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Digi Tech

“Technology and Digital – A Double-Edged Sword”!!

Written by Christina Min Shyan Tan on Digilah (Tech Thought Leadership)

Just like any tools, they can be a double-edged sword.

During this Covid period, businesses are affected, ranging from sales, operations, finance to cybersecurity, as most businesses now have to rely more heavily on digital technology.

Christina Min Shyan Tan at her desk doing business

In my business of sales coaching, training and consultancy, Digital and Tech have the following :

The Pros, The Positiveness

Borderless outreach

Now I can work across borders seamlessly, reaching out to global participants and customers via virtual meetings and webinars, compared to my original plans of only focusing the local market for a start.

Through digital networking and connections, I have managed to reach out to more than 10,000 contact points across multiple countries and new industries within months, which would definitely be impossible with traditional approaches.

High productivity

With virtual meetings, travelling time is virtually eliminated. This allows back-to-back meetings for optimal time efficiency in a forever time-scarce fast paced business environment. I have managed to save a few hours of travelling time a day and double my meeting output weekly.

I am also able to attend live and recorded business webinars and e-networking sessions off business hours.

With productivity applications being easily accessible, my virtual work productivity has also increased with tech adoption from my customers’ end too.

Increased marketing avenues

My business has not been spared from the impact of the pandemic. I have been working on improving on my resourcefulness and creativity to use multiple lead generation streams.

I capitalise on eCommerce in my business operations and eMarketing in my business development. These include optimising LinkedIn and other platforms for business growth and collaboration, building strong branding and digital presence, turning eConnections to physical connections for business wins.

Sales cycles have also been largely shortened due to more effective communication, information sharing and social proofs in the digital space.

The Cons, The Challenges

Reduction in social interactions

Digital and tech allow multimedia communication via text, email, phone calls and virtual meetings. The constraints of regulations have also pushed us into increased virtual interactions inevitably, reducing (if not replacing) face-to-face socialising which is critical for business networking.

The human touch and connection have weakened with also increased skill sets required to harness strong customer engagements and relationships.

Fatigue on eyes, mind and body

While the digital and tech space drive higher productivity, it also results in screen fatigue.

In my case, I meet customers, hold webinars and conduct coaching and training sessions virtually. I hold 2-full-day intensive workshops consecutively. These inevitably strain my eyes and cause body aches with limited physical movement and prolonged sitting.

Having to focus on multiple participants and engaging them virtually needs extra effort, although if done well, will still not hamper business outcome.

Distractions

The avalanche of digital information across media and platforms can cause information overload. News, social media, professional articles, virtual events and webinars come streaming in and popping up on screen, thanks to the power of data analytics and artificial intelligence.

With the push of relevant information online, they can also be my source of distractions, enticing me to read them. If I am not disciplined and practise discernment and prioritisation, this may result in time-consuming distractions despite their relevance.

Nevertheless, overall “DIGITAL AND TECH JOURNEY” has enabled me to work better despite some downsides.

Ensure that Digital and Tech is our powerful servant instead of a bad master. Control them instead of letting them run our lives.

May we capitalise on Digital and Tech to grow both our people and business.

Categories
Insur Tech

Malaysia Insurtech Ecosystem

Written by Christopher Khoo Teng Soo on Digilah (Tech Thought Leadership)

With the growth of digitalization and enhance usage of fintech in our daily life, such instances also involved the introduction of digital insurance technology (insurtech). The insurance ecosystem in Malaysia has always been dominated and overshadowed by agency model and local agent-centric insurance landscape. As such, such consequence contributed to the lacked in innovation and modernisation but nevertheless, the insurance industry is shifting rapidly, with 2021 and 2022 witnessing some of the biggest shifts in recent years accelerated by the ongoing Covid-19 pandemic.

As it is overshadowed by agency model and local agent-centric, sales and marketing are therefore overseen by each individual agency while underwriting and claims processing are managed by insurance company themselves where such practices are highly inefficient and bound to be replaced by A.I, big data, and machine learning technology. In time to come, insurance premiums could be appraised based on big data and predictive analytics while sales and marketing are bound to be replaced by interactive aggregators platforms. As the present Covid-19 impacts daily activities, physical distancing and other quarantine measures have altered activities previously considered critical to have in person to digital and remote channels which affect insurance distribution.

As the world circumnavigated the pandemic, particularly in health and safety, more people are questioning about life and health insurance protection while demanding better personalized digital solutions. The digitalisation trend that has been progressively expanding ground in the centuries-old insurance industry also triggered incumbent insurers to work more closely with insurance technology (insurtech) start-ups.

Malaysia insurtech ecosystem focuses on underwriting, predictive analytics, insurance carriers and peer-to-peer which provides great opportunity for start-up to venture into the ecosystem and the government had made efforts to push innovative bounds within the fintech industry with the introduction of various digital initiative.

Additional difficulty which arises include the slow and lagging rate of technology adoption and implementation in the insurance processing and management steps. The soaring cost associated with insurance policy concurrently contributed to the arising difficulties as Malaysia total population comprises majority bottom 40 (B40) group and middle 40 (M40).

Source: Life Insurance Association of Malaysia, 2022

Insurance company in Malaysia are expected take measures to deal with impacts of Covid-19 shifting employees to remote setup and developing online customer service channels. Currently, insurers are focused on the next set of challenges, including how to reconceptualize distribution in a more remote world while technology, in the form of automation and personalisation, subjugated the insurance landscape, encouraging insurtech players to further diversify their products and services, and compelling incumbent insurance companies to adapt to technological advancements.

These companies in Malaysia were persuaded and encourage to work with insurtech companies as there were clear prospects to drive collaborations as well as more revenue channels. This has inadvertently and unintentionally created up more opportunities for insurtech players to collaborate simultaneously to ­co-create and develop products.

Digitalisation and personalization the way forward

In the current digital age environment, insurance companies in Malaysia are seeing a consumer shift towards easy-to-use and convenient interactive digital platforms which is further accelerated by the pandemic that forces companies in adapting such measure. Concurrently, with the rise of personalization and customization, policy holders in Malaysia are expecting companies to offer various needs and demands.  

Digitalisation enables the removal of obstacles of time and space, spurred by the pandemic and doing so helps increases higher engagement. Which in turn increase convenient and efficient that makes the process seamless and secure. Instantaneously, introduction of new services such as telemedicine services, Pay-per-use, and bite-sized insurance (microinsurance)

Source: Digital News Asia, 2022

Due to lower cost in infrastructure and cloud implementation in Malaysia, connecting to the cloud-based external ecosystem becomes simpler guided by artificial intelligence (AI) and the Internet of Things (IoT), highly customizable and personalized solution can be tailor suit to individual policy holder.

Moving forward, Malaysia’s insurtech ecosystem could be foster to greater heights based on the improvement of digital banking services for the underserved, better emphasis on financial inclusivity for the B40 community, more cloud-based solutions, improved collaboration between insurtech and incumbents and progress of digital insurance licenses

Categories
Smart Tech

Manual washing machines are back and stronger than ever

Written by Navjot Sawhney & Safaa Aouil Ghamzi on Digilah (Tech Thought Leadership)

Ever since humans started wearing clothes, women have been delegated to wash them. This unpaid labour trap has disproportionately affected women from the beginning of time. During the industrial revolution, a ground breaking invention changed the way humans washed their clothes forever. It was the electric washing machine. Whilst millions of people benefited from the time saved, a gap of inequality was forming in the Global South, where many people still handwash their clothes to this day. Lack of access to electricity, water, and cultural norms mean that 70% of the world’s population does not have access to an electric washing machine and is often not a sustainable option. 

Furthermore, 4.2 billion people do not have adequate sanitation and hygiene access globally. Unsafe and inadequate Water, Sanitation, and Hygiene practices are the main reason for disease in low-income countries. The top diseases spread by poor hygiene include body lice, diarrhoea, pinworm, and bacterial skin infections. 

When combining all these factors, handwashing can get incredibly burdensome. Women and children face many health risks associated with handwashing clothes, notably skin irritation and contracting infections and water-borne diseases from direct contact with contaminated water sources. They often lead to health implications further down the line.

The Washing Machine Project was created to combat the issues associated with handwashing clothes. Fast forward three years, we have carried out research in 16 countries and have piloted our novel manual washing machine in Iraq and Lebanon. 

Our ethnographic research with 3,000 families, including 900 in Uganda 800 in Jamaica, Nepal and the Philippines, prove that handwashing clothes are disproportionately placed on women and children as young as 6. For children, this burden is detrimental to their education and childhoods. It is a laborious task that inflicts chronic pain for those who spend up to 20 hours per week handwashing clothes. Handwashing clothes is time spent away from family, education, paid work and risking their health. Something had to be done.

We created Divya, an efficient manual washing machine that saves 50% of water and 70% of the time, resulting in 750 hours saved annually per household. 

It’s a front-loaded washing machine with a 5kg drum capacity that uses no electricity. Divya spins at 500 revolutions per minute and spin-dries clothes with 75% of the water coming out in the dry cycle. The device is made predominantly from off-the-shelf components that can easily be replaced or fixed in poor communities. With Divya, women can now spend their free time pursuing paid work and benefit from an education instead of spending hours handwashing clothes. 

For people who are burdened by handwashing clothes, a Divya washing machine is simply a miracle. Here are some testimonials below:

“I have three girls who stay two or three hours a day washing by hand. We suffer from pain in our hands, back and legs. It’s a fantastic invention.” – Kawsek, a refugee in Lebanon.

“After this washing machine came to us, things got easier for us. We don’t get exhausted anymore. We are very grateful. Thank you.” – Lamiya, a refugee in Iraq.

We have now received orders and interest from 25 countries for our Divya washing machines. Our vision is to create a world-leading organisation that brings together Innovation, Research and Development to solve the world’s most pressing humanitarian and development challenges. Whether it’s washing machines, air conditioning or refrigeration, we want to do it all. 

Donate here to create more Smart Technologies to change lives : https://www.gofundme.com/f/thewashingmachineproject

Categories
Security Tech

Access control in the new normal

Written by Manish Dalal on Digilah (Tech Thought Leadership)

Security risks have become a de facto part of everyday business life, but in the race to plug in gaps created by technology itself, physical security threats should not be ignored. Two years of working/studying/shopping from home have inured many of us to the risks stemming from the conventional physical security measures. But the threat still exists and now includes health risks too.

In the aftermath of pandemic, as organizations reopen their doors to staff and visitors, it’s important to remember that a significant number of people caught the virus from outside or from family members who went out—to work, play, shop, etc. This danger continues to lurk; and will even after the virus becomes endemic (hopefully soon). This means that measures that require contact—fingerprint readers, card readers, keypad readers for instance—are vulnerable, at best.

But beyond worries about contracting the virus through surface contact, there is a pressing need for a more seamless process to vet and permit entry into the workplace. Ideally such solutions should be:

  • Contactless
  • Optimized
  • Seamless
  • Allow screening of visitors for identification as well as concealed contraband items

Solutions that integrate all of the above will offer benefits through higher levels of security, manpower cost savings, time savings and analytics that can provide actionable business intelligence.

It goes without saying that the data obtained in the course of tech-driven access management should be thoroughly protected by multi-layered security. This is not just to placate the woke crowd but to instill confidence in the business itself.

Biometrics has a major role to play in enabling these solutions. At ZKTeco we recognize this and our Safe2Greet solution is an effort to meet all the expectations of the customers highlighted above.

It incorporates a number of our patent pending technologies to create a complete entrance/access control solution that starts by having visitors pre-register their information via a digital invitation sent to their mobile phones and check them in using various hardware options like a self check-in kiosk or a facial recognition reader. On submitting this information, a QR code is generated and sent to the visitor. On scanning this QR code at the entrance kiosk, factors such as body temperature, mask compliance will be verified.

Once this is done successfully the visitor can proceed to the turnstile, where same the QR code can grant access as well. Cronus, turnstile with built-in metal detector also screens for concealed metal objects—an unobtrusive way to avoid violence, as well as deter pilferage—at exit points. The data collected in the process is secured through high-level security that includes encryption and multi-step access verification.

Safe2Greet avoids physical contact, reduces manpower dependence, and raises the levels of health and safety. Biometric driven solutions like Safe2Greet are not the future, they are available now and they’re here to stay.

Categories
Digi Tech

6Cs to Success on Instagram: Are you game?

Written by Anjuli Gopalakrishna on Digilah (Tech Thought Leadership)

Instagram started as a photo sharing app in 2010 and has made its way in the past 12 years into an app that offers multiple content formats: Instagram Stories, Lives, long form videos, Reels, Interaction features and much more. The people who use Instagram daily have grown to around 2 billion in numbers. And 500+ million people use Instagram Stories daily. More than 200+ million businesses are on Instagram. A diversified user base makes it an ideal platform for your brand or business to reach out to your target audience and influence them.

So how exactly can you build your tribe on Instagram and get them to know, like and trust you and eventually to buy from you?

I poured over many successful Instagram accounts, went through 100s of YouTube videos from the internet gurus, tried all the black hat hacks touted out there on the Instagram to grow your following. I studied the exact system the ace Instagrammers followed to try and understand what really works on this platform.

After months of deep dive, I cracked the code and came up with my own 6 C framework to success on this amazing platform. This is a step-by-step framework that will enable you to attract your dream audience, grow your genuine following and influence on Instagram and convert them into paying customers without the overwhelm and anxiety or the need to be glued to mobile phone 24/7. Read on if you want o learn more.

The first C: Clarity

This is the fundamental step. You need to know you ‘why’ to be on Instagram before ‘what’ and ‘how’ to be successful. Why do you need to be on Instagram? Who do you want to serve? What problem can you solve for them? What reasons can you give them to follow you? What’s your niche? Who is your ideal customer avatar?  What keeps them up at night? These deep and fundamental questions are essential to answer to build the strategic foundation for your Instagram success.

From optimizing your Instagram bio / profile to planning your feed content and story highlights, this clarity will pave the way for building blocks of your content messaging and formats.

The 2nd C: Content

Out of the clarity of purpose flows the best content that resonates with your target audience.  There are possibly only three reasons that people consume content on any platform. It educates, it entertains, or it inspires.  Your job is to figure out what might be of use to your target audience. Remember everybody wants to listen to the ‘WIIFM” radio (What’s in it for me). Place your focus on what they need and serve them with that content that fulfills that need. And given the digital world we live in today, it is easy to figure out what your target audience needs, if you care to listen. A simple Google Suggest can be used to glean into the minds of your people. Keyword planner tool, Answer the Public or many such tools are available for you to do your content research and create your content plan.

The 3rd C: Consistency

To build the ‘KLT” factor or the ‘know, like and trust’ factor with your tribe, you need to show up for them consistently. There is no other way to build a community around your brand or business. Mere exposure effect will ensure that you stay top of the mind of your tribe. I see many businesses lose heart when they don’t see instant results from their content lose their motivation to post and share useful content consistently. The steam dies off. But here’s the point you are missing. It is those who may not have interacted with your content, but the silent lurkers who simply watch and consume your content without giving out any signals that end up becoming your customers when their time of need arrives. So don’t be disheartened and be guided by vanity metrics of ‘likes’ and ‘follows’, instead focus on consistently providing value to your tribe and sure enough they will convert.

A strategy of content pillars and category-based system works best to make the job of consistent content pipeline flowing. Think of 10-12 categories that you can place your content in, catering to different needs at different stages of your target audience in their buying journey. There are many content-scheduling tools available out there that can help you to stay consistent with your content. My favorite is Social Bee.io which enables you to manage and automate your content posting for all your profiles in one place and is super value for money for the paid version.

The 4th C: Community

When you start showing up consistently with value adding content, you are bound to start attracting your tribe to your Instagram profile and slowly building a community.  One thing to remember when building your community is that social media platforms are meant for being ‘social’. It is not a place where you just sell or talk about yourself all the time. That would be such a big put off. Instead engage with others, leave genuine comments on other’s content, join the conversations, leave meaningful value adding bits to the conversations and the community will reward you with engagement. Instagram has so many features for you to build a high engagement with your tribe through stickers like polls, ask me a question, emoji slider bars in the Stories. Make use of them all to truly engage and learn from your tribe.

The 5th C: Connection

Once you have active engaged community on your Instagram profile, it is time for you to build deeper connections with your people. Take the effort to connect with them through conversations in the DMs. Instagram Stories allows you to directly start conversations with your story engagers in the DMs. Again, remember to keep the conversation flow natural. Be interested in them and try to understand their needs first before rushing to pitch your product or service or making a sales offer. Just talk to them. Warm them up, nurture them by offering a freebie or something of value so that you can take the conversation to the next level through other channels such as email or even DMs.

It is a slow process. Like dating. You don’t ask the person to marry you on the first date. It takes time and effort to get to know each other, build trust, before you can go for the big ask, the proposal to marry. Take it slow and easy and keep the conversation flow natural.

There are many innovative features available in Instagram DMs to take advantage of. Voice notes, video messages, video calls, saved replies, gifs and even automation for you to engage with your tribe in Instagram DMs. Sky is the limit if you can make use of all the features with your imagination and creativity.

The 6th C: Conversion

Converting your prospects into paying customers is the final and the most rewarding steps in the framework literally speaking. Afterall, you want all your efforts to finally end up making some money for you. This is the step you need to be well prepared for with a well set up sales conversion funnel that makes it easy and friction free for your warm leads to convert and make the purchase. Your landing pages for your products and services must be able to act as your salesperson to answer all their questions or objections. Be ready with your offers and bonuses to get them to open their wallets and credit cards for you.

Now there you have it! The 6 Cs to Success Step by Step framework for you to follow on Instagram. I would like to invite you to join my free online course Instagram Influence Foundations at this link. Once you are happy with my style of teaching and are ready to take your Instagram strategy to the next level, you can take a deep dive with the deep dive online course Instagram Influence Mastery 2022 and beyond with 60+ video lessons. You can take this course anytime anywhere at your own pace. Once you buy it, you get a lifetime access, and all the updated content comes to you for free.

That’s true, we need to keep adding content as the Instagram platform keeps changing and evolving. 

Categories
Edu Tech

AI for Inclusive Education Personalized Learning systems

Written by Dr. Sandeep Bansal on Digilah (Tech Thought Leadership)

Everyone knows that different individuals possess different capabilities, comprehension abilities, problem-solving skills, and hence the learning needs vary across the students of a class with their varying interests, abilities, performance, pre-requisite knowledge, etc.

In order to address such needs, the adaptive/Personalized learning/teaching systems are being worked upon with the involvement of technologies like Artificial Intelligence, Machine Learning etc. These systems provide different learning paths with different paces to different learners based on their needs & performance but they use the same study material for all the learners; though it may be delivered to them at a different pace depending on their needs and performance; while the learners need study material as per their need, capabilities for the same topic. This gives a rise to the need of not only developing different study materials varying with variations in different parameters but developing the machine learning models also which would take care of not only the learning needs being dealt with by today’s system but other needs being discussed further here.  

Countries like India have lots of diversities with respect to language, culture, regions, etc. Such learning systems can play a key role to bring inclusivity in education as we note:  

  • Learners with physical disabilities (Divyang Jan): In India, around 1% of school-going children are children with physical disabilities and need transformation of e-content.
  • Learners with learning disabilities: In India around 5% of the school going children are affected with learning disabilities (dyslexia, dyspraxia, dyscalculia and dysgraphia etc.. Each type of disorder may coexist with another). In such cases also the study material needs transformation.
  • Learners with different socio-cultural identities, socio economic & geographical identities with the needs of study material in different languages, dialect & culture.

The fundamental principles of  NATIONAL EDUCATION POLICY (2020) of Indian Government include –

  • recognizing, identifying, and fostering the unique capabilities of each student
  • focus on regular formative assessment for learning
  • extensive use of technology in teaching and learning, removing language barriers,
  • increasing access for Divyang students, and educational planning and management

Therefore the role of AI based adaptive system delivering the right content at the right time to the learners in personalized manner has a very important role to play. The machine learning models need training data also for their adaption to the different learner’s need with regard to their learning attributes (like some emerging system) & varying needs of different content for the same topic (not common & to be evolved). How it all would work may be understood with a simple architecture of the whole system. The basic building blocks including the content would be as follows:

  1. Artificial Intelligence-based Decision System: This would be the core of the whole system to interface with the front-end i.e. learner’s interface, with the learner’s repository where the learner’s attributes would be stored and with the content repository where the content of different languages, formats, and levels to choose from for the learners would be stored.
  • Learner Interface: It provides the test material to the learners and based on performance captures different attributes of the learners e.g. learning disabilities, problem-solving skills, comprehension abilities, misconceptions, gaps in prerequisite knowledge which are then sent to the “Learner’s Repository” module. The whole process is controlled by the core AI-based Decision system. The interface may be equipped with conversational AI (powered by Natural Language Processing, Speech recognition to interpret the intent of the user and providing smooth interaction with the system) in his/her language.
  1. Content Repository: Different type of content e.g. Content for physical disabilities, Content for learning disabilities (the content of different levels of explanation with a provision of need-based detailing of basics & prerequisites involved in the concept to enable the learner to drill down), The content to address the needs of study material in different languages, dialect & culture etc.
  • Learner’s module: The attributes of the learners captured by the AI system through the learner’s interface would be stored in this repository consisting of attributes of different learners with their respective learning attributes and learning paths to be followed by them.

Learning Path (sub module of learner’s module): To decide on the appropriate learning path for the learner, the system first evaluates the learners with respect to different attributes, different learning issues etc.. For example a learner first needs to understand the concepts of Motion to understand “Simple Harmonic Motion”, then waves, then Light’s concepts, then concepts of reflection & refraction and so on. During assessment of the learner, if it is found by the AI system that the learner is lacking somewhere, the system would advise the learner to go back to the basics.

Content Selection by the Decision system: The content selection logic of the system would take care of the content selection at all stages from the content repository based on different attributes & need of the learners. Based on various factors of the learner’s as summarised below, the AI based system would choose the appropriate content for the learner.

For the proposed system the availability of content for training the models & e-content for the learners in different formats is a bigger challenge. The initiatives of the Government of India e.g. Natural Language Technology Missions (targeting content in Indian languages), guidelines, policies for e-content development (including those for children with special needs) by Ministry of Education, Ministry of Social Justice & Empowerment would play a key role to make such content available. As an outcome a lot of content is expected to be made available in different languages & formats which may be used for such solutions.

Categories
HR Tech

Modern Learner & the Organisation

Written by Anupama Lal on Digilah (Tech Thought Leadership)

The emerging context –

Employees certainly consider learning to be an integral part of the value proposition organisations can offer. They want to build portable skills that will be useful for them, not only in the flow of work currently, but which will also add to their profile for future opportunities. They want employers to be secure in the knowledge that investments made in their skill development will benefit the organization here and now and an another organization later. At the same time, they want learning to be a social experience – fun and engaging.

Employers also want to quickly and effectively upskill and reskill their workforce to meet the requirements of this VUCA world. They want to be able to assess current skills levels and build a capability map for skills required in the future, given how quickly skills are becoming obsolete.

Readiness gap –

Are organisations ready to tackle these emerging trends? More than 50% organisations believe their learning approach is not positioned to meet future work needs. Scrap learning (the gap between training that is delivered but not applied on the job) ranges from 45% to 80%. Learner engagement scores continue to pose a challenge – infact with the pandemic, learner engagement using virtual platforms has seen mixed responses – while it has helped build scale, it has not been the best way to nurture skills.

The role of technology –

Technology is a key enabler in helping create an agile and adaptable learning experience.  In the past, deploying learning technology meant setting up an LMS. Now, most organizations have a bouquet of technologies that include next generations, Learning Management Systems (LMS), Learning Experience Platforms (LXP), Learning Content Management Systems (LCMs), Learning Record Systems (LRS), microlearning platforms, simulation tools, and more. The pandemic accelerated action with more than 45% companies making investments in new learning technology.

However, organisations need to be cautious of what they invest in and why? Often, investments are made in the new and shiny in demand products and platforms, but little thought is given to how these platforms will interact with one another to create a seamless experience for learners and all other stakeholders. Research suggests that many organisations are still shy in making the right investments in learning technology or under use the platforms that have been bought e.g. about one third learners say their learning system can curate content and just under half say the system provides opportunities for coaching and mentoring. Further, organisations and learning teams do not have mechanisms to source learning data that will help understand skill gaps and map future needs of the organisation.

What next –

To address the emerging needs of learners and organisations, it is time to get effective in bringing technology, data, and brain science together to ensure the learning eco-system is well-integrated while keeping learners at the center. These are what are called ‘Adaptive Learning Systems’. Using AI, learning products and platforms should be talking to one another and creating a personalized learning road map for each learner. Taking a leaf out of modern-day marketing and consumer behaviour patterns, learning teams and systems should be immersed in data on how learners are behaving, what do they like and learn. It is important that the system speaks to the learner directly, links them to others who are learning about similar topics. The future of skill development is anchored in studying the learner closely and helping them create a personalized approach to career development. This can happen only with the right technology investments and keeping learners and stakeholders at the center to collaborate with one another. 

Categories
Security Tech

RIP Access Cards

Written by Jagat Parikh on Digilah (Tech Thought Leadership)

Remember when you used to swipe your access card through the electromagnetic reader at the office door?

That norm will soon be done away with.

In the contemporary context, the world of access control and visitor management systems will be run by mobile-based credentials.

Instead of on a card, the visitors who come in will have their identity information on their smartphones, smartwatches, and other devices. This will be authenticated by the workplace’s physical access control system—be it a turnstile or digitally-lockable door—before allowing them access inside the premises.

In 2017, Gartner had reported that 1 in 5 companies would use smartphones as vehicles for identity management and access control by 2020.[1] That number will only be set to increase as social distancing concepts gather momentum, and the need for contactless protocols rises.

[1] Gartner Says That 20 Percent of Organizations Will Use Smartphones in Place of Traditional Physical Access Cards By 2020, Rob van der Meulen.

Access cards, while still handy, have several drawbacks which mobile access credential systems solve.

1. Reduced Costs 

The cost of material, micro-wire, and printing for each card can dent a company’s revenue. Some companies in the U.S. pay as high as $15-25.

In the event that a company adopts mobile-access credentials, this whole cost process is eliminated. Due to the easy availability of smartphones in the world today, your employees will already have the bare bones of the protocol. Should identification be needed, there are several protocols available to a smartphone due to its versatility: QR code, One Time Passwords (OTPs), face recognition, and other biometrics.

2. Time Needed to Implement

When a new employee or maintenance staff is recruited, the process from production to obtaining their card can take 5-7 days! Employee codes have to be known, the data has to be entered into the card, and the material needs to be bought and paid for.


When you use mobile credentials, this process is whittled down to a 3-minute process. The analogy is the process of onboarding an employee into your company: you send them a company laptop with usernames and passwords. Similarly, you only need to send them an email with the directions to download a company app that has their access credentials ready for smartphone usage whenever they make a trip into the office. 

3. Contactless Process

Access cards often required the visitor to swipe through a card reader or place it face down on a different type of card reader. This process involved contact with surfaces. While this is not a major plot point in the prevention of fatal danger, it can be salient to health standards. 

With a smartphone, on the other hand, you do not always need to make contact with a surface. There are a variety of technologies out there that allow remote and contactless entry.

One such example is near field communication (NFC), which has already been used in access control, due to its ability to operate on low frequency, proximity and provide selective access. NFC devices can also record the access information, time of access, how long the access is granted and other security metrics. This information can be helpful to security professionals and HR managers alike. Other technologies like Bluetooth and Bluetooth Low Energy can also be implemented to arrange a secure and safe protocol through personal area networks (PAN).

4. Complete User Experience

Physical access control systems are often closed systems and have an inability to integrate with other IT infrastructure. But with greater availability of mobile and cloud technologies, the user experience is now superior. Employees and visitors can be notified of any workplace emergencies on their smartphones through the integrated visitor management app. Credentials and other identity information that need to be updated (such as promoted designation, higher clearance, etc.) can be easily undertaken on a mobile phone, which avoids the lengthy process of creating a new card with new credentials.

Mobile phones are also just more valuable to people and are less likely to be lost than a card!

In the world of visitor management systems (VMS) and identity and access management (IAM), it is becoming clearer and clearer that mobile-based credentials have too many advantages to not dominate the future. Smartphones, due to their quality, are conducive to several multi-factor authentication parameters which can only people to feel secure, safe, and efficient over time.

The views in this article are Jagat’s personal and not endorsed by any organization.

 



Categories
Digi Tech

I’m Linda

Written by Linda Wells on Digilah (Tech Thought Leadership)

I am not a tech geek. I am not an academic professor at your local university. I’m just me! and all I want to do is show people what they are eating/drink/consuming and the harm it does and nudge them to pivot to healthy food and drinks, plus increasing their physical activity.

Before the global pandemic happened, I had a small business that did just that – face to face workshops and speaking gigs at conferences, workshops and meetings – all within a few kilometres of where I lived (well, maybe up to 500kms).

Now … My clients are global, some of them 16,500kms away. Why? Because of technology and the digital revolution, we are currently in.

Whilst I ran live workshops on my topic of healthy food, drinks and exercise and I always dreamed of creating online content, making some online courses on a digital platform. The truth is, I didn’t think I was smart enough to do that!!

I am smart in my thought leadership sector (for example I know what artificial numbers 950 and 951 mean and what harm they do to our body … check the closest drink you have on your desk while reading this and see if it includes those), but tech guru: NO. I know how to achieve the goal of 10,000 steps a day, but how to understand the digital world: NO.

When the pandemic hit, I had just moved to another State with no friends, no business contacts, not a member of any business forums or groups and had no work opportunities at all. So, guess what I did?

I decided to put my content online. I searched digital platforms, chose a few to test and ended up subscribing to Thinkific and put my courses online. I made video content. I learnt how to edit the content, how to add to YouTube, how to create the captions etc. I created resources and pdfs for students to download as well.

I used to use all the MS(Microsoft) things, MS Word, MS PowerPoint, MS Excel and had used these for many, many years (I’m not telling you how many as I don’t want to disclosure how old I actually am – haha).

Now I use Google Drive, Google Docs, I use Zoom (doesn’t everyone), I use MS Teams, I create content in Canva, I’ve do email video messages via Loom, I use Mailchimp for my newsletters – I have learnt so much from my digital and technology journey since 2020 – all the while teaching people how to understand what is in discretionary, ultra-processed food and drinks.

I’m Linda from e-RAW.

e-RAW is a digital learning company that helps people transform their lives from consuming ultra-processed food/drinks and risks to their health to the best version of themselves they have ever been. Bonus: they get to pass it on to their family and friends – at home and in the workplace.

In fact, the word ‘discretionary’ wasn’t in my narrative, until I asked a group of smarter people than me on an online Retail Food Environment course from Monash University with me, what word I should use instead of ‘crap food’ to be a little bit kinder. This was on a digital Zoom weekly course roundup and guest speaker gig. So, I learned from my fellow students the word ‘discretionary’ on a tech video helping us with our online course we were studying from our home offices or workplace offices. See how important tech has been, even when it is just in the background!

Categories
HR Tech

Working reset to “REMOTE FIRST”

Written by JJ Chai on Digilah (Tech Thought Leadership)

Technology and virtual ways of working have made “REMOTE FIRST” way of working possible. The biggest proof being, almost the entire global economy has been able to survive because of this reset.

This new way of working requires some basic rules which every organisation, especially a start-up should follow to keep this sustainable and continuous.

Digital fluency

This may seem obvious, and to some extent, already a requirement for any knowledge industry job today. However, in a “REMOTE FIRST” environment, especially in a start-up, there’s no IT department helpdesk to call to fix up laptop or your microphone. Team members who can figure out how to troubleshoot, reboot or do basic configuration of their technology are much more productive than those who are typically reliant on an ‘IT person’ to fix things.

We see the ability to quickly learn the tech tools, whether collaborative cloud documents (no save to laptop and email please…), chat software or video calls as an important indicator of a successful remote-first employee. These are foundational skills, in some ways more important than even English language fluency.

High empathy

As a team with over 16 different nationalities, with different styles of communication in both written and spoken forms, we need team members who have high levels of empathy. It’s far too easy to misinterpret the tone and intent of messages or annoy others by setting up meetings at odd times of day due to time zone differences. 

We find that people who have a strong sense of empathy (e.g. as a simple indicator, they would indicate both parties’ time zone when scheduling meetings), to be much better adept to dealing with communication challenges and being effective team members in a remote-first environment. Some indicators, like experience with working across time zones, or having been well travelled (with a strong traveller’s point of view, vs a tourist point of view), are good signs in this respect.

Clarity of communication

This is true for any regular organisation but is made even more important in “REMOTE FIRST” organisations. With less opportunities to re-clarify at the water cooler or other interactions in the office, the ability to communicate well in writing and verbally are more important than ever. We appreciate structured communication and concise verbal communication.

The challenge to assess these three characteristics, and also other signals are also made tougher in a video-meeting set up. I do miss the days when I could do the coffee cup interview test. In-person at the office, I’d go with the candidate to the pantry, help get them a cup of beverage, bring them along to the interview room, and observe whether they later offered to help take it back to the pantry or assume ‘someone else would do it’!

We founded Rainforest in the midst of the Covid pandemic in early 2021. As an e-commerce aggregator that buys and builds e-commerce brands, growing the brands globally, we saw an opportunity to make the most of the pandemic situation by going “REMOTE FIRST”, i.e. we predominantly worked remotely, outside of a fixed office environment. As we grew, we took this further, and now have no office at all in any location. Our employees can work from anywhere.

We learnt that while most candidates that applied to us say they are comfortable to be part of a “REMOTE FIRST” team, the above characteristics stood out to be better indicators than others of being a successful “REMOTE FIRST” team member at Rainforest. We continue to look for these three traits to ensure they would thrive in our organisation.

Categories
Med/Health Tech

Digital Health Care – Fast Forwarded

Written by Vinita Sethi on Digilah (Tech Thought Leadership)

Far too much illness and uncertainty, and far too many disruptions have characterised the Covid-19 pandemic.  With the onset of new waves of infection and emergence of variants, we are confronted with the same question repeatedly – what’s the future of ‘brick & mortar’ healthcare delivery system, and how will we ensure the resilience of healthcare systems?

Each time we have been hit by a new wave or by reinfections, there has been a pause on visits to hospitals, elective surgeries get postponed and even routine vaccination schedules get thrown out of the window. All steps and interventions towards preventive healthcare or chronic disease management are first to be displaced or put on a backburner.

The only silver lining in all this, is the seamless healthcare provided through digital healthcare tools. The pandemic has compressed digital transformation timelines in healthcare to 6-12 months, from earlier estimated 4-5 years.

India has emerged as one of the biggest adopters of digital healthcare– nearly 80 % rise in consumption of digital healthcare services after Covid-19. Aarogya Setu & Cowin have achieved global recognition for contact tracing and streamlining digitalized vaccination processes for our 1.3 billion population. Start-ups and innovations that emerged during the pandemic, be it personal wearables, 24*7 tele-medicine, robotics and 3D printing, or process automations, AI(Artificial Intelligence) & ML(Machine Learning) based predictive tools, all have put digital on a fast track and are transforming healthcare like never before.

There is no turning back, as digital healthcare has improved healthcare outcomes, processes and is building more equity. Covid-19 has given us a moment to rethink healthcare in ways that will help us reach those whose needs and access issues were not being catered to earlier. India’s 900 mn active internet users by 2025, rising tele-density and increasing smartphone base, augurs well for digital healthcare apps and tools. This in turn should lead to more value based, equitable healthcare.

Here is an illustration on how value-based care will get a boost through digital health care modules. India has approx. 77mn people, who are diagnosed with diabetes. This has made India, the diabetes capital of the world. Usually the focus is on episodic acre and it is the patient who visits the doctor with an issue. Digital healthcare is transforming these mechanics and design of healthcare delivery. Diabetes focused apps can connect patients with doctors, give them regular reminders for medicine compliance, updates such as dietary or exercise counselling, at low cost and across geographies. This implementation of continuum of enhances patient experience and standardises outcomes, cost of care, and treatment delivery through a collaborative chain of activities.

This is particularly beneficial to those living in remote or rural parts of our country, where the doctor-patient ratio is dismally low- often just one doctor per 25,000 population. It is estimated that innovative healthcare solutions like tele-medicine could save India between USD 4-5 bn every year, replace half of in-person outpatient consultations, and reduce the cost by 30% less than equivalent in-person visits. Reduced waiting time, on-demand doctor availability, no infection risks, EMRs availability, have all increased the demand for digital health.

Digital apart from strengthening the iron triangle of cost, quality & access, will go a long way in streamlining the supply side- reduced administrative burden on providers, real time updated registries & repositories of doctors and other healthcare workers, availability of full medical history of the patient to consulting doctors, and better time management for doctors who can spend more time on patients. In the not-so-distant future, a software platform could emerge as the biggest provider of healthcare, creating a smart bed less hospital just as Airbnb has emerged as the biggest hotel chain without owning any rooms.

However, for the future of healthcare to be successfully anchored in omni, we need to bridge the digital divide. For instance, 47% of global population is not using the internet, & the cost of available broadband exceeds affordability targets in 50% of developed countries. Similarly, in lower income economies, only 32% of population has basic digital skills.

We need to address these underlying issues of lack of skills, connectivity, affordability and accessibility. Multi-stakeholder participation is the way out, along with upskilling healthcare professionals in digital tools, sustaining investments, and providing conducive policy support. Initiatives such as the National Digital Health Mission (NDHM)  are timely and will provide necessary support for integration of digital health infrastructure in the country.

What stands out most in digital health ecosystem, is that it empowers the patient, who can now make informed decisions about treatments basis medical history, lifestyle preferences and other factors. It offers immense opportunities to integrate continuum of care with insurance and pharma, and thus reduce drops offs in patients’ funnels from diagnosis to treatment. Providing digital health access and tools to all could go a long way in accelerating our mission towards achieving Universal Health Care, that leaves no one behind.

Categories
Mar Tech

Marketers in the “Marketing 5.0” era

Written by Clare Wong on Digilah (Tech Thought Leadership)

Convergence of Marketing 5.0 and T-Shaped Marketing

Here we are, on the precipice of a post-covid world, yet another one is brewing…(It’s not the emergence of Omicron if you are reading this in early 2022).

Ever-present Marketing 5.0

You might have heard of Industry 4.0, but I recently came to know of Marketing 5.0 by Philip Kotler – which essentially is the backbone of Industry 4.0. Marketing 2.0 to 4.0 was “Mad Men meets The Social Network with a sprinkle of Suits”, but Marketing 5.0 is “Black Mirror meets Love, Death and Robots” (but there are the good bits, like iOS 14 with their privacy move). Since 2019, Covid got us embracing a kaleidoscope of Digitization, Digitalization, and Digital Transformation. Industry 4.0 effects of Automation, Next Tech and Accelerated Digitalisation, in tandem, Marketing 5.0’s Hyper-Personalisation, Responsible Innovation and Smart-Connectivity. This inevitably caused considerable transformations within societies and market disruptions. Naturally, marketers had to react to this change.

Industry 4.0’s impact on many facets of human lives and societies (Image Source: The Marketing Journal)

Convergence of New Customer Experience and “Next Tech” (Image Source: The Marketing Journal)

Customer Empathy first, Technology second

So, how do marketers fit into this ‘next tech’ vision?

As the book’s name suggests “Technology for humanity”, humans are central to successful applications and marketers are still at the core of Marketing 5.0.

It is not about replacing the human with computer intelligence but rather finding ways in which “machines and people might fit and deliver the most value across the customer journey.” 

Mercè C. (Co-founder, Lead Consultant & Chartered Marketer)

In today’s connected and on-demand economy, relevance is the most important currency. This harkens back to the drivers of marketing evolutions, which are marketing technology and consumer needs. To stay relevant, marketers must adopt a customer-centric approach.

The 5 components of Marketing 5.0 (Image Source: Think Beyond)

Next Technologies’ main purpose is to amplify the capabilities of marketers to create and deliver value. With the rapidly-changing consumer behaviours due to the pandemic, marketers can create solutions that are more relevant than those created by the current-state AI.

Kolter touches on how Technology is adding value to marketing through the above five components with society and sustainability in mind.

Stepping into Marketing 5.0, T-shaped marketers would see the expansion and deepening of various domains (e.g. Behavioural Psychology, Digital Analytics, AR/VR, Service & UX Design).

Am I ready for Marketing 5.0?

The biggest challenge marketers face is the journey from strategy to execution!
Let alone being ready for Marketing 5.0.

In my career journey, I am neither on track with Jack Ma’s career advice nor ready to take on the entrepreneurship path. ​​I believe there is no rush to setting deadlines to attain your career goals (something that Jack Ma begs to differ).

My current goal is to advance from being a T-Shaped to a V-Shaped Marketer by broadening my business acumen, technical know-how while strengthening interpersonal skills. Individuals are rarely capable of achieving a true, deep “V” shape in their skill sets, but a collective unit can. I am blessed to have the opportunity to learn alongside similarly-minded, differentiated knowledge-experts within Google.

If you are just starting your digital marketing journey or at the cusp of a career-pivot, don’t fret – here are some readings that will help you get up to speed with the MarTech Universe (not the Marvel Universe!) and pivot to becoming a T-shaped marketer.

Good Reads and Frameworks:  Marketing 5.0’s Marketer

Have an Awesome 2022, Everyone!

Categories
Mar Tech

WALLED GARDENS AND AD-FRAUD

Written by Aditya Satheesh for Digilah (Tech Thought Leadership)

Low data prices has increased Internet users in India (mobile first Internet market) while propelling the growth/reach of social media giants as well as video content watch time over the last 5 years; but digital media still isn’t the preferred vehicle of marketing for most clients and only accounts for 25-30% of the industry spends, although it is growing YOY.

The adoption of digital media has been hindered by the fragmented digital ecosystem, doubts over ad fraud and effectiveness of the medium, questions over viewability of ads, traditional mindset of brand managers and their lack of understanding of the digital ecosystem. Even until recently, I have been asked to run campaigns targeting the brands HQ or been provided with custom audience lists of senior executives in the company, to be targeted with the brand campaign so as to satisfy and address the question a lot of brand managers ask – I am not able to see my ad; as they compare it to traditional media where ads are shown in an appointment-viewing manner.

The ever-changing pandemic situation has definitely forced a digital pivot, with print and outdoor media taking a hit. Brand managers are forced to consider digital due to its targeting capabilities ensuring low spillage and cost efficiencies. And like learning the ABCs of the alphabets, all brands jump on the bandwagon of Facebook and Google with over 80% budget going to these 2 platforms. The platform scale/reach, along with cost efficiencies as well as brand credibility is definitely unbeatable in the space and hence becomes a no brainer for brands. But as the adoption of the duopoly increases, the strength and power of the walled gardens grow and so do their prices.

As marketers spend more on these platforms, they understand less about their customers as walled garden campaigns and interactions can’t be tied back to the brand’s CRM database. Brands receive a consolidated view of how their campaigns performed rather than an individualized view. There’s no way to verify impression/reach data or understand affinity target selections that work, you simply have to take it on faith. Yet marketers continue to spend more and get less.

A more equitable value exchange needs to be more about standardizing taxonomy and identifiers across all of these platforms to see and understand the customer journey. Today, even having unified unique reach in a digital campaign is next to impossible due to the fragmented ecosystem as well as walled gardens.

With the increased spends on digital, reports indicate that ad fraud rates gone up by 40% in these COVID times. Today ad verification in India is in its nascent stages and only around 10-15% invest on third party verification tools.  The path for safer and more secure digital advertising effectiveness lies in third party ad verification, which ensures that brands are investing in quality media. Third party verification would ensure 4 things mainly

  • Brand Safety/Brand suitability – identify inflammatory/negative content and protect brand image/reputation
  • Ad Fraud – identifying Invalid Traffic to help evaluate efficacy of platform and calculate brands return on media investment
  • Viewability – helps measure effectiveness of ad delivery
  • In Geo – ensure ads served within intended demographics

Advertisers need to understand these underlying challenges as the adoption of digital increases at a rapid pace. Investing in third party verification tools will not only improve trust and transparency in the ecosystem, while also holding publishers accountable and thus help decreasing fraudulent traffic and increasing overall return on investment.

Categories
Digi Tech

OWN YOUR BRAND ON SOCIAL MEDIA TO SUCCEED

Written by Lourd Vijay – Digilah (Thought Leadership)

Founder of LVDS (Lourd Vijay’s Dance Studio)

Hear here if you are not upto reading!

https://open.spotify.com/embed/show/6ukAttNgIccm87g1oHMcWe?utm_source=generator

Social media has very drastically altered the world of business. Every entrepreneur or company has to constantly reinvent themselves to stay afloat; making it a challenge to comprehend the present trends, the ever-changing algorithms, the indecipherable analytics and the sudden upspring of agencies and social media marketers.

For small enterprises like ours that offer niche services like teaching dance, choreographies and performances, and predominantly catering to the hobby-classes market, social media has worked to be both a boon and a bane.

When it comes to delivering great content, dance as an activity and an art form fits perfectly to drive the kind of content that grabs enough attention, likes and follows, but then the big question is “does it bring a brand like ours a measured, tangible outcome?”

We, in the past have had an array of professionals, agencies, freelancers and interns with a social media background who have helped us with our presence but unfortunately the returns and benefits have been dismal. The ad spends have had no valuable outcome as the leads were largely irrelevant and were from a geographical region that wasn’t where we operated within. However, the influx of user-friendly and life-saving tools such as Canva for great creatives, IMovies or Inshot for video edits & Wix for intelligent websites, has lowered our dependence on social media professionals while also empowering us with a better sense of aesthetic. Functional tools such as these are the need of the hour.

My experience has made it very evident that organic growth is the only way forward in an industry like ours. Which means we need to churn out great content every single day. Our quest, hence, is to answer this sole question – “What is great content?”

Over time we have built a better hit-ratio for the kind of content we post. The turnaround time to interact with our followers has also improved drastically and our costs have reduced leading to faster and better ROI(Return on Investment).  This has obviously come at the cost of some preliminary investment in terms of time and resources. The effort seems to have paid off for now, which we hope continues until Metaverse decides to throw us off with new algorithm alterations.

Therefore, my learning’s from building my business through social media has been:

  • Look beyond vanity metrics, clearly stating your KPIs
  • Use reports and analytics to see what is working and what is not on a regular basis
  • Most important own your brand, personality and tone

Being optimistic, we hope to overcome the setbacks Covid has caused and evolve into a national brand and an enterprise that operates across varied geographies. The graduation to being a national brand would enable us to hire the brightest minds from the social media industry who can drive up value from the word ‘go’.

Until then, Canva is the tool for survival.

Categories
Ad Tech

An overview of Location-based Marketing

Written by Christian Geissendoerfer – Digilah (Thought Leadership)

Here we are in today’s world of Marketing 5.0, where technology and digital transformation play a significant part, it is essential that marketers leverage this to address customers’ needs and truly make an impact with their marketing strategies.

Over the past decades, the older approach to marketing at the local level has undergone a paradigm shift. Businesses are all required to adjust and adapt new technologies to keep up with the dramatic shifts in consumer behaviours.

Increasing brand awareness and position in the hearts of consumers has become extremely difficult, particularly in today’s fiercely competitive market.

  • How to increase revenue?
  • How to interact and attract customers to shop?
  • How to optimize marketing activities?

Those are problems that keep every business owner up at night but have yet been solved.

So how do businesses step up their marketing game? By integrating technological tactics to deliver their messages to target customers at a granular and personal level. In this article, we would like to discuss a new marketing strategy that is Location-based Marketing.

How does it work?

Location-based marketing is the technology of using location data that is shared from GPS, online transactions at shopping malls, grocery stores, or photos. Using this data, marketers will be able to reach their desired audiences with more relevant advertising and content. 

Location-based marketing works great for any and all retailers, brick and mortars, restaurants, and small local businesses. It is the best fit with these industries because of customers’ physical footprint, which synchronizes with location data. Based on their actual previous customers, marketers can create an exact set of lookalike audiences for their strategy, thus retargeting and driving those customers to return and increase loyalty.

Let’s take a deep dive into the reasons to use Location-based marketing.

Attract more customers and increase engagement

Location-based marketing can help attract more customers by bringing a business to the users at a time when they are interested in purchasing that business’s product/service. For example, there is a gym and its customers are people who live in that area. What they can do is to create ads on Facebook and limit the range to people in this area, which increases the potential customers for their services.

Build trust relationship between your target audience and your business

When selecting a target in a specific location, you can include in the advertising information about your business for the target based on the specific characteristics they represent in that area. The content should be relevant and help them feel more connected to your business. From there, nurture their beliefs with your business.

Increase profits from Active Marketing

The ultimate goal of the business is to increase sales and profits through marketing activities. Collecting, analysing, and using location data can help businesses entice more people to participate in promotions, helping to optimize marketing.

To conclude marketers love location-based marketing because it allows them to provide the users with relevant and personalized offers and messages. “Factual reports that “84% of marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future.” Hence like with any technology the key with location-based marketing, is to test, measure and refine. 

At YOOSE, we combine cutting edge technology with deep expertise, experience and passion to help global brands and advertisers capture the opportunities of this fast-paced, ever-changing world of mobile advertising. Our location-based marketing solution is tailored to deliver the most impactful campaigns and ensure the best ROI for our customers.