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Cold Chain Technology: Optimal Product Quality and Safety

Written by Mark Alzawahra on Digilah (Tech Thought Leadership).

I started-up Catch of Norway Seafood to serve the Indian market with premium Norwegian salmon and seafood products from Norway. Our company is based in Bangalore.

We market and distribute fresh and frozen seafood across India. Our company is involved in procurement, logistics, cold chain technology, branding and marketing. 

We have a presence online and offline; with our online presence being very important in building a brand and growing the business financially.

We started Catch of Norway Seafood as b2b wholesale business to gain market share with volume. We did our primary research on the ground and our due diligence before fully investing in this venture.

Once we established the company, we did some old fashioned word-of-mouth marketing which was useful.

This will always be useful. Crucially, we also began a digital marketing campaign on Facebook and LinkedIn without sponsoring or paying for ads. 

This is the power of the digital world. Decisions makers, executive chefs, procurement directors, managing directors, and CEOs were able to view what we were offering through their own personal and professional interests.

We could easily engage with our target audiences, users, and end-users in a meaningful way and learn more about the Indian market for our products.

Once we established our brand as a leader in premium in Norwegian salmon and imported seafood in India, we decided to enter the direct-to-consumer market in Bangalore, and later in other major cities in India.

Platforms such as Shopify have enabled us to reach d2c customers in Bangalore and other cities in India. 

Our partnerships with fully online digital logistics service providers enable us to easily deliver to these customers without compromising on quality and time.

Customized online dashboards that allow us to take a 360 degree view of all financial and operational aspects of our company, that can also create and store crucial documentation needed to source, purchase, and deliver goods and services are crucial to maintaining cost control and savings we can pass on to our customers.

We are leveraging technology to keep operational costs done without compromising our customer service and product quality.

Being able to operate in the digital and technology age, has made it easier for me to manage and operate our various businesses across multiple geographies. 

I can access our company P&Ls via real-time online dashboard, issue invoices with a few taps of the phone, our team can manage our wholesale and retail distribution pan-India with logistics platforms such as Porter and Pidge.

We can track our deliveries through our own tracking systems or through the third-party partners that provide this service.

In addition to logistics technology, cold chain management technology helps us with quality control throughout our entire supply chain.

When dealing with highly perishable food products such as fresh seafood, it is crucial that we are able to know that the correct temperature ranges are maintained from production to packing to export until it reaches our final destination.

This is done by utilizing USB temperature readers placed in boxes that record the temperature in the boxes. This data can be accessed by plugging in the USB to a laptop and it automatically provides the driver and screen of the temperature log.

As we have gone on this journey in building a premium Norwegian salmon & seafood company in India, we have seen great improvements and innovations in technology that can help us continue to grow our business and increase brand awareness.

Now that we are serving more than 15 major cities in India through a variety of sales channels, we have learned about better technological solutions that can be customized to serve our needs and goals. 

This allows us to go out and actively pursue our ambitions confidently with tailor-made solutions we know are available.

Most searched questions

What is Catch of Norway?

Salmon

How did Catch of Norway develop in India?

Most searched queries

Catch of Norway

B2C

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Food Tech

MEAT ANALOUGES

Written by Priyanka Prajapati, Dr Meenakshi Garg and Dr Rajni Chopra

Digilah (Thought Leadership)

Author’s Email: meenakshi.garg@bcas.du.ac.in

Global Meat consumption continues to perceive an upward surge as demand is driven by population growth, individual economic gain, and urbanization. However, meat production would have a severe environmental impact and high ecological footprint due to increased land and water resources used during livestock rearing. Moreover, a shift in consumer preference has been observed towards consuming plant-based products due to awareness about health hazards associated with red meat. This created a significant break for food industries to develop a plant-based meat analogue that contains similar textural and nutritional attributes present in meat. According to the report published by Mordor Intelligence, the market for meat substitutes is expected to grow at a CAGR of 7.91% up to the year of 2026. The term “meat analogue” is defined as a meat-free food product resembling texture, flavour, haptic experience, and nutritional status to original meat products. The result obtained from life cycle assessment studies depicts that meat analogues could be proved as a sustainable alternative to animal-derived meat as they have considerably lower environmental footprints. Different types of Plant protein currently employed in manufacturing meat alternatives are soy protein, Wheat gluten protein, and pea protein. Many nutritional components like high-quality protein (egg protein and whey protein), vitamin B12, calcium and iron have been incorporated in meat analogues to compete with original meat nutritive value. However, manufacturers have to depend on extensively processed ingredients or/and genetically modified (GMO) material in endeavoring meat-like texture and other sensory characteristics. Leg hemoglobin is a legume protein that carries heme molecule. This molecule is produced from GMO yeast and governs meat analogs’ color, texture, and flavour. Based on the study of Egbert and Borders (2006), the given formulation produced meat analogue having improved sensory qualities.

S.NoIngredientAmount (%)
1.Water(50%- 80%)
2.Plant- based Protein(10%-25%)
3.Non textured Protein(4%-20%)
4.Flavour compounds(4%-20%)
5.Lipids (0%-15%)
6.Binding agents(1%-5%)
7.Colouring Compounds(0%-0.5%)

Texturization of plant protein is an important step in achieving similar texture, appearance, and taste as like original meat products. Plant-based proteins need several transformational changes to achieve the fibrousness of meat muscles. The native globular shape of plant protein is converted to the linear shape of textured protein by applying different texture profiling techniques (e.g., extrusion technique, electro-spinning, proteins hydrocolloid blends, high temperature conical simple shearing, freeze structuring, and 3D Bio-printing). The standard method of modifying plant proteins are electro-spinning and extrusion. Electro-Spinning produces thin fibers of plant protein by using a blend of protein solutions assembled into meat analogues through binding materials. Due to its complexity and high manufacturing cost, this method was not suitable for large-scale production.

The extrusion technique is predominant because of its robustness and versatility to produce different kinds of products. This technique involves modifying the protein configuration by undergoing several changes in its structure like (denaturation, unfolding, crosslinking, and alignment). The viscoelastic mass of plant protein is extruded in one or twin-screw extruders and involves various operational steps like (compression, shearing, heating, and cooling) to impart meatiness. This process offers several advantages like high product yield, affordability, and is energy efficient.

Bio-printing and freeze structuring are some of the emerging techniques to modify plant protein’s structure. Bio-printing is also known as 3D printing, which involves digital modeling of food formulation. Paste of Plant protein is filled in the cartilage that builds the structure of meat analogue. The major drawback faced by the Bio-printing technique is its high cost of production, complexity in spatial structure, and scalability. On the other hand, freeze structuring produces meat analogues that mimic the original meat product by freezing the protein solution, followed by the formation of ice crystals that produce porous, well-aligned and interconnected fibers of plant-based protein.

The primary requisite of a plant-based meat analogue is the proper textural profiling which mimics the texture of muscles fibre and is responsible for the characteristic meaty flavour. The intended applications of meat analogue and type of plant protein determine the technique used for texture profiling. The ongoing research has already overcome many challenges of meat analogues products like (improving microstructure, taste, and healthiness) and affordable product price and increased product convenience. However, certain technological barriers and devoid of regulatory measures are some of the sectors that need improvement.

REFERENCES

  1. Boukid, Fatma. (2021). Plant-based meat analogues: from niche to mainstream. European Food Research and Technology. 247. 10.1007/s00217-020-03630-9.
  2. Kyriakopoulou, K., Dekkers, B. and Van der Goot, A.Z. Plant-Based Meat Analogues. Sustainable Meat Production and Processing, Chapter-6, 103–126. doi:10.1016/B978-0-12-814874-7.00006-7
  3. Sun, C., Ge, J., He, J., Gan, R., & Fang, Y. (2020). Processing, Quality, Safety, and Acceptance of Meat Analogue Products. Engineering.7(5): 674-678
  4. Mordor Intelligence, Meat substitutes market – growth, trend and forecast (2021 – 2026). https://www.mordorintelligence.com/industry-reports/meat-substitutes-market
  5. https://www.forbes.com/sites/lanabandoim/2019/12/20/what-the-fdas-decision-about-soy-leghemoglobin-means-for-impossible-burger/?sh=21d7f89957f6