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Digi Tech

How Email Marketing Can Empower Your Business

Written by Sheenah Lozada  on Digilah (Tech Thought Leadership)

Let’s go back to memory lane. Imagine the day when there was no email. Most of the marketers rely heavy on traditional mail for advertising. These are in the forms of flyers, catalogues, promotional letters sent via snail mail and delivered by your favorite postman.

When I was growing up and now, my mom an avid fan of Readers Digest, and we always looked forward in the mail on a monthly basis for it to arrive. She has cooking book subscriptions as well that we are eager to receive and try out some of the recipes. 

The agony of waiting……… 

Thankfully today, it is very convenient in just few clicks you can subscribe to your favorite brands, cookbook, etc.  No more waiting… 

Email has tremendously transformed how many businesses can reach through their customers immediately and establish a rapport where they have the option to choose the content they want to receive.

Let’s dive in to know the History for Email Marketing 

1971 Ray Tomlinson sent the first email message which either said “Test 123” or the top row keys, “QWERTYUIOP”

1972 Larry Roberts created an email management database that let users list, select, forward and respond to email messages.

1978Gary Thuerk, a marketing manager at Digital Equipment Corporation, sent the first email blast to 400 Arpanet advertising machines. This generated $13 million in sales.

1982 Electronic mail message becomes the “EMAIL”.

1988Spam was introduced.  Inspired by those who are angry receiving email blast the word spam is added to the Oxford English dictionally. 

1989Lotus Notes 1.0, was launched as the first widely use email software service.

1991 – The internet was born. Everyone was using it. 

Late 1990s – Email service was introduced. Microsoft released Internet Mail (now Outlook) and Hotmail launched in 1998. The same time HTML was introduced to add characters to emails using custom fonts, colors, graphics and formatting.

2003 CAN-SPAM was introduced in the U.S, it was signed by President George W. Bush. This prompts businesses to reduce sending unsolicited emails and include sender details and unsubscribe link in every message.

2009 – The introduction of Responsive Emails which enables readers to use their desktop, smartphones, or tablet to access and read emails.

TodayEmail marketing is an integral part of the any digital marketing strategies that marketers are using to nurture their customer communication in the most cost effective way.

Source: https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/

Despite the growth and prominence of mobile messengers and chat apps, email global users amounted to 4 billion and is set to grow to 4.6 billion users in 2025.

The global emails received and sent worldwide was approximately 306 billion in 2020. It is projected to increase to over 376 billion emails on 2025. This data shows that the trend towards mobile also is true for email.

As we know that the consumers interaction is multi-event and multichannel

These are some of the marketing strategies that you can invest with.

  • Inbound marketing
  • Content marketing
  • Email marketing
  • Search Engine Optimization(SEO)
  • Social Media
  • Paid Advertising
  • Mobile Marketing

One thing for sure is that email for marketing isn’t going anywhere. It will continue to be a staple part of any marketing strategy for all types of businesses.

COMMON SEARCHES:

Email marketing tools

Email marketing meaning 

Email marketing example 

Email marketing service

Email marketing examples 

Types of email marketing

Email marketing ideas

Email marketing benefits

WHAT PEOPLE GENERALLY ASK

What is email marketing and example?

How do businesses marketing?

What is an email marketing strategy?

What is email marketing and its benefits?

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Digi Tech

Top 10 Secrets For A Good Website

Written by Paul Lim on Digilah (Tech Thought Leadership)

Today, we live in the world of the Web. It is common for companies to have websites and about 80% of consumers use the Internet to research on a business, product or service before making a purchase. But what if you do not exist on the Internet?

Establishing a web presence can prevent competitor from poaching your customers and simply setting up an appropriate company website can reel your target audience right in.

Websites can also improve customer service. As there is no downtime on the Internet, customers can be updated 24/7 and have their queries answered almost immediately. And what better way to provide them with value-added service than to share handy information on your website? Knowledge sharing is one method to connect with potential customers and eventually convert them into sales.

What is crucial is to build a website with the fundamental capabilities that garner and drive targeted traffic.  Here are 10 website to creating an ideal website to attract visitors and generate revenue.

1. Know Your Target Market 

The first step towards recognizing your target market is to have a proper understanding of the problems that your business tackle. Thereafter, identify the groups of people will be affected by these problems, these individuals will make up your target audience.

Make a list of your target audiences and group them accordingly to categories sure as profession, age, education levels, and gender. Find out how these groups of people may benefit from your products and services by questioning what they lack in their lives and meeting their needs where possible.

2. A Clear Navigation Bar

A clear navigation bar is a plus to any website. Choose simple names for the tabs on the navigation bar and the web pages – logical naming of both tabs and web pages should guide and direct visitors to a specific call-to-action.

3. About Us

The primary purpose of an About Us page is to inform the user about your company and what you do. The page should furnish visitors with the basic background information they need such as the company’s history, awards and achievements as well as social proof and authentic statements that can give your company image a boost.

4. Strong Headlines

There are millions of websites in the cyberspace competing for several keywords trying to be recognized as the first hit on search engines – but how exactly do you get people to read what you write?

Although good content and aesthetics are of great value to a website, a strong headline could give your website an edge over others. Pay special attention in crafting catchy and compelling titles for your headline and think out of the box to appeal to consumers and obtain the click-through.

Useful key words that trigger consumer action include Free, Discount, Guaranteed, Incredible Offer, 1-for-1 promotion etc. To truly persuade a visitor to constantly return to your website, use question words such as What, Why, When or How as visitors are often looking for answers to their various queries.

Take the subject “Driving A Car” for instance. 3 effective examples are:

  • “How to drive a car?”
  • “Why I Love Driving A Car?”
  • “10 Ways to drive a Car safety”

5. Integrate Social Media & Videos

Using Social Media and embedding videos in your content can direct traffic to your website on a regular basis. The inbound links to your website from high-profile social media platforms such as Facebook, You Tube, Twitter, Tik Tok and others will increase your search engine results page ranking.

Consider creating the following social media profiles:

  • Linkedin – A professional site to showcase expertise and reach out to potential clients based on skills set
  • Twitter – A social sharing platform where you can post relevant tips and information with links to corresponding articles on your website
  • You Tube – Upload short yet succinct videos to demonstrate useful tutorials and give advice to

Always include a link back to an appropriate landing page on your own website and ensure you include a call-to-action on the page, for instance “Retweet” or “Share this video”

6. Power Pictures and Graphics

Simplicity and succinctness are key in creating messages that are straightforward to understand. People are often impacted visually than textually; hence good graphic designs and images are more effective in engaging site visitors compared to text alone. A dynamic picture can drive higher consumer engagement which can lead to higher sales figures.

7. Provide Impressive Testimonials

Positive and impactful testimonials are excellent for boosting site traffic. If you are in the service industry that replies on customer service and referrals, positive and impactful testimonials that appraise your company’s services will drive greater traffic to your site. For instance, an outdoor event service business could have client testimonials about the excellent service delivery and efficiency.

8. Order Page

The main goal of any e-commerce website is to convert visitors to buying customers. The order confirmation page is usually called a ‘Thank You’ page.

It is only right to thank your customers each time they complete a payment and more importantly, it helps you to maintain healthy relationships and interaction with them, thereby increasing their returns to your site.

9. An Opt-in Box

The use of personal data is a sensitive issue today-companies need to gain consumers’ approval with regards to collection, storage, usage and distribution of their information. Using an individual’s data without approval can put an organization in trouble. Hence, providing an “opt-in” box for users will allow them to indicate their consent and method of contact from the company or organization, thereby recording their decision.

10. Contact Us

Any business that strives to engage its target audience needs to have a feedback channel where those interested in the company’s services or business can contact the relevant people for more information. Sign up for a customized domain email address and phone number and make sure you attend to your calls and answer your emails promptly.

Contact for more www.pauldigitaltraining.com

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Digi Tech

“Technology and Digital – A Double-Edged Sword”!!

Written by Christina Min Shyan Tan on Digilah (Tech Thought Leadership)

Just like any tools, they can be a double-edged sword.

During this Covid period, businesses are affected, ranging from sales, operations, finance to cybersecurity, as most businesses now have to rely more heavily on digital technology.

Christina Min Shyan Tan at her desk doing business

In my business of sales coaching, training and consultancy, Digital and Tech have the following :

The Pros, The Positiveness

Borderless outreach

Now I can work across borders seamlessly, reaching out to global participants and customers via virtual meetings and webinars, compared to my original plans of only focusing the local market for a start.

Through digital networking and connections, I have managed to reach out to more than 10,000 contact points across multiple countries and new industries within months, which would definitely be impossible with traditional approaches.

High productivity

With virtual meetings, travelling time is virtually eliminated. This allows back-to-back meetings for optimal time efficiency in a forever time-scarce fast paced business environment. I have managed to save a few hours of travelling time a day and double my meeting output weekly.

I am also able to attend live and recorded business webinars and e-networking sessions off business hours.

With productivity applications being easily accessible, my virtual work productivity has also increased with tech adoption from my customers’ end too.

Increased marketing avenues

My business has not been spared from the impact of the pandemic. I have been working on improving on my resourcefulness and creativity to use multiple lead generation streams.

I capitalise on eCommerce in my business operations and eMarketing in my business development. These include optimising LinkedIn and other platforms for business growth and collaboration, building strong branding and digital presence, turning eConnections to physical connections for business wins.

Sales cycles have also been largely shortened due to more effective communication, information sharing and social proofs in the digital space.

The Cons, The Challenges

Reduction in social interactions

Digital and tech allow multimedia communication via text, email, phone calls and virtual meetings. The constraints of regulations have also pushed us into increased virtual interactions inevitably, reducing (if not replacing) face-to-face socialising which is critical for business networking.

The human touch and connection have weakened with also increased skill sets required to harness strong customer engagements and relationships.

Fatigue on eyes, mind and body

While the digital and tech space drive higher productivity, it also results in screen fatigue.

In my case, I meet customers, hold webinars and conduct coaching and training sessions virtually. I hold 2-full-day intensive workshops consecutively. These inevitably strain my eyes and cause body aches with limited physical movement and prolonged sitting.

Having to focus on multiple participants and engaging them virtually needs extra effort, although if done well, will still not hamper business outcome.

Distractions

The avalanche of digital information across media and platforms can cause information overload. News, social media, professional articles, virtual events and webinars come streaming in and popping up on screen, thanks to the power of data analytics and artificial intelligence.

With the push of relevant information online, they can also be my source of distractions, enticing me to read them. If I am not disciplined and practise discernment and prioritisation, this may result in time-consuming distractions despite their relevance.

Nevertheless, overall “DIGITAL AND TECH JOURNEY” has enabled me to work better despite some downsides.

Ensure that Digital and Tech is our powerful servant instead of a bad master. Control them instead of letting them run our lives.

May we capitalise on Digital and Tech to grow both our people and business.

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Digi Tech

6Cs to Success on Instagram: Are you game?

Written by Anjuli Gopalakrishna on Digilah (Tech Thought Leadership)

Instagram started as a photo sharing app in 2010 and has made its way in the past 12 years into an app that offers multiple content formats: Instagram Stories, Lives, long form videos, Reels, Interaction features and much more. The people who use Instagram daily have grown to around 2 billion in numbers. And 500+ million people use Instagram Stories daily. More than 200+ million businesses are on Instagram. A diversified user base makes it an ideal platform for your brand or business to reach out to your target audience and influence them.

So how exactly can you build your tribe on Instagram and get them to know, like and trust you and eventually to buy from you?

I poured over many successful Instagram accounts, went through 100s of YouTube videos from the internet gurus, tried all the black hat hacks touted out there on the Instagram to grow your following. I studied the exact system the ace Instagrammers followed to try and understand what really works on this platform.

After months of deep dive, I cracked the code and came up with my own 6 C framework to success on this amazing platform. This is a step-by-step framework that will enable you to attract your dream audience, grow your genuine following and influence on Instagram and convert them into paying customers without the overwhelm and anxiety or the need to be glued to mobile phone 24/7. Read on if you want o learn more.

The first C: Clarity

This is the fundamental step. You need to know you ‘why’ to be on Instagram before ‘what’ and ‘how’ to be successful. Why do you need to be on Instagram? Who do you want to serve? What problem can you solve for them? What reasons can you give them to follow you? What’s your niche? Who is your ideal customer avatar?  What keeps them up at night? These deep and fundamental questions are essential to answer to build the strategic foundation for your Instagram success.

From optimizing your Instagram bio / profile to planning your feed content and story highlights, this clarity will pave the way for building blocks of your content messaging and formats.

The 2nd C: Content

Out of the clarity of purpose flows the best content that resonates with your target audience.  There are possibly only three reasons that people consume content on any platform. It educates, it entertains, or it inspires.  Your job is to figure out what might be of use to your target audience. Remember everybody wants to listen to the ‘WIIFM” radio (What’s in it for me). Place your focus on what they need and serve them with that content that fulfills that need. And given the digital world we live in today, it is easy to figure out what your target audience needs, if you care to listen. A simple Google Suggest can be used to glean into the minds of your people. Keyword planner tool, Answer the Public or many such tools are available for you to do your content research and create your content plan.

The 3rd C: Consistency

To build the ‘KLT” factor or the ‘know, like and trust’ factor with your tribe, you need to show up for them consistently. There is no other way to build a community around your brand or business. Mere exposure effect will ensure that you stay top of the mind of your tribe. I see many businesses lose heart when they don’t see instant results from their content lose their motivation to post and share useful content consistently. The steam dies off. But here’s the point you are missing. It is those who may not have interacted with your content, but the silent lurkers who simply watch and consume your content without giving out any signals that end up becoming your customers when their time of need arrives. So don’t be disheartened and be guided by vanity metrics of ‘likes’ and ‘follows’, instead focus on consistently providing value to your tribe and sure enough they will convert.

A strategy of content pillars and category-based system works best to make the job of consistent content pipeline flowing. Think of 10-12 categories that you can place your content in, catering to different needs at different stages of your target audience in their buying journey. There are many content-scheduling tools available out there that can help you to stay consistent with your content. My favorite is Social Bee.io which enables you to manage and automate your content posting for all your profiles in one place and is super value for money for the paid version.

The 4th C: Community

When you start showing up consistently with value adding content, you are bound to start attracting your tribe to your Instagram profile and slowly building a community.  One thing to remember when building your community is that social media platforms are meant for being ‘social’. It is not a place where you just sell or talk about yourself all the time. That would be such a big put off. Instead engage with others, leave genuine comments on other’s content, join the conversations, leave meaningful value adding bits to the conversations and the community will reward you with engagement. Instagram has so many features for you to build a high engagement with your tribe through stickers like polls, ask me a question, emoji slider bars in the Stories. Make use of them all to truly engage and learn from your tribe.

The 5th C: Connection

Once you have active engaged community on your Instagram profile, it is time for you to build deeper connections with your people. Take the effort to connect with them through conversations in the DMs. Instagram Stories allows you to directly start conversations with your story engagers in the DMs. Again, remember to keep the conversation flow natural. Be interested in them and try to understand their needs first before rushing to pitch your product or service or making a sales offer. Just talk to them. Warm them up, nurture them by offering a freebie or something of value so that you can take the conversation to the next level through other channels such as email or even DMs.

It is a slow process. Like dating. You don’t ask the person to marry you on the first date. It takes time and effort to get to know each other, build trust, before you can go for the big ask, the proposal to marry. Take it slow and easy and keep the conversation flow natural.

There are many innovative features available in Instagram DMs to take advantage of. Voice notes, video messages, video calls, saved replies, gifs and even automation for you to engage with your tribe in Instagram DMs. Sky is the limit if you can make use of all the features with your imagination and creativity.

The 6th C: Conversion

Converting your prospects into paying customers is the final and the most rewarding steps in the framework literally speaking. Afterall, you want all your efforts to finally end up making some money for you. This is the step you need to be well prepared for with a well set up sales conversion funnel that makes it easy and friction free for your warm leads to convert and make the purchase. Your landing pages for your products and services must be able to act as your salesperson to answer all their questions or objections. Be ready with your offers and bonuses to get them to open their wallets and credit cards for you.

Now there you have it! The 6 Cs to Success Step by Step framework for you to follow on Instagram. I would like to invite you to join my free online course Instagram Influence Foundations at this link. Once you are happy with my style of teaching and are ready to take your Instagram strategy to the next level, you can take a deep dive with the deep dive online course Instagram Influence Mastery 2022 and beyond with 60+ video lessons. You can take this course anytime anywhere at your own pace. Once you buy it, you get a lifetime access, and all the updated content comes to you for free.

That’s true, we need to keep adding content as the Instagram platform keeps changing and evolving. 

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Digi Tech

Who Wants To Be a (Digital) Millionaire?

Written by Wendy Scott on Digilah (Tech Thought Leadership)

I do.

If you recognize the reference to the Frank Sinatra/Celeste Holm song from the 1956 film, High Society, you are probably a Boomer like me. So what business does a fifty-nine-year-old have wanting to be a digital anything, let alone a digital millionaire?

I didn’t grow up with tech. We didn’t even have a landline at home. I took my ‘O’ Levels in 1978, which was the first year in the UK we were allowed to take calculators into exams. I struggle with tech, and I say ‘interweb’ to annoy the kids.

But what I do have is at least forty years of leadership and learning & development knowledge that I can share online. And technology has made it possible for me to make money doing that.

What the heck is a digital millionaire?

Otherwise known as a digital entrepreneur or content creator, it’s someone who sells digital products online such as templates, books, or courses. It’s also possible to sell membership newsletters, coaching, and exclusive coaching groups called masterminds.

How it all works

I’ve spent the last eighteen months reading, doing courses, and attending webinars to find out how to be a content creator, and as far as I can tell, this is what digital millionaires do:

Step One – Create online content – whether you create a blog, an Instagram post, a podcast, or articles, put free content online.

I write articles on Medium, a writing platform anyone can post on. When people read an article, the author gets a small amount of the reader’s membership fee.

Medium writers share articles on FB, Instagram, LinkedIn, Twitter, Quora, and Pinterest.

Step Two – Collect email addresses – Followers on Instagram or other social media are useful, but you’d have to start again if the platform disappears. The trick is to collect the email addresses of people that like your work. The list can’t disappear overnight, and you use the list to send newsletters and sell your products.

I’ve just started an email newsletter that goes out weekly and contains free links to my training, leadership and dating articles.

It’s said that successful online creators make one dollar a month income from each email subscriber.

I’m using convertkit for my list; They provide helpful resources, such as an online creator community, online tutorials, and live zoom tutorials.

Step Three – Give free content to your email list – Email your list once a week and give them valuable content for free. Content could be an article in the body of the email, sources you have found helpful, book recommendations, templates, short email courses, short video courses, or access to an exclusive podcast episode.

Step Four – Sell your content via your email list – You can sell templates, ebooks, and courses. I’ve seen online courses from $29 US to $3000 US, and some big earners sell masterminds for $10,000 US per year.

Currently, I’m writing an ebook and a course which will be my first digital products.

I use Atticus for my book, Teachable to create my course, and Canva to create the slides and workbooks.

Next tech on the list

A subscription to Later to automatically schedule my posts on social media.

I also use a writing assistant called Jasper.ai and a note-taking tool called RoamResearch.

How I’m finding all the tech

I believe in a growth mindset, so after the screaming, tears, and tech-induced lie-downs with a nice cup of tea, I persevere. Google is my friend. I’m learning very slowly, but each gain I make is a small step forward.

The upside is that I’m enjoying myself while learning about a whole new world. The downside is that none of my friends can understand what I’m talking about and think I’m getting mixed up in an online pyramid scheme scam.

Am I a Digital Millionaire yet?

No. I’ve made a loss with the subscriptions to tech and courses I’ve taken. But I’m having fun, learning heaps, and keeping current with new tech.

And you never know, this time next year I could be a millionaire…

Digital Millionaires I follow: Denise Duffield-Thomas, Jeff Walker, Amy Porterfield, Marie Forleo, and Dr. Benjamin Hardy.

Movers and Shakers on Medium: Tim Denning, Zulie Rane, Ayodeji Awosika, Tom Kueglar, Sean Kearnan, Nicolas Cole, Sinem Gunel.

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Digi Tech

I’m Linda

Written by Linda Wells on Digilah (Tech Thought Leadership)

I am not a tech geek. I am not an academic professor at your local university. I’m just me! and all I want to do is show people what they are eating/drink/consuming and the harm it does and nudge them to pivot to healthy food and drinks, plus increasing their physical activity.

Before the global pandemic happened, I had a small business that did just that – face to face workshops and speaking gigs at conferences, workshops and meetings – all within a few kilometres of where I lived (well, maybe up to 500kms).

Now … My clients are global, some of them 16,500kms away. Why? Because of technology and the digital revolution, we are currently in.

Whilst I ran live workshops on my topic of healthy food, drinks and exercise and I always dreamed of creating online content, making some online courses on a digital platform. The truth is, I didn’t think I was smart enough to do that!!

I am smart in my thought leadership sector (for example I know what artificial numbers 950 and 951 mean and what harm they do to our body … check the closest drink you have on your desk while reading this and see if it includes those), but tech guru: NO. I know how to achieve the goal of 10,000 steps a day, but how to understand the digital world: NO.

When the pandemic hit, I had just moved to another State with no friends, no business contacts, not a member of any business forums or groups and had no work opportunities at all. So, guess what I did?

I decided to put my content online. I searched digital platforms, chose a few to test and ended up subscribing to Thinkific and put my courses online. I made video content. I learnt how to edit the content, how to add to YouTube, how to create the captions etc. I created resources and pdfs for students to download as well.

I used to use all the MS(Microsoft) things, MS Word, MS PowerPoint, MS Excel and had used these for many, many years (I’m not telling you how many as I don’t want to disclosure how old I actually am – haha).

Now I use Google Drive, Google Docs, I use Zoom (doesn’t everyone), I use MS Teams, I create content in Canva, I’ve do email video messages via Loom, I use Mailchimp for my newsletters – I have learnt so much from my digital and technology journey since 2020 – all the while teaching people how to understand what is in discretionary, ultra-processed food and drinks.

I’m Linda from e-RAW.

e-RAW is a digital learning company that helps people transform their lives from consuming ultra-processed food/drinks and risks to their health to the best version of themselves they have ever been. Bonus: they get to pass it on to their family and friends – at home and in the workplace.

In fact, the word ‘discretionary’ wasn’t in my narrative, until I asked a group of smarter people than me on an online Retail Food Environment course from Monash University with me, what word I should use instead of ‘crap food’ to be a little bit kinder. This was on a digital Zoom weekly course roundup and guest speaker gig. So, I learned from my fellow students the word ‘discretionary’ on a tech video helping us with our online course we were studying from our home offices or workplace offices. See how important tech has been, even when it is just in the background!

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Digi Tech Fin Tech Med/Health Tech

HOW INDIA IS GETTING DIGITALLY LITERATE

Written by Rishikesh Patankar, Ph.D. on Digilah (Tech Thought Leadership)

The need for digital literacy in a country as populous and diverse as India is critical. The gap between limited availability of resources as against vast requirement could be addressed by use of technology. Technology can provide effective ways to scale up solutions and bridge the gaps. The technology and connectivity together can make a huge difference to the socio-economic levels of a community, and ultimately, the country, true progress comes from inclusive growth.

The Government of India has launched ‘Digital India’A programme to transform India into digitally empowered society and a knowledge economy. The Digital India programme envisages to ensure that Government services are available to citizens electronically. Under the ‘e-Kranti – Electronic Delivery of Services’, one of the initiatives includes ‘Technology for Education – e-Education’ under which ‘Universal Digital Literacy’ at the National level is envisaged.

I would like to share the experience gained in implementation of a successful Digital Literacy programme across India, led by CSC.

THE NEED FOR DIGITAL LITEREACY IN INDIA

The technology and connectivity could be utilized effectively for delivery of education, healthcare, citizen services, financial services etc. The true potential for these aspects can only be realized if all the citizens are made digitally literate.

The key is to have sustained efforts by harnessing collective energies, strengthening partnerships and leveraging them to pull down the divisive digital wall.

Digital literacy is therefore a key component of the Government’s vision of building an empowered society as envisaged under “Digital India initiative”. Spinoff effects of digital literacy especially in the context of rural India would address a number of socio-economic issues.

  • Rural population can gain immensely from the ‘Digital Literacy’.
  • ‘Digital Literacy’ would bring the benefits of ICT to daily lives of rural population in the major thrust areas of Healthcare, Livelihood generation and Education.
DIGITAL LITERACY GAP

As per Census of India 2011, 68.84 % (883 Mn) of population resides in rural India. The number of rural households is 168 million. 5.2% of these rural households possess a computer.

Computer Literacy (who can operate a computer) by age group in rural India:

14-29 years – 18%

30-45 years – 4%

46-60 years – 1%

In addition, a significant number of these households don’t have computer access and are likely to be digitally illiterate.

IMPLEMENTATION OF DIGITAL LITERACY

The implementation of the PMGDISHA Scheme is being carried out by the CSC e-Governance Services India Ltd. (CSC-SPV) which acts as the Programme Management Unit (PMU). More than 250,000 Training Centres have been empaneled under PMGDISHA to provide enrollment/training to the candidates. The Training Centres are spread across the country and are participating in achieving the goal of making India digitally literate.

In the years 2014 to 2016, two Schemes entitled “National Digital Literacy Mission” (NDLM) and “Digital Saksharta Abhiyan” (DISHA) were implemented with certification of 5.4 million candidates, out of which around 42% candidates were from rural India.

In February, 2017, the Government approved a scheme titled “Pradhan Mantri Gramin Digital Saksharta Abhiyan” (PMGDISHA) for ushering in digital literacy in rural India by covering 60 Million households.

Under this Scheme, as on 08/01/2022:

– 54.5 Mn candidates have been enrolled

– 46.2 Mn candidates have completed the training

– 34.30 Mn have been certified

TRAINING ESSENTIALS

  • Online Portal, Real-time Online Monitoring Tool for Analytics & Reports (www.pmgdisha.in )
  • Handbook & Multimedia content (in 22 Scheduled languages of India and English)
  • Mon-Sun, between (8 AM to 8 PM) we conduct online Remotely Proctored Examination System
  • Digital Signed Certificates are generated for all passed candidates. Digital Locker has been integrated with the system
WE COULDN’T HAVE DONE THIS ALONE

We had the support and capability of the below companies in carrying out this humongous task through their CSR initiatives.

IMPACT ASSESSMENT

3 impact assessment studies of the Scheme were carried out by:

  1. The Council for Social Development (CSD) in 2017-18.
  2. Indian Institute of Technology (IIT) – Delhi in the year 2019.
  3. Indian Institute of Public Administration (IIPA) in FY 2020-21.

The aim of the study was to analyze the ground level situation of the scheme with a larger aspect of continuation of the scheme.

The brief highlights of the impact assessment reports are:

  • PMGDISHA training has had a formidable impact on the use of ICT and other forms of digital media
  • 59% of the respondents stated that after attending the IT literacy training, their digital ability & confidence levels using digital has increased
  • Women participation is very large and their inclusion at the rural level will open the path for the learning of the whole family.
  • However, less participation of very poor and very illiterate was observed

We are very proud the Digital literacy drive continues in the country, aided with the integration, and help of NGOs and others under the leadership of CSCs.

Facilitated by PMGDISHA (Universal Digital Literacy for Rural India through Prime Minister Rural Digital Literacy Mission)

Subscribe to the below link for Digital lessons in many Indian languages: https://www.youtube.com/channel/UCbFPVWaOPS4tZ8EnXgXWwUg

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Digi Tech

OWN YOUR BRAND ON SOCIAL MEDIA TO SUCCEED

Written by Lourd Vijay – Digilah (Thought Leadership)

Founder of LVDS (Lourd Vijay’s Dance Studio)

Social media has very drastically altered the world of business. Every entrepreneur or company has to constantly reinvent themselves to stay afloat; making it a challenge to comprehend the present trends, the ever-changing algorithms, the indecipherable analytics and the sudden upspring of agencies and social media marketers.

For small enterprises like ours that offer niche services like teaching dance, choreographies and performances, and predominantly catering to the hobby-classes market, social media has worked to be both a boon and a bane.

When it comes to delivering great content, dance as an activity and an art form fits perfectly to drive the kind of content that grabs enough attention, likes and follows, but then the big question is “does it bring a brand like ours a measured, tangible outcome?”

We, in the past have had an array of professionals, agencies, freelancers and interns with a social media background who have helped us with our presence but unfortunately the returns and benefits have been dismal. The ad spends have had no valuable outcome as the leads were largely irrelevant and were from a geographical region that wasn’t where we operated within. However, the influx of user-friendly and life-saving tools such as Canva for great creatives, IMovies or Inshot for video edits & Wix for intelligent websites, has lowered our dependence on social media professionals while also empowering us with a better sense of aesthetic. Functional tools such as these are the need of the hour.

My experience has made it very evident that organic growth is the only way forward in an industry like ours. Which means we need to churn out great content every single day. Our quest, hence, is to answer this sole question – “What is great content?”

Over time we have built a better hit-ratio for the kind of content we post. The turnaround time to interact with our followers has also improved drastically and our costs have reduced leading to faster and better ROI(Return on Investment).  This has obviously come at the cost of some preliminary investment in terms of time and resources. The effort seems to have paid off for now, which we hope continues until Metaverse decides to throw us off with new algorithm alterations.

Therefore, my learning’s from building my business through social media has been:

  • Look beyond vanity metrics, clearly stating your KPIs
  • Use reports and analytics to see what is working and what is not on a regular basis
  • Most important own your brand, personality and tone

Being optimistic, we hope to overcome the setbacks Covid has caused and evolve into a national brand and an enterprise that operates across varied geographies. The graduation to being a national brand would enable us to hire the brightest minds from the social media industry who can drive up value from the word ‘go’.

Until then, Canva is the tool for survival.

Categories
Digi Tech

Digi Tech

Leveraging Instagram for Your Small Business

Written By Shoni Duesling – Digilah (Thought Leadership)

Life Coach at https://www.instagram.com/twelveinchesaway/

With 1.3 billion users, Instagram is the second most popular social media platform behind Facebook, making it one of the most effective tools to help small businesses grow their brand. While its high number of users means that small businesses can reach more people, Instagram’s visual nature offers a great potential for building strong brand identity and brand loyalty.

How to leverage Instagram

So, how can you leverage Instagram for your small business?

Capitalise on the Visual

Potential clients will form an opinion on your business after just one look at your Instagram feed. That is why it is vital to communicate your brand identity as clearly as possible. To do this, you first need to get clear on your branding. Choosing a look and feel you want to communicate is the first step, after which you can choose a cohesive design consisting of your colour scheme, fonts, icons and/or images that align with your look and feel. Once you have done this, start posting! You can post tips, quotes, diagrams, photos, videos, basically any content that communicates clear and important messages to your community. A great way to build brand loyalty is by letting people know who is behind the brand; so, post photos or videos of you and your team. You can also use Instagram Stories (posts that disappear after 24 hours) to share announcements, tips, or behind-the-scenes snippets of what is happening in your business. Regardless of your strategy, create a cohesive look for your brand and capitalise on the visual.

Engage With Your Community

The more you engage with your community, the better. Engagement increases brand loyalty and it allows you to open up a two-way conversation so that you can better understand and serve your community. One means of engagement is to include a call to action in your feed posts. A call to action could be asking people to click the link in your bio, asking a question they can answer in the comments, or asking them to like, share or save the post. Another way to engage is to greet new followers. Take a moment to message each new follower. You are building a business, but you are also building a community with other human beings – take advantage of the opportunity to connect with them. Yet another way to engage is through the built-in engagement tools in Instagram stories. You can create polls, quizzes, or ask questions. Once you have posted a story, save it as a highlight so that it will permanently show on your feed for old and new visitors alike. Engaging with your community is one of the most enjoyable and beneficial things you can do for your small business.

Collaborate!

Reach more people with your business by collaborating with Instagram’s IG Live feature. This feature allows you to live stream for up to 4 hours either on your own or with other businesses, past clients, or whoever would be relevant to your community. One benefit of IG Live collaborations is that you get to engage with your community in real-time as they type in questions or answers to your questions. A second benefit is that you and the person you are collaborating with can share your expertise on your products and/or services in depth. Third, your sharing can build brand loyalty, as your community gets to know you and the person you are collaborating with through a longer video. Lastly, both you and the person you are collaborating with will likely gain new followers from each other’s communities.

At the end of the IG Live, you can share it in your stories and tag the person you collaborated with and (if you are the one who hosted the video) you can save it to your page for future viewers. So, think of one person you could collaborate with and reach out to them.

Over to You

So now it is over to you. Instagram is one of the best platforms to use for your small business. Through capitalising on the visual, engaging with your community, and collaborating with others, you will be on your way to establishing a clear brand and creating a community who will support your growing business for years to come.