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Logistic & Travel Res

Formula 1 Tech Innovations: Drag Reduction, Kinetic Energy

Formula 1

Written by Aditi Saha on Digilah (Student Tech Researcher)

I am a student at Nanyang Technological University, pursuing dual majors in Mechanical Engineering and Business. My academic and extracurricular pursuits reflect my commitment to exploring how cutting-edge engineering and innovative business strategies can drive advancements in motorsport, human-machine interaction, and connected technologies.

Formula 1 (F1) racing is a pinnacle of technological advancement in motorsport, where innovation plays a crucial role in enhancing performance, safety, and the overall excitement of the sport.

Two significant technological advancements in recent years are the Drag Reduction System (DRS) and the Kinetic Energy Recovery System (KERS). These systems not only improve car performance but also add strategic depth to races.

This paper delves into the workings, benefits, and implications of these cutting-edge technologies.

Drag Reduction System (DRS)

The Drag Reduction System (DRS) is a sophisticated aerodynamic feature designed to reduce drag and increase speed, facilitating overtaking manoeuvres during races. It consists of a movable flap on the rear wing of an F1 car.

When the flap is opened, it reduces the aerodynamic drag, allowing the car to accelerate more efficiently and gain a speed increase of up to 20 km/h.

https://vadic.vigyanashram.blog/wp-content/uploads/2021/11/Basic-power-required-to-move-the-vehicle-1024×376.png

Functionality and Rules

DRS can be used during practice and qualifying sessions without restriction but only within designated activation zones during the race. These zones are typically located on long straights of the track, where the use of DRS is safest.

The system is activated when a trailing car is within one second of the leading car, measured at a ‘detection’ point before the DRS zone. This timing mechanism ensures that DRS is used strategically, promoting closer racing and more overtaking opportunities.

Safety Considerations

Safety is paramount in F1, and DRS usage is tightly regulated to prevent accidents. Corners are avoided as DRS activation points due to the increased risk of losing car control.

A stark reminder of the potential dangers associated with DRS occurred during the 2020 Bahrain Grand Prix, where Romain Grosjean crashed heavily after losing control of his car while using DRS in a corner. This incident underscores the importance of carefully selecting DRS zones and adhering to safety protocols.

Impact on Racing

DRS has significantly impacted F1 racing by making it more dynamic and exciting. By reducing aerodynamic drag, DRS allows cars to close gaps more quickly and execute overtaking manoeuvres more effectively.

This system has made races less predictable and more thrilling for fans, adding a strategic layer for teams and drivers as they decide when and how to best utilize the system.

Kinetic Energy Recovery System (KERS)

The Kinetic Energy Recovery System (KERS) is another revolutionary technology in F1, aimed at enhancing the car’s performance by harvesting and reusing energy that would otherwise be wasted.

KERS operates by converting kinetic energy generated during braking into electrical energy, which can then be stored and used to boost acceleration.

https://www.transportengineer.org.uk/article-images/75091/Wrightbus-Image2Flybriddiagram_popup.jpg

Mechanism and Operation

KERS consists of two motors located on the front wheels of the car. When the driver applies the brakes, these motors reverse their function and act as generators, converting kinetic energy into electrical energy.

This energy is stored in ultracapacitors, which are highly efficient storage devices. At the driver’s command, typically through a push button on the steering wheel, the stored energy is discharged back to the motors, providing an additional power boost for 6 to 8 seconds.

Benefits and Strategic Use

The ability to store and deploy energy on demand gives drivers a significant advantage, particularly during overtaking manoeuvres or when defending against an opponent. The short burst of additional power can make a crucial difference in maintaining or gaining positions during a race.

KERS also contributes to the overall efficiency of the car by making use of energy that would otherwise be lost during braking.

Environmental Impact

Beyond performance, KERS also represents a step towards more sustainable racing technologies. By recovering and reusing energy, KERS reduces the overall fuel consumption of F1 cars, aligning with broader environmental goals within the motorsport industry.

This technology is part of a broader push towards hybrid and electric systems in racing, showcasing F1’s role as a testbed for automotive innovation.

Conclusion

The Drag Reduction System (DRS) and Kinetic Energy Recovery System (KERS) are prime examples of how technological advancements in F1 not only enhance the performance and excitement of the sport but also contribute to safety and sustainability.

DRS enables higher speeds and more overtaking, making races more thrilling, while KERS improves energy efficiency and provides strategic advantages.

As F1 continues to evolve, these technologies will likely be further refined, maintaining the sport’s status as a leader in automotive innovation.

Most asked questions

Which zones are regarded as the safest for DRS?

These zones are typically located on long straights of the track, where the use of DRS is safest.

How do the motors function in KERS?

KERS consists of two motors located on the front wheels of the car. When the driver applies the brakes, these motors reverse their function and act as generators, converting kinetic energy into electrical energy.

How is KERS contributing to sustainability?

By recovering and reusing energy, KERS reduces the overall fuel consumption of F1 cars, aligning with broader environmental goals within the motorsport industry.

Most searched queries

Drag Reduction System (DRS)

Kinetic Energy Recovery System (KERS)

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Categories
Digi Tech

India’s Digital Transformation

Digital India

Written by Rishi Suri on Digilah (Tech Thought Leadership).

India’s digital evolution has significantly advanced, moving beyond the foundational Aadhaar system (Digital India) to encompass a broader spectrum of digital innovations aimed at enhancing governance and service delivery.

The Digital India program, inaugurated in 2015, represents the backbone of this transformation. Its mission is to provide electronic access to government services, boost online infrastructure, and improve Internet connectivity. The initiative revolves around three main pillars: digital infrastructure as a utility for every citizen, on-demand governance and services, and empowering citizens through digital means.

Aadhaar: The Digital Identity Revolution

Aadhaar, the world’s largest biometric identification system, has been a cornerstone of India’s digital framework. Over the past decade, its role has expanded significantly, offering a reliable digital identity for Indian residents. This system has facilitated access to a variety of services, including banking, mobile connectivity, and government subsidies. By streamlining bureaucratic processes and minimizing fraud, Aadhaar exemplifies how digital solutions can enhance governance.

Unified Payments Interface (UPI)

The Unified Payments Interface (UPI) has revolutionized payment methods in India. Developed by the National Payments Corporation of India and supported by the Reserve Bank of India, UPI allows users to effortlessly transfer money between different banks. Its user-friendly design and efficiency have driven widespread adoption, positioning it as a key component of India’s fintech progress.

Digital Health Innovations

India’s health sector is also experiencing a digital transformation. The Ayushman Bharat Digital Mission aims to build a comprehensive digital health ecosystem, providing universal health coverage in an accessible and efficient manner. This initiative includes creating unique health IDs, maintaining digital health records, and enhancing interoperability within the healthcare system.

Advancing Education Through Digital Means

The National Education Policy 2020 (NEP 2020) underscores the role of digital technologies in expanding educational access and quality. Platforms such as Diksha, which offers a wide range of educational resources, and the National Digital Library of India, reflect the commitment to leveraging digital tools for educational improvement.

Connecting Rural Areas

The BharatNet project is working to deliver high-speed Internet to all Gram Panchayats, ensuring that digital services reach even the most remote areas. Complementarily, the Digital Village initiative aims to transform rural regions by enhancing technology access, digital literacy, and essential services, thus narrowing the urban-rural divide.

Addressing Challenges

Despite these advancements, challenges such as digital literacy, privacy issues, and cybersecurity threats remain. Addressing these concerns through policies like the Personal Data Protection Bill and improving cybersecurity measures and digital literacy programs demonstrates a commitment to overcoming these obstacles.

Over the past decade, India’s digital landscape has evolved remarkably. By fostering technological innovation, streamlining governance, and empowering citizens, these initiatives set a benchmark for digital transformation. India’s journey underscores the transformative potential of technology in shaping governance and society, paving the way for a digitally empowered future.

(The Writer is the editor of the oldest and largest Urdu newspaper of India, The Daily Milap (www.thedailymilap.com). He also the co founder of Global Order (www.globalorder.live), a foreign policy publication).

Most asked questions

How is Aadhar enhancing the governance?

By streamlining bureaucratic processes and minimizing fraud, Aadhaar exemplifies how digital solutions can enhance governance.

What is the aim of Digital Village initiative?

The Digital Village initiative aims to transform rural regions by enhancing technology access, digital literacy, and essential services, thus narrowing the urban-rural divide.

Most searched queries

Unified Payments Interface (UPI)

National Education Policy 2020

Personal Data Protection Bill

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Categories
AI Res Art Res

The Era of AI-Generated Art and Authorship Rights

art and AI
Generated by Dezgo

Written by Isabel Cheng on Digilah (Student Tech Research)

My Bio:

Hello, I am Isabel. I am a rising junior in high school at Stamford American International School (SAIS). As AI-generated art rapidly gains popularity and advances, questions such as its ownership, copyright, and how it applies to existing intellectual property frameworks arise. Hence, I want to explore the different perspectives toward AI-generated art and how that should be applied to the law with my research article below.

Section 1: Understanding AI-Generated Art

If you are familiar with the concept of Artificial Intelligence (AI), you know that they are algorithm models that programmers train on extensive databases. They analyze vast amounts of data fed to them and learn patterns so they know how to respond to act. However, the technology itself cannot think on its own or create original ideas.

Likewise, AI-generated artworks are created through machine learning models. The databases of images and artworks they are fed with are often without the permission of their owners. With that said, how is AI-generated art affecting the artistic landscape, and where does this technology stand in terms of authorship and the legal status of AI as a creator?

Section 2: Popular Generative AI Websites

Let’s talk about some of the most popular AI generative websites. First off, is Midjourney. Launched in early 2022, it is one of the most recognized AI image/art generators. Though it has a $10-20 USD monthly subscription fee, it is known for giving the best quality pictures fast, which has attracted a substantial user base.

Midjourney Showcase Page (Source: Midjourney Feed)

Leonardo AI, also launched in 2022, has a relatively beginner-friendly interface along with refined tools for paying professionals too. Its free version operates on a token system that resets on a daily basis, allowing users to generate images based on prompts. It produces images relatively well based on the prompts, and compared to Midjourney, it is more customizable because it has a larger variety of style options.

Leonardo AI Home Page (Source: Leonardo AI)

Ideogram, another AI generator that is gaining traction, also caters to a wide audience. It has a range of pricing plans catering to users of different needs. It has a free version where you are allowed up to 10 prompts a day. Its consistent performance in text-to-image generation makes it a reliable choice for many users.

Ideogram Explore Page (Source: Ideogram AI)

Dalle-E 3 is another popular image-generative AI in the market, particularly in AI artworks like drawings and paintings. Though it is still not fully developed, you can access it via ChatGPT Plus.

Notably, Dall-E 3 is one of the few AI image generators that states explicitly on its website that it is designed to refuse requests for images mimicking living artists’ styles. They also allow creators to opt their art out of future training of their image generation models.

However, challenges remain in ensuring artists receive recognition. Is a fake death certificate enough to make Dall-E 3 accept requests for mimicking a living artist’s style? What about the artists who are unaware that their work is being used to train AI models?

With that said, let us dive into the growing concerns about the unauthorized usage of artists’ art styles to train image-generating models.

Dall-E 3 Index Page (Source: OpenAI)

Section 3: Artist Recognition and Copyright Challenges in the Age of AI

Since 2023, the advent of AI generation tools has prompted many to be curious and experiment with them. This includes artists, and an increasing number of them are utilizing these tools to enhance their own work, with some feeding their own artworks into AI systems, so that after inputting a prompt, they are able to produce a new piece of art in their own unique style, all in a matter of minutes.

One wouldn’t exist without the other, and this raises questions about the relationship between traditional and AI-generated art.

In Singapore, the Copyright Act protects original creative work. The owner who made an original art piece is usually automatically given a copyright, and they are granted the right to reproduce, distribute, and display the work.

 However, when it comes to work generated by AI, a critical question arises: Does the creator of the AI, the user of the AI, the work of artists who trained the AI, or the AI itself hold the copyright? The existing framework primarily addresses human authorship, leaving a grey area for AI-generated work.

As of now, the Singapore law does not explicitly recognize AI as the creator, which complicates ownership and copyright claims to their generated artwork.  

Furthermore, Singapore’s legal system emphasizes that copyright protection is only given if the work is original. Since AI-generated art is often trained on databases with existing art, it raises questions about whether the art it generates meets the originality requirement. This could limit the ability of artists to claim copyright over AI-generated work that they incorporate their style or elements into.

As Singapore and countries around the world navigate these complexities, there is a growing consensus that intellectual property laws need to be updated to better fit the world today. Policymakers and legal experts should work together with artists and AI experts to shape a new legal landscape that protects creativity and authorship rights in this new age of AI.

Section 4: Protecting Artists – Tools and Views

Artists are increasingly turning to AI-generative-art poisoning software such as Nightshade, Glaze, Have I Been Trained, and more to protect their work from being used in unauthorized AI training.

These tools allow creators to alter the pixels of their artworks that are imperceptibly different from human eyes but will get picked up by machine learning algorithms and act as a poisoned data sample, resulting in deformed outputs from AI models.

Glaze More Info Page (Source: The University of Chicago)

However, the development of all these poisoning tools is not perfect, and most end up compromising the quality of the artwork. Additionally, some artists view the anti-poisoning software as another unnecessary step, given that another training model could come out to invalidate this approach.

Furthermore, another perspective on AI-generated art is that there is no difference between AI learning and an artist. Most artists take inspiration from other artists anyway and make their own art as a derivative of that.

AI needs artists, but if you look at human history, modern art is built upon thousands and thousands of years of art from different cultures across the globe. Artists need artists too, suggesting that AI could be seen as an extension of this creative process.

Contrary to that though, another valid argument is the idea that AI art is theft? It’s a common consensus that it takes at least 10,000 hours to learn a new skill. Most artists invest years practicing and honing their craft, while all companies do is download datasets of millions of artworks and use them to train their algorithm models.

With that, the models can then make combinations from what they “learned” and instantly generate pieces, often profiting from it through consumers without having done anything artistic themselves.

This situation is unfair to artists, as no human can feasibly digest billions of images and create amalgamations of all of them in seconds. This could lead to a culture of complacency, ultimately stifling creativity and innovation. It is concerning to consider that all “new” and “original” art could end in the next few years if lawmakers do not adequately protect artists’ rights.

However, a lot of this issue involves how AI interacts with the current intellectual copyright laws, further driving the need for policymakers to amend them.

As previously noted, law and legal experts should work together with artists and AI experts to consider adding something like an AI Commission system or requiring AI developers to get permission/credit from artists whose art is used in training datasets.

Conclusion

In conclusion, the rise of AI-generated art is both an opportunity and a challenge for artists and the legal system. Especially with the evolution of AI technology, education, and awareness are crucial for both artists and lawmakers to navigate this new landscape.

Legal frameworks need to reform and adapt so that artists, AI, AI creators, and users get fair recognition for their contributions. As we move forward, it becomes clearer that the ambiguity surrounding artistic authorship around the world has to be changed, fostering an environment where creativity can thrive alongside technological advancement.

References

https://docs.midjourney.com/docs/plans https://leonardo.ai/

https://ideogram.ai/t/explore

https://www.midjourney.com/showcase

https://openai.com/about

https://openai.com/index/dall-e-3

https://glaze.cs.uchicago.edu

https://dezgo.com/text2image/sdxl

https://lawgazette.com.sg/feature/generative-ai

https://www.channelnewsasia.com/singapore/ai-art-copyright-law-artificial-intelligence-authorship-originality-3339396#:~:text=In%20Singapore%2C%20the%20law%20holds,concerns%20around%20protecting%20their%20work.

Most asked questions

Which are the commonly used AI-generative-art poisoning softwares?

Artists are increasingly turning to AI-generative-art poisoning software such as Nightshade, Glaze, Have I Been Trained, and more to protect their work from being used in unauthorized AI training.

How can I access Dalle-E 3?

Dalle-E 3 is a popular image-generative AI in the market. Though it is still not fully developed, you can access it via ChatGPT Plus.

Most searched queries

Midjourney

Ideogram

Leonardo AI

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Categories
AI Tech

AI needs more data- and it can’t get it from the supermarket, or the fridge

AI needs more data

Written by Ritesh Kant on Digilah (Tech Thought Leadership).

Large Language models (abbreviated as LLMs) require enormous amounts of data for their training and retraining. Estimates suggest that Llama 3 was trained on a training set of 11 Trillion words, ChatGPT 4.0 in the meanwhile needed a paltry training set of 5 Trillion words !!

And that’s not all. Next generation models require data sets that are 10X larger… and so on.

While the possibilities with AI are infinite, we are hence heading towards finitism in the datasets that are needed to explore, and capitalize on, these infinite possibilities.

Why is data so important to AI?

Data is the oil for AI models. The reasons are well documented and can be summarized as follows:

  • Pattern Recognition: Machine learning and deep learning models rely on data to recognize and learn patterns, and then make predictions or decisions.

  • Training: Models use data to map inputs to outputs accurately, which is critical for tasks like classification, regression, and clustering.

  • Feature Learning: Data provides the features (variables) that the models need to learn from, identify features that are significant and their relationship to outcomes.

  • Performance Improvement: A large and diverse dataset helps the models learn a wide range of scenarios and variations, improving its ability to generalize.

  • Evaluation and Validation: Validation and test datasets are used to evaluate the models’ performance and ensure that it is not overfitting.

  • Bias Reduction: Adequate and representative data help in reducing biases in AI models.

  • Adaptation and Updating: Continuous data collection allows AI models to be updated and adapted, and hence continue to be relevant and accurate.

What are the current data sources?

If data is the oil for AI models, the current and known oil wells include the following:

  • The open data common crawl foundation: Consolidated from large scale web crawls, contains a data set of 25 trillion words, 55% of which is non-English. It is to be noted that these data sets are not de-duplicated.

  • Web data not captured by common crawl: Search engines such as Google/Bing, would have crawled a lot more data than common crawl. Much of this data would be long tail (restaurant menus for example) and not relevant for AI training. It is estimated that this could be 2 to 5 times more than the common crawl data set.

  • Academic publications and patent publications: Could probably add upto an additional 1 trillion words. It is to be noted however that much of it is PDF and requires OCR to extract text. Some of it is also behind paywalls.

  • Book archives such as Anna’s archive: Approximately 3 trillion words, most of which is PDF and behind paywalls/logins.

Can we do more to get more data?

Can we dig deeper to get more oil. Feasibly we can, however the law of diminishing returns catches up and a lot of what we would get, for example by more sophisticated web crawls will be long tail data which would not be relevant for AI models’ training.

Another solution is synthetic data. Synthetic data is artificially generated data that mimics real-world data, and is created using algorithms, simulations, or generative models. The challenges with synthetic data are the challenges of quality, validation and de-duplication.

There is hence a crying need for more oil/data. The immense possibilities of the AI industry is synergistic with this

Can data be created afresh – and how?

Can oil be created! In this case it very well can be. The treasure trove of oil, nay data , that AI companies are mining has been created by approximately 1% of the global internet populace. Global internet penetration cascaded from the more developed western world to the lesser developed regions over a period, hence the current data sets also suffer from biases, lack of representation and diversity.

The opportunity to create new data is immense. The global internet user base is approximately 5.4 billion. As a representation of scale of inherent knowledge that this global user base contains, a typical human being at the age of 20 has spoken 150 million words.

Estimates would suggest that the total number of words spoken daily, across languages and regions, is 115 trillion. Compensating for long tail irrelevance and duplication by a factor of 60%, we are still left with a useful super set of knowledge of 45-50 trillion words, daily.

This is the oil that feasibly needs to be created and then mined. The solution is to have a more significant portion of the worldwide internet populace to create this oil, nay data.

Incentivizing internet users to create data that AI models can use needs to be a gradual process that can leverage several levers, some of which are as follows:

  1. Financial Incentives in the form of monetary rewards, profit sharing models offering data/content creators a share of the AI models’ profits, data marketplaces where data/content creators can sell their data/content.

  2. Gamification in the form of points systems, leaderboards and badges, challenges and competitions.

  3. Exchange of value in terms of access to subscriptions, tickets, events etal.

  4. Recognition in the form of community building, recognising contributors and contributions, highlighting social impact, collaborative projects whereby contributors can see for themselves the results of their contributions.

  5. Partnerships and collaborations with academia, academic institutions, AI researchers and corporates (both profit and non profit) that are building AI models.

  6. Ensuring privacy of data and transparency and provenance on how the data/content contributions are being used.

This is a long road, but a mix and match of these approaches can create a compelling playing field for internet users to willingly and actively contribute their data. 

If the data/content so created covers diverse scenarios and populations, the downstream models are less likely to suffer from bias, be more representative and diverse, more performant in decisions and more likely to perform fairly across different groups.

The data/content creation road has been traveled however, most notably by social media platforms. The platforms that take up data/content creation for the significant cause of the AI revolution should inculcate some best principles from the social media evolution, encyclopedias such as Wikipedia and Fandom, Ask me anything platforms such as Quora along with web3 principles of incentivization and decentralization. We owe this much to all the possibilities inherent to AI.

References

  1. https://www.educatingsilicon.com/2024/05/09/how-much-llm-training-data-is-there-in-the-limit/#shadow-libraries

  2. https://x.com/mark_cummins?s=11&t=QSarIO-G0B2E9idaCl1HDA

Most asked questions

How many words are required to train present day LLMs?

Estimates suggest that Llama 3 was trained on a training set of 11 Trillion words, ChatGPT 4.0 needed a paltry training set of 5 Trillion words.

What is the average number of words we speak?

A typical human being at the age of 20 has spoken 150 million words.
Estimates suggest that the total number of words spoken daily, across languages and regions, is 115 trillion.

How many people use internet?

The global internet user base is approximately 5.4 billion.

Most searched queries

Large Language Model (LLM)

ChatGPT 4.0

Optical Character Recognition (OCR)

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Categories
Digi Tech Fin Tech

Empowering Women in India: Bridging the Digital Divide

Written by Suki Iyer on Digilah (Tech Thought Leadership).

In the heart of Bangalore, India, lives a woman whose life has been transformed by the power of technology. Ashvini from Yadgiri has been living in the Windmills labor colony for the past three years. 

Her daughter has been going to Sampark’s ECCD center since she was 6 months old. Ashvini works as a domestic helper in Windmill Apartments. She did not have a bank account or an UPI account.

However, her life took a significant turn when she was provided with a simple tool that opened up a world of possibilities – a mobile phone. Once she got a mobile phone, she opened a bank account, and installed GPay and other applications.

This hugely increased her agency – she is able to easily send money every month to her family back in the village; she is able to keep track of her expenses and thus save up to Rs 1500 (USD$ 18) a month. She also able to leverage apps on the phone for several other benefits for her children and family.

With her newfound access to a smartphone, Ashvini’s life underwent a remarkable transformation. No longer confined by tech limitations, she was able to connect with other members of the community, markets, and learn new skills through online platforms. 

Ashvini became a more informed and empowered individual, mother, employee and a huge source of family support.

Ashvini’s story is not unique.

Across India, millions of women like her are benefiting from the digital revolution, which has the potential to bridge longstanding socio-economic gaps. Empowering women with phones not only provides them with access to information and resources but also serves as a catalyst for economic and social empowerment. Here are some of the key benefits:

Access to Information and Resources:

Mobile phones enable women to access vital information on healthcare, education, and government schemes. From learning about maternal health practices to accessing educational resources for their children, these devices serve as a gateway to knowledge that was once out of reach.

Economic and Social Empowerment:

By connecting women to markets and financial services, mobile phones empower them to participate more actively in economic activities. Mobile phones facilitate social networking and community engagement, allowing women to connect with peers, mentors, and support groups. Through digital platforms, they can share experiences, seek advice, and collaborate on various initiatives, fostering a sense of solidarity and empowerment.

Access to Education and Skill Development:

Digital literacy is increasingly becoming essential in today’s world. By providing women with smartphones, they can access educational content, online courses, and skill development programs, enhancing their knowledge and employability prospects.

While empowering women with phones is undoubtedly beneficial, it’s essential to recognize that technology alone is not enough to address the complex challenges they face. To maximize the impact of digital empowerment initiatives, complementary non-technology support is crucial. 

These include services such as like digital literacy training so that women can be equipped with the knowledge and confidence to harness the full potential of technology.

It is also necessary to provide tailored support services that recognizing the diverse needs and challenges faced by women and address their specific circumstances. This may include access to healthcare, childcare facilities, transportation services, and market linkages to ensure holistic empowerment.

In conclusion, empowering women in India with phones is a transformative intervention that has the potential to bridge the digital divide and unlock opportunities for socio-economic advancement.

However, to realize the full benefits of digital empowerment, it’s imperative to complement technology interventions with targeted non-technology support that addresses the unique needs and challenges of women. By doing so, we can create a more inclusive and equitable society where every woman has the opportunity to thrive and succeed.

———————————————————————–

This Women’ day month Sampark launches the #Mobile4akka campaign to empower her with a smartphone! This is where you come in! By donating, you can help us provide smartphones to migrant women, opening doors to education, entrepreneurship, and financial independence. Let’s bridge the gap and empower women through digital literacy.

Together, we can make amazing things happen! Join us this March in celebrating women and empowering through digital literacy! Donate now and be a part of this transformative journey.

https://bit.ly/3Iocgpw (Link to donate) (Indian Nationals)

 http://goto.gg/63435 (Link to donate) (Foreign Nationals)

More about Sampark https://sampark.org/

Most asked questions

How do mobile phones help in women empowerment?

How does Sampark help women in India?

Most asked queries

Sampark

UPI

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Categories
Edu Tech

Developing IT skills for students in India

Written by Sharada Subramaniam on Digilah (Tech Thought Leadership).

Introduction

In recent times, Computational Thinking (CT), Artificial Intelligence, and programming have become central to the debate on exploiting the full potential of ICT for education. Today children are growing up in an environment surrounded by Artificial Intelligence. 

One can easily find AI in almost every field from hospitals to smart homes to banking to self-driving cars. Indeed, these skills are now considered by many as being as fundamental as numeracy and literacy.

So, it is also necessary to dispel the myth that subjects such as Coding, Artificial Intelligence, Machine Learning, Programming, Cyber Protection, and other technologies are only for those who want to become engineers or programmers.

When my husband and I decided to start a social impact venture sometime back, we both were clear we wanted to work in the IT education space. It was mainly an urge to make a difference in whatever small way we could to improve the school system.

We noticed the critical gaps that exist between the school curriculum in India, and the actual requirements of the real world. 

Rote learning and exam-targeted evaluation have created fear, anxiety and clone- like behaviour among kids, killing originality, freedom of expression, and creative out of the box thinking.

The high stress levels among school- going children, poor concentration, and the lack of suitable skills were the most concerning problems. 

Another major red flag were reports on the quality and curriculum of technological skills learning, and the inability of even engineering graduates to write computer programmes and codes.

The IT world changes at such a fast pace that no set curriculum can actually keep pace. What is required is a flexible set of subjects that can help impart the right skill sets to the children to enable them to excel, secure high-paying jobs, and create economic wealth.

Need for Professional Skill Based Courses

What can change in the way such skills are imparted at schools? The UNICEF’s Global Framework on Transferable Skills[1] mentions- “Children and adolescents today live in a world of challenges and opportunities, including new technologies, changing labour markets, migration, conflict, environmental and political changes.

To succeed within this current and future environment, all children and adolescents need access to quality education and learning that develops skills, knowledge, attitudes, values, and enables them to become successful life-long learners who can learn, unlearn, and re-learn; find and retain productive work; make wise decisions; and positively engage in their communities.”

India’s New Education Policy 2020 (NEP)[2] also places a lot of emphasis of the development of skill based learning for the child, and includes digital literacy, communication, creativity, and critical thinking as the priorities. 

NEP seeks to equip young people with the knowledge and skills necessary to confidently lead the country into the future by putting a strong emphasis on holistic development, flexible and multidisciplinary education, technological integration, and inclusive practices.

Incorporating coding learning activities in early childhood provides students the opportunity to create, communicate, and solve problems using technology that are considered  important in the development of a globally competitive workforce.

India is aiming to achieve the vision to make India an economic superpower by 2047, the 100th year of India’s independence. This vision encompasses various aspects of development, including economic growth, social progress, environmental sustainability, and good governance. 

None of these is possible without a skilled workforce, adept at incorporating technology into all the above aspects.

How to impart IT Skills to children?

Today’s students will need to be able to speak and understand the language of coding in order for them to have a job. So the teaching has to be oriented to their future capacity to get jobs.

Learning how code is structured can help with problem-solving, critical thinking, creative collaboration, and logical reasoning skills. 

Programming also helps develop creativity because as you create your own programs, you are required to think creatively about how things work together on the screen and what types of interactions your programme requires from users – something that not many other classes require!

It is also essential that children are taught to relate all their coding projects to real life experiences so that the practical utility of programmes are clear.

Coding can be fun with games, websites, blogs, and other projects being created. Chatbots and the use of ChatGPT can also be taught.

It is important to introduce these skills right from the primary school level. Schools in India struggle to hire competent faculty to teach the latest technology to school kids.

Any IT teacher will have to keep updating his or her own knowledge in order to stay relevant in today’s fast- changing world of AI and IT. 

Hence it is both the need of the hour as well as a practical approach to engage competent professionals and industry experts in IT education.

IT education could be imparted in a blended mode where the school remains central to the education system, but the curriculum and pedagogy can be strengthened by engaging professionals to take charge of delivering quality IT Skill education to the children.

Such professionals will have the competency to constantly be on top of the latest developments in technology, new concepts, and the practical applications of technology. 

They will also bring project experience from the real world and encourage children to think beyond the narrow boundaries of their curriculum.

Our venture Gensmart Open Advanced Learning Solutions (GOALS), an EdTech company, was born out of a vision to bring world-class education, wellness, and career-oriented skills to every student. 

We offer a basket of specially curated courses in several modes- as an online education platform, as offline direct training programmes, and as specific training courses during off- school hours.

The mission is to make every person a worthy citizen by imparting skill-based education to create excellence at work. The creation of content, documentation of case studies, best practices, knowledge-sharing platforms, training, coaching material, mentoring manuals, videos and audio content is our forte.

We regularly use online coaching and assessment tools such as Google Forms, Zoom, our GOALS application, YouTube, Telegram, WhatsApp, and our website. We extensively use social media and creatives such as animation, Chatbot, short videos, and interactive sessions. 

We focus on self-direction, transformation, experience, mentorship, mental orientation, motivation, and readiness to learn for our learners.

[1]https://www.unicef.org/media/64751/file/Global-framework-on-transferable-skills-2019.pdf

[2]https://www.education.gov.in/sites/upload_files/mhrd/files/NEP_Final_English_0.pdf

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Ad Tech

Sustainability Standards – How Did the French Market Organize Itself for a More Sustainable World?

sustainability

Written by Estelle Reale on Digilah (Tech Thought Leadership).

The advertising industry, like others, must respond to the urgency of climate change. It should promote responsible consumption, transparently communicate commitments, and integrate emissions reduction across various media platforms (Digital, TV, Radio, OOH, Print…).

The good news is that sustainability standards

are being implemented.

In October, the Global Alliance for Responsible Media (GARM) and Ad Net Zero established several working groups to create a global framework for media sustainability. The complete set of guidelines is expected to be published at the Cannes Lions Festival.

As France has been at the forefront of this topic, here’s an overview of what has happened over the past year.

Ad Sustainability Frameworks

Last year saw the launch of several cross-industry initiatives, including the implementation of frameworks that provide general guidelines for carbon footprint management. 

French trade bodies and associations, such as Bureau de la Radio for Radio & Digital Audio, SNPTV for Linear TV and CTV, Le SRI and Alliance Digitale for Digital, published their framework for carbon evaluation focusing on the campaigns’ delivery.

These standards were then incorporated into the Union des Marques meta-framework (local Federation of Advertisers) published last month under the name “OneFrame.” It is likely that the GARM and the WFA may draw inspiration from this industry initiative.

Methodology Used to Evaluate Carbon Footprint

Each trade body agreed on specific rules and practices to enable carbon footprint analysis. For example, they excluded the production of creative assets from the analysis. They also decided to assess the evaluation based on the delivery of the campaign life-cycle.

The Life Cycle Assessment (LCA) methodology was developed with the assistance of carbon experts and industry professionals from the buy-side and sell-side of the business.

The analysis includes several scopes: the manufacturing and life-cycle of users’ devices, the manufacturing and life-cycle of network components and allocation, and the manufacturing and life-cycle of networks and servers required for delivering the ad.

For CTV, Catch-up TV, or Audio campaigns, the LCA methodology is based on the SRI/Alliance Digitale guideline. The methodology considers the campaign’s booking method (programmatically or IO based) and the number of paths required for delivery in programmatic.

What followed?

In addition to the trade bodies, the industry is becoming increasingly mature in this area, with agencies such as GroupM, Publicis Media, and Dentsu developing their own evaluation tools and providing numerous trainings for their teams to better consider environmental responsibility.

Alliance Digitale also published a guide promoting a list of sustainable practices for programmatic buyers and traders. The guide offers recommendations grouped around several key principles:

     

      • Eliminating wasted ad impressions and unnecessary data

      • Activating low-carbon targeting (e.g., Wi-Fi vs 4G for mobile campaigns, contextual vs data…)

      • Delivering lighter creatives and formats (by reducing the weight of the creative with relevant tools)

      • Measuring and evaluating the carbon footprint of campaigns with appropriate solutions like the one proposed by DK.

    A guide including best practices with proven case studies is available. All this shows that sustainable development is no longer an option.

    What’s Next?

    To manage campaigns with sustainability in mind, the market is discussing a new KPI that can include carbon data. Although nothing has been finalized, many imagine a common cross-media KPI.

    Discussions revolve around the carbon weight per euro of media spent and the carbon weight per second. The former encourages optimizing the formats used with a constant marketing budget, while the latter enables comparing the footprint per second of exposure of the ad message.

    This KPI can also be easily used alongside classic KPIs such as viewability, view-on-time, CTR, attention, etc. Measurement solutions like DK offer to directly integrate this KPI into clients’ dashboards.

    Founded in 2021, DK is a French company that aims to promote the transition of media and advertising towards a more responsible and sustainable world. DK provides three types of solutions based on the client’s level of sustainability maturity:

       

        • Audit & Consulting: Conducting campaign audits on various channels including CTV, Linear TV, Radio, Digital, Audio, Streaming Video, and Display.

        • SaaS platform with dashboards for visualizing data.

        • Estimation API for directly integrating carbon data into clients’ dashboards.

      As the market moves forward, we are seeing the first consolidation of tech and measurement players. For example, DK has recently acquired its main competitor, Bilobay.

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      Fin Tech

      Advance fintech solutions with ORIGIEN

      origien

      Editorial Leadership pickup by Digilah (Tech Thought Leadership).

      China Resources Bank has debuted two key components of its Financial Infrastructure Innovation Platform – a financial transaction cloud and a new supply chain finance platform.

      It is built on ORIGIEN, the financial-grade digital infrastructure developed by digital transformation specialist GienTech.

      Promoting the development of sophisticated home-grown financial technology (fintech) in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the new platform enhances the Bank’s operating efficiency, flexibility, and agility, and fosters innovation to support customers.

      Established in Zhuhai in 1996, China Resources Bank actively supports the growth of the GBA. 

      The Bank signed a strategic partnership agreement with GienTech in December 2022 to advance its technology innovation, build the Financial Infrastructure Innovation Platform, and promote the GBA’s fintech development.

      As the digital infrastructure at the heart of China Resources Bank’s Financial Infrastructure Innovation Platform, ORIGIEN enables systematic IT architecture upgrades, large-scale software development, and digital transformation while meeting the high technical standards of the financial sector.

      The Financial Infrastructure Innovation Platform will be rolled out in two phases.

      Phase one has seen the establishment of the financial transaction cloud, as the technology foundation of the Bank’s digital transformation. 

      On this cloud platform, is being built an updated core banking system, a new supply chain finance platform, as well as a new mobile banking platform.

      Phase two will be set in motion after the cloud platform’s reliability, security and feasibility have been validated through these core business frameworks, and the rest of the bank’s financial transaction systems will be migrated to the cloud.

      There is also underway the readying of a new mobile banking platform, which will be ready for a trial run by the end of 2023.

      Ultimately, GienTech and China Resources Bank aim to set an industry benchmark for fintech application innovation and actively promote fintech development in the GBA.

      The goal is to empower the digital transformation of the financial sector and other key industries in the region with the comprehensive ‘ORIGIEN + Solution + Service’ business model.”

      The successful deployment of China Resources Bank’s financial transaction cloud and supply chain finance platform underscores the stability and security of ORIGIEN as a platform for financial services. 

      Source: PR Newswire

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      Fin Tech

      The Fintech awakening

      fintech

      Written by Ramma Shivkumaron on Digilah (Tech Thought Leadership).

      This is the age of innovations and agility, and when we mention these disciplines, how can the mention of Fintech, unicorns, and entrepreneurs be far behind?

      A Fintech is a young company that has developed a unique business idea, aims to make an instant impact, and take over the market.

      The Pandemic and Arising Fintech Opportunities

      The pandemic drastically pivoted the focus of many entrepreneurs to solving pandemic-driven existing and future problems of the industry. Many Fintech realized the hidden prospects behind the pandemic-related challenges.

      How the small businesses across sectors were crippled due to restricting CoVID-safety policies. For example, Gusto, a small-business payroll provider, “has been working around the clock to help small businesses get loans via the Paycheck Protection Program.

      Most financial technology innovations have led to a single goal in the banking sector – better service value. How? FinTech innovations have a basic infrastructure of creating value for targeted users.
      For example, a mobile payment gateway gives value to online traders. Digital banking provides ease to the value chain of open banking services.

      A report by the Economist shows that FinTech is fast making banks more customer-centered in their business model. Banks now have more insight into more information through Big Data and Artificial Intelligence.

      Also, FinTech tends to focus on a specific financial process, which opposes traditional banks’ strategy of hooking customers to its entire ecosystem. This method helps them build trust with their customers. In fact, 90% of FinTech believe that customer experience is a priority.

      Take Revolut, a FinTech company that focuses on customers’ needs at all levels, grew from 150 thousand customers in 2017 to more than 8 million customers. According to Ron Olivera, Revolut plans to expand its product in the US in 2022 by taking customers from legacy banks.

      A payment and service provider, Klarna, is another customer-centric FinTech company disrupting finance with its marketing strategy. They recently launched a “Consumer Council” program for consumers to share their experience of using the product. 

      By listening to consumers, FinTech has understood consumers’ wants and needs.

      Fintech is a foundational force that will continue to transform the financial landscape over the years. As per the E&Y survey, Asia is the biggest consumer of fintech, and The USA is the biggest producer. 

      FinTech’s are mainly built to escape the poverty trap in a society that used to be mostly cash-based. It is to revolutionize money and the credit industry as well.

      Some of the trends prevailing globally:

      -The latter half of 2023, the market may face challenges, but Fintech are predicted to receive funding and attention.

      -Fintech funding, particularly in payment, insurtech, and wealth tech sectors, may increase as the market stabilizes.

      -Improved market conditions may also lead to more M&A activity as investors seek out promising opportunities.

      Conclusion:

      It is important to dream, have the ambition and vision to set the bar high to enter a whole new world of Fintech that will drive strengths, and diversity and intensify the economy of the country.

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      Digi Tech

      Transforming Asia-Pacific: Sealing the future with 5G

      5G

      Editorial Leadership pickup by Digilah on Digilah (Tech Thought Leadership).

      In a pivotal move toward Asia Pacific’s digital evolution, the GSMA, in collaboration with the Malaysia Digital Economy Corporation (MDEC), inaugurated the GSMA DXAF’s Digital Transformation Leaders’ CxO Summit in Kuala Lumpur in November, 2023.

      As the region hurtles towards a digital apex, the summit aimed to assemble luminaries from government corridors and tech sectors to deliberate on the pivotal technological strides required for Malaysia’s and, by extension, Asia Pacific’s digital metamorphosis over the coming decade.

      Projections unveil a staggering contribution of nearly one trillion dollars (approximately $990 billion) to the Asia Pacific economy by 2030, primarily propelled by digital transformation advancements and the pervasive adoption of mobile services. The GSMA’s recently released Mobile Economy APAC 2023 Report forecasts around 1.4 billion 5G connections in the region by the decade’s end, constituting a significant 41% of total mobile connections.

      Malaysia, standing as a digital powerhouse in Southeast Asia, was chosen to host this year’s summit due to its prominent role in digital infrastructure, services, applications, and platforms within a burgeoning digital ecosystem.

      At the core of the deliberation was a dedicated exploration of “Intelligent Digital Transformation in the 5G Era.” Key focal points include propelling digital transformation in Malaysia and extracting value from, and monetizing, 5G. Discussions will delve into commercial strategies, technological innovations, and industry policies aimed at expediting comprehensive intelligent digital transformation in the 5G era.

      Keynote speakers, including Malaysia’s Honourable Minister of Communications and Digital, Mr. Ahmad Fahmi Mohamed Fadzil, and CEO of Malaysia Digital Economy Corporation, Ts. Mahadhir Aziz will steer discussions around opportunities and challenges in this digital voyage.

      Ts. Mahadhir Aziz, CEO of MDEC, emphasized MDEC’s commitment to catalysing Malaysia’s digital economy, fostering innovation, growth, and sustainable development. This collaboration with GDIN aims to propel Malaysia into a future characterized by cutting-edge advancements and limitless digital potential.

      In a bid to translate discussions into actionable strategies, the summit aligned with the themes explored in the GSMA’s latest report, ‘Digital societies in Asia Pacific: Harnessing emerging technologies to advance digital nations.’ This report outlines the roadmap for governments in the region, including Malaysia, to integrate digital technologies into every facet of the economy, marking a significant stride towards becoming truly “digital nations.”

      This transformative event marks a crucial milestone in reshaping Asia-Pacific’s digital landscape, signifying a collaborative endeavour between GSMA and the Malaysian Government towards a digitally connected and resilient future.

      Source: PR Newswire

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      Property Tech

      Technology as an ally @53!

      Digital

      Written by Priya Dey on Digilah (Tech Thought Leadership).

      As I walked out of my last day at ICICI Bank, I had no clue that the next nine years would be a rollercoaster of challenges, triumphs, and a remarkable digital transformation that would reshape my life. Now, at fifty, I reflect on my incredible journey, sharing how technology played a pivotal role in turning my life around.

      The Corporate Crossroads: A Leap into the Unknown

      After eight successful years in senior positions at ICICI Bank, I faced unexpected career challenges. Despite my vast experience, finding a new opportunity proved elusive.

      Rejections, manipulations, and disappointments followed, but my resilience and determination never wavered. In the professional realm, I found myself paddling my canoe through stormy waters, constantly searching for new opportunities.

      Navigating Success in Real estate Sales

      In my new role as a Real estate Sales Consultant at Acube Development in Dubai, I have harnessed the power of technology to excel in my career. Drawing from my personal journey of overcoming challenges, I bring resilience and adaptability to the forefront.

      Leveraging digital tools, I navigate the real estate landscape with a fresh perspective, connecting with clients and utilizing innovative solutions to meet their needs.

      Personal Battles: Navigating Life’s Unpredictable Course

      In my personal life, I encountered societal expectations and stereotypes that came with being a single woman in India. Undeterred, I learned to navigate the judgment and advice, emerging stronger and more resilient.

       Despite heartbreaks, failed relationships, and societal pressure, I chose to face life head-on, adapting and evolving with each experience.

      Embracing Solitude and Self-Care: A Digital Detox

      I discovered the importance of setting boundaries and prioritizing self-care. In a world constantly connected through technology, I learned to disconnect, recharge, and find moments of solitude.

      The digital age presented challenges, but my determination to find time for myself prevailed, enabling me to focus on personal growth and inner peace.

      TechRevive: The Digital Turnaround

      Amidst the ups and downs, technology emerged as my ally. In my pursuit of a new occupation, digital platforms became powerful tools for networking and self-promotion.

      My story is a testament to the transformative impact of technology on personal and professional reinvention. Today, I extend my experiences to help others facing similar challenges. As an informal counsellor, I provide support and guidance to those navigating life’s complexities.

      Conclusion: The Best Is Yet to Be

      In my life, technology functioned as a catalyst for transformation, aiding me in rebuilding, reinventing, and emerging stronger. My journey is a reminder that, even in the face of adversity, embracing digital tools and maintaining a positive mindset can lead to remarkable personal and professional growth.

      As I aptly put it, “The best is yet to be,” and my story stands as a testament to the resilience of the human spirit, fueled by the power of technology.

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      Digi Res

      IoT and Smart Devices: The Hidden Dangers

      IoT

      Written by Ekta Yadav on Digilah (Student Tech Research).

      My Bio:

      I am Ekta Yadav studying at the University of Mumbai, currently pursuing my final year of BTech. I closely relate to this article on IoT and the dangers of smart devices as these technologies have increasingly integrated into my daily life. 

      While the convenience they offer is undeniable, the potential security vulnerabilities and data privacy concerns have always been on my mind. This article reinforces my commitment to staying informed and taking the necessary steps to safeguard my data and privacy in this interconnected world.

      My research article:

      The rapid proliferation of IoT, or the Internet of Things and smart devices has revolutionized our daily lives, introducing a new level of convenience and connectivity. 

      However, it is essential to recognize the hidden dangers that come with these advancements.

      From security vulnerabilities to potential privacy breaches, the impact of IoT can be far-reaching. In this article, we will explore the key risks associated with IoT and provide effective prevention measures to safeguard ourselves and our data.

      One of the primary concerns surrounding IoT is the security vulnerabilities that exist within the devices and networks. IoT devices often lack robust security measures, making them attractive targets for cybercriminals. 

      Weak passwords, outdated firmware, and insecure communication protocols can lead to unauthorized access, data breaches, and even device manipulation.

      To mitigate security risks, it is crucial for manufacturers to prioritize security by implementing encryption, authentication mechanisms, and regular firmware updates.

      Users should also play their part by practicing sound security hygiene, such as using unique and strong passwords, enabling two-factor authentication, and keeping their devices up to date with the latest security patches.

      The proliferation of IoT devices has led to an unprecedented amount of data being generated and collected. This raises significant concerns about data privacy and the potential misuse or unauthorized access to personal information. 

      IoT devices can gather sensitive data about individuals, including their location, behaviours, and preferences. Manufacturers and service providers must adopt transparent privacy policies and provide clear consent mechanisms to ensure users have control over their data.

      Educating users about the risks and best practices for IoT security is crucial. Users should be aware of common threats like phishing attacks and understand the importance of updating their devices with the latest security patches. 

      By raising awareness and promoting best practices, we empower users to protect themselves and their devices from potential cyber threats.

      The lack of standardized protocols and interoperability among IoT devices poses challenges. Industry-wide collaboration is necessary to establish standardized protocols, promote interoperability, and enhance security across devices. 

      Governments and organizations should encourage collaboration to drive the adoption of secure and interoperable standards, fostering seamless integration and improved security.

      Governments can play a pivotal role in addressing IoT risks by implementing robust regulations. These regulations can set minimum security standards for IoT devices, ensuring manufacturers adhere to secure coding practices and prioritize user safety. 

      Regular audits, certifications, and stringent enforcement can hold manufacturers accountable and promote a safer IoT ecosystem.

      The potential consequences of IoT vulnerabilities can be profound.

       

       A compromised IoT device can not only lead to the loss of personal data but also be harnessed as part of a botnet for large-scale cyberattacks. 

      Furthermore, privacy breaches can have long-lasting effects on individuals, eroding trust in technology. Recognizing these impacts reinforces the importance of preventive measures.

      To address the challenges posed by IoT security, regulatory frameworks are necessary. Governments and regulatory bodies play a crucial role in establishing minimum security standards for IoT devices and holding manufacturers accountable for their products’ security. 

      Regulations can ensure that devices undergo rigorous testing and meet specific security requirements before they are introduced into the market. 

      Regular audits, certifications, and compliance checks can help identify vulnerabilities and enforce security practices.

      Additionally, regulations can outline data protection and privacy requirements, ensuring that user data is handled responsibly and transparently.

      As the IoT landscape continues to expand, it is essential to address the hidden dangers associated with these devices.

      By implementing effective prevention measures, such as prioritizing security, safeguarding data privacy, promoting cybersecurity education, establishing interoperability standards, and implementing robust regulations, we can mitigate the risks and unlock the full potential of IoT. 

      Let us embrace the benefits of this technology while remaining vigilant and proactive in protecting ourselves and our digital lives.

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      Web 3.0 Tech Edu Tech

      BLOCKCHAIN AND WEB3: A NEW ERA FOR LIBRARIES

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      Written by Alison Alexander on Digilah (Tech Thought Leadership).

      An analysis of how blockchain and Web3 technologies can revolutionize library services and operations.

      As a thought leader in enhancing public services through adoption of the evolving technology of Web3 tools, Blockchain, AI, Metaverse, and Crypto.

      Libraries at the Forefront of Technological Adoption

      Today I thought I would write about a specific local government resource that all politicians, community members feel passionate about – especially when the point is raised about potential closure to save money.

      The community resource I am referring to is the Library

      Blockchain and Web3: A New Era for Libraries

      I believe that the integration of blockchain and Web3 technologies offers a tantalizing glimpse into a future where libraries are more accessible, secure, and democratically managed than ever before.

      So a few thoughts on how the new technologies could transform our beloved public libraries.

      Decentralized Access to Information – imagine a library system where access to information is not governed by a single authority but distributed across a network, ensuring democratic access to even the rarest texts.

      Blockchain can make this a reality, providing equitable access to all, a step forward in democratizing knowledge.

      Digital Identity and Privacy – in our data-sensitive world, blockchain can reassure library users that their personal information remains secure and private.

      By creating secure digital identities, libraries can offer a wide range of services without compromising user privacy.

      Enhanced Cataloguing and Metadata Management – Blockchain’s ability to maintain tamper-proof and up-to-date records can revolutionize how libraries catalogue their resources.

      This means more efficient resource management and easier discovery for users, streamlining what has traditionally been a complex process.

      Digital Asset Management – the transparent, immutable nature of blockchain is perfect for managing digital assets.

      It ensures that digital books and resources are tracked effectively, respecting digital rights, and ensuring fair compensation for creators.

      Smart Contracts for Streamlined Operations – from issuing library cards to managing book loans, smart contracts can automate and simplify library operations.

      These contracts, embedded with the terms of agreements, can significantly reduce administrative burdens, allowing libraries to focus more on service and less on paperwork.

      Conclusion: Embracing Change for Community Empowerment

      Community Engagement through Tokenization – Blockchain can also foster a more engaged community. By rewarding contributions like book reviews or workshop hosting with tokens, libraries can encourage active participation, creating a vibrant, collaborative environment.

      Preservation of History – for historical and rare documents, blockchain offers an unprecedented preservation tool. By storing detailed information on a blockchain, libraries can maintain a permanent record of these documents, safeguarding our history for future generations.

      Global Collaboration – blockchain facilitates unprecedented global collaboration. UK libraries could partner with international institutions, sharing resources and information more efficiently, and greatly expanding the resources available to patrons worldwide.

      Education on Cutting-Edge Technologies – finally libraries have always been pillars of learning. Wouldn’t it be great to see them host workshops on blockchain and Web3 technologies, they can continue this legacy, helping to bridge the digital divide and bringing these advanced technologies to the forefront of public education.

      I really think the potential of blockchain and Web3 in transforming UK public libraries is immense. 

      I don’t think it is just about keeping pace with technological advancements but about reimagining what libraries can be in the 21st century: more inclusive, more accessible, and more integrated into the digital fabric of our society.

      This article is not about revolutionize libraries for the sake of innovation, but for the enrichment of our communities and the preservation of our collective knowledge.

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      Ad Tech

      Tackling the attention deficit, one impression at a time

      Written by Hazel Broadley on Digilah (Tech Thought Leadership).

      As consumers continue to be bombarded with up to 10,000 ads per day, the fight to gain real human attention has never been so rife. 

      But as this figure rises – while attention spans remain the same – the chance of an ad being seen inevitably diminishes.

      This results in what we call the attention deficit – something the ad industry is striving to overcome.  

      But how do we begin to measure true attention, let alone improve it?

      Combining viewability with attention

      For years, the focus has been on standardizing metrics around how much of an ad is visible on screen and for how long, i.e., viewability. And this is still important, because after all, you can’t engage with an ad if you can’t see it.

      But with the realization that ‘viewable’ does not equal ‘viewed’ (almost 35% of all programmatic display ads are ignored), it’s become clear that viewability metrics alone are not enough.

      They are more like ‘hygiene’ metrics rather than predictors of quality. And that’s why we need to bolster this campaign insight with attention data. 

      Steps to leveraging attention

      As Rob Hall, CEO at Playground xyz explains, there are generally four steps to leveraging attention. First, you need solid research – from your own campaign data but also learnings from other brands who have tested the impact of different ad formats, content types, devices, channels or targeting strategies on attention metrics.

      Second, once you’ve gathered this, you can use it to enhance your channel planning, by creating and scheduling campaigns that are predicted to deliver the best performance. 

      Third comes the task of actually measuring attention, by tracking key attention metrics such as attention time, hover rate and touch rate on a mobile device, plus more traditional performance metrics such as CTR, bounce rate and conversion rate.

      And finally, to have the best chance of engaging your audience in the long term, you need to be able to optimize in real time according to what’s working and what’s not. 

      This kind of dynamic creative optimization (DCO), focused on attention, will be a key driver of campaign performance over the coming years. 

      Using data across TV, desktop, tablet and mobile, we can measure a whole range of attention metrics. But perhaps the most prevalent is Attention Time.

      Attention Time – the new metric in town

      Attention Time is important in any campaign because it measures how long a user is physically eyeballing the ad.

      Once you’ve measured this, you can then look at a host of other user activities, such as clicks, cursor position, touch rate, scroll rate and depth, audio on/off, volume etc. 

      Measuring attention with eye-tracking data

      As Lumen Research’s MD Mike Follett suggests, eye tracking data, used at scale across different channels, shows that “when users do look at an ad, it tends to perform really well”.

      There are a number of attention technology partners on the market including Lumen, Playground xyz, Amplified Intelligence and Adelaide, that can help marketers determine true attention through two main types of eye-tracking measurement: proxy-based and gaze-based. 

      When testing creative or context, gaze-based (or eye-gaze) metrics are generally thought to be a more accurate method than proxy-based metrics because they demonstrate that a user has actually paid attention to an ad. 

      This data comes from vast opt-in panels of consumers allowing eye-tracking cameras to follow the path of their eyes across the screen as they consume the open web. 

      By combining this with the other user activities above, you can get more granular with each impression, and optimise the ad creative or format more effectively.

      Now is the time to tackle attention

      When looking for an attention partner, be sure to ask them how they define attention (e.g. do they include all user actions?), what kind of eye-tracking they use (gaze-based or proxy-based data, or (preferably) both?), and how long they will apply optimization to ensure the most accurate measurement.

      As the range of attention metrics grows, so too does the need for industry standardization of these metrics. 

      But for now, there’s no time to waste in experimenting and A/B testing with different creatives and formats.

      This way, you can get ahead of the curve before attention-first campaign strategies become mainstream and make every impression count. 

      To read more from Hazel and her team, head to Lexical Llama

       Most searched questions

      What is meant by attention deficit in advertising?

      How do you tackle the attention deficit problem?

      Most searched queries

      Viewability

      Attention deficit

      Engagement

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      Digi Tech Decision Making Tech

      How Digital Platforms are disrupting Businesses

      Written by Raghu Kaimal on Digilah (Tech Thought Leadership).

      The History of Digital Platforms and how it evolved to become what we see now:

      The concept of digital platforms as we know them today has undergone a significant evolution over the past few decades. In the 1990s, the internet gave birth to basic digital platforms such as email. However, it is limited in scope and functionality.

      With the rise of e-commerce, online marketplaces like eBay emerged, allowing individuals to buy and sell goods online. This marked the first step towards connecting buyers and sellers on a digital platform.

      Then came the Social Media Boom, early 2000s witnessed the rise of social media platforms, with MySpace started in 2003. Later, Facebook started in 2004 becoming pioneers in this space. Social media platforms fundamentally changed the way people interacted and shared information online.

      The early platforms were focusing on the B2C customers but later we saw many B2B platform flourishing like AWS, Microsoft and so on later part of 2010.

      The introduction of mobile app stores, such as Apple’s App Store and Google Play in 2008, transformed how software was distributed and consumed. App stores enabled the creation of a vast ecosystem of mobile applications, further expanding the digital platform landscape.

      Companies like Airbnb and Uber disrupted traditional industries by creating digital platforms that allowed individuals to share resources like accommodations and rides in new ways.

      The Cloud and SaaS Platforms: Cloud computing platforms, like Amazon Web Services (AWS) and Microsoft Azure, revolutionized the way businesses access and use computing resources. Software as a Service (SaaS) platforms, such as Salesforce and Google Workspace, provided cloud-based software solutions, changing the software delivery model.

      How Digital Platforms transformed various Industries:

      Digital platforms have had a profound impact on a wide range of industries.

      Retail and E-Commerce: Amazon is a prime example of how digital platforms have revolutionized online shopping. It created a vast online marketplace, streamlined supply chains, and personalized the shopping experience.

      Social Networking and Communication: Facebook and Instagram have reshaped how people connect, communicate, and share information globally. They’ve also become advertising platforms, transforming the marketing industry.

      Hospitality and Travel: Airbnb disrupted the traditional hotel industry by enabling individuals to rent their homes to travelers. This innovative platform changed the way people find accommodations when traveling.

      Transportation: Uber and Lyft transformed the transportation industry by providing on-demand ridesharing services. These platforms offered convenience and cost-effectiveness, challenging traditional taxi services.

      Entertainment and Media: Netflix is an example of a digital platform that reshaped the entertainment industry. It introduced streaming services, changing how people consume content and impacting traditional cable and broadcast TV.

      Finance and Fintech: Digital platforms like PayPal and Square have made online payments and financial transactions easier. Additionally, fintech platforms like Robinhood and Coinbase have democratized investing in stocks and cryptocurrencies.

      How Ecosystems Drive Platform Growth and Innovation:

      Platform ecosystems are intricate networks of interconnected products, services, and technologies built around a central platform. These ecosystems thrive on collaboration, with various players – individuals, businesses, and developers – creating value for one another and, in turn, for the platform itself.

      The significance of platform ecosystems lies in their ability to foster growth, innovation, and sustainability in the digital age.

      Network Effects: Ecosystems capitalize on network effects, where the value of the platform increases as more users, developers, and complementary services join.

      For example, a larger user base on a social media platform like Facebook attracts more content creators and advertisers, creating a self-reinforcing cycle of growth.

      Diverse Services: Ecosystems allow a diverse range of third-party services and apps to integrate with the platform. This diversity expands the platform’s utility and attracts a wider user base.

      Consider the Apple App Store, where developers create apps that enhance the functionality of Apple devices, leading to the platform’s growth.

      Innovation: Ecosystems foster innovation as third-party developers create new features and functionalities for the platform. These innovations can address user needs that the platform’s parent company may not have anticipated.

      For instance, the Android ecosystem benefits from the innovations of app developers who continually expand the capabilities of Android devices.

      Monetization: Ecosystems provide revenue opportunities for platform owners and third-party developers. Companies can charge for platform access, take a share of transactions, or offer in-app purchases.

      This monetization encourages more stakeholders to participate, further driving growth.

      Data Synergy: Ecosystems leverage data synergy, with various components of the ecosystem contributing to data collection and analysis.

      This data sharing and utilization enables more precise targeting, personalization, and insights, improving the overall user experience.

      Data Utilization on Digital Platforms and its concerns

      Data is at the heart of platform revelation. Digital platforms, in their various forms, rely on vast amounts of data to function efficiently, provide personalized experiences, and create value.

      The collection, utilization, and analysis of data have become integral to the success of these platforms, shaping their operations, and influencing decisions.

      Here’s an exploration of the role of data in platform revelation:

      Personalization: User data allows platforms to offer personalized content, recommendations, and advertisements, enhancing user experiences.

      Analytics: Data analytics provide insights into user behavior, trends, and performance metrics, helping platforms optimize their services.

      Monetization: Platforms often monetize user data by selling it to advertisers or using it for targeted advertising.

      Privacy Concerns: Collecting and utilizing user data raises privacy issues. Users may be unaware of the extent of data collection or how their data is used.

      Data Security: Data breaches and cyberattacks can expose sensitive user information, leading to security and identity theft risks.

      Data Ownership: Determining who owns user data and how it can be used is a contentious issue. Users, platforms, and third parties may have different interests.

      Algorithmic Bias: Data-driven platforms can inadvertently perpetuate bias if algorithms are trained on biased data, resulting in unfair outcomes.

      Regulatory Compliance: Data usage is subject to evolving laws and regulations, such as GDPR in Europe and CCPA in California. Platforms must comply with these rules.

      Future Trends and Developments in Digital Platforms

      The digital platform landscape is poised for significant evolution in the coming decade. Several key trends and emerging technologies will shape the future of these platforms and how they influence various industries and aspects of our lives.

      GenAI Supporting the Sales and Marketing function:  GenAI helps create content in text, audio, video formats, Customer service automation, Sales enhancement though co-pilot which will help buys with rich content and sales support.

      AI-Driven Recommendations: Artificial intelligence and machine learning will continue to power highly personalized content, product recommendations, and user experiences.

      Context-Aware Platforms: Platforms will increasingly consider the user’s context, location, and preferences to deliver contextually relevant content and services.

      AR and VR Integration: Digital platforms will integrate augmented and virtual reality technologies to offer immersive experiences for gaming, shopping, education, and more.

      Social VR: Social media platforms may expand into the metaverse, enabling users to interact in virtual spaces.

      Edge Computing: Edge computing will enhance platform responsiveness and support real-time processing for applications like autonomous vehicles and IoT.

      Green Computing: Platforms will emphasize eco-friendly practices and data center sustainability to reduce their carbon footprint.

      Sustainability Reporting: Users will demand greater transparency regarding a platform’s environmental impact.

      The Importance of Platform Revelation in the Digital Era

      In the digital age, understanding and appreciating the concept of platform revelation is more crucial than ever. It is the key to unlocking the profound impact that digital platforms have on our lives, economies, and societies. Recognizing the significance of platform revelation is not just a matter of staying informed; it’s a means to actively engage with the rapidly evolving landscape of digital platforms.

      Here’s why it matters:

      Empowerment Through Knowledge: Understanding how digital platforms work empowers individuals to make informed choices.

      It allows users to protect their data privacy, control their online presence, and maximize the benefits these platforms offer.

      Economic Transformation: Digital platforms are reshaping industries, creating new economic opportunities, and altering the nature of work.

      For entrepreneurs and businesses, platform revelation is essential for staying competitive and adapting to changing market dynamics.

      Societal Impact: Social media platforms influence public discourse, while e-commerce and service platforms impact how we consume and interact.

      Recognizing the power of platforms enables citizens to engage thoughtfully in societal discussions and debates.

      Ethical Considerations: As digital platforms collect data, influence opinions, and shape our online experiences, understanding their ethical implications is paramount.

      It enables us to advocate for responsible platform practices and hold companies accountable.

      Future Readiness: The digital platform landscape is dynamic and continually evolving.

      Staying informed about trends, innovations, and challenges prepares individuals and organizations for what lies ahead.

      Most searched questions

      What is impact of digitalization on businesses?

      What is green computing?

      Most searched queries

      SaaS(Software as a Service)

      Augmented reality

      Hello readers! Hope you liked what you read today. Click the like button at the bottom of this page and share insights with your colleagues and friends!

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