Written by : Bhawana Yadav on Digilah (Tech Thought Leadership)
Women’s health is the most neglected sector, even after multiple attempts of bringing attention to it on different horizontal and vertical levels. According to WHO health is the culmination of the physical, mental, emotional, and spiritual well-being of an individual.
A woman starts her biological journey from the onset of puberty, fertility years, and menopause, and till life continues.
LevelUpForWomen, a women’s health and wellness-based startup working on the niche of reversing PCOS was co-founded by partners Chetan Arora and Bhawana Yadav. Polycystic Ovarian Syndrome is a common endocrine disturbance that affects roughly 6% to 12% of women of reproductive age. The data is still insufficient as most of the women go undiagnosed due to several factors in their lives and the lack of PCOS-based specific scientific research and developments.
The startup was conceived based on personal experience and lack of guidance by the medical fraternity for the initial years of bearing with PCOS symptoms. It is currently bootstrapped and is already on the profitable side from the business perspective.
Technology has been a boon for women’s healthcare, especially in the post-pandemic world. It can be looked at from both the sociological and economic lens to arrive at the conclusion that healthcare and technology are a great combination for the knowledge and wellness revolution.
In a research conducted by Mckinsey, they analyzed 763 FemTech companies (FemTech a term coined by entrepreneur Ida Tin) largely tech-based and enabled, consumer-centric solutions addressing women’s health, excluding biopharma and incumbent medical devices as well as the companies which included unisex services.
It concluded the beginning of the FemTech revolution and domination in public awareness and generating large-scale funding, However, the services were earlier limited to menstrual products, devices, and applications.
New startups like LevelUpForWomen have proven to be a one-stop virtual healthcare and wellness platform.
In our experience and case studies, technology in terms of social media has become a great tool for social awareness and probing to take an action even if you are sitting in the far remote corner of the country.
It does not just act as a catalyst and solution provider to the direct consumer but also a great medium to sensitise other genders and generations which have hushed over women’s reproductive health for centuries.
In the post-pandemic world, the mental and physical health of women has undergone a major toll, being the bearer of family and trying to manage work-life balance has become even more difficult. The results are visible in hormonal imbalances, increased stress, anxiety, and depression cases. Women feel safer reaching out to judgement
-free healthcare solutions online rather than visiting traditional clinics where the approach is the same as it was 20 years ago.
The FemTech revolution in the healthcare industry is still in a nascent stage and will take time to be accepted in Tier-2 cities with fewer apprehensions but it is the dawn of the future.
Women are finding a supportive community via these technological mediums and a platform to grow and heal and restore balance in their lives. These developments promise a tomorrow where health tech will not just expand the female consumer-oriented business but also provide an opportunity for groundbreaking research and growth for sustainable women’s health.
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