Categories
Mar Tech

Want a Thriving Business? Focus on Relationship Between CX and EX

Written by Gunalan R on Digilah (Tech Thought Leadership)

The world of customer experience (CX) and employee experience (EX) is a complex one. One of the main challenges that organizations face when trying to create a seamless customer experience is the fact that it’s not just about creating happy customers – it’s also about creating happy employees. 

The “experience economy” is a term coined by Joseph Pine and James Gilmore in their book, ‘The Experience Economy, Work is Theatre & Every Business a Stage’. They argue that the experience economy is a new economic paradigm where companies compete for consumers’ attention, not just their money

To compete in this new landscape, businesses must focus on creating experiences for their customers and employees.

The concept of ‘experience‘ has been around for a long time, but it’s only recently that we’ve seen organizations begin to realize just how important it is.

Linking customer experience (CX) and employee experience (EX) strategies can be a challenge, but there are a few best practices worth keeping in mind:

Identify Critical Interactions and Journeys With Your Customers

Combining customer journey mapping with customer experience (CX) strategy can help your business identify the pain points in your customers’ transitions through various stages of their relationship with your brand. 

Once you have a basic roadmap of the customer experience, it’s time to identify where most of your customers are experiencing friction. 

Think about how they interact with your business: 

  • What channels do they use? 
  • When do they need support? 
  • How long does it take for them to get a response from your company? 

The answers will help you determine where improvement is needed.

The same concept applies from an EX perspective. An EX journey map would include everything from how potential new hires learn about career opportunities with your firm to how they’re onboarded and set up for success as new employees, what kind of coaching they get as they progress within the company, and how they pass on their work to successors.

A Digital-First, Data-Driven Approach Is What Connects CX and EX

Companies need to help their employees get up to speed on the latest developments and changes in their field. A great customer experience happens when everyone on a team is knowledgeable about customers’ preferences, behaviours, and needs. 

When your team knows what the customers need, they can better serve them. 

The best way to do this is by providing your team with clear and accurate customer data that’s easily accessible from a single source. 

A customer-centric company puts customers at the centre of everything they do. That means making the customer experience a priority in all areas of the business, from sales and marketing to product development and customer service.

It also means collecting data from all touchpoints to get a clear picture of who your customers are and what they want—and using this information to inform decisions about products, services, pricing, promotion, and more.

Unify Communications – Humanize the Experience

85% of the time, a great employee experience will result in a great customer experience. 

To foster this, companies need to provide human-centered support. 

Customer service positions in the new age of remote work or a hybrid workplace can be isolating, leading to burnout and high turnover rates.

Companies must foster a sense of community and encourage employees to engage with one another through internal platforms.

  1. Equip your employee with the right tool

Start with a unified communications platform that brings all your chat, voice, email, and social channels together. This will make it easier for employees to find past conversations and work together on tutorials for new employees. 

Priority routing with relationship mapping technology can also be used to help achieve faster first-time resolutions.

  1. Encourage your employees to work together

Ensure your next-generation CX platform delivers a single view of the customer where employees can smoothly switch between external and internal conversations without having to toggle between different applications.

Look for capabilities like omnichannel integration, IVR, AI bots, smart routing, and live chat. Unify your teams so they can work faster and smarter.

Employee Experience and Digital Customer Experience: A New Way Forward

We’re used to thinking of customer experience as the sum of all interactions with an organization. But as we’ve discussed, there are many different touchpoints that make up an organization’s digital customer experience.

And for your employees to deliver on their mission, they need a great employee experience. The two are inseparable—and when they work together well, there is no limit to what you can accomplish.

A good EX program can help you increase CX, profitability, productivity, and employee retention.

Video: https://youtu.be/8vXu5f4wHnQ

Leverage the power of a unified CX and EX solution to create a truly connected, intuitive, and immersive experience. To learn more about CINNOX, request for a demo or sign up for a free trial.

Most searched question

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How are CX and ex related?

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Ways to Improve EX and CX 

Thriving Business ideas

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Categories
HR Tech

Engage the right PEOPLE

Written by : Lori Figueiredo on Digilah (Tech Thought Leadership)

During this time of rapid change, Leaders need to slow down to speed up. Leaders that succeed, tune out the noise and stay connected closely to their people – their ecosystem of stakeholders. This is their community or what we might call their modern day “tribe”.

They appreciate that we are more successful when we work together with others. Of course, we can be successful on our own. However, we learn and achieve more when collaborating with others.  Engaging a broader group ensures your efforts are supported by all those directly and indirectly involved (versus your efforts being hijacked by others). They can all play a positive role in your journey.

In addition, the value of collaboration is that it allows you to tap into a larger pool of expertise and diversity of ideas.  Even our critics – who challenge ideas, actions and assumptions – prove to be very valuable. However, it requires that they are engaged and aligned to the shared purpose.  

In any change, strategy or solution design and implementation, think PEOPLE first!  

Leaders of positive change, begin by identifying the ecosystem of people most critical to their success. They consider the OUTSIDE-IN view, from the external customers’ lens. 

They also consider the INSIDE-OUT view, those up and down the value chain who need to be engaged and involved.

For example, from a popular restaurant brand to a leading international bank, the Leaders and Teams mapped all the Stakeholders along a value chain aligned to their strategic direction.

They recognised they were unsuccessful when they ONLY engaged the frontline using classroom training at an individual level. Instead, change occurred rapidly when they switched to engaging with the Frontline in their Teams, in their workplace context and together with all their critical stakeholders.

In addition, we found such Leaders are curious about understanding basic human psychology. We found successful leaders believe in 3 key human principles.  They assume people have:

  • an innate wisdom
  • a natural ability to learn
  • a need for belonging, connection and shared purpose

Furthermore, such Leaders create safe spaces where, together with their Teams, their way of working is:

  • agile – learning and adapting daily
  • human centred – focusing on the value and IMPACT on people and our planet
  • led by a shared purpose – co-creating goals

Most important to emphasise… no matter in which field you are, there WILL be some form of technology involved as an enabler. However, leaders of positive change do NOT craft any strategy or solution – leading with technology

Instead they shift left, away from defining the technology solution. Instead they start with discovering who are all the PEOPLE (and then PURPOSE – next article) involved.  This ecosystem is engaged to discover the real problems and opportunities to be addressed for positive change.

         

Leading with PEOPLE and aligning the 5Ps is part of a journey from OLD to NEW Island thinking. When we BEGIN with right PEOPLE and align them to a shared PURPOSE, the magic happens!  
When alignment is attained; breakthroughs are achieved.  We call this state of alignment – SYZYGY.

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Categories
Smart Tech

5 Tips to Create Beautiful and Functional Designs

Written by : Nathan Greenhut on Digilah (Tech Thought Leadership)

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

Design is a crucial part of any product or service. By following these tips, you can create designs that are both beautiful and functional. Design is an important part of any product or service. It can make or break a company. That’s why it’s important to get it right.

There are three main aspects to consider when designing anything: form, fit and function. 

Form is the overall look and feel of the design. Fit is how well the design works within its intended purpose. Function is how well the design actually works.

Design is a crucial part of any product or service, but it can be difficult to get it right. By following these tips, you can create designs that are both beautiful and functional.


My top tips 5 for making beautiful and functional designs:

  1. Start with function
  2. Keep it simple
  3. Form and function must work together.
  4. Details matter
  5. Test, test, test

Start with function

Start by thinking about the function of the design. What does it need to do? How will it be used? Answering these questions will help you determine the form and fit of the design.

The form of the design should be based on its function. For example, a chair needs to be comfortable and support the sitter’s back, so its form should be functional and ergonomic. Similarly, a vase needs to be able to hold water without leaking, so it needs a sturdy, waterproof base.

The fit of the design is also important. A chair that is too small will be uncomfortable to sit in, and a vase that is too big will be difficult to carry. Make sure the form and fit of your design are appropriate for its intended purpose.

Once you have considered the form and fit of your design, you can start to think about its aesthetics. What colour will it be? What materials will it be made from? What texture will it have? Answering these questions will help you create a design that is both visually appealing and functional.

Keep it simple

The best designs are often the simplest ones. This is especially true when it comes to function. A complex design may look great, but if it’s not easy to use, it won’t be successful. Users should be able to intuitively understand how to use your product, without having to think too much about it.

This is why the best designs are often the simplest ones. A complex design may look great, but if it’s not easy to use, it won’t be successful. Users should be able to intuitively understand how to use your product, without having to think too much about it.

This doesn’t mean that all great designs are simple. Sometimes, a more complex design can be successful if it’s done well. But in general, the simpler the better.

When you’re designing something, always ask yourself if it’s the simplest solution possible. If it’s not, try to find a way to simplify it. This will help ensure that your design is successful.

Complexity for the sake of complexity is never a good idea. Keep it simple, and your designs will be more successful.

Form and function must work together

Make sure the form and function work together. Aesthetics are important, but they should never come at the expense of function. A beautiful design that doesn’t work is not a successful design. Likewise, a design that works but is ugly is also not successful. The two must work together in order for a design to be effective.

Form and function are equally important in design. 

In order for a design to be successful, it must strike a balance between form and function.

Details matter

Pay attention to detail. It’s the small details that can make or break a design. Don’t overlook them. Be consistent. Consistency is key in design.

Make sure your designs are consistent with your brand and with each other.

Be creative. Don’t be afraid to think outside the box. Be creative in your designs and in your approach to design. Be original. Originality is what sets you apart from the rest. Be original in your designs and in your approach to design.

Creativity and attention to detail are both important in design. 

It’s the small details that can make or break a design, so it’s important to pay attention to them. Be consistent in your designs, making sure they are consistent with your brand and with each other.

Be creative and think outside the box, but always be original. Stand out from the rest with your unique designs and approach to design.

Test, test, test

Always test your design before you release it to the public. Get feedback from users and make sure it’s user-friendly.

Creating a great user experience starts with a well-designed interface. If your interface is confusing or difficult to use, people will quickly get frustrated and give up. 

Always test your design before you release it to the public. Get feedback from users and make sure it’s user-friendly. Keep in mind that simplicity is often best when it comes to design. Too many bells and whistles can overwhelm users and make your interface hard to navigate.

Summary

A great design is just the beginning, though. Once people start using your product, you need to make sure they keep coming back. That’s where creating a great design comes in.

Every interaction someone has with your product should be positive and helpful. If you can make people’s lives easier, they’ll keep coming back for more.

Creating a great design is an ongoing process. You can never rest on your laurels – there’s always room for improvement. Keep listening to your users and making changes based on their feedback. With a little effort, you can make sure your product is always delightful to use.

Most searched question

What are the functional design strategies?

What makes a design functional?

Most searched queries

Functional designer

Functional design in product design

 

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Categories
Ad Tech

My Digtal and Adtech Story

Written by : Sophie Toth on Digilah (Tech Thought Leadership)

What will this article be about? 

Well, I will share my story, my philosophy, and thoughts in a nutshell. 

My name is Sophie Toth, programmatic and AdTech professional form London, and I am one of the Co-founders of The Women In Programmatic Network. I also help various businesses in their digital transformation and navigating them in the fascinating programmatic and ad tech world to maximise their full potential. 

We started our incredible journey with our members in 2020, and at that point, my tale. 

Our digital world is so beautiful and evolving, but we didn’t focus on the users as a business in the last decade. Moreover, the industry became undoubtedly male-dominated.

These two factors led us, with the other co-founder, to establish an independent and free network to address these gaps, work on solutions, and empower our members. 

We essentially wanted to create a “safe place” for women where we treat everyone equally and keep everything confidential. 

Digital is a contiguous personal journey and professional development for everyone, and the best is that none is alone in it anymore. The network has been expanding beyond the border, and many ladies expressed their interest in opening and maintaining regional hubs, advocating our legacy. 

Being international and starting to work with people from all over the world, we have been learning ourselves as well. 

This network means everything I’ve missed as a digital professional, from the digital community to events and professional opportunities.

I didn’t anticipate this rapidly changing, sometimes demanding environment when I entered this industry more than a decade ago. 

I needed to convince people about my knowledge and express myself in a different language. It was even more complex because programmatic advertising started gaining more attraction a little earlier when I started my career. 

Talking about the unknown and presenting vision had their own challenges, but I never gave it up and never will. Programming is my profession; like a marriage, I will be here in good and bad times!

But back to my journey. I am a person who always likes to think out of the box, explore new potentials and brainstorm on different topics. Without this practice, growth won’t happen, especially for people who work in our industry. 

I always say that we need to be a bit of developer, a bit of economist, a bit of everything, but I know this is what I love, and honestly, you never can be bored here as it can be so intense and challenging than calm and relaxed. We combat with time when for example, troubleshooting a campaign. 

Time is something we can’t turn back, and this is a skill to stay calm, focus on the solution in a difficult situation, and work under pressure. 

Ad operation is something you love or leave. 

On the other note, digital is fun with many events, meetings and fun, which creates a nice balance for everyone. Many friendships and marriages have happened, so we can’t complain about social life!

When I think about the future and laser focus on the professional part, we have been facing many new regulations, measurements, and the new generation of digital consuming habits; we will settle our future soon. 

I also believe in great talents who look forward to and proactively help us. 

I always say: that Programmatic is a data-driven technology, and its potential is endless, pointing the way beyond what I call – traditional digital platforms. 

Data and automisation (what essentially programmatic are) are living its revolution. 

Actionable data became a currency and will gain more significance as well as programmatic execution will elevate the success of data but, of course, with innovation. 

– I love innovative thinking and approach. 

Finally, discuss relevant topics such as sustainability, user ID, privacy legislation, user experience and education. 

Sustainability: Embracing it is already late, but we can still positively impact our world. Achievements can only happen together with a collaborative effort. I am passionate about being carbon-free or reducing it in digital media, and I would reward companies for it, plus show it on an ad as a label of its carbon score. 

User ID and privacy: This is a sensitive topic, but I am happy that we must respect individual personal data and give a tool for everyone to take back control over it with international legislation such as GDPR or CCPA. 

We have to organise this great approach without a doubt. An everyday user must understand: the why, the how, and the what this is for. As I see what we are facing, I am passionate about helping these everyday people understand this topic and adequately use the tool. 

They have a tool without description, and it is so complex and new that even for us, who work in this industry, it is challenging to comprehend. So now we must be a bit solicitor to my previous list. 

User: Based on the above, we as an industry must respect our users’ privacy and communicate with them proactively rather than making reactive amendments.

We must lead this industry, and education is integral to it; if you remember what I wrote at the beginning of this article, you know how I talked about the unknown. Well, that was in the micro-environment, and now we must implement it in the macro-environment. 

Success is in front of us, but we must work together and consider each other allies instead of competitors. 

All these changes created an excellent opportunity for digital, and it will bring a much more transparent, trusted, and profitable future where the user will be in a place where they should have been a long time ago. 

The market share will change, and with more equations and new technologies, we will soon have a more interlinked, controlled, and collaborative era. 

I could continue the list with customisation, which is the outcome of the better value of the data and new creative assets. We will build them based on these findings of the information categorisation about the user. Unique, well-tailored user experiences and relevant information with the visitors’ right mindset will drive the world even more as people have less time to search for information.

 – I call this practice: The mindset-based targeting.

I arrived at my closing lines; therefore, I would like to let you go with four critical pillars: 

Lean: With complete focus and attention, don’t be afraid to ask and discuss your questions openly. Always develop yourself and attend sessions, role related events.

Listen: Absorb new knowledge, turn it to your advantage, be ready and interested in others’ opinions and thoughts, and be available for a good discussion.

Lead: Give knowledge to the community, teach others, and encourage your younger colleagues or people who need your advice with passion but be humble always.

 – Love: Work always towards your targets and love what you do; without love, you only have a job, and you should have a profession.

Life is a circle, and it will balance everything eventually. 

I hope you enjoyed the article, and if you would like to open a conversation with me, feel free to reach out. You can easily find me on LinkedIn or visit TWIPN website for more.

Most searched question

What are the 3 main types of digital ads?

What is Adtech experience?

Most searched queries

Ad tech platforms

Adtech tools

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Categories
Law Tech Web 3.0 Tech

“Law and technology produce, together, a kind of regulation of creativity”

Lawrence Lessig

Written by : Sophie N. Ngouakang on Digilah (Tech Thought Leadership)

Sophie N. Ngouakang is the managing partner of Tchinsop Law Firm & founder of “Veritas Bitcoin”. My love for innovation has led me to combine interests in technology and law practicing in a tech-related area of law such as Blockchain which to me is very promising than other law specialties. (No offense to my law colleagues with different interests). That is what I decided to do and have been doing for quite some time.   

When it comes to law and technology, one could ask several questions among which – if laws will ultimately have to change to keep up with modern tech or tech will have to adapt to keep in line with the law, considering for instance that many terms and conditions on apps are agreed to by minors?

Minors agreeing to apps is another issue. Parents have an obligation to control what their minor children access. From time-to-time parents have gotten out of financial harm caused by their minor children spending money on apps, but it isn’t always a sure thing. There is a law about collecting information about children under the age of 13, but there isn’t much behind it since the children invariably check the boxes that say their parents have provided permission.

Laws constantly change to keep up with technology. Unfortunately, they often change too slowly. A good example of that would be the failure of the many governments to enact meaningful reforms related to privacy as technology has become more invasive. Habitually, in the law, we adjust the language of things we write or our approaches to conflict resolutions based on changes in technology. 

However, sometimes the law does not address underlying problems and without amendments to existing laws or new laws it is difficult to resolve problems, both criminal, commercial, and civil, within the legal system.

Technology is only as good as the purpose for which we use and not necessarily for which it was intended. It’s essential to state that technology therefore, can’t be considered as a neutral tool since it all depends on how it is used.

Humans abuse tools more often than the intended designer would prefer. Like screwdrivers being used as murder weapons, the technology is not neutral because human operators are not neutral.

The most spoken about technology in recent times seems to be the Blockchain technology.

Blockchain is a decentralized, peer to peer, immutable storage network which is censor free and regulator free because of the absence of one single controlling entity.

Every transaction that is written is voted upon by a majority of nodes and changing something which was written before in the chain is computationally very difficult.   

When blockchain matures to the point of being “the law”, the difference will be that “what happened when” will not take up as large a part of court hearings as today. Also, many disputes will not ever reach court because of more automatic settlements occurring before, as contracts automatically settle when parameters are breached.

You will probably see many systems of law competing for adherents, they will all have to somehow interface with the legacy system until the legacy system either innovates to compete or is abandoned in favor of better regimes.

Criminal, corporate and civil law firms will need to develop an understanding of how cryptocurrencies can be used to facilitate transfers of value worldwide, which will inevitably creep into cases of all kinds as it becomes clear that currencies like bitcoin are here to stay.

As it becomes established case law, there will also be increasing numbers of things where the incorporation of information into a blockchain becomes proof that the information existed or that something happened at that point in time.

Some countries have been much better about dealing with this technology than others as far as amending laws and/or passing new ones are concerned. El Salvador for example being the first country to legalize bitcoin as legal tender. 

I think joining the tech-space with a legal background is always a plus and the inputs one can bring are countless. The first contribution that one can do is for “Smart Contracts”. 

Smart Contracts are executable code that get executed upon the activation of an event in a contract.

I always encourage persons with an interest in law and technology to get an understanding of “Smart contracts” as I see a great demand for people in the near future. We will always rely on human cooperation to uphold the law.

As an illustration, if a person defaulted continuously on his rent payment for 3 months, a smart contract has the power to remotely lock the appartement.

Taking the comparison in the real-world contracts, the Terms & Conditions for a lease agreement would have been drafted by the Attorney of the landlord that exists on paper. In case of default in the payment of rents, although the clause gets invoked, the landlord would still have to serve the tenant a notice to quit, before confiscating the keys to the appartement.

With a “Smart Contract”, it is automated. Indeed, technology and law together produce a kind of creative regulation unprecedented in history, as Lawrence pointed out.

In the end, laws change over time. We see that constantly. For example, we didn’t always have cars. Then we didn’t have cars that went very fast. Now look at all the laws related to building, owning, and operating cars. 

Most searched question 

What is Lawtech?

What is law technology today?

Most searched queries

Legal tech Asia, Africa

Legal tech industry


Compliance and law

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Categories
Web 3.0 Tech

Use of Cryptocurrencies : sites to avoid

Written by : joel nzoda  on Digilah (Tech Thought Leadership)

To compose this list of 8154 scams exploiting the reputation of Bitcoin and cryptocurrencies , I have crossed several sources, in particular the testimonials of our readers and the lists of the  HYPERLINK “https://www.amf-france.org/Epargne-Info-Service/Proteger-son-epargne/Listes-noires”AMF , CryptoFR , the House of Bitcoin , buy1bitcoin.fr , warning-trading.com , adcfrance.fr , cryptoscambuster , scambitcoin.com , investment-scam.com and badbitcoin.org  HYPERLINK “https://badbitcoin.org/thebadlist/index.php”.

The list obtained by this merger is not exhaustive and may contain errors. If you would like to help me improve it by adding new sites or by alerting me to an abusive report, do not hesitate to contact me and/or leave your comments at the bottom of this article.

Below are both pyramid schemes, fake “bitcoin faucets” and a large number of scams related to investing in cryptocurrencies (fake exchanges, fake brokers) or “ mining ”.

Although it is obvious that some projects listed (for example) on Coinmarketcap are, to a greater or lesser degree, scams, I have chosen not to include cryptocurrencies in this list.

On the same subject, see also the thread devoted to fake exchange platforms on cryptoFR , the Scam Accusations ” section of the Bitcointalk forum and our advice for buying  HYPERLINK “https://bitcoin.fr/comment-acheter-des-bitcoins-sans-se-faire-escroquer/”bitcoins  HYPERLINK “https://bitcoin.fr/comment-acheter-des-bitcoins-sans-se-faire-escroquer/”without being scammed .

To search click cmd+F (on mac), or ctrl+F (on Windows) then type the name of the website in the search field.

  • 01crypto.com – 01crypto.net – 07ct.com – 0on.info – 0xbitcoincash.io
  • 1-9-90.com – 1-hash.com – 10×11.biz – 100-3x.com – 100-btc.com – 1000000satoshi.weebly.com – 1000eclats.c

Find out more / Bitcoin / cryptocurrencies : sites to avoid – bitcoin.fr

Most searched question

What is cryptocurrency?

What is bitcoin and how does it work?

Most searched queries

Ethereum price

Bitcoin price


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Web 3.0 Tech

How to buy cryptocurrencies?

Written by : Joel nzoda on  Digilah (Tech Thought Leadership)

You can buy via:

stock exchanges that automate the market and maintain accounts in euros for their clients.

In France, they must be backed by an institution with a payment service provider license (credit institution, electronic money institution or payment institution) issued by the ACPR.


– over-the-counter platforms that connect buyers and sellers. To limit thefts and scams, these platforms sequester the bitcoins exchanged and offer a system for evaluating players. 


DEXs (Decentralized Exchanges), over-the-counter platforms that replace the trusted third party with a smart contract.


brokers who act as intermediaries between stock exchanges and buyers. 


exchange counters: Brokers who sell bitcoins in a given physical space, often with support for novice customers.

The exchange fees are given here for information only from the information displayed by the exchanges and most often based on a bank transfer.

Afficher l’image source


Please note:
The fees only concern buyers and can be very different for sellers; – on the same platform, the overall cost can vary considerably depending on the volume traded, the trading mode (maker / taker ) and above all the means of payment , bank transfer being preferred for a lower cost. 


– there may be hidden charges such as withdrawal fees; – the reference price may vary from broker to broker.

Liquidity: For the largest exchanges I have added an indication (ranging from + to +++) on liquidity, this is an indication to take into consideration if you wish to trade large volumes at the best price.

 Learn more: Buy bitcoins – bitcoin.fr

Most searched question

What is cryptocurrency?

What is bitcoin and how does it work?

Most searched queries

Ethereum price

Bitcoin price

 

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Web 3.0 Tech

What do Cryptocurrency miners calculate?

Written by : joel nzoda on  Digilah (Tech Thought Leadership)

Miners perform cryptographic hashes (two successive SHA256) on what is called a block header. For each new hash, the mining software uses a different random number called the nonce. The nonce is an integer value with 32 bits of memory allocated to it.

This means that it is limited to only around 4 billion possibilities, which with the network’s current hashing power is largely insufficient. We therefore add in the hash timestamp of the block in Posix time , constantly updated. Another variable element on which minors can play: the arrangement of transactions.

Including the block number, timestamp, nonce, block data and hash of the previous block, the hash produced will look like this:

93ef6f358fbb998c60802496863052290d4c63735b7fe5bdaac821de96a53a9a

This hash can be converted into a very long number. (It is a hexadecimal number, which means that the letters AF are the numbers 10-15). To make mining difficult, there is something called target difficulty.

To create a valid block, a miner must find a hash that is below the target difficulty. For example, if the difficulty is:

10000000000000000000000000000000000000000000000000000000000000

any number that starts with a zero would be accepted and considered below target. Example:

0787a6fd6e0782f7f8058fbef45f5c17fe89086ad4e78a1520d06505acb4522f

If we decrease the target to:

01000000000000000000000000000000000000000000000000000000000000

we need a number starting with two zeros:

00db27957bd0ba06a5af9e6c81226d74312a7028cf9a08fa125e49f15cae4979

Because the target is a bulky number with many digits, a simpler number is usually used to express the current target. This number is called the mining difficulty. Mining difficulty is scaled to the first block created. Which means that a difficulty of 70,000 means 70,000 times more computing power than it took Satoshi Nakamoto to generate the first block, when he was the only miner and only using the CPU of a computer.Afficher l’image source

When mining a block, miners include a timestamp in the block. Since 2016, this ” timestamp ” allows the network to adjust to the passage of time by calculating the median time spent (MTP), that is to say the median of the timestamps of the last 11 blocks. To be valid, a timestamp cannot be more than two hours in the future relative to the node’s subjective time.

The difficulty changes every 2016 block. The network adjusts the difficulty so that the generation time of these 2016 blocks is 14 days, regardless of the computing power deployed.

Therefore, the difficulty follows the power of the network. The adjustment algorithm is as follows: if the time measured in the period of 2016 blocks is less than 20,160 minutes (expected time), then the difficulty increases to comply with the assumed computing power; if it is higher, then the difficulty decreases. Retargeting is limited to a factor of 4 (multiplication as division) to avoid instabilities.

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Web 3.0 Tech

Here’s what you don’t know about cryptocurrency mining

Written by : joel nzoda on Digilah (Tech Thought Leadership)

Bitcoin transactions are secured. To this end, miners perform mathematical calculations for the Bitcoin network with their computer equipment.

As a reward for their services, they collect the newly minted bitcoins along with the fees from the transactions they confirm. It is halved approximately every four years. On May 11, 2020, this reward increased to 6.25 bitcoins per block.

Miners (or miners’ cooperatives ) are in competition and their income is proportional to the computing power deployed.

“To describe mining, one could use the example of a gigantic sudoku contest where participants start a new grid as soon as someone finds a solution, and whose difficulty adjusts so that on average a grid is resolved every ten minutes. Imagine a giant sudoku grid, with several thousand rows and columns. It would be quite easy to verify that a completed grid is well filled. But […] it will take a lot of work to finish it! The difficulty of the grids can be adjusted by changing their sizes […], but they can still be checked easily even if they are very large. The puzzles to be solved in the bitcoin network are based on cryptographic hashes and have the same characteristics as these sudoku grids: they are very difficult to solve but it is very easy to verify that a solution is correct, and their difficulty can be adjusted. –Andreas M. Antonopoulos.

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Web 3.0 Tech

How to mine bitcoins? In Europe

Written by : joel nzoda on Digilah (Tech Thought Leadership)

Bitcoin mining is rarely a profitable business for individuals. Bitcoin ‘s popularity has generated huge competition which makes it inaccessible.

Most often only industrial sites manage to profit from this activity. Before you venture into this adventure, I invite you to read the (already old) testimony of Greg Ryder and to visit the space dedicated to mining on the Bitcointalk forum .

Note in passing the existence of companies that practice the “cloud mining and sell computing capacity to their customers who receive in exchange the fractions of mined bitcoins, after deduction of management fees. Be careful though, some services are often very disappointing, when it’s not just pure scams. In general, even if practiced seriously, cloud mining is rarely profitable.

Practiced on French (or European) soil, cryptocurrency mining is only recommended for people who have, for domestic purposes, their own green electricity generator (solar, wind, geothermal, hydraulic) without having the possibility of reselling production surpluses on the public network.

Another possibility to make mining rational in France is to use the heat produced to produce hot water, this is the proposal of the French startup WiseMining.

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HR Tech

Strengthening EM/PM partnership is the key to success in a software shop

Written by : Shyvee Shi on Digilah (Tech Thought Leadership)

📍 What does a PM (Product Manager) do?


PMs articulate the WHY through strategy, define the WHAT through prioritization, and play a supporting role for the HOW. 

📍 What does an EM (Engineering Manager) do?


EMs work with their teams to figure out HOW the product should be built (e.g., tech stack, frameworks, and architecture, etc.), WHO builds it and WHEN it will ship.

🔑 What are the expectations of an EM in a Tech organisation?

▪️ Active involvement in product brainstorming
▪️ Highlight technical complexity of a solution
▪️ Drive technical execution and decisions
▪️ Empathy for user and business needs
▪️ Manage sprint planning + retro
▪️ Embrace big picture thinking
▪️ Assume positive intent 

In a software shop, many roles cross paths on a daily basis but not more than the Engineering Manager (EM)’s and the Product Manager (PM)’s path.

🤝 This partnership is the one that not only ensures successful delivery of software but also things like motivation, transparency, alignment, prioritization, innovation and everything in between.

Starting from exploring the importance of this partnership, to setting the right expectations and sharing best practices. 


Here are five tips to strengthen the partnership: 👇

1 Build a relationship


This is one of the most critical relationships you will ever have at work. And just like any other relationship, you get what you give. Do not leave it up to chance. Get to know each other, understand each other’s goals, priorities, communication preferences, working style, etc. Schedule regular sync-up meetings and invest the time to deepen the relationship. 

2 Get on the same page


Make sure you represent a united front and be the cheerleaders for the team. There is nothing worse than a conflicting set of priorities for a team and ensuring that doesn’t happen starts with you two.


3 Assume Positive Intent (API)


The heading says it all. It’s busy, there is a lot going on at all times. There are many communication channels and oftentimes you end up doing or saying something that the other person doesn’t agree with. It’s okay. Assume positive intent. Reach out, verify, and reassure the trust.

4 Communicate early and frequently

This one cannot be emphasized enough. There should be a direct line of communication between the EM and the PM. Share even if you think it’s something trivial. Share your concerns, ideas, progress, feedback, and any other developing stories necessary. 

5 Shorten the feedback loop

 

🤝 The HOW part is a collaboration as both sides need input from each other to choose the optimal solution.

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Logistic & Travel Tech Web 3.0 Tech

What is virtual reality and why are aged care providers embracing it?

Written by : Colin Pudsey on Digilah (Tech Thought Leadership)

If you’ve been looking around at new ways to support your residents, chances are you’ve heard the words “virtual reality” being offered as a new idea. Maybe you’ve even seen pictures of people wearing headsets and waving their arms about.

But what is virtual reality, or VR, and why is it making such an impact in the aged care space?

Immersive beyond belief

Virtual reality is a simulated environment that looks and feels incredibly realistic. A key tool for using VR, is the headset, which allows you to explore this digital space by looking up, down and all around you. Unlike a computer or tablet which has a fixed field view, virtual reality adapts to your head movements to immerse you in a rich 360-degree, 3D environment.

This means that putting on a virtual reality headset feels like stepping into a completely different world. But the big question is, what can you do in this immersive virtual space?

The impossible becomes possible

Anything you can imagine! For the adrenaline seekers, how about skydiving, swimming with dolphins, or racing in an F1 car? For those looking for a calmer escape, maybe chilling out on the beach, exploring a tropical rainforest, or visiting a museum?

The technology is limitless, and it can even allow us to experience things that are impossible – a trip to mars perhaps? Or walking around the interior of the Titanic? VR can make that happen too.

That all sounds fun, but we’re talking about older adults here. Why would care providers be so keen to take their care recipients out of the four walls of a facility (virtually)?

Virtual experiences with clinical benefits

The answer lies in research, and whilst these experiences are certainly fun for all ages – they’re anything but frivolous. 

Virtual reality experiences have been shown to improve the quality of life in older adults. 

Participants in an American study were “less socially isolated… less likely to show signs of depression” and “feeling better about their overall wellbeing”. Another study from Taiwan revealed that VR “can provide older adults with the confidence to get involved in social activities”.

So, it’s clear that VR can have a range of positive impacts on care recipients. But the most exciting benefits of all, are linked to who we are as individuals.

A personal journey

Imagine being able to visit a childhood home, a church you were married in or a place you went on holidays with your family? For those of us born overseas, what about taking a journey back to experience familiar sights and sounds, and reconnect with your culture? Maybe a faith-based pilgrimage or personal spiritual practice?

VR is at its best when it’s partnered with a deep understanding of the individual and what’s important to them and that’s how innovative care providers are getting the most out of VR.

By building upon their strong connections with the individual, carers can deliver meaningful personalized experiences that leverage the power of VR to connect to identity.

For all walks of life

No matter what stage of life an individual is at, virtual reality may provide engagement, excitement, and an opportunity for connection.

Particularly for those of us supporting a loved one with dementia, as VR has been shown to “positively affect the cognitive and physical functioning of those with mild cognitive impairment or dementia”.

And what could be more important for someone living with dementia, than to reconnect them to their true self, their culture, and their loved ones. Now we’re really pushing the dial with “joy”!

Sometimes what’s important isn’t a clinical benefit…

Going beyond the clinical

What is immediately apparent when you try on a VR headset is that it’s like magic. Whilst there may be benefits in wellbeing and cognitive function, it’s an experience to bring wonder, enjoyment, and positive emotions and this can be supercharged when sharing the same experience in a group VR setting.

Any tool that can help bring significant and measurable joy, happiness, and excitement to the life of care recipients is one that’s worth exploring.

Ultimately, that might be the driving factor in the growing use of VR in the aged care space, a growth that’s led by innovative companies.

Changing Lives through Virtual Reality

Melbourne based virtual reality startup, SilVR Adventures, has been taking care of recipients on shared virtual reality experiences since 2019. 

Providing a turnkey VR solution to care providers across Australia and New Zealand, they enable care team members to take people with a variety of needs on immersive, group VR experiences.

Our content focuses on storytelling, emotional journeys and reminiscence therapy. We want to build engaging and inspiring experiences for older adults, no matter what stage of life they’re at.

With the largest library of world tours, spiritual journeys, and bucket list events, we’re experimenting with new ways to engage care recipients. But the real magic happens when the headset comes off.

Creating meaningful connections

The most powerful moments in working with VR are the social connections it stimulates.

“We’ve found that the winning formula is taking people on adventures together. They’ll have an amazing time travelling the world or experiencing something brand new, then the headsets come off and they’re chatting about where they went, where they want to go to next and sharing memories and stories from the past. It’s incredible to watch!”

And it’s clear that aged care providers agree too, with some around Australia establishing weekly ‘Travel Clubs’ to build camaraderie and friendship through shared experience across multiple sites.

We’re super excited to be able to connect up to 40 participants around the world in a shared virtual reality experience, then have them meet in a digital space afterwards like our virtual café and chat about it.

The ability to link people couldn’t have come at a better time with restrictions and lockdowns significantly increasing feelings of isolation, loneliness, and depression among our elders.

The future of the technology

Virtual reality has made great strides in the past few years, but it still has an exciting journey ahead. With companies like Facebook and Google making big investments in the space, it’s clear that the technology will continue to grow and develop.

There’s room to grow in the personal care space too, with VR companies pivoting away from residential facilities and beginning to offer services to be used in home care too.

“So far there’s nothing on offer for people in the home, that’s why SilVR Adventures is thrilled to be launching our home care solution in 2021. We’ll be able to support older adults aging in place with enhanced connections and deliver meaningful virtual adventures, in their own home – and that’s something to get excited about.

A rich and incredible virtual world

As we head towards 2023, there is still a lot of uncertainty, but whatever happens it’s clear that we need to find new ways to stay connected and engaged, and that couldn’t be truer for those of us receiving care.

Leading aged care providers around Australia are increasingly turning to the immersive power of VR as a potential tool for reducing isolation, improving wellbeing, and strengthening connections. 

Very soon personal carers in the home will be taking this technology for a spin too.

Watch a video to see how our seniors are enjoying themselves with the new found Virtual reality – https://www.youtube.com/watch?v=XYDr9PAQLMw

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Digi Tech

I am Neelam Agrawal

Written by : Neelam Agarwal on Digilah (Tech Thought Leadership)

I am a passionate digital marketer and co-founder of our Digital Marketing Agency,Brandstrate Solutions”. 

After a break of 7 years from corporate life, performing my duties as a full-time homemaker, my second innings started during covid times as a sales manager and that’s when I realized my capabilities and the evolving technology and digitalization. All these put together, my aspirations took a new flight and “Brandstrate Solutions” came into existence and we started ‘Brandstrate Solutions’ with just one idea and a laptop and a few leads in hand. 

During Covid 2019, we saw the biggest digital transformation ever. 

To name a few,

Transactions changed from cash to Debit/credit cards to fully Digital Gpay/payTM, Phonepe mode. 

Schools and educational institutes were forced to understand the nuances on online teaching and educationalists had to become tech savvy to support the learning process.

Even hospitals and the health care fraternity apart from covid care had to establish a digital presence and connect with technology to take care of their out-patient treatments. 

Product based companies surviving just with in-store purchases had to look for new promotion strategies to promote their product/brand.

During lockdown, many companies struggled to create their digital presence, and as an experienced Senior Business Development Executive with a demonstrated history of working in the marketing and advertising industry and skilled in 

Analytical Skills, Communication, Marketing and Project Management, my passion for work took a new turn…a one stop solution for all digital marketing needs. 

Technology is impacting the way we; digital marketers organize our client’s budgets. Where traditional marketing efforts meant spending money on newspaper or TV advertisements, we, digital marketers utilize technology such as Google Analytics. With investing resources into search engine optimization (SEO) , we improve the ranking of our client’s website so that they are able to target specific keywords and attract website traffic from their target audience.

From internet-of-things technology and remote collaboration to AI and business data analytics, new technology has and continues to greatly impact business marketing. 

To start, more devices than ever before are connected to the internet.

In a single day, you could be checking your email on your laptop, scrolling through Instagram on your phone, and binge-watching Netflix on your smart TV. Internet-of-things technology has resulted in a large network of smart devices meaning unprecedented opportunities for new lines of business and increased revenue.

Thanks to technology, we as digital marketers have more data and tools at our disposal, and are able to devote more resources to tasks that drive business growth and bring in revenue. 

Some digital marketers are adopting a multi-channel, multi-device approach to accurately track consumers through their entire buyer’s journey. They are doing this instead of just looking at the last touchpoint before the purchase occurred. AI and machine learning offer impressive tracking and analytics capabilities. This makes it possible to determine which touchpoints are most effective in leading to a conversion.

Social media channels like Instagram, Pinterest, Facebook etc have innumerable stories of businesses that started with just social media presence and through proper marketing and campaigning are way ahead of their competitors. 

Businesses must adapt the way they do business in order to keep up with advancements in technology. It’s equally important to stay up to date with how technological advancements are influencing consumer expectations. For example, Instead of hiring (and paying) someone to help with customer service issues, you could use online chatbots to assist with communication.

In the ever-evolving landscape, I am glad to be able to serve newbies in the business network through Brandstrate ‘s new technology supportive strategies. Our happy clients, their testimonials and their revenue graph become self-explanatory when it comes to Brandstrate’s contribution into effective marketing.

Thanks, NEELAM

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AI Tech Art Tech

How Technology can help India’s Traditional Craftspeople

Written by : Suki Iyer on  Digilah (Tech Thought Leadership)

A recent conversation with a friend got me thinking of the intersection between technology, design, the preservation and flourishing of traditional handicrafts, and communities. 

The Indian handicraft industry is a highly labor intensive one, with more than 7 million artisans, a majority of whom are women and largely underprivileged.

This industry, which is traditionally a major source of revenue generation in rural India, has been in decline (though there have been several efforts to support it), and has been hit hard by the pandemic as well. 

What are the glaring gaps in the market for traditional craft? (specific to India, but this could apply to the world as well). To my mind the key gaps are in design, and in business building capacities

Local artisans lack the ability to meet the needs of new markets and are forced to find low unskilled employment in urban industries. One of the major factors contributing to this is that artisans are not trained to contemporize their designs. 

In this article, I’d like to focus on design and the role technology can play in meeting the current gaps. 

While some work has been done on modernizing design, a lot of craft continues to center around traditional design, often not appealing to modern sensibilities, and thus not being able to build the foundation of a sustainable business. How can technology help? For example, AI techniques have been leveraged for emulating creativity and imagination – for image generation, style-transfer, image-to-image translation; for pattern generation, and color-transfer etc.  

An interesting study (Raviprakash et al., May 2019) describes how AI techniques can be used to contemporize design, while keeping the underlying technique unchanged. It generated colored motifs and patterns that can be manufactured into physical products. This study experimented with using AI on the popular IKAT weave. Unlike other dyeing techniques, in IKAT the yarn is dyed BEFORE it is woven. This is what gives it its unique shading effect. This property was harnessed by the researchers to create a contemporary design. 

A picture containing text Description automatically generated

The researchers first used a black motif using an AI technique trained on a set of 1000 paintings from a famous European painter, Piet Mondrian, and their gray-scale counterparts. The simplicity of these paintings along with the use of only primitive colors made them an ideal choice for our approach, since the model is able to learn primitive colorization of a motif from a relatively small training dataset. 

The model used a generator which colorizes the input and a discriminator that learns to distinguish between the real paintings and the colorized images. The discriminator’s output determines the loss of the generator, which the generator tries to minimize, effectively colorizing images to make them indistinguishable from real paintings. 

These motifs were re-colored with colors of an inspiration image using a statistical approach of global color transformation, and the design was post-processed to a grid that could be readily used for dyeing, as each cell is of a single color. 

Products manufactured with designs generated using the above approach are found to be much more visually appealing than their traditional counterparts in the present market. Local artisans used these designs to manufacture and sell products successfully. A person painting a picture Description automatically generated with medium confidence

There are several such examples of how technology can modernize craft without compromising on the underlying uniqueness of a particular craft technique. 

Investments need to be made in building such design capacity amongst artisans so they can once again take their place as valued centers of their communities. 

Suki Iyer

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Logistic & Travel Tech

eVTOL Aircraft Market To Enlarge At a Remarkable CAGR Of More Than 21%

Written by : Nisha Naroliya on  Digilah (Tech Thought Leadership)

Electric Vertical Takeoff and Landing (eVTOL) Aircraft Technology

Electric vertical take-off and landing (eVTOL) are some of the latest innovations in the aerospace industry. eVTOL vehicles are electric and function more like a drone

Large omnidirectional fans assist the aircraft move in various directions and even take off vertically. While designs vary between developers, most seem to resemble the drone form. The future of aerospace mobility deliberately relies on electric vertical take-off and landing (or eVTOL). After years of research and development, a new vehicle class is kicking off to emerge. If eVTOL aircraft reach mass adoption, it could change the way of moving people and cargo.

A new market research study by Value Market Research is forecasting that the global eVTOL Aircraft Market will record healthy growth during the time period 2020 and 2027 and will progress at a CAGR of 20%. 

Also, the study projects that the market would accomplish a worldwide valuation of $ 275 million by 2027 with continued opportunities in key enabling technologies, such as aviation-grade batteries, propulsion systems, and electric motors, eVTOL ground infrastructure, and composite materials.

The growing urban population is leading to increasing road traffic congestion in urban areas and is promoting market growth. For instance, according to the United Nations (UN) report, by 2050, about 70% to 80% of the global population is estimated to reside in cities. This has also led to an upsurge in the eVTOLs for air-taxi services. Moreover, air-taxis are intended to meet future demand for regional commutes ranging from 30 miles to 300 miles, thus driving the demand for eVTOLs. With the usage of eVTOLs in the air-taxi services form, aerial travel will be an affordable transport dimension over shorter places.

Along similar lines, the growing need to augment operational efficiency, and to decrease in human intervention for intercity and intracity transportation by means of eVTOLs, are positively influencing the electric Vertical Take-off and Landing (eVTOL) aircraft’s market growth.  There are several companies and municipal corporations currently working on eVTOL aircraft manufacturing for air mobility solutions,” remarks a study analyst.

Key players in the market such as Volocopter Gmbh, Joby Aviation, Lilium Gmbh, Ehang Holdings Ltd, Airbus SE, and Boeing Co., and others are trying to establish a foothold in regional and global markets. Their strategies majorly revolve around engaging partnerships with governments, technical service providers, infrastructure developers, and public associations. There is a huge level of product innovation, which has led to intense product competition amongst the market participants. Along similar lines, conventional growth strategies such as mergers, acquisitions, and expansions will continue to shape the competitive structure. 

On these lines: In 2020, Japan’s SkyDrive and German Volocopter were planning to commercialize eVTOL in Japan by 2023.

In the same year, Bell Textron declared that they are partnering with Japan Airlines and Sumitomo Corporation to determine the on-demand air mobility ecosystem growth in Japan via Bell’s Nexus 4EX eVTOL air taxi.

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