Logistic & Travel Tech

Evolution of Logistics in India

Written by Ranadeb Ray on Digilah (Tech Thought Leadership)

From the earlier times till today, logistics has become a vital part in the overall work process and because of the members involved in the Logistics department, all the work gets carried out smoothly.

In the beginning from 1950s onwards, there was a huge amount of work force available in this sector and due to India’s massive population, the different industries could expand their own respective businesses with the expansion of the Logistics department. Especially in the Manufacturing processes and in other factories, we could see many people working together on a manual basis and getting the work completed smoothly.

In my earlier organisation, I learned the entire work cycle by interacting with the different team members in the Logistics department. Each individual was assigned a particular task in getting the total work done and each one of them was doing their own part in this overall process. From the Logistics Manager to the Clerk, there were clear instructions and a hierarchy followed by each team member and every morning the entire Logistics department would assemble in the Meeting room and discuss the entire day`s schedule. There was a clear understanding between each team member and by the end of the day; some of these members would not even enter the office again. Another thing which I have observed is that there was no system in place to monitor each team members work done and still, the entire work was completed very smoothly. All the team members had respect for each other, and the senior management trusted them and gave them full freedom in completing the task for the organisation.

Now, in the present day and age, technology is advancing in a rapid state and most of the companies are accepting the new technologies in completing the said work and we are moving from large work forces to including machines in our everyday lives and, by including softwares in our everyday work.

At present, most of the organisations have many systems in place where each member logs in daily and completes the work.

From what I have observed, the work done in the Logistics department includes many team members who are constantly moving around from one place to another. It is not an office sitting job; majority of the team members are on the move throughout the day. Only the Logistics Manger is sitting in the office and updating the team`s daily movements to the senior management. But, if there are meetings to be attended in a client`s office, even the Logistics Manager would be on the move and attend the meetings and find out about the state of the ongoing project work.

In the future going forward 10 years from now, I can clearly see the reduction of the total work force and a huge dependence on the softwares to complete the work and also, the inclusion of Artificial Intelligence (AI) in doing the same work.

Although, improvement should always be welcome and the country should move forward and bring out better initiatives in completing any work, at some stage, we would miss the interaction and the hustle-bustle between the different colleagues in a particular department.

Climate Tech

Climate Tech


Written by Deepak Subramanian – Digilah (Thought Leadership)

As COP26 comes to an end, there is an even bigger emphasis on sustainability within the business sector and we can expect more brand owners to jump on the ESG and sustainability bandwagon. At the same time, there is growing consciousness with consumers about climate change. All of us slowly begin to understand that the choices we make can have a lasting impact on the health of the planet. We are all increasingly being flooded with green offerings of some sort or the other. And more will come!!!! Consumers are indicating that they need help in solving some of the pain-points around shopping for green products.

They say “Don’t…

  • make me change my daily habits and make it inconvenient for me to use green products”
  • make it so hard for me to find green products”
  • make it so expensive for me to use green products”
  • make it so hard for me to identify which products are really green and which are not”
  • make it so technical that I don’t understand my impact when I make a green choice”

I believe that online shopping can be a big force to trigger the green shopping movement. There are many aspects of e-com that can address these pain-points in the moment of the shopping act

  • High quality first party data can help identify current and potential green shoppers.
  • Live streaming can help mobilize key local influencers to make green shopping trendy
  • Green labelling can help to better signal to shoppers which products are truly green.
  • Product pages can help educate on the performance and benefits of green products (vs regular offerings)
  • Gamification tools like coins can help measure the impact of a green cart vs a regular cart
  • The pricing algorithms can drive better repertoire purchase with cross-sell and upsell actions
  • The high reach of these platforms can drive scale economies to bring down green product costs.
  • The efficient fulfilment networks of these platforms will allow for brand owners to also avoid the fixed costs related to running a targeted go-to-market system

It’s no surprise that a big retailer like Amazon looks to address these friction points with the launch of the Amazon Climate Pledge.

Two major developments are needed to make online shopping for green products truly impactful.

  • Retailers will also need to play their part in designing and implementing more circular delivery systems which promote reuse and recycling of packing material (including options with less / better / no plastic). It does not help to deliver green products to the consumer homes with lot of virgin plastic and cardboard.
  • Brand owners and retailers must leverage industry bodies to establish independent and science-based certification systems that become the common currency in the industry. We must avoid the fight for ‘my certification VS your certification’ as this will erode consumer trust.

As with most big transformations, this requires strong leadership from the top of the organization. It also needs a different kind of leadership from the past. We need a mindset that prioritizes partnerships across the value-chain (suppliers, manufacturers, and retailers) with the common intention of solving the consumer friction points and to make shopping for sustainable products truly simple and easy.