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Art Tech AI Tech

Computers can now create art! But is it the same as human creations? 

Computers can now create art! But is it the same as human creations

Written by Science Centre Singapore on Digilah (Tech Thought Leadership)

For those of us mere mortals, aka not art inclined, we may think of art as the sole bastion of talented creative masters. These individuals epitomise the very best of human creativity. 

On the fundamental level, art is really not just limited to the masters, everyone of us can indulge in a spot of artistic creativity.

We’ve been using art as an intrinsic way of expressing ourselves; our emotions, and our knowledge to other people.

If we think of art in this way, it can be seen as a form of communication that is unique to us humans. However, recent events have shown that Artificial Intelligence (A.I.) has begun to intrude into the art scene. 

An example would be the painting, Edmond de Belamy that was sold for $432,500 – nearly 45 times its highest estimate. This begs us to question if A.I. has begun to eat into this realm that once belonged only to humans.

The present

Currently, A.I. hasn’t had too much influence over the art industry. With people still producing paintings and music albums, we can still believe that art is something that’s made by humans.

However, like the example above, we’re already starting to see signs of A.I. creating paintings. ‘Edmond de Belamy’ is an A.I.-generated painting by a Paris-based collective called Obvious.

Hugo Caselles-Dupré, a member of Obvious, said that “We found that portraits provided the best way to illustrate our point, which is that algorithms are able to emulate creativity”.

Just like Edmond de Belamy, A.I. is also taking its baby steps into the music industry. One example of this is a program called ‘OpenAI’. 

As Jon Porter from TheVerge says, “OpenAI’s MuseNet is a new online tool that uses A.I. to generate songs with as many as 10 different instruments”. 

Not only that, but it can create music in as many as 15 different styles, imitating classical composers like Mozart, contemporary artists like Lady Gaga, or genres like bluegrass or even video game music”. Soon enough, there’s likely to be A.I.-generated songs and art forms.

Now, the question here is – 

If artificial intelligence were to be able to emulate creativity, would that be beneficial or disadvantageous to us? 

Would artists still be able to create inspiring artworks? Would musicians still be able to create soothing pieces? 

Or would all these be taken away from us, and be dominated by A.I.?

We’re already over-reliant on technology in many parts of our lives, and that reliance on technology might rub off with the art scene, and lead us into losing the ability to differentiate human-created art and A.I.-created art.

We might also be wholly dependent on technology in the future to be creative. This might sound a bit far stretched, but it is definitely something that could happen.

AI and Machine Learning

With these questions in mind, we have to plan out the risks that we might take by letting A.I. into the art and music industries.

It might be like letting babies into a playground, or it might be like letting a pack of wolves into a herd of sheep. 

As of right now, A.I. definitely isn’t able to create art with the same quality as humans. 

They’re only able to create art from taking the data provided to them and piecing them together, making them seem unique, but in fact they are still replicated from human creativity.

This is because “art” is a complex thing. It’s not simple for A.I to just learn how to make art out of nowhere. Ken Weiner, a blogger on Scientific American, says that

“Even though the Cloudpainter machine (an artificially intelligent painting robot) has evolved over time to become a highly intelligent system capable of making creative decisions of its own accord, the final piece of work could only be described as a collaboration between human and machine”.

What this means is that with our current set of technologies, the artwork of any A.I still involves a human touch. But what about the future?

There is something called ‘machine learning’, and it is an application of artificial intelligence that provides the system with an ability to take in data and learn and improve from its past experiences and uses.

This is extremely important since machine learning could allow A.I. to create distinctive forms of art and music that may not even closely resemble the input data, opening the concepts of originality and creativity to A.I.-generated art and music.

The future

In the future, with the development of machine learning and A.I., the question is: Is this handmade, or is this made by A.I.?

A.I.-generated images already lurk around in our daily lives, and we might not even notice it until we look more closely. 

A.I.-generated faces, where they take 2 different photos and merge them together; or Snapchat filters, where they locate different spots on your face, such as your nose or your eyes, and put a mask on it, are both examples of A.I.-generated images and videos that have become part of our daily lives.

Sooner or later, A.I., along with the help of machine learning, will be able to adapt to our current world and will eventually create everything for us.

Art would be made by taking previous paintings in order to make a new one, while music would be made by taking previous songs of a specific genre and re-produce beats, patterns, and rhythms all on its own.

A.I. might even emulate human creativity and produce never-before-seen pieces of art.

It feels like we are on the verge of an A.I. revolution in the art and music scene. Just like how jobs were changed, for better or worse during the industrial revolution, A.I. may change the way we view and appreciate music. 

New, different art and music styles could be produced, styles of the past like Mozart’s music could be recreated, resurrected, revamped.

The question here is, in what way will A.I. change the art and music world, and how would we, being creatures able to emulate creativity and the people who gave life to these machines in the first place, deal with it?

Illustrations by Toh Bee Suan

Sources cited:

“Why Is Art so Important to Mankind?” Artist, artist-strange-work.com/why-is-art-so-important-to-mankind/.

“Is Artificial Intelligence Set to Become Art’s Next Medium?: Christie’s.” The First Piece of AI-Generated Art to Come to Auction | Christie’s, Christies, 12 Dec. 2018, www.christies.com/features/A-collaboration-between-two-artists-one-human-one-a-machine-9332-1.aspx.

Porter, Jon. “OpenAI’s MuseNet Generates AI Music at the Push of a Button.” The Verge, The Verge, 26 Apr. 2019, www.theverge.com/2019/4/26/18517803/openai-musenet-artificial-intelligence-ai-music-generation-lady-gaga-harry-potter-mozart.

Weiner, Ken. “Can AI Create True Art?” Scientific American Blog Network, Scientific American, 12 Nov. 2018, blogs.scientificamerican.com/observations/can-ai-create-true-art/.

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AI Tech

ChatGPT and Generative AI’s – A Digilah view

ChatGPT and Generative AI’s
ChatGPT and Generative AI’s

Written by Vidya Dhareshwar on Digilah (Tech Thought Leadership)

Chatgpt, Bard AI and all the generative AI seems to be the current flavour. There is an insurmountable buzz around and about it . 

Everyone has an opinion on its impact and the ways that it can change, how we and our future generations engage with and use tech in our daily lives.

Whilst there have been many concerns on its impact on search engines, students, jobs and livelihoods, the fact remains that this evolution has happened and is here to stay.

ChatGPT alone has been the fastest growing consumer internet app ever with over 100 million users two months after launch. This itself shows the vast potential of generative AI.

 Just as life evolves, so does technology and yet this revolutionary technology doesn’t take away from human intelligence instead it is trained to learn what humans mean when they ask a question. 

Many users are awed at its ability to provide human-quality responses, inspiring the feeling that it may eventually have the power to disrupt how humans interact with computers and change how information is retrieved.

In the context of Digilah, where we like to provide a digital platform for every tech enthusiast to learn and contribute their tech journey and thought leadership, we view chatGPT, Bard AI and all other generative AI’s as an enabler and an opportunity for many of our start up and tech founders to share their learnings.

Let’s talk about the tech startup market in South East Asia alone. As per a Forbes article, The digital and tech industries of this region have enjoyed an enormous boom over the last few years. 

According to Jungle Ventures, Southeast Asia’s technology startups had a combined valuation of $340 billion in 2020, and they anticipate this will triple by 2025.

This is a diverse but very strong prospective market with a focus in Vietnam, Thailand, Indonesia, Malaysia, Singapore and the Philippines.

This market is quite complicated. Many entrepreneurs are hindered by concerns over a difference in mentality and a lack of understanding of how to do business there. We @ Digilah look at this as a huge opportunity.

There is a need to get all of the learnings and journeys of these startups and founders so that this rich knowledge repertoire is available to all. 

Many of them would like to share their journeys and provide their insights but sometimes are busy learning and navigating the markets and business challenges and for some it might also mean a constraint in terms of resources and skills to share their journeys be it content creation or communication skills or just time.

We present the combined power of Human Experience with the generative AI’s in the form of articles published by us at Digilah. Our submission is to use the vast reach of the generative AI tools to start the journey.

What this tech will do is provide for a framework, a skeleton, a structure of an article , a startup founders journey as a start point. This can then be brought to life by adding the content  and context of experience, leadership, success, failures and insights by the tech founders.

These articles are extremely valuable and become a  rich database of insight and knowledge for all knowledge seekers today and for the future.

In short, in our view, ChatGPT, Bard AI AND Human Experience is the opportunity to build the knowledge here at Digilah, all at the click of a key.

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Digi Tech HR Tech

The hidden life-changing (and money-making) power of Change Management

The hidden life-changing (and money-making) power of Change Management

Written by : Lata Hamilton on Digilah (Tech Thought Leadership)

It’s no secret that digital transformation is the hottest thing since sliced bread, and everyone wants a piece of this money-making pie.

Whether it’s going to make your company money or save your company money, the future is new technologies that turn old, manual processes into faster, simpler, automated magic.

But what happens when your digital transformation dream goes up in smoke, and you’re left holding the ashes? You’ve spent bucketloads on innovation and development but for some reason your amazing platform, system or app hasn’t hit the mark, isn’t being used properly by your staff, customers or clients, has run over deadline, and left you feeling you’ve wasted not just money, but also time, effort, energy and hope.

You wouldn’t be alone. 

A massive number of digital projects fail. A 2020 Forbes article found that the number of technology projects which experience serious issues in things like cost, schedule, and goals can be up to 60%! I’ve seen it myself on major digital transformation projects that I’ve worked on with some of Australia’s biggest companies.

But there is a silver lining. The same Forbes article found that the secret to reducing technology project failure rate is often: people.

How?

Through the power of Change Management – which can not only transform your transformation, but also your results.

My simple definition of Change Management is: “moving people from one way of doing something to a new way of doing something, through communications, training, and business readiness, to realise the benefits of the change.”

People are the users of any digital technology – they are the ones that unlock its potential. The sad truth is that people are hard-wired to hate change. 

Even when a new technology could save time, effort and expense, most people will still resist it. 

Change Management encourages inviting people in to co-create and co-design what the change will mean for them, give them, and bring them. It builds trust instead of fear, empowers your people to own their future, and helps them get ready for a new way of doing things.

Here are some practical Change Management-inspired approaches you can use to help launch your digital technology more successfully with staff, customers and clients:

  • Co-design the features and processes of the new system with actual end users so it’s fit-for-purpose, user-friendly, and loved before launch.
  • Get your teams ready for the new way of doing things by clearly explaining to them how their processes and tools will be different and what they need to do to prepare.
  • Build a microsite and provide regular project updates, news, training tools, and resources – as well as a countdown to launch and a forum to ask questions!
  • Do live demos of the technology all the way through development – seeing is believing!
  • Give people the chance to get hands-on with the system before it’s launched – even if there’s still bugs, it will help build confidence in the solution.
  • Create an exciting launch event – bring it to life with a quiz, competition, or lucky draw that requires people to try out the new system, with super cool prizes on offer.

Bringing people on the journey not only changes your experience of leading a digital project, but improves the likelihood of success.

The Forbes article also suggests building soft skills, supporting leadership, and offering better training experiences – which are all things a great Change Management expert can provide.

If you want to learn more about the power of Change Management, download my free “Change Hackathon Planning Workbook” here which steps through how to crowdsource and co-create future ways of working during transformation and change.

Name and title:

Lata Hamilton – Change Leadership and Confidence expert

Bio:

Lata Hamilton is a pocket rocket burst of energy with a big heart… and big hair! She helps women carve their own paths for change in their career, leadership and life. Lata is a Change Leadership and Confidence expert, the creator of the “Leading Successful Change” program, and the Founder & CEO of Passion Pioneers.

Websites:

www.latahamilton.com 

www.passionpioneers.com.au 

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Mar Tech Digi Tech

SMS Marketing Is Your Key to Success: Tips and Best Practices

SMS Marketing Is Your Key to Success Tips and Best Practices

Written by: Shadz Loresco on Digilah (Tech Thought Leadership)

“Dear Diner, you have an upcoming reservation at La Pergola today. Save up to 30% when you purchase a voucher with us via Pergola. Terms and Conditions apply.” 

I’m sure you must have seen similar promotional text messages on your mobile phones. The messages are short and thoughtful, and it has the potential to grab the attention of the recipient. 

The message also serves as a reminder, which is a very important factor when it comes to marketing.

If you want your customers to remember something about your business, it has to be memorable and meaningful. 

And what better way than through SMS Marketing?

Let’s take a look at why SMS Marketing is the best thing in business.

What is SMS Marketing

SMS marketing means sending marketing messages by text to communicate with customers. Businesses can use SMS to send promotional messages, notifications, and alerts to their customers’ mobile phones. 

This can include things like special offers, discounts, and event invitations. 

SMS marketing is often used as a means to reach customers quickly and effectively, as most people have their mobile phones with them at all times.

According to Statista, the use of mobile devices such as smartphones and tablets has become so widespread that these handheld electronics have become almost indispensable tools for reaching customers. 

As more than half of the global population uses them to access the internet, businesses from around the world are seizing this opportunity to promote their products and services online.

SMS marketing is extremely effective, with high engagement and conversion rates, as well as lower costs than many other forms of marketing. 

It’s also more personal, fostering stronger customer relationships between businesses and their consumers.

For successful SMS marketing, businesses that rely on text message as a primary means of reaching existing customers must comply with the local laws and structure their campaigns correctly. They also need to provide leads that are easily traceable and useful.

Best practices for SMS Marketing

Text marketing requires sales representatives to maximize the benefits customers receive from interaction with their company while minimizing the amount of time and effort customers have to invest in that interaction.

To get your SMS marketing services off to a good start, let’s consider these 6 best practices. 

  1. Make sure you have a clear opt-in

It is important to ask for written permission from your subscribers before you send them any kind of message via SMS. Your message should include words like ‘Subscribe’, ‘Yes’, or ‘Deals’. 

Similarly, make sure your recipients have a clear way to opt out of receiving your messages. You can configure these keywords to specific lists for easy campaign management.

  1. Be SMS compliant

Businesses that send text messages to customers should consider partnering with global SMS providers to ensure they are compliant with regulations. 

Such providers offer the added protection of a secure authorization process, allowing companies to avoid penalties for noncompliance and keep their brands above reproach.

  1. Don’t bombard your customers

Sending too many text messages will mark you as a spammer, but sending too few leave your customers wondering about your business. 

By localizing the content, managing dissemination times across multiple time zones, and segmenting customers to create individual experiences, you can keep them engaged with consistently interesting experiences. 

A steady messaging schedule is key to a successful text message campaign and keeping your customers in the loop.

  1. Keep texts short and thoughtful

To ensure that people read your messages, keep them brief and to the point. Long messages can cause users to stop reading or even opt out of receiving future messages from you.

Also, text messages are limited to 160 characters, so it’s smart to grab your customer’s attention with an exciting greeting and then relay details about the coupon or special offer. 

For example, “Come to our restaurant and receive a 15% discount on your meal by texting YES to 123456789.”

  1. Identify yourself

Don’t assume that your customers have your number in their mobile phone contacts. If you want them to open the message and read further, start by identifying yourself immediately. 

You can do this by putting your brand name at the start of the message, followed by a colon. For example, “Smith Restaurant: Come in today and receive a 15% discount on your meal.” Businesses should also use local numbers for their customers, as this lowers their OPEX (operational costs). 

  1. Offer 2-way communication services

When offering two-way communication, be quick and responsive. If your text messages include live chat or call links, you can personalize your service by pairing customers with the same agent they may have communicated with earlier. Keep the channel open to receive feedback from customers and respond to their inquiries.

You can also use the channel to send out surveys, which is a great way to collect feedback and improve your business. 

Schedule these series of messages so that they are automatically sent out at a certain time of day or week. If you want to make sure people have received their message, include an “SMS Read Receipt” link so customers can confirm whether they did in fact receive them.

Video: https://www.youtube.com/watch?v=31283gPCwvA

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SMS Marketing campaigns

You’ll find many SMS marketing platforms that can help you send bulk text messages, personalize them, and measure the effectiveness of your campaigns. Most platforms have an API that allows developers to integrate SMS into existing systems.

You can also use these tools to track when people open the message and click on links within it—as well as which ones they choose not to open.

If you’re planning to send SMS messages in bulk, it’s important to choose a platform that has strong scalability and reliability. Many platforms also offer mobile apps that will allow you to view reports and manage campaigns on the go.

Create and send scalable campaigns that are customized to your target audience and your message content. SMS and WhatsApp campaigns can be used to send promotional or transaction-related messages for marketing purposes.

SMS sounds primitive but it’s still powerful

The power of SMS is undeniable; it’s the most effective way to reach your target audience and drive action. With the right messaging, you can build trust and rapport with your customers, increase brand loyalty, improve customer retention rates, and boost sales. 

For businesses with limited resources, it can be overwhelming to identify which channels to use for marketing.

Fortunately, SMS is an inexpensive and effective channel that can be used in conjunction with other digital marketing strategies. 

SMS marketing is on the rise because it works—when done correctly, it reaches 95% of mobile users. To ensure your campaign is a success, you’ll need a sophisticated SMS service provider that can support your mobile marketing programs.

Most searched question

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HR Tech

Assess and showcase the IMPACT

assess and showcase the impact

Written by : Lori Figueiredo on Digilah (Tech Thought Leadership)

We are now doing a full circle. We started to identify PEOPLE and pre-define the PURPOSE. We then made conscious choices about the PRINCIPLES, PROCESS and PLATFORMS. Now we are back to PEOPLE and PURPOSE in order to assess the IMPACT.  

This means going back to the pre-defined PURPOSE to measure, track and report on what did you and each target group within the PEOPLE ecosystem:

  • ACHIEVE = assess the results
  • DO = assess the behaviours
  • LEARN = assess knowledge, skills and attitudes

This is all about data, which is a word everyone uses and only legendary leaders are mindful enough to always clearly pre-define, communicate AND enable their people to achieve. 

Typically the workstreams of data analytics, on the one hand, and, on the other hand, equipping the PEOPLE with the critical behaviours to drive these data points are NOT aligned. 

They are working in silos. Reflect on your organization and the alignment in this area.

From insights to actions. That is why we insist the data points should be pre-defined, and ideally even co-created by those actually doing the work aligned to the bigger shared PURPOSE.  

Then relevant data points, metrics or indicators are collectively measured, reported and finally the leaders and teams turn this data into insights by finding the patterns. 

These patterns thereafter are the basis for deciding on the actions (which are the behaviours).  

Levels of assessment. I discovered the pattern of ACHIEVE-DO-LEARN while working on large transformation strategies. I subsequently found that it matched fully to the commonly used Kirkpatrick Model of Assessment.  

The model assesses organizational learning at 4 levels:  

  • Level 4 being the assessment of impact on the results
  • Level 3 means assessing the impact on behaviours
  • Level 2 being testing of the knowledge as we did at school
  • Level 1 refers to getting the feedback from the Learners on the learning experience itself; and in our case on the learning culture and whether the 5P enablers are in place

Leading indicators as levers for the lagging indicators. I learned about the interplay between the lagging indicators as the final outcomes AND the leading indicators. 

The leading indicators are the levers that drive the final outcomes. This is an important first principle to acknowledge and to create practices and mechanisms to tightly link the 2 metrics. 

In other words, the behaviors (DO) are the leading indicators and the results (ACHIEVE) are the lagging indicators per target group.

Tracking the leading indicators. Based on the patterns uncovered through the assessment, decisions can then be made as the entire learning framework is targeted to drive the critical few behaviors for you and each target group. 

For example a call center team found that the team that improved their call opening had better results than teams that focused on improving their behaviors throughout their calls.

If the behaviors are very explicitly pre-defined, we have made use of a traffic light scoring which helps to create a visual dashboard and reference point.

Each individual and team’s behaviors are listed and rated using green when they are doing the behaviors as stated. 

Marked as orange when there is a need to improve. Red when the behaviors are not being demonstrated at all.

Assessing the IMPACT of your learning, change and enablement efforts is such an important component to ensure the learning delivers relevant value to the people and organizations involved.  

Furthermore showcasing the data and insights related to the journey and the resulting IMPACT at each stage, serves to inspire yourself and others.  

It is also serves as a feedback loop to the next cycle or wave of learning to be iterative. Knowing the positive and negative patterns of why, what, how, where and the resulting impact of the learning on the people and organization’s performance is critical. 

In addition, it is possible to make tangible other metrics such as level of engagement, alignment and empowerment in innovating and shaping the future. 

 

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Ad Tech Web 3.0 Tech

IS YOUR BRAND METAVERSE READY?

IS YOUR BRAND METAVERSE READY?

Written by : Srishti Jain on Digilah (Tech Thought Leadership)

You need not answer that. It’s clearly a rhetorical question. What we mean is how ready is your brand to start the Web 3.0 Journey.

Let us first start with telling you about Evolution of User Experience in the Digital space. 

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We are currently in the Transition phase and slowly moving towards AR VR Wearables & Mixed Reality devices as an everyday utility. While your customer base is moving towards the Web 3.0 it’s important for your brand to jump on the wagon.

What it means is you change your communication and your content to something more engaging, a lot more immersive and definitely more interactive, allowing two way communication

At retail level, we can explore Interactive store facades, Virtual try-on, In-store engagement games, Interactive Visual Merchandise and Immersive in-store experiences.

What is Augmented Reality?

Augmented reality (AR) is overlaying visual, auditory, or other sensory information onto the real world to enhance one’s experience. You don’t need fancy wearables like Heads sets or smart glasses to access it, rather it can be accessed through mobile apps or on your phone’s web browser. 

Does AI come handy in building AR experiences?

Yes, Use of Artificial Intelligence plugs computer intelligence into the entire user journey to make the experience seamless. Say, a chat bot or an AR bot to guide you through the entire journey will enhance the entire experience many fold.

We integrate self-training AI modules into some experiences which understand Human behaviour and make the journey better.

How Retail Businesses Are Using Augmented Reality?

Augmented Reality allows brands to develop smart retail experiences that influence their customers’ perception or buying decisions.

Retailers have traditionally relied on print advertising campaigns or other media to promote products. Being divided in the past, print, media and in-store marketing efforts are merged today into the comprehensive consumer experience via augmented reality.

Retail AR spans from enhancing VM display windows to product Trial experience, from in-store engagement to Smart mirror installations and much more.

Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices or on pre-installed set ups. Soon this experience will extend to smart glasses. 

Below examples of AR speak for themselves:

Nescafe Virtual Date

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A fabulous AR portal for the youngsters, where they can walk-in, explore, interact, and also share with loved ones. From writing the name of their loved one on a virtual canvas to watching a shooting star, this Valentine’s Day specific immersive activation was a grandeur. 

Interesting Insight: This pack lead experience increased pack purchase and communicated appropriate content for the right TG

Ponds Influencer campaign amplified by AR

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A gamified Social-AR campaign on Ponds’ new product launch, where users had to move around the Ponds Serum with their face and pop the bubbles containing elements harmful to skin. Bursting bubbles increases “Glow meter” above the user, which when filled gratifies the user with a sparkling glowing skin.

Interesting Insight: User Generated content saw a big jump during this campaign building the much needed hype a brand wants in the initial phase.

Mural in Manhattan

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This Mural on Road Safety in Manhattan comes to life in AR when passers-by scan it via a mobile App, enabling Artists to add another creative layer to their work and elevate the message within the Art and communicate with the world. 

Additional features: Location sensing, mapping the nearby area and taking a selfie with the art are additional features of this experience. 

  1. Medical Team Internal Training for a pharmaceutical brand

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This Micro-gastrointestinal simulation in AR has enabled a Pharma Brand to train their medical teams in research, product development and sales pitches. The Medical team could showcase the introduction of certain microbes and their effects in AR.

What to expect in the coming years?

With the mixed reality glasses recently launched in a big way in India, industries get more opportunities to share immersive & engaging content with its target customers

By 2027 we will see a big jump in AR/VR/ MR/XR content floating around us in our day to day lives using our smartphones and other wearable devices.

Impresario Tech build end-to-end brand campaigns focusing on Pre-purchase consideration or post purchase engagement, in store experience or on-pack brand communications with the use of Augmented Reality, Virtual Reality, Mixed reality, Artificial Intelligence & Machine Learning

These immersive experiences can be built app-free (on web), deployed as special apps, rest on brands’ social media handles or installed physically in retail environments.

Love to guide you through your brand’s transformation journey. 

Write to us at Inquiry@impresariotech.io

Most searched question

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Mar Tech Property Tech

Total Experience Strategy in Proptech: Improve the Real Estate Market

How to Win Clients and Influence Markets with Total Experience in Proptech

Written by : Sean Cho on Digilah (Tech Thought Leadership)

Property technology, or PropTech, refers to the use of information technology (IT) to help individuals and companies research, buy, sell and manage real estate. 

Typically, the participants in the real estate industry are brokers, agents, developers, buyers, sellers, landlords, and lenders. This technology-based sector allows them to be more efficient by automating manual tasks such as managing inventory and communicating with clients.

The real estate sector encompasses a wide range of processes and transactions, ranging from how real estate is planned and designed to how it is bought and sold. The Proptech sector consists of start-ups and innovative products across the commercial and residential real estate markets. 

The convergence of technologies, cloud, and digital transformation are forces driving the rapid growth of PropTech. 

PropTech aims to minimize the cost and resources associated with real estate transactions, maximize efficiency, save time, and personalize property management.

Digital Innovation is Transforming the Property Sector

Real estate is a highly specialized industry, so these agencies require considerable flexibility when considering a digital solution. 

If a solution matches their often highly customized requirements, then it will be able to support their prospect’s pipeline — which is a combination of marketing, in-person meetings, property showings, and property closings — as well as the customer journey in real estate.

The property industry is undergoing a shift from traditional to digital services, as a result of the rapid rise of online and virtual services. 

Customers are increasingly being exposed to new technologies, which have affected the way they communicate with sales and lettings agents and property businesses. 

To remain competitive in this rapidly changing market, businesses need to implement a customer experience strategy that will best meet the needs of their particular audience.

To learn how property industry players can leverage PropTech to create memorable customer and employee experiences, keep reading! 

We’ll also share some use cases to show how a total experience platform can turn ordinary property interactions into extraordinary ones.

Customer Experience Still Evades Many Real Estate Agencies

A statistic that is widely quoted in the industry is that 1 in 3 customers will walk away from your brand after just one negative experience. 

Multiple studies echo this, always with the same message that it’s cut-throat: that your business needs to act fast to retain them. The numbers are not exaggerated, but rather represent a normal part of everyday life, and most businesses miss these small details. 

Not responding to a phone call or email quickly enough is an example of a small detail that can have major consequences.

If you don’t respond well to these kind of details, customers will leave your business in favour of another company that provides better service. 

According to recent studies, 86% of consumers will not remain loyal to a company after a negative experience; and if they do stay, it is likely because they are unable to find what they need elsewhere in which case you got lucky.

In a highly competitive market, providing a great customer experience will help build loyalty, nurture repeat business, and create brand advocates. Agents and employees need tools to stay productive and collaborate effectively online from wherever they are.

4 Customer and Employee Experience Strategies to Boost Business

Here are some examples of how you can harness Customer Experience (CX) and Employee Experience (EX) in your business to create a competitive advantage. 

Great customer service can differentiate real estate products and services from competitors, while time-saving tools and hacks for employees can turbocharge their productivity and keep them from burning out.

 

    1. How Communication Builds Trust between a Tenant and an Agent

Georg and Berta, who are relocating from Germany to Hong Kong for an expatriate posting, browse your property agency website and shortlist a few rental apartments.

Wanting to know more, Berta clicks on the smart widget on your website and watches a branded video featuring an agent while being connected with him directly.

The call routing system detected the customer’s browser language and routed them to an agent who speaks German. The customer is delighted to be talking to someone in their native language.

Your agent then suggests they switch to a video call for a more interactive conversation, taking just one click to seamlessly make that change while still on the same call.

By chance, your agent is currently showing a property in the Mid-Levels area with rents of around HKD 40,000 a month. Using the mobile app, she checks Georg and Berta’s browsing history and sees they are coincidentally looking at the Mid-Levels area with rents of the same price range.

Qualifying the lead further, she gets their expected move-in date which helps to narrow down the listings more.

While a real estate agency website can contain virtual reality walkthroughs and videos, nothing beats a personal live video tour from the agent. Sensing the prospect’s eagerness, she conducts an impromptu walkthrough and adds her commentary on the apartment’s condition.

 

    1. Discover new ways to market a property and generate interest

Keanu, who lives in New Zealand, saw an advertisement for your company’s new beach resort in Hajodae, South Korea. To promote the launch of the property, your firm took out a full-page advertisement in his local newspaper with a QR code.

Wanting to know more, he instantly connected via web call to an English-speaking property agent in South Korea.

The property is still in the pre-launch stage, so the only way to get a sense of the completed unit is to visit a show flat. Your agent switches easily to a video call, slowly panning his phone to show Keanu what he can expect from the resort property once it has been completed.

Currently, you only have a basic landing page for visitors to register their interest. However, your property agent screen shares from the video call and plays him a promotional video of the property.

As Keanu is an enthusiastic surfer, he inquired about the facilities. Your agent provides you with a link to a VR walkthrough of the resort.

Your property agent mentions that the firm has a tie-up with a financial institution that can offer loans denominated in South Korean Won, and Keanu seems excited by the possibility of such financing.

As he discusses his plans for the property, your agent invites the expert to the ongoing call.

 

    1. Transform the way of closing a new residential lease

Taiwan real estate agent Annya has just ended a virtual tour of four apartments with a couple from France, who are now considering the properties. Although she feels they are good prospects, she knows that they may change their minds at any time, or another agent they’ve contacted might win the deal.

Annya received a message on her phone. The couple had used the web link on the agency’s website to send a message; they liked the last viewed apartment in Taipei and wanted to offer a two-year lease at TW$80,000 per month. Thrilled by this news, she called the landlord through the smart app, and he happily agreed. 

Annya prepares a provisional tenancy agreement and attaches it to a live chat session with the French couple.

She reminds them to wire the initial deposit to the landlord once they have digitally signed the contract. Receiving signed copies of both the contract and a screenshot of the telegraphic transfer, she calls the tenants.

She walks the tenants through the landlord’s leasing process during a video call. The landlord’s solicitors will prepare a draft tenancy agreement for them to review. In the meantime, Annya suggests that she recommend a lawyer who can represent them. They agree, and she invites the lawyer to join the conference call.

 

    1. Increased communication and collaboration by overseeing commercial tenants

As the property manager of a large-scale commercial complex consisting of a shopping mall and offices above it, Shoba is responsible for hundreds of retail and office tenants. A member of a dedicated team of accountants, technicians, and procurement and contracts specialists working in the onsite management office, she leads her team in providing an exceptional level of service to all clients.

The use of a lightweight CRM offers tenants a chat room environment, centralizing every interaction and communication.

Through the use of interaction history, she is able to chart the correspondence over time, enabling to resolve issues quickly. 

In addition, Shoba uses CINNOX as a cloud communications tool, enabling her to manage chats, calls, video calls, and emails from one place, thereby avoiding the cost of installing a more complicated PABX system!

When a new tenant moves into an apartment community, he or she is given a laminated card with QR codes printed on it.

When scanned, the codes direct callers to the appropriate team for help with payments and statements—saving tenants time from searching for a number. The same teams are also shared via web links in an email, giving tenants an option to chat instead.

CINNOX helps teams collaborate. For example, if a new tenant wants to move in after hours, Shoba can create a chatroom to notify operations about the loading bay, advise facilities to keep the lights on, inform security about the removalists, and add the external moving company as a contact so everyone is kept updated.

An Experience-Driven Approach To PropTech

From the examples above, it’s clear when you address your immediate CX and EX needs with a total experience platform. You are also laying the groundwork for future success. 

By putting all your interaction data in one place, you are creating a treasure trove of data that can be analyzed with powerful machine learning and AI tools to discover valuable insights in the future.

PropTech is a new industry that combines property with technology, allowing developers, landlords, property agents, and property managers to leverage technology to keep in step with digital-savvy customers. 

When choosing the right partner to develop your customer experience, look for a business that puts the customer (your customer) first and foremost, and who demonstrates that they too take that approach from their business.

Leverage the power of a unified CX and EX solution to create a truly connected, intuitive, and immersive experience. To learn more about CINNOX, request for a demo or sign up for a free trial.

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Ad Tech

My Digtal and Adtech Story

My Digtal and Adtech Story

Written by : Sophie Toth on Digilah (Tech Thought Leadership)

What will this article be about? 

Well, I will share my story, my philosophy, and thoughts in a nutshell. 

My name is Sophie Toth, programmatic and AdTech professional form London, and I am one of the Co-founders of The Women In Programmatic Network. I also help various businesses in their digital transformation and navigating them in the fascinating programmatic and ad tech world to maximise their full potential. 

We started our incredible journey with our members in 2020, and at that point, my tale. 

Our digital world is so beautiful and evolving, but we didn’t focus on the users as a business in the last decade. Moreover, the industry became undoubtedly male-dominated.

These two factors led us, with the other co-founder, to establish an independent and free network to address these gaps, work on solutions, and empower our members. 

We essentially wanted to create a “safe place” for women where we treat everyone equally and keep everything confidential. 

Digital is a contiguous personal journey and professional development for everyone, and the best is that none is alone in it anymore. The network has been expanding beyond the border, and many ladies expressed their interest in opening and maintaining regional hubs, advocating our legacy. 

Being international and starting to work with people from all over the world, we have been learning ourselves as well. 

This network means everything I’ve missed as a digital professional, from the digital community to events and professional opportunities.

I didn’t anticipate this rapidly changing, sometimes demanding environment when I entered this industry more than a decade ago. 

I needed to convince people about my knowledge and express myself in a different language. It was even more complex because programmatic advertising started gaining more attraction a little earlier when I started my career. 

Talking about the unknown and presenting vision had their own challenges, but I never gave it up and never will. Programming is my profession; like a marriage, I will be here in good and bad times!

But back to my journey. I am a person who always likes to think out of the box, explore new potentials and brainstorm on different topics. Without this practice, growth won’t happen, especially for people who work in our industry. 

I always say that we need to be a bit of developer, a bit of economist, a bit of everything, but I know this is what I love, and honestly, you never can be bored here as it can be so intense and challenging than calm and relaxed. We combat with time when for example, troubleshooting a campaign. 

Time is something we can’t turn back, and this is a skill to stay calm, focus on the solution in a difficult situation, and work under pressure. 

Ad operation is something you love or leave. 

On the other note, digital is fun with many events, meetings and fun, which creates a nice balance for everyone. Many friendships and marriages have happened, so we can’t complain about social life!

When I think about the future and laser focus on the professional part, we have been facing many new regulations, measurements, and the new generation of digital consuming habits; we will settle our future soon. 

I also believe in great talents who look forward to and proactively help us. 

I always say: that Programmatic is a data-driven technology, and its potential is endless, pointing the way beyond what I call – traditional digital platforms. 

Data and automisation (what essentially programmatic are) are living its revolution. 

Actionable data became a currency and will gain more significance as well as programmatic execution will elevate the success of data but, of course, with innovation. 

– I love innovative thinking and approach. 

Finally, discuss relevant topics such as sustainability, user ID, privacy legislation, user experience and education. 

Sustainability: Embracing it is already late, but we can still positively impact our world. Achievements can only happen together with a collaborative effort. I am passionate about being carbon-free or reducing it in digital media, and I would reward companies for it, plus show it on an ad as a label of its carbon score. 

User ID and privacy: This is a sensitive topic, but I am happy that we must respect individual personal data and give a tool for everyone to take back control over it with international legislation such as GDPR or CCPA. 

We have to organise this great approach without a doubt. An everyday user must understand: the why, the how, and the what this is for. As I see what we are facing, I am passionate about helping these everyday people understand this topic and adequately use the tool. 

They have a tool without description, and it is so complex and new that even for us, who work in this industry, it is challenging to comprehend. So now we must be a bit solicitor to my previous list. 

User: Based on the above, we as an industry must respect our users’ privacy and communicate with them proactively rather than making reactive amendments.

We must lead this industry, and education is integral to it; if you remember what I wrote at the beginning of this article, you know how I talked about the unknown. Well, that was in the micro-environment, and now we must implement it in the macro-environment. 

Success is in front of us, but we must work together and consider each other allies instead of competitors. 

All these changes created an excellent opportunity for digital, and it will bring a much more transparent, trusted, and profitable future where the user will be in a place where they should have been a long time ago. 

The market share will change, and with more equations and new technologies, we will soon have a more interlinked, controlled, and collaborative era. 

I could continue the list with customisation, which is the outcome of the better value of the data and new creative assets. We will build them based on these findings of the information categorisation about the user. Unique, well-tailored user experiences and relevant information with the visitors’ right mindset will drive the world even more as people have less time to search for information.

 – I call this practice: The mindset-based targeting.

I arrived at my closing lines; therefore, I would like to let you go with four critical pillars: 

– Lean: With complete focus and attention, don’t be afraid to ask and discuss your questions openly. Always develop yourself and attend sessions, role related events.

– Listen: Absorb new knowledge, turn it to your advantage, be ready and interested in others’ opinions and thoughts, and be available for a good discussion.

– Lead: Give knowledge to the community, teach others, and encourage your younger colleagues or people who need your advice with passion but be humble always.

 – Love: Work always towards your targets and love what you do; without love, you only have a job, and you should have a profession.

Life is a circle, and it will balance everything eventually. 

I hope you enjoyed the article, and if you would like to open a conversation with me, feel free to reach out. You can easily find me on LinkedIn or visit TWIPN website for more.

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Web 3.0 Tech

What do Cryptocurrency miners calculate?

What do Cryptocurrency miners calculate?

Written by : joel nzoda on  Digilah (Tech Thought Leadership)

Miners perform cryptographic hashes (two successive SHA256) on what is called a block header. For each new hash, the mining software uses a different random number called the nonce. The nonce is an integer value with 32 bits of memory allocated to it.

This means that it is limited to only around 4 billion possibilities, which with the network’s current hashing power is largely insufficient. We therefore add in the hash timestamp of the block in Posix time , constantly updated. Another variable element on which minors can play: the arrangement of transactions.

Including the block number, timestamp, nonce, block data and hash of the previous block, the hash produced will look like this:

93ef6f358fbb998c60802496863052290d4c63735b7fe5bdaac821de96a53a9a

This hash can be converted into a very long number. (It is a hexadecimal number, which means that the letters AF are the numbers 10-15). To make mining difficult, there is something called target difficulty.

To create a valid block, a miner must find a hash that is below the target difficulty. For example, if the difficulty is:

10000000000000000000000000000000000000000000000000000000000000

any number that starts with a zero would be accepted and considered below target. Example:

0787a6fd6e0782f7f8058fbef45f5c17fe89086ad4e78a1520d06505acb4522f

If we decrease the target to:

01000000000000000000000000000000000000000000000000000000000000

we need a number starting with two zeros:

00db27957bd0ba06a5af9e6c81226d74312a7028cf9a08fa125e49f15cae4979

Because the target is a bulky number with many digits, a simpler number is usually used to express the current target. This number is called the mining difficulty. Mining difficulty is scaled to the first block created. Which means that a difficulty of 70,000 means 70,000 times more computing power than it took Satoshi Nakamoto to generate the first block, when he was the only miner and only using the CPU of a computer.Afficher l’image source

When mining a block, miners include a timestamp in the block. Since 2016, this ” timestamp ” allows the network to adjust to the passage of time by calculating the median time spent (MTP), that is to say the median of the timestamps of the last 11 blocks. To be valid, a timestamp cannot be more than two hours in the future relative to the node’s subjective time.

The difficulty changes every 2016 block. The network adjusts the difficulty so that the generation time of these 2016 blocks is 14 days, regardless of the computing power deployed.

Therefore, the difficulty follows the power of the network. The adjustment algorithm is as follows: if the time measured in the period of 2016 blocks is less than 20,160 minutes (expected time), then the difficulty increases to comply with the assumed computing power; if it is higher, then the difficulty decreases. Retargeting is limited to a factor of 4 (multiplication as division) to avoid instabilities.

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Here’s what you don’t know about cryptocurrency mining

Here's what you don't know about cryptocurrency mining

Written by : joel nzoda on Digilah (Tech Thought Leadership)

Bitcoin transactions are secured. To this end, miners perform mathematical calculations for the Bitcoin network with their computer equipment.

As a reward for their services, they collect the newly minted bitcoins along with the fees from the transactions they confirm. It is halved approximately every four years. On May 11, 2020, this reward increased to 6.25 bitcoins per block.

Miners (or miners’ cooperatives ) are in competition and their income is proportional to the computing power deployed.

“To describe mining, one could use the example of a gigantic sudoku contest where participants start a new grid as soon as someone finds a solution, and whose difficulty adjusts so that on average a grid is resolved every ten minutes. Imagine a giant sudoku grid, with several thousand rows and columns. It would be quite easy to verify that a completed grid is well filled. But […] it will take a lot of work to finish it! The difficulty of the grids can be adjusted by changing their sizes […], but they can still be checked easily even if they are very large. The puzzles to be solved in the bitcoin network are based on cryptographic hashes and have the same characteristics as these sudoku grids: they are very difficult to solve but it is very easy to verify that a solution is correct, and their difficulty can be adjusted. –Andreas M. Antonopoulos.

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