Written by Sheenah Lozada on Digilah (Tech Thought Leadership)
Let’s go back to memory lane. Imagine the day when there was no email. Most of the marketers rely heavy on traditional mail for advertising. These are in the forms of flyers, catalogues, promotional letters sent via snail mail and delivered by your favorite postman.
When I was growing up and now, my mom an avid fan of Readers Digest, and we always looked forward in the mail on a monthly basis for it to arrive. She has cooking book subscriptions as well that we are eager to receive and try out some of the recipes.
The agony of waiting………
Thankfully today, it is very convenient in just few clicks you can subscribe to your favorite brands, cookbook, etc. No more waiting…
Email has tremendously transformed how many businesses can reach through their customers immediately and establish a rapport where they have the option to choose the content they want to receive.
Let’s dive in to know the History for Email Marketing
1971 – Ray Tomlinson sent the first email message which either said “Test 123” or the top row keys, “QWERTYUIOP”
1972 – Larry Roberts created an email management database that let users list, select, forward and respond to email messages.
1978 – Gary Thuerk, a marketing manager at Digital Equipment Corporation, sent the first email blast to 400 Arpanet advertising machines. This generated $13 million in sales.
1982 – Electronic mail message becomes the “EMAIL”.
1988 – Spam was introduced. Inspired by those who are angry receiving email blast the word spam is added to the Oxford English dictionally.
1989 – Lotus Notes 1.0, was launched as the first widely use email software service.
1991 – The internet was born. Everyone was using it.
Late 1990s – Email service was introduced. Microsoft released Internet Mail (now Outlook) and Hotmail launched in 1998. The same time HTML was introduced to add characters to emails using custom fonts, colors, graphics and formatting.
2003 – CAN-SPAM was introduced in the U.S, it was signed by President George W. Bush. This prompts businesses to reduce sending unsolicited emails and include sender details and unsubscribe link in every message.
2009 – The introduction of Responsive Emails which enables readers to use their desktop, smartphones, or tablet to access and read emails.
Today – Email marketing is an integral part of the any digital marketing strategies that marketers are using to nurture their customer communication in the most cost effective way.
Source: https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/
Despite the growth and prominence of mobile messengers and chat apps, email global users amounted to 4 billion and is set to grow to 4.6 billion users in 2025.
The global emails received and sent worldwide was approximately 306 billion in 2020. It is projected to increase to over 376 billion emails on 2025. This data shows that the trend towards mobile also is true for email.
As we know that the consumers interaction is multi-event and multichannel
These are some of the marketing strategies that you can invest with.
- Inbound marketing
- Content marketing
- Email marketing
- Search Engine Optimization(SEO)
- Social Media
- Paid Advertising
- Mobile Marketing
One thing for sure is that email for marketing isn’t going anywhere. It will continue to be a staple part of any marketing strategy for all types of businesses.
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