Matt Mullenweg a social media entrepreneur once quoted “Technology is best when it brings people together.”
The evolution of digital technology is such that even if we wanted to, we can’t stop the impact, especially in a community like ours. The average man today has better medical care, unlimited access to information and education. Better options to travel in and communicate with one another across long distances more than the wealthy monarchs in time past.
A few years ago, I was just an average individual who loved tech. I was so enthusiastic about tech that I regularly kept up with the latest trends by learning new technologies. Now, I have clients whom I communicate with virtually most of the time. As a matter of fact, I have never met most of them physically, why? This is because of the rapid revolution of digital and technology that the global pandemic brought. The world has now become a global village where there is a dramatic increase in the standard of living due to labor productivity.
From the industrial age to modern age, it is quite obvious that digital and tech has greatly improved working conditions.
The impact has covered long working hours and has replaced tedious work conditions with efficient tools that speed up work processes and make you achieve more in record time.
The digital and tech sector is a competitive industry and it requires new strategies and practices. Most brands have grown to recognize how much of an impact digital technology holds for their businesses. Through technology, we have seen the growth of emails, virtual meeting places, work tools which we have increasingly grown to depend on because they help to give more efficiency and visibility to your startup.
One thing about my thought leadership is the fact that I’m not just content with my basic knowledge of tech. Tech and digital is a sector that keeps evolving over the years and to keep updated on trends, one must be willing to learn new technologies. I had the knowledge of coding, digital marketing and a whole of other technical know-hows before I created my startup. Now I use Google sheet, Google drive, Google docs, Google meet for my meetings and canva for my product designs. I had to learn more than the basic knowledge of product and web design. I have learnt quite a lot from tech between 2020 and till now, and I have not stopped learning.
It should also be observed that the global pandemic was a major propeller for the growth of digital technology all over the world. The pandemic caused most brands and startups to create temporary solutions to meet any demand brought upon them suddenly much more quickly than they had thought possible before the global crisis.
The reliance on digital and technology also became much more profound as they began to recognize the importance of technology and how far its reach was.
It also helped because many consumers naturally leaned more onto technological channels and platforms they’ve been using over the course of the pandemic.
The pandemic helped me create a tech startup which sped up in a space of a few years due to the world’s new outlook on tech and digital. My tech brand Centiiv is founded on a community of blockchain enthusiasts like myself who are curious to learn all they can about blockchain. The growth of technology is a wave that cannot be stopped.
Every day more people discover new inventions that make life simpler and work more efficient. My workplace productivity has grown by a huge margin and the numbers keep rising because thanks to online communication tools, technology enables us to work more closely in some ways even while working remotely. Teamwork is now simpler to achieve even when workers are not in the same place.
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The current fast paced world is creating new opportunities for growth every day. With emerging technology and an interconnected world via IoT, there is always room to create a new market and provide solutions for growth of older ones to create a more technologically advanced society.
The fourth industrial revolution, more commonly referred to as Industry 4.0, is characterised by the use of smart technology developed by a combination of Machine Learning, Artificial Intelligence, Cloud Computing and Internet of Things, to analyse data in order to increase efficiency and user satisfaction.
The creation of smart factories and machines, opens up a realm of possibilities, providing for solutions in Manufacturing, supply chain management, modernising enterprise applications, edge computing, smart systems, 5G and many more.
What exactly is Industry 4.0?
In a most generic way, Industry 4.0 describes a rapid shift to the use of automation and data exchange in technology and manufacturing processes, creating a system where machines rely on wireless connectivity and data analysis to monitor and process statistics and data to make autonomous decisions.
With the availability of affordable edge infrastructure and advanced connectivity technologies, Industry 4.0 has become increasingly mainstream, taking hold of the traditional manufacturing system and completely revolutionising it.
Heavily dependent on IoT, ML and AI, it has paved a way for the next revolution, one guided by robotic automation.
Why is IoT important?
The internet of things (IoT) is a computing concept that describes the idea of the network of physical objects embedded with sensors, software, and other technologies being connected to the internet and being able to identify themselves to other devices.
The data from IoT is important as it creates an improved customer experience, with greater efficiency in production and optimised monitoring and data analyses to further industrial growth.
With the changing world, the need for novel solutions is now greater, with more focus being put on the future, especially a self-sustainable one.
Businesses need to rebrand themselves, or prove themselves to be at the head of the change as reliable information providers in order to keep up with the flow of the tides.
IoT entrepreneurs need a wide range of vision to cater to the needs of the market, both the current and future, and as such the IoT businesses can be generally categorised as core, adjacent or transformational depending on the type of services it provides.
IIOT and Industry 4.0
Industrial IoT or IIoT takes the concept of IoT and applies it on large scale industrial settings with focus on instrumentation and control of devices using cloud computing.
Use of Machine-to-Machine communication to achieve wireless control was a pre-existing working concept, however, with use of cloud computing and machine learning, a new level of automation can be achieved, thus leading to unprecedented growth in revenue and creation of new business models.
Some of the more common uses of IIoT are:
Smart power grids
Smart digital supply chains
WhileIIoT and Industry 4.0 are separate concepts, they do benefit each other and are considered as a set piece when working to increase efficiency in operation via automation.
Industry 4.0 itself is non-existent without IIoT while the concept of IIoT is inefficient without the concept of Industry 4.0 and as such, they share several common agendas.
Focus on results and efficiency to streamline production process and make manufacturing viable and cost efficient
Both categories heavily depend on high speed wireless communication between smart machines and constant real time monitoring and data analysis.
People Driven and requiring constant development and implementation with people capable of interpreting data to further innovate on faster efficient processes
Benefits of IIoT
Maximising revenue – By eliminating unplanned downtime and getting to market faster, improve revenue growth
Lower operational costs – Interconnected machines and industrial data boosts productivity while lowering cost of production
Improved Quality – Market analysis and monitoring via an interconnected system improves efficiency and quality of service/product
Creating a Brand
With the vast domain that is IoT, it is difficult to find a niche to hold onto and create a business model surrounding it.
In order to keep up with the booming growth, there is a need for constant influx of novel ideas and sharing information in order to create a brand image that is credible and also due to the recent nature of all developments and a lack of general awareness, it may be difficult to provide both efficiency and sustainability.
This is where IoTAGI comes in, enabling access to technology and partnering with Industry 4.0 based service providers to curate customised IIoT solutions and help usher in a new era of digitization.
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With all the ongoing debate about the inherent value of NFT, for myself, as the founder of Digital Arts For Social Impact (DASI) , I believe that NFT can be an effective channel for positive social impact.
NFT started in the year of 2012, backed by the basis of bitcoin then, since Etherium hadn’t started before then – and since that point, there have been many ongoing conversations as well as trades that have happened on the digital space.
Some see it as an opportunity to get rich quick, given the number of rug pulls that has happened due to insider traders making a quick run after a successful fund raise, while others see it as an opportunity to express their art – and letting keen buyers own an original authentic piece of their work without any potential risk of inauthentic duplication.
For myself, my exposure to NFT, blockchain as well as Web 3.0 definitely changed the way he viewed work as well as the digital space, and it definitely pivoted me from being a typical salaryman to someone who can also create positive social impact with the help of NFTs.
Afterall, the basis behind the creation of an NFT can be condensed into 7 simple steps:
1) Create/pick your artwork/ unique creation
2) Choose your choice of blockchain tech
3) Setting up your digital wallet for transaction
4) Shortlist & Select your NFT marketplace.
5) Upload your NFTs
6) Develop a robust sales & marketing plan for your NFTS
7) Fund-raising and channeling it to an effective cause.
In fact, it was with this knowledge that I have also invested heavily into ethereum as well as developed a robust team made up of industry veterans as well as artists across the globe, to serve the impoverished community around the world – one of which being Cambodia.
For DASI’s very 1st upcoming project, Darren & his team made up of industry veterans as well as artists across the globe, they have ambitiously set their sights to help impoverished Cambodian kids to fund raise for their very own school – with hopes that this will be a beacon for future NFT projects that will lead to support more social causes.
It has been couple of years since COVID-19 brought the world to a standstill. While countries are opening their borders for business and tourism, it wasn’t long ago that the world shut itself up in a cocoon. The pandemic brought a lot of good when the going was bad. The good was brewing in the human mind – innovation! Businesses and large enterprises have found new ways to engage, employees have found ways to be efficient and productive, and consumers have found creative ways to purchase and consume.
In the pandemic, the consumer was wary about touching soiled currency notes, the interactive screen at the ATM, or share their credit/debit cards to make that necessary purchase. These are all high touch points in a daily life. The only way to overcome these challenges was through usage of mobile apps. Mobile apps provided us with the convenience of booking a taxi, ordering food or make payments without making physical contact with a third person.
Like it is in any business, with every advantage comes the corresponding disadvantage. The use of banking and financial mobile apps was always certain to grow but, in the pandemic, it grew much faster than anticipated. No one expected the number of users accessing digital services would grow so fast, so soon and so exponentially high. With such high usage in digital payments also came the threat in the form of malicious actors or more commonly known as, hackers!
Banks, wallet payments firms or any enterprise with a consumer facing mobile app need toprotect their apps from the threat vectors emanating from their consumers devices. Similarly, the consumer must be equally responsible for their own data and privacy. The hackers are looking for ways and means to steal credentials, data, create fraud, take over accounts, change the behaviors of the apps, etc., all of which amount to huge losses to the business and the consumer alike. Hackers have access to very sophisticated tools to ‘mix and match’ their attacks. A lot of compromises to the consumer devices happen through sophisticated malware, screen overlay attacks, advanced jail break or rooting techniques, root enablers and reverse engineering.
There have been many instances of hacks and compromises across the world in the recent past and it will continue to make headlines. Most recently, the OCBC bank SMS scam in Singapore lead to huge losses to account holders and the bank was penalized heavily by the regulators. So, what can we do as consumers to keep ourselves safe?
It is a healthy practice to not only keep your mobile devices clean and safe but also be cautious about your surroundings. Some of the basic hygiene that you can follow is as below:
Some of the basic hygiene that you can follow is as below:
To begin, don’t click on the links that come as text messages (or email) on any of your messaging platforms, especially when it is from an unknown source. This is the biggest reason for phishing attacks.Phishing scams look so real that you end up thinking its genuine.
Similarly, be wary of vishing attacks, wherein someone calls you, pretends to be from your bank or a government agency and have you share your critical data, OTP, et al.
When in doubt, call your bank or the agency to verify the information. When you know it’s not true, register your complaint on the fake call you received. Be a good Samaritan.
Never share your personal information with any unauthorized person. No legal entity will ask you to part with your personal data.
There are many frauds happening on social media platforms including your messaging apps. Don’t fall prey for anything that looks too good to be true.
Always download apps from the authorized app or play store.
Do not jail break or root your mobile devices.
Ensure that you have a well-known anti-virusinstalled on your phone that also checks for phishing attacks.
Never store critical info like passwords, bank account information, etc. on your mobile devices.
Spend some time educating yourself on cybercrimes.
In the current climate of uncertainty, it is impossible to predict what is going to happen next. But we know that the malicious actors are going to be a lot more active than ever before.
It is time for consumers to be data proactive and strengthen the security on their mobile devices.
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The World is going through a serious climate crisis, and it is important to start addressing the issue. Paris Agreement signing by 194 Nations and subsequent submission of INDC (Intended Nationally Determined Contributions) has set the ball rolling.
COP 26 strengthened commitments from various countries further to Energy Transition. The move towards complete Green /Renewable Energy is the need of the hour. Solar, Wind, Renewable Fuels like Hydrogen is the real need of the hour. Solar prices per unit have dropped significantly in the last 10-12 years and it is important to move faster to further penetration in power generation through Renewable Power.
Hydrogen as a fuel of the future has a lot of promise but the initial costs of Hydrogen Green are higher. The Green Hydrogen prices are in the range of $ 5-8 per Kg. Further reduction in electrolyzer power consumption required per Kg of Hydrogen needs to drop at least 20-25%. Also, the technological advancements to reduce the cost of Electrolyzer is also the biggest need for low cost of Hydrogen / Kg.
Decarbonization which is the biggest need for the World today has two major areas from Energy perspective:
Mobility related Decarbonization – which is approx. 22%.
Manufacturing related Decarbonization – which is approx. 78%.
Both these phases of Decarbonization needs huge capex going ahead and as per recent reports fromIEA and Mckinsey, the funding requirement will range from $ 150 to $ 270 Trillion over the next 30 years. This is going to be biggest challenging area for the World as Corporates gear up for Decarbonization in every activity. This move towards Decarbonization will address the biggest concerns faced by Institutional Investors as ESG (Environmental, Social and Governance) reporting and disclosures becomes deeper day by day.
Challenging times ahead for Global Economies and Corporates.
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As we venture into an era where the old ways of industries and new ways of technology converge rapidly to disrupt what we are used to, leaders are often thrust into situations where their people want both.
Digital transformation, sustainability, and climate change overwhelm leaders who have to deal with disruptions to businesses from new entrants; demand for corporate responsibility, in addition to their usual functions with shortening boom and bust business cycles. The average lifespan of a company has decreased from 67 years in the 1920s to just 15 years today. Blockbuster, a popular movie rental business in the United States of America (USA) lasted only 25 years from 1985 to 2010.
The ability to adapt is so crucial and leaders are overwhelmed to undertake the digital transformation of various departments beyond corporate Information Technology (IT) and into their business operations to survive. In this article, I’m going to share the factors contributing to transformational success, extraordinary leadership that takes immense courage to defy organisation cultural norms and business landscapes, and new technology tools that can bridge the automation, sustainability and security divide from reducing carbon footprint; escalating costs; to manpower and digital talent crunch. For the leaders who are championing workload modernisation for their sprawling legacy footprint, fret not because this will be covered towards the end of the article.
Factors for transformational success
Success isn’t always a mutually exclusive situation but rather a mutually inclusive decision that requires a knack for understanding the market trends, the organisation or society’s cultural conditions, the availability and maturity of the tools, and the readiness to change.
In Singapore, Parking.sg is a successful mobile application eliminating car parking coupons that need to be printed, perforated, inventoried, distributed, utilised and inspected. Not many are aware that there was a similar attempt to eliminate parking coupons using mobile phones when short messaging systems, SMS, were all the rage in the early 2000s before the advent of smartphones a decade later.
The maturity of mobile phones in its smartness was limited in the early 2000s with costly SMSes. A coupon-less SMS mobile solution would have been ahead of its time with limited success because the ease of use was lacking in comparison to the graphical user interfaces in today’s mobile phones.
Timing plays an important role because the effectiveness of a solution depends on it.
Today’s leaders are challenged especially in an era where it takes courage to break away from the norm, and when previous attempts at technological innovations or transformations did not succeed, making it tough to start a new attempt.
Our comforts of today come from extraordinary leadership
Steven was a former Economic Development Board (EDB) scholar who brought multiplex cinemas within a single location concept or cineplex into Singapore. It wasn’t a bed of roses to begin with because people were used to the single large seating cinemas that screens one show at a time before the 1990s.
The incumbent cinema operators in Singapore have an illustrious heritage in movie production and dominated the local scene with their traditional single-screen cinemas. They are backed by conglomerates and were keenly watching on what was deemed a risky move by a government agency to revolutionise the cinema scene in Singapore. Compared to the movie tycoons, Steven was a newbie in the business they had been in for decades.
Steven was determined to bring the successful cineplex experience from Australia to elevate local residents’ enjoyment as well as inviting innovative companies into Singapore for the benefit of the economy, which is the charter of EDB.
Conditions were challenging because he had to navigate the different agencies to secure a site to build Singapore’s first cineplex. During the 1980s and early 1990s of Singapore, prime land was reserved for private bidders and Orchard Road was the only shopping and entertainment destination. Being prudent, the relevant government agencies were only able to provide a location that was far from ideal, out in the suburbs where spending power of the residents were limited.
The odds were stacked against Steven and the cineplex company which he intended to bring into Singapore. However, they were silently confident in replicating the successful model into Singapore because of the intricate details from seat arrangement, acoustic, and the peripheral offerings from movie memorabilia and collectibles like membership cards, lighting, carpeting, plush corridors and luxurious walkways that delivered exceptional and thematic entertainment experiences.
Fast-forward till today, cineplexes are a norm and the local scene was rejuvenated with both the new and incumbent operators building cineplexes into shopping malls across the country with neighbouring countries following suit. It’s a transformational success and we have extraordinary leadership to thank for.
Maturity of technological tools and strategies for transformation
Disparate islands of systems spanning across decades and sprawling across organisational landscape, coupled with traditional computing workloads that once revolutionised manual paper processes are fast becoming stumbling blocks in the next digital transformation journey of many organisations.
Chief Information Officers (CIOs) and their teams are now overwhelmed with not just corporate IT functions but are increasingly required to offer recommendations into cybersecurity, business operations, operational technology, facilities management and Internet-of-Things (IoT).
This is made even more challenging with global inflationary concerns and the Great Resignation which reduced the pool of talents amidst the increased demand for digital talents required to transform the businesses.
The flurry of new technological start–ups make it difficult to choose the best-of-breed solution. The increasing difficulty to integrate or migrate from traditional computing workloads to newer operating models like cloud or as-a-service are present with increased risks too.
Automation and sustainable strategies from digital physical lockers for staff to self-service collection of their issued equipment; preemptive maintenance made possible with notifications; unified service desk and disparate systems for efficiency;
omni-channel platforms coupled with data and artificial intelligence to drive improved engagement experiences across mobile, web, SMS, social media and email; intelligent document processing with proven models; sustainable logistics and packaging to reduce carbon footprint are priorities to be determined by leaders in delivering the most impact in the shortest possible time.
Security strategies from conventional detection of known threats to unique detection-less methods rendering unknown attackers without a destination to target; data diodes to segregate and limit communication to one-way; file sanitization to mitigate security risks from users; automated vulnerability assessment and penetration testing (VAPT); and code scanning of binary files are a curated way to improve security postures while reducing costs.
We like the hype and excitement of new products but deep down we know maturity counts. We want a seasoned pair of hands to support transformational journeys to minimise risks and maximise the success rates.
Computing workload modernisation
For many organisations, there is really a big sprawling footprint of ageing infrastructure platforms which require a thorough review. It’s like buying a house 30 years ago and looking at the amount of items (systems) cluttering across the rooms and walkways that were bought over the years.
Some of these items are valuable because they contain important memories (data) and we like to give them a fresh lease of life with better cabinets (server rooms); offloading them to offsite storage hubs (datacentres); or digitising them and sharing with relatives over the Internet (cloud). Most of our enduring institutions or organisations are at least a few decades old and they can be cluttered. Even those who are organised will find it necessary to renovate their houses to keep up with times. The same goes for our IT systems, which are giving CIOs and their teams a hard time to revamp without having to tell their colleagues to live without a roof (downtime).
When it comes to keeping up with times, some organisations may want a rapid migration to cloud; some may be worried that the existing platforms they are on are reaching end-of-life and end-of-service. Others could already be exploring containerisation and facing challenges. Modernisation is making the right decisions with a thorough understanding and mapping of one’s environment. How much we know is half the battle won.
The next half is getting professional help. Enterprise architecture consulting offers the best insights for IT infrastructure modernisation by harmonising the existing sprawl with leading solutions that are innovative yet matured in adoption to deal with the distributed computing demands across on-premise, cloud, hybrid and edge.
Actionable digital leadership
In summary, market trends, organisation cultural norms, availability and maturity of tools, and readiness for change are factors for transformational success. Also, timing is important in rolling out successful campaigns. In addition, extraordinary leadership is crucial in delivering impact. Next, transformation success rates can be improved with careful deliberation supported by experienced professionals, backed by research, and word-of-mouth with a pilot trial or proof-of-concept to begin with. Today, social media, collaboration tools and information are readily available at our fingertips, hence it is important to execute and engage stakeholders to garner feedback for faster iterations to reach our objectives.
At Kyndryl, where I’m a partner to clients, colleagues and vendors in the region and globally, we have 30 years of experience in transforming traditional workloads including mainframes for some of the most enduring institutions.
I’m glad to share that Kyndryl developed a decision-making tree to aid our clients in a non-obligatory discovery workshop for private enterprises and public agencies. In a nutshell, it’s our way of saying hello and building goodwill in our community by offering complimentary advisory services for long-term partnerships.
I am Mar Vin, Foo.
Thank you for leading the conversation of change.
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Remote learning and training became the norm during the covid pandemic. With most of us locked in our homes, we were forced to look for new ways to acquire knowledge, to connect with people and, for many, develop new skills and capabilities. Those at the top of organisations, including senior leaders who are Members of our Community, had to navigate the challenges of leading their businesses remotely. How do you keep in touch with your executive team, your Board, your people and the outside world? How do you seek inspiration and advice, from colleagues, mentors and peers, in a lock down?
Online learning and training is nothing new. Companies have offered employees access to e-learning as a flexible and often cost effective way of upskilling teams for some time. The challenge of leadership development is more complex. For executives, it’s often less about learning a new skill, but instead understanding the business landscape outside of your immediate organisation and industry. It is no longer enough to have deep sector expertise, leaders need insight from a range of sources and across different geographies in today’s fast-paced environment.
Executive development using technology to let the outside in
According to our research, senior executives including CEOs, CFOs and HRDs consistently rate development opportunities like mentoring and peer learning as most effective to their roles and responsibilities. When lockdown hit back in March 2020, Criticaleye had to quickly adapt many of the learning experiences we offer our Members, so technology played a major role in keeping leaders current and connected.
In fact, when it comes to executive development, virtual meetings and connections with other leaders around the globe has become one of the major opportunities to emerge from the crisis. Our mentors are now able to combine face-to-face interactions with virtual conversations, creating a constant and consistent touchpoint for their mentee. Equally, and although we resumed our calendar of physical events last year when restrictions were lifted, the advent of more regular, virtual roundtables and forums at Criticaleye is enabling our Members to dip into leadership insight and be inspired by peers more than ever before.
Tech and Talent
If the way leaders are developing their skills and capabilities is changing, so too is the way they think about their workforce and talent strategies. Organisations need to adapt to remain competitive, and improve their understanding of both what it means to lead a distributed workforce. It’s about much more than remote working. Leading a distributed workforce should be intentional, strategic and it requires a shift in both leaders’ mindset and the culture of the business.
According to discussions we frequently have with leaders across the Criticaleye Community, executives need to ask themselves how they can create a new sense of belonging in a more remote working environment. They also need to question how they measure and maintain productivity. Overall, there must be a focus from leadership teams on retaining your best talent, and, going back to our Criticaleye Research, the C-suite consistently cites talent as their top priority for the year ahead.
Digital transformation is not just about the customer. It must also play a key role in how you engage your teams, what you offer in order to hold on to key people, how people learn and how leaders get the touchpoints they need to be successful.
Sreena Nadarajan, Head of Research UK, Criticaleye
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Every byte of data has a story to share. Important question is whether the story is being narrated accurately and securely. Usually, our focus is sharply on the trends around data with a goal of revenue acceleration, but we commonly forget about the vulnerabilities caused due to bad data management. Data possesses immense power, but immense power comes with increased responsibility. Just collecting, analysing and building prediction models is simply not enough in today’s world. Always keep in mind that we are in a generation where the requirements for data security have perhaps surpassed the need for data correctness. Hence today the need for Privacy by Design is greater than ever.
“Privacy by Design” and “Privacy by Default” have been frequently discussed topics related to data protection. The first thoughts of “Privacy by Design” were expressed in the 1970s and were incorporated in the 1990s into the RL 95/46/EC data protection directive. Privacy by design is an approach to systems engineering that seeks to ensure protection for the privacy of individuals by integrating considerations of privacy issues from the very beginning of the development of products, services, business practices, and physical infrastructures. The adoption of security and privacy principles is a crucial step in building a secure, audit-ready program.
Privacy by Design is based on following 7 principles:
Proactive not Reactive; Preventative not Remedial – Privacy by Design comes before-the-fact, not after.
Privacy as the Default Setting – it is built into the system, by default.
Privacy by Design is embedded into the design and architecture of IT systems and business practices
Privacy by Design seeks to accommodate all legitimate interests and objectives in a positive-sum “win-win” manner not Zero-Sum
End-to-End Security — Full Life-cycle Protection
Visibility and Transparency — Privacy by Design seeks to assure all stakeholders that whatever the business practice or technology involved, it is in fact, operating according to the stated promises and objectives
Respect for User Privacy — Keep it User-Centric.
Privacy by Design in Health Data Management Policy by ABDM
Consider data protection requirements as part of the design and implementation of systems, services, products, and business practices. The federated design of the National Digital Health Ecosystem ensures that no personal data other than what is required at a minimum to create and maintain Health IDs, Facility IDs or Health Professional IDs shall be stored centrally. Electronic medical records shall be stored at the health facility where such records are created, or at such other entities as may be specified by Policy. Electronic health records shall be maintained by entities specified by Policy, as a collection of links to the related medical records. ABDM shall issue appropriate technological and operational guidelines providing for the establishment and maintenance of the federated architecture, for ensuring the security and privacy of the personal data of data principals, and for maintenance of electronic medical records and electronic health records.
Clear and easily accessible statements of its practices and policies.
Type of personal or sensitive personal data collected.
The purpose of collection and usage of such personal or sensitive personal data.
Whether personal or sensitive personal data is being shared with other data fiduciaries or data processors.
Reasonable security practices and procedures used by the data fiduciary to safeguard the personal or sensitive personal data that is being processed.
The managerial, organisational, business practices and technical systems designed to anticipate, identify and avoid harm to the data principal.
The obligations of data fiduciaries.
The technology used in the processing of personal data, in accordance with commercially accepted or certified standards.
The protection of privacy throughout processing from the point of collection to deletion of personal data.
The processing of personal data in a transparent manner and
The fact that the interest of the data principal is accounted for at every stage of processing of personal data.
Article by Sujeet Katiyar
Digital Health । Rural Healthcare । Regulatory Compliance । ABDM, HIPAA, GDPR, Data Security & Privacy Professional as Consultant, Start-up Founder, Director with 23 years in Web & Mobile Technology with AI, ML, Blockchain
“We used to travel several kilometres for basic medical facilities, and many times lost precious time at work and our wages but this medical Van which comes to our village now has proved to be a boon,” says Damyanti Devi as she deftly embroiders beautiful patterns on a shawl she is working on at the cottage industry she works.
“My husband had undiagnosed diabetes which was posing many health issues for him making him miss work, making it difficult for us to make ends meet”, adds Veena who works at the same place, “The doctors who talks through the ‘Television’ at the van in consultation with Para-medical staff on the van which reports the vitals to the doctor and explains the medicine & treatment to the patients, not only diagnosed it but have also treated it effectively and now he is leading a normal life and goes to work regularly”.
This is a heart whelming story of many in these rural areas of Jammu and Kashmir. Set in the interiors of the region, the villagers had to travel long distances to avail themselves of medical care. But the mobile medical Van by O-health, fully equipped with telemedicine facilities has changed the lives of people in these remote villages.
Changing Lives and Landscapes
Srinath, a construction worker who hails from Bihar, is working in the Kathua district of J&K, beams at us when we asked him about what he thinks about the facility. He has just finished his teleconsultation with a specialist in Delhi. He says he was suffering from fatigue and restlessness for many months but after this ‘Doctor Wali Van’ (Van with Doctor) started coming, his BP was diagnosed, and he is now well with regular medication and checkups. He says that with this Van people can avail affordable health care almost at their doorstep.
The telemedicine service provides the facility of Tele-Consultation with India’s Topqualified doctors and specialists who provide evidence-based care and boasts of having done over 8000 consultations till date. The state-of-the-art telemedicine facility by O-health has the facility to conduct clinical tests and supply medicines to people who are living in remote areas.
The Man Behind the Mission
Visioned and conceptualised by Arunoday Singh, a Biomedical Engineer with an MBA and MSc in Health Economics from theLondon School of Economics, O-Health is born out of Arunoday’s vision to bring accessible and affordable quality healthcare to rural India and take the best of medical facilities to the patients at the farthest of villages, in J&K, some of which are merely 01 km from Indo-Pak border, with Pak army posts clearly visible from camp sites.
Arunoday Singh has strived to serve the rural population of the country in a way that could bring a major positive change in their lives. Thus, in the process of striving to provide universal access to primary healthcare, he came up with the idea of this telemedicine Van, equipped with the best of diagnostic, pharma and speciality care which has now fast become the ‘Saviour’ for the rural population in these remote villages of the region.
“There is no denying that, unlike in olden times, there is much better road connectivity to rural areas these days but still these places continue to face the paucity and lack of good medical facilities and doctors at par with towns and cities. Most doctors wish to set up their practices in bigger towns and cities after having dedicated many years of their lives studying, but many of them also wish to serve the marginalized section of the society in some way” Arunoday said. “With the fast improving internet connectivity in the villages, digital healthcare can really make a powerful change in the healthcare landscape of rural India”, he added.
This telemedicine facility on wheels allows O-Health access to the patients in the far-flung rural areas, without having to compromise their careers.
“The main motive of the project is to extend healthcare facilities to the needy at their doorstep,” says the staff we met in the van, which is like a mini-hospital on wheels with all the facilities of a good clinic put together comprehensively.
The Challenge and the Solution
Rural patients are seen to be somewhat averse to new technologies, especially in healthcare, due to some of the reasons – paucity of awareness and knowledge aboutthe technology, lack of trust on the individuals running the services and inefficient ways of care delivery leading to ineffective treatment outcomes. “It is critical to send an accurate patient parameter feedback to the remote doctor for a correct diagnosis, otherwise the treatment remains incomplete and hence, leaves the patient ill. We use high fidelity digital health devices like digital stethoscope, digital otoscope, digital derma-scope, etc to capture the parameters and images, to be shared with the specialist for accurate diagnosis leading to an effective treatment. When patients start feeling better after consultation, their level of trust on the technology shoots up”, said Arunoday.
Wheels of Change
Soon, O-Health also aims to setup a larger mobile van to cater to other remote areas with even more health services as well as plans to pilot a static clinic to position itself as a permanent care giver in the region. The service is fast becoming popular as lack of access to affordable and quality medical care is a huge challenge in rural India. This innovative Medicine Facility provides people of remote regions with easy access to quality health services and has worked towards improving the general health of the population in the area as patients can now avail regular diagnostic check-ups. It has also changed their perspective towards their health and well being, making them aware of the value of timely action and lifestyle changes when it comes to their health.
Committed to bringing a change where it matters, in the area of rural health, the wheels of O-Health move ahead with a conviction to bring a change in the area of the health sector in rural Jammu and Kashmir and there is no stopping them!
The landscape of the region seemed buoyant with health and hope when we visited it and people brimmed with a promise of newer, healthier horizons!
Currently, the service is completely free as it has been fully funded by a Public Sector Enterprise. We have examined over 8000 patients for free till date.
Let’s go back to memory lane. Imagine the day when there was no email. Most of the marketers rely heavy on traditional mail for advertising. These are in the forms of flyers, catalogues, promotional letters sent via snail mail and delivered by your favorite postman.
When I was growing up and now, my mom an avid fan of Readers Digest, and we always looked forward in the mail on a monthly basis for it to arrive. She has cooking book subscriptions as well that we are eager to receive and try out some of the recipes.
The agony of waiting………
Thankfully today, it is very convenient in just few clicks you can subscribe to your favorite brands, cookbook, etc. No more waiting…
Email has tremendously transformed how many businesses can reach through their customers immediately and establish a rapport where they have the option to choose the content they want to receive.
Let’s dive in to know the History for Email Marketing
1971 – Ray Tomlinson sent the first email message which either said “Test 123” or the top row keys, “QWERTYUIOP”
1972 – Larry Roberts created an email management database that let users list, select, forward and respond to email messages.
1978 – Gary Thuerk, a marketing manager at Digital Equipment Corporation, sent the first email blast to 400 Arpanet advertising machines. This generated $13 million in sales.
1982 – Electronic mail message becomes the “EMAIL”.
1988 – Spam was introduced. Inspired by those who are angry receiving email blast the word spam is added to the Oxford English dictionally.
1989 – Lotus Notes 1.0, was launched as the first widely use email software service.
1991 – The internet was born. Everyone was using it.
Late 1990s – Email service was introduced. Microsoft released Internet Mail (now Outlook) and Hotmail launched in 1998. The same time HTML was introduced to add characters to emails using custom fonts, colors, graphics and formatting.
2003 – CAN-SPAM was introduced in the U.S, it was signed by President George W. Bush. This prompts businesses to reduce sending unsolicited emails and include sender details and unsubscribe link in every message.
2009 – The introduction of Responsive Emails which enables readers to use their desktop, smartphones, or tablet to access and read emails.
Today – Email marketing is an integral part of the any digital marketing strategies that marketers are using to nurture their customer communication in the most cost effective way.
Despite the growth and prominence of mobile messengers and chat apps, email global users amounted to 4 billion and is set to grow to 4.6 billion users in 2025.
The global emails received and sent worldwide was approximately 306 billion in 2020. It is projected to increase to over 376 billion emails on 2025. This data shows that the trend towards mobile also is true for email.
As we know that the consumers interaction is multi-event and multichannel
These are some of the marketing strategies that you can invest with.
Search Engine Optimization(SEO)
One thing for sure is that email for marketing isn’t going anywhere. It will continue to be a staple part of any marketing strategy for all types of businesses.