Written by Rocío Rodríguez Hernández on Digilah (Tech Thought Leadership)
In a time where users have more control over their ad choices than ever before, it’s no coincidence that an increasing number choose an ad-blocking solution. Currently, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop, it is also available for mobile devices and tablets.
So, what is exactly an ad blocker and why is it so popular among users? An ad blocker is an application (plugins or browser extensions) that removes or alters advertising content on a webpage. This application removes certain kinds of ads, such as pop-ups, banner ads, and many other common forms of online advertisement. It allows the users to browse the web without being annoyed by disruptive ads that slow the page loading time.
However, many ad-block users understand that publishers have the right to earn revenue on the content they publish. It’s often due to previous negative experiences with ads that users turn to ad-block technology. In fact, most internet users don’t mind ads as long as they are of good quality and don’t interfere with their experience.
Cons for the user
If the use of ad blockers continues to increase, website publishers will try new monetization models that might end up affecting the user. For example, we have already seen some publishers adopting the subscription-based model in which they start charging a fee to access the content they provide just like premium services do. It is an alarming situation as we might eventually lose open access to the content that we have today. On the brighter side, advertisers are now looking for ways to make ads less disturbing and more relevant thanks to new technologies like Unblockia´s solution.
What is Unblockia?
Unblockia is one of the leading companies in the Ad Tech sector that promotes a more transparent and respectful interaction between publishers, advertisers, and users while keeping the internet safe and free. It provides publishers and advertisers with the technology to deliver a better online experience to their users through Acceptable Ads.
Acceptable Ads are ads that aren’t intrusive or annoying. They are respectful, don’t interfere with content, and are clearly labeled with the word “advertisement” or its equivalent. These ads are created with users in mind and are presented in noninvasive ad formats that they are happy to see. At the same time, these ads allow publishers to start recovering the revenue they were losing due to ad blockers.
Delivering a good user experience while maintaining a profitable website is a big challenge for publishers. Without a doubt, new solutions like Unblockia are essential to build a strong and sustainable online future where the needs of users, publishers, and advertisers are met.