I am not a tech geek. I am not an academic professor at your local university. I’m just me! and all I want to do is show people what they are eating/drink/consuming and the harm it does and nudge them to pivot to healthy food and drinks, plus increasing their physical activity.
Before the global pandemic happened, I had a small business that did just that – face to face workshops and speaking gigs at conferences, workshops and meetings – all within a few kilometres of where I lived (well, maybe up to 500kms).
Now … My clients are global, some of them 16,500kms away. Why? Because of technology and the digital revolution, we are currently in.
Whilst I ran live workshops on my topic of healthy food, drinks and exercise and I always dreamed of creating online content, making some online courses on a digital platform. The truth is, I didn’t think I was smart enough to do that!!
I am smart in my thought leadership sector (for example I know what artificial numbers 950 and 951 mean and what harm they do to our body … check the closest drink you have on your desk while reading this and see if it includes those), but tech guru: NO. I know how to achieve the goal of 10,000 steps a day, but how to understand the digital world: NO.
When the pandemic hit, I had just moved to another State with no friends, no business contacts, not a member of any business forums or groups and had no work opportunities at all. So, guess what I did?
I decided to put my content online. I searched digital platforms, chose a few to test and ended up subscribing to Thinkific and put my courses online. I made video content. I learnt how to edit the content, how to add to YouTube, how to create the captions etc. I created resources and pdfs for students to download as well.
I used to use all the MS(Microsoft) things, MS Word, MS PowerPoint, MS Excel and had used these for many, many years (I’m not telling you how many as I don’t want to disclosure how old I actually am – haha).
Now I use Google Drive, Google Docs, I use Zoom (doesn’t everyone), I use MS Teams, I create content in Canva, I’ve do email video messages via Loom, I use Mailchimp for my newsletters – I have learnt so much from my digital and technology journey since 2020 – all the while teaching people how to understand what is in discretionary, ultra-processed food and drinks.
I’m Linda from e-RAW.
e-RAW is a digital learning company that helps people transform their lives from consuming ultra-processed food/drinks and risks to their health to the best version of themselves they have ever been. Bonus: they get to pass it on to their family and friends – at home and in the workplace.
In fact, the word ‘discretionary’ wasn’t in my narrative, until I asked a group of smarter people than me on an online Retail Food Environment course from Monash University with me, what word I should use instead of ‘crap food’ to be a little bit kinder. This was on a digital Zoom weekly course roundup and guest speaker gig. So, I learned from my fellow students the word ‘discretionary’ on a tech video helping us with our online course we were studying from our home offices or workplace offices. See how important tech has been, even when it is just in the background!