seeย ๐ŸŒฝ๐ŸŒฝ

He said: “Oh Marcus, it feels so nice to be outside here in lovely nature?!”

I also love walking along golden cornfields and yet the fields feel to me only partly being in nature. Putting it baldly, we were also walking in simple production fields for farming products. We didn’t see animals nor insects.

๐ŸŒฒ๐ŸŒดย ๐ƒ๐ž๐Ÿ๐จ๐ซ๐ž๐ฌ๐ญ๐š๐ญ๐ข๐จ๐งย ๐ก๐š๐ฌย ๐›๐ž๐ž๐งย going on steadily since the last 10.000 years and an end is not in sight. The crazy race for more farmland, driven by climate change and an ever-growing population, is a ticking time bomb that is likely to trigger ecological collapse on a global scale.

1st. circle is from 10.000 years ago. 2nd. circle from 300 years ago. 3rd. circle from 5 years ago.

The question is, how do we feed all people, as further deforestation for more farmlands can in my opinion not be the solution.

In turn, around 1/3 of all food produced for human consumption in the world is lost or wasted every year. Where does it all go?

It is lost during production or wasted at the consumer level. At the same time around 10 % of our world population are starving.

๐–๐ก๐š๐ญย ๐œ๐š๐งย ๐ฐ๐žย ๐๐จย ๐›๐ž๐ญ๐ญ๐ž๐ซ?

We can change our consumer behaviour, as the production such as for meat needsย ๐„๐๐Ž๐‘๐Œ๐Ž๐”๐’ย amounts of more energy, water, space as well as emissions into our atmosphere. AND, less than only 20% of our worldwide farmlands are used for the direct consumption by us humans.

A staggering 80% of our planet’s farmland is devoted to livestock feed, biofuels, and other non-food crops, leaving precious little for direct human consumption.

๐–๐žย ๐ง๐ž๐ž๐ย ๐›๐ž๐ญ๐ญ๐ž๐ซย ๐ž๐Ÿ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐œ๐ข๐ž๐ฌย ๐ข๐งย ๐จ๐ฎ๐ซย ๐Ÿ๐จ๐จ๐ย ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐งย ๐š๐ญย ๐š๐ฅ๐ฅย ๐ฅ๐ž๐ฏ๐ž๐ฅ๐ฌ.

New agricultural technologies can be game changers such as:

1.๐Ÿ’ฆ๐Ÿ’งย More precise watering solutions directly reaching the roots

2.ย ๐Ÿšœ๐Ÿ›ฐย Better efficient machines with more precision farming

3.ย ๐ŸŒฑโ˜ฃย Biotechnology with genetic modification of plants to protect them better and produce more.ย ๐ˆ๐งย ๐š๐๐๐ข๐ญ๐ข๐จ๐งย bacteria can be created producing nutrients like proteins.

4.ย ๐Ÿ’ก๐ŸŽฒย Use of AI (artificial intelligence):

AI-poweredย ๐๐ซ๐จ๐ง๐ž๐ฌย ๐š๐ง๐ย ๐ซ๐จ๐›๐จ๐ญ๐ฌย ๐Ÿค–ย ๐œ๐š๐งย ๐›๐žย your farm’s new best friends – they collect real-time data on crop yields, plant health, and soil moisture levels. It’s like having a personal assistant who knows everything about your plants.

Self-driving tractorsย ๐Ÿšœย and drones can be equipped withย ๐€๐ˆ-๐ฉ๐จ๐ฐ๐ž๐ซ๐ž๐ย ๐ฌ๐ž๐ง๐ฌ๐จ๐ซ๐ฌย ๐ญ๐จย optimize crop planting, fertilizing, and harvesting. With their precision and efficiency, they can help reduce labour costs and increase productivity.

AI can be like the ultimateย ๐ฌ๐ฎ๐ฉ๐ฉ๐ฅ๐ฒย ๐œ๐ก๐š๐ข๐งย ๐๐ž๐ญ๐ž๐œ๐ญ๐ข๐ฏ๐žย ๐Ÿ•ต. It can analyse all data from the very beginning up to table to help optimize logistics and reduce waste. It’s like having a personal assistant who knows everything about your plants and how they travel to us.

When it comes to crop monitoring, AI has aย ๐ž๐š๐ ๐ฅ๐žย ๐ž๐ฒ๐žย ๐Ÿ‘๐Ÿ‘ย that even most farmers can’t beat.. AI peering deep into the heartย ๐Ÿ’šย of crops to detect even the slightest signs of disease or pests, empowering farmers to take proactive measures and safeguard their precious yields.

Around 70% of our freshwater is frozen, around 29% is groundwater and the rest is surface water. Source of chart: Netafim

๐€๐ง๐ย ๐ฐ๐ข๐ฅ๐ฅย ๐ญ๐ก๐ข๐ฌย ๐›๐žย ๐ž๐ง๐จ๐ฎ๐ ๐ก?

Improving the production of food on our planet Earthย ๐ŸŒย is a complex issue that involves various stakeholders including farmers, governments, researchers, and consumers.

While overpopulation remains one of our main challenges is the production of our food a central challenges for our common future of our climate and us humans.

Let’s embrace our future and change for better sustainability and life.ย ๐Ÿ’›๐ŸŒน๐ŸŒž

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Climate Tech

Satgana: A Global Venture Studio

Written by Jashna Pillay – Digilah (Thought Leadership)

Want to find out more about our operations and exactly what we can provide to you and your start-up? Or are you looking to make an impact investment and explore the potential of capital for good. Youโ€™ve come to the right place!

Why?

Today, the investment landscape is powered by a broader base of investors who are marshaling billions of dollars to tackle one overarching global threat: climate change. “Climate tech VC isnโ€™t just having a moment, itโ€™s entering a new age”, says Andrew Beebe of Obvious Ventures. Climate tech includes solutions aimed at decarbonizing the planet. This has been bolstered by recent trends including a staggering rise in extreme weather disasters, an international push for net-zero emission targets and new technological breakthroughs that can potentially fight climate change. 

We believe that some of the most successful businesses of this decade will stem from solutions addressing the climate and ecological crisis. Based on this premise, Satgana was launched in September 2020 with the aim of being a launchpad for other good companies that develop market-based solutions to solve these issues.

What?

The Venture Studio Model is dedicated to systematically producing new companies. Our mission is to launch and fund planet-positive startups that address the following Sustainable Development Goals (SDGs):

The diversity of fund structures positioned to foster and profit from early-stage business development and support is increasing. Incubators and accelerators are the first round of model innovation whereas Venture Studios represent a continuation of this trend. Further, this model thrives on shared solutions, shared talents and shared growth, which in turn result in reduced, distributed costs and better applied efforts. 

How?

For an entrepreneur, starting out may seem like the hardest part. How do you grow an idea from the ground up with little resources, reputation, or staff? Youโ€™ve had this amazing idea, you know it has potential, youโ€™ve identified your target market and know how to sell to this demographic. But thereโ€™s work to be done in getting a company off the ground. 

At Satgana, we support and invest in impact-driven startups

The best entrepreneurial talent is sought by their ability to solve real world problems and to execute on those ideas. Therefore, our purpose as a Venture Studio is then to test those ideas and back them with funding and resources to launch and grow responsible companies with a triple bottom line approach: People – Planet โ€“ Prosperity

How much?

We create bespoke support from the idea-stage until the first round of external funding, which typically occurs through a seed round, 12-18 months after our Venture Studio work.

Our goal is to invest capital in tranches, from 30kโ‚ฌ in founding capital to pay a stipend to entrepreneurs for their first few months, and up to 500kโ‚ฌ in pre-seed capital. The goal is to work alongside entrepreneurs during the โ€œvalley of deathโ€, where great ideas are not yet fundable by traditional sources of capital which typically require traction and oftentimes existing revenue and growth.

Where?

We are a globally distributed company, leveraging remote work to tap into global talent and foster collaboration between teams in the Global North and the Global South. We are a diverse team of professionals from a large spectrum of backgrounds across Europe, India and Africa.

We believe that talent is evenly distributed across the world, and so should opportunities. โ€‹At Satgana, we strive to solve wicked problems and we have the opportunity to do so through the flexibility that the Venture Studio model allows. Guided by the SDGs, we see the challenges the world is facing and aim to create start-ups to solve these gaps by inspiring entrepreneurs around the world to build market-based solutions. 

If youโ€™re interested in building an impact-driven startup with Satgana, apply here or, send us your pitch deck to jointhejourney@satgana.com. We are on a mission to build and invest in climate-positive start-ups.

Categories
Climate Tech

Climate Tech

GREEN-SHOPPING MAINSTREAM

Written by Deepak Subramanian – Digilah (Thought Leadership)

As COP26 comes to an end, there is an even bigger emphasis on sustainability within the business sector and we can expect more brand owners to jump on the ESG and sustainability bandwagon. At the same time, there is growing consciousness with consumers about climate change. All of us slowly begin to understand that the choices we make can have a lasting impact on the health of the planet. We are all increasingly being flooded with green offerings of some sort or the other. And more will come!!!! Consumers are indicating that they need help in solving some of the pain-points around shopping for green products.

They say โ€œDonโ€™tโ€ฆ

  • make me change my daily habits and make it inconvenient for me to use green productsโ€
  • make it so hard for me to find green productsโ€
  • make it so expensive for me to use green productsโ€
  • make it so hard for me to identify which products are really green and which are notโ€
  • make it so technical that I donโ€™t understand my impact when I make a green choiceโ€

I believe that online shopping can be a big force to trigger the green shopping movement. There are many aspects of e-com that can address these pain-points in the moment of the shopping act

  • High quality first party data can help identify current and potential green shoppers.
  • Live streaming can help mobilize key local influencers to make green shopping trendy
  • Green labelling can help to better signal to shoppers which products are truly green.
  • Product pages can help educate on the performance and benefits of green products (vs regular offerings)
  • Gamification tools like coins can help measure the impact of a green cart vs a regular cart
  • The pricing algorithms can drive better repertoire purchase with cross-sell and upsell actions
  • The high reach of these platforms can drive scale economies to bring down green product costs.
  • The efficient fulfilment networks of these platforms will allow for brand owners to also avoid the fixed costs related to running a targeted go-to-market system

Itโ€™s no surprise that a big retailer like Amazon looks to address these friction points with the launch of the Amazon Climate Pledge.

Two major developments are needed to make online shopping for green products truly impactful.

  • Retailers will also need to play their part in designing and implementing more circular delivery systems which promote reuse and recycling of packing material (including options with less / better / no plastic). It does not help to deliver green products to the consumer homes with lot of virgin plastic and cardboard.
  • Brand owners and retailers must leverage industry bodies to establish independent and science-based certification systems that become the common currency in the industry. We must avoid the fight for โ€˜my certification VS your certificationโ€™ as this will erode consumer trust.

As with most big transformations, this requires strong leadership from the top of the organization. It also needs a different kind of leadership from the past. We need a mindset that prioritizes partnerships across the value-chain (suppliers, manufacturers, and retailers) with the common intention of solving the consumer friction points and to make shopping for sustainable products truly simple and easy.