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HR Tech Digi Tech

TODAY’S WORK ENVIRONMENT AND DELICACY OF TECHNOLOGY 

Written by: Shubhra Aggarwal on  Digilah (Tech Thought Leadership)

“Our future success is directly proportional to our ability to understand, adopt and integrate new technology into our work”- Sukant Ratnakar

Workplace technology is growing exponentially. From the industrial age to current day, technology has changed manifolds. Not only has it helped in increasing productivity, it has also made “Work from anywhere” super easy and a reality.

Due to modern interpersonal communication technology, employees communicate more clearly and that’s leading to better results.

The onset of the global pandemic reshuffled the world of work. Businesses digitized themselves and shifted to working remotely overnight, all thanks to technology. With flexible workforces and mass adoption of remote and hybrid work models, many untapped talents are now shining bright. With talent not being restricted by geographical boundaries, both employers and employees are participating in the “Gig Economy.” Moving on an exponential growth trajectory, the gig economy workforce is projected to increase 3X from 7.7 million in 2021 to 23.5 million in 2030.

With every pros, comes the cons and the same is true for technology.

From separating employees by screens creating miscommunications, to the world of automated voicemails that can make customers upset, many believe that “Old is Gold.”

At the same time, with greater flexibility due to Work from Home or freelancing in the gig economy, people are often working overtime, over the weekend and even while sick. This has disbalanced the “Work life balance” and has mentally affected many people. From burnout, insomnia to depression, all have risen with more stress.

According to Technology and Innovation Report 2021, every spurt of progress has been associated with sharper inequality between countries. New technologies can have severe downsides if they outpace a society’s ability to adapt. To benefit from frontier technologies, countries need to promote their use, adoption, and adaptation, while addressing their potential adverse effects. 

Moreover, International cooperation should: 

Build stronger national capacities in STI,

Smooth technology transfer,

Increase women’s participation,

Improve foresight and technological assessment and promote inclusivity.

Moreover, Policymakers should direct technological change towards meeting societal needs and reducing inequalities; developing countries should adopt frontier technologies while continuing to diversify their production bases by mastering existing technologies; social protection systems should be strengthened to provide safety nets to workers who may lose their livelihoods.

Everything is a boon and a brain, it depends on us how to take it. To make technology a boon, effective communication, connectivity, being flexible but not insensible is the key! We must master the art of balancing our work and our life, otherwise we might not enjoy the super delicacy that the technology provides!

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Med/Health Tech

Digital Health Care – Fast Forwarded

Written by Vinita Sethi on Digilah (Tech Thought Leadership)

Far too much illness and uncertainty, and far too many disruptions have characterised the Covid-19 pandemic.  With the onset of new waves of infection and emergence of variants, we are confronted with the same question repeatedly – what’s the future of ‘brick & mortar’ healthcare delivery system, and how will we ensure the resilience of healthcare systems?

Each time we have been hit by a new wave or by reinfections, there has been a pause on visits to hospitals, elective surgeries get postponed and even routine vaccination schedules get thrown out of the window. All steps and interventions towards preventive healthcare or chronic disease management are first to be displaced or put on a backburner.

The only silver lining in all this, is the seamless healthcare provided through digital healthcare tools. The pandemic has compressed digital transformation timelines in healthcare to 6-12 months, from earlier estimated 4-5 years.

India has emerged as one of the biggest adopters of digital healthcare– nearly 80 % rise in consumption of digital healthcare services after Covid-19. Aarogya Setu & Cowin have achieved global recognition for contact tracing and streamlining digitalized vaccination processes for our 1.3 billion population. Start-ups and innovations that emerged during the pandemic, be it personal wearables, 24*7 tele-medicine, robotics and 3D printing, or process automations, AI(Artificial Intelligence) & ML(Machine Learning) based predictive tools, all have put digital on a fast track and are transforming healthcare like never before.

There is no turning back, as digital healthcare has improved healthcare outcomes, processes and is building more equity. Covid-19 has given us a moment to rethink healthcare in ways that will help us reach those whose needs and access issues were not being catered to earlier. India’s 900 mn active internet users by 2025, rising tele-density and increasing smartphone base, augurs well for digital healthcare apps and tools. This in turn should lead to more value based, equitable healthcare.

Here is an illustration on how value-based care will get a boost through digital health care modules. India has approx. 77mn people, who are diagnosed with diabetes. This has made India, the diabetes capital of the world. Usually the focus is on episodic acre and it is the patient who visits the doctor with an issue. Digital healthcare is transforming these mechanics and design of healthcare delivery. Diabetes focused apps can connect patients with doctors, give them regular reminders for medicine compliance, updates such as dietary or exercise counselling, at low cost and across geographies. This implementation of continuum of enhances patient experience and standardises outcomes, cost of care, and treatment delivery through a collaborative chain of activities.

This is particularly beneficial to those living in remote or rural parts of our country, where the doctor-patient ratio is dismally low- often just one doctor per 25,000 population. It is estimated that innovative healthcare solutions like tele-medicine could save India between USD 4-5 bn every year, replace half of in-person outpatient consultations, and reduce the cost by 30% less than equivalent in-person visits. Reduced waiting time, on-demand doctor availability, no infection risks, EMRs availability, have all increased the demand for digital health.

Digital apart from strengthening the iron triangle of cost, quality & access, will go a long way in streamlining the supply side- reduced administrative burden on providers, real time updated registries & repositories of doctors and other healthcare workers, availability of full medical history of the patient to consulting doctors, and better time management for doctors who can spend more time on patients. In the not-so-distant future, a software platform could emerge as the biggest provider of healthcare, creating a smart bed less hospital just as Airbnb has emerged as the biggest hotel chain without owning any rooms.

However, for the future of healthcare to be successfully anchored in omni, we need to bridge the digital divide. For instance, 47% of global population is not using the internet, & the cost of available broadband exceeds affordability targets in 50% of developed countries. Similarly, in lower income economies, only 32% of population has basic digital skills.

We need to address these underlying issues of lack of skills, connectivity, affordability and accessibility. Multi-stakeholder participation is the way out, along with upskilling healthcare professionals in digital tools, sustaining investments, and providing conducive policy support. Initiatives such as the National Digital Health Mission (NDHM)  are timely and will provide necessary support for integration of digital health infrastructure in the country.

What stands out most in digital health ecosystem, is that it empowers the patient, who can now make informed decisions about treatments basis medical history, lifestyle preferences and other factors. It offers immense opportunities to integrate continuum of care with insurance and pharma, and thus reduce drops offs in patients’ funnels from diagnosis to treatment. Providing digital health access and tools to all could go a long way in accelerating our mission towards achieving Universal Health Care, that leaves no one behind.

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Digi Tech

Digi Tech

Leveraging Instagram for Your Small Business

Written By Shoni Duesling – Digilah (Thought Leadership)

Life Coach at https://www.instagram.com/twelveinchesaway/

With 1.3 billion users, Instagram is the second most popular social media platform behind Facebook, making it one of the most effective tools to help small businesses grow their brand. While its high number of users means that small businesses can reach more people, Instagram’s visual nature offers a great potential for building strong brand identity and brand loyalty.

How to leverage Instagram

So, how can you leverage Instagram for your small business?

Capitalise on the Visual

Potential clients will form an opinion on your business after just one look at your Instagram feed. That is why it is vital to communicate your brand identity as clearly as possible. To do this, you first need to get clear on your branding. Choosing a look and feel you want to communicate is the first step, after which you can choose a cohesive design consisting of your colour scheme, fonts, icons and/or images that align with your look and feel. Once you have done this, start posting! You can post tips, quotes, diagrams, photos, videos, basically any content that communicates clear and important messages to your community. A great way to build brand loyalty is by letting people know who is behind the brand; so, post photos or videos of you and your team. You can also use Instagram Stories (posts that disappear after 24 hours) to share announcements, tips, or behind-the-scenes snippets of what is happening in your business. Regardless of your strategy, create a cohesive look for your brand and capitalise on the visual.

Engage With Your Community

The more you engage with your community, the better. Engagement increases brand loyalty and it allows you to open up a two-way conversation so that you can better understand and serve your community. One means of engagement is to include a call to action in your feed posts. A call to action could be asking people to click the link in your bio, asking a question they can answer in the comments, or asking them to like, share or save the post. Another way to engage is to greet new followers. Take a moment to message each new follower. You are building a business, but you are also building a community with other human beings – take advantage of the opportunity to connect with them. Yet another way to engage is through the built-in engagement tools in Instagram stories. You can create polls, quizzes, or ask questions. Once you have posted a story, save it as a highlight so that it will permanently show on your feed for old and new visitors alike. Engaging with your community is one of the most enjoyable and beneficial things you can do for your small business.

Collaborate!

Reach more people with your business by collaborating with Instagram’s IG Live feature. This feature allows you to live stream for up to 4 hours either on your own or with other businesses, past clients, or whoever would be relevant to your community. One benefit of IG Live collaborations is that you get to engage with your community in real-time as they type in questions or answers to your questions. A second benefit is that you and the person you are collaborating with can share your expertise on your products and/or services in depth. Third, your sharing can build brand loyalty, as your community gets to know you and the person you are collaborating with through a longer video. Lastly, both you and the person you are collaborating with will likely gain new followers from each other’s communities.

At the end of the IG Live, you can share it in your stories and tag the person you collaborated with and (if you are the one who hosted the video) you can save it to your page for future viewers. So, think of one person you could collaborate with and reach out to them.

Over to You

So now it is over to you. Instagram is one of the best platforms to use for your small business. Through capitalising on the visual, engaging with your community, and collaborating with others, you will be on your way to establishing a clear brand and creating a community who will support your growing business for years to come.