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Empowering Women in India: Bridging the Digital Divide

Written by Suki Iyer on Digilah (Tech Thought Leadership).

In the heart of Bangalore, India, lives a woman whose life has been transformed by the power of technology. Ashvini from Yadgiri has been living in the Windmills labor colony for the past three years. 

Her daughter has been going to Sampark’s ECCD center since she was 6 months old. Ashvini works as a domestic helper in Windmill Apartments. She did not have a bank account or an UPI account.

However, her life took a significant turn when she was provided with a simple tool that opened up a world of possibilities – a mobile phone. Once she got a mobile phone, she opened a bank account, and installed GPay and other applications.

This hugely increased her agency – she is able to easily send money every month to her family back in the village; she is able to keep track of her expenses and thus save up to Rs 1500 (USD$ 18) a month. She also able to leverage apps on the phone for several other benefits for her children and family.

With her newfound access to a smartphone, Ashvini’s life underwent a remarkable transformation. No longer confined by tech limitations, she was able to connect with other members of the community, markets, and learn new skills through online platforms. 

Ashvini became a more informed and empowered individual, mother, employee and a huge source of family support.

Ashvini’s story is not unique.

Across India, millions of women like her are benefiting from the digital revolution, which has the potential to bridge longstanding socio-economic gaps. Empowering women with phones not only provides them with access to information and resources but also serves as a catalyst for economic and social empowerment. Here are some of the key benefits:

Access to Information and Resources:

Mobile phones enable women to access vital information on healthcare, education, and government schemes. From learning about maternal health practices to accessing educational resources for their children, these devices serve as a gateway to knowledge that was once out of reach.

Economic and Social Empowerment:

By connecting women to markets and financial services, mobile phones empower them to participate more actively in economic activities. Mobile phones facilitate social networking and community engagement, allowing women to connect with peers, mentors, and support groups. Through digital platforms, they can share experiences, seek advice, and collaborate on various initiatives, fostering a sense of solidarity and empowerment.

Access to Education and Skill Development:

Digital literacy is increasingly becoming essential in today’s world. By providing women with smartphones, they can access educational content, online courses, and skill development programs, enhancing their knowledge and employability prospects.

While empowering women with phones is undoubtedly beneficial, it’s essential to recognize that technology alone is not enough to address the complex challenges they face. To maximize the impact of digital empowerment initiatives, complementary non-technology support is crucial. 

These include services such as like digital literacy training so that women can be equipped with the knowledge and confidence to harness the full potential of technology.

It is also necessary to provide tailored support services that recognizing the diverse needs and challenges faced by women and address their specific circumstances. This may include access to healthcare, childcare facilities, transportation services, and market linkages to ensure holistic empowerment.

In conclusion, empowering women in India with phones is a transformative intervention that has the potential to bridge the digital divide and unlock opportunities for socio-economic advancement.

However, to realize the full benefits of digital empowerment, it’s imperative to complement technology interventions with targeted non-technology support that addresses the unique needs and challenges of women. By doing so, we can create a more inclusive and equitable society where every woman has the opportunity to thrive and succeed.

———————————————————————–

This Women’ day month Sampark launches the #Mobile4akka campaign to empower her with a smartphone! This is where you come in! By donating, you can help us provide smartphones to migrant women, opening doors to education, entrepreneurship, and financial independence. Let’s bridge the gap and empower women through digital literacy.

Together, we can make amazing things happen! Join us this March in celebrating women and empowering through digital literacy! Donate now and be a part of this transformative journey.

https://bit.ly/3Iocgpw (Link to donate) (Indian Nationals)

 http://goto.gg/63435 (Link to donate) (Foreign Nationals)

More about Sampark https://sampark.org/

Most asked questions

How do mobile phones help in women empowerment?

How does Sampark help women in India?

Most asked queries

Sampark

UPI

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Categories
Edu Tech

Developing IT skills for students in India

Written by Sharada Subramaniam on Digilah (Tech Thought Leadership).

Introduction

In recent times, Computational Thinking (CT), Artificial Intelligence, and programming have become central to the debate on exploiting the full potential of ICT for education. Today children are growing up in an environment surrounded by Artificial Intelligence. 

One can easily find AI in almost every field from hospitals to smart homes to banking to self-driving cars. Indeed, these skills are now considered by many as being as fundamental as numeracy and literacy.

So, it is also necessary to dispel the myth that subjects such as Coding, Artificial Intelligence, Machine Learning, Programming, Cyber Protection, and other technologies are only for those who want to become engineers or programmers.

When my husband and I decided to start a social impact venture sometime back, we both were clear we wanted to work in the IT education space. It was mainly an urge to make a difference in whatever small way we could to improve the school system.

We noticed the critical gaps that exist between the school curriculum in India, and the actual requirements of the real world. 

Rote learning and exam-targeted evaluation have created fear, anxiety and clone- like behaviour among kids, killing originality, freedom of expression, and creative out of the box thinking.

The high stress levels among school- going children, poor concentration, and the lack of suitable skills were the most concerning problems. 

Another major red flag were reports on the quality and curriculum of technological skills learning, and the inability of even engineering graduates to write computer programmes and codes.

The IT world changes at such a fast pace that no set curriculum can actually keep pace. What is required is a flexible set of subjects that can help impart the right skill sets to the children to enable them to excel, secure high-paying jobs, and create economic wealth.

Need for Professional Skill Based Courses

What can change in the way such skills are imparted at schools? The UNICEF’s Global Framework on Transferable Skills[1] mentions- “Children and adolescents today live in a world of challenges and opportunities, including new technologies, changing labour markets, migration, conflict, environmental and political changes.

To succeed within this current and future environment, all children and adolescents need access to quality education and learning that develops skills, knowledge, attitudes, values, and enables them to become successful life-long learners who can learn, unlearn, and re-learn; find and retain productive work; make wise decisions; and positively engage in their communities.”

India’s New Education Policy 2020 (NEP)[2] also places a lot of emphasis of the development of skill based learning for the child, and includes digital literacy, communication, creativity, and critical thinking as the priorities. 

NEP seeks to equip young people with the knowledge and skills necessary to confidently lead the country into the future by putting a strong emphasis on holistic development, flexible and multidisciplinary education, technological integration, and inclusive practices.

Incorporating coding learning activities in early childhood provides students the opportunity to create, communicate, and solve problems using technology that are considered  important in the development of a globally competitive workforce.

India is aiming to achieve the vision to make India an economic superpower by 2047, the 100th year of India’s independence. This vision encompasses various aspects of development, including economic growth, social progress, environmental sustainability, and good governance. 

None of these is possible without a skilled workforce, adept at incorporating technology into all the above aspects.

How to impart IT Skills to children?

Today’s students will need to be able to speak and understand the language of coding in order for them to have a job. So the teaching has to be oriented to their future capacity to get jobs.

Learning how code is structured can help with problem-solving, critical thinking, creative collaboration, and logical reasoning skills. 

Programming also helps develop creativity because as you create your own programs, you are required to think creatively about how things work together on the screen and what types of interactions your programme requires from users – something that not many other classes require!

It is also essential that children are taught to relate all their coding projects to real life experiences so that the practical utility of programmes are clear.

Coding can be fun with games, websites, blogs, and other projects being created. Chatbots and the use of ChatGPT can also be taught.

It is important to introduce these skills right from the primary school level. Schools in India struggle to hire competent faculty to teach the latest technology to school kids.

Any IT teacher will have to keep updating his or her own knowledge in order to stay relevant in today’s fast- changing world of AI and IT. 

Hence it is both the need of the hour as well as a practical approach to engage competent professionals and industry experts in IT education.

IT education could be imparted in a blended mode where the school remains central to the education system, but the curriculum and pedagogy can be strengthened by engaging professionals to take charge of delivering quality IT Skill education to the children.

Such professionals will have the competency to constantly be on top of the latest developments in technology, new concepts, and the practical applications of technology. 

They will also bring project experience from the real world and encourage children to think beyond the narrow boundaries of their curriculum.

Our venture Gensmart Open Advanced Learning Solutions (GOALS), an EdTech company, was born out of a vision to bring world-class education, wellness, and career-oriented skills to every student. 

We offer a basket of specially curated courses in several modes- as an online education platform, as offline direct training programmes, and as specific training courses during off- school hours.

The mission is to make every person a worthy citizen by imparting skill-based education to create excellence at work. The creation of content, documentation of case studies, best practices, knowledge-sharing platforms, training, coaching material, mentoring manuals, videos and audio content is our forte.

We regularly use online coaching and assessment tools such as Google Forms, Zoom, our GOALS application, YouTube, Telegram, WhatsApp, and our website. We extensively use social media and creatives such as animation, Chatbot, short videos, and interactive sessions. 

We focus on self-direction, transformation, experience, mentorship, mental orientation, motivation, and readiness to learn for our learners.

[1]https://www.unicef.org/media/64751/file/Global-framework-on-transferable-skills-2019.pdf

[2]https://www.education.gov.in/sites/upload_files/mhrd/files/NEP_Final_English_0.pdf

Most asked questions

What is NEP 2020?

What is the new venture called GOALS?

Most searched queries

NEP 2020

GOALS

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Categories
Ad Tech

Sustainability Standards – How Did the French Market Organize Itself for a More Sustainable World?

sustainability

Written by Estelle Reale on Digilah (Tech Thought Leadership).

The advertising industry, like others, must respond to the urgency of climate change. It should promote responsible consumption, transparently communicate commitments, and integrate emissions reduction across various media platforms (Digital, TV, Radio, OOH, Print…).

The good news is that sustainability standards

are being implemented.

In October, the Global Alliance for Responsible Media (GARM) and Ad Net Zero established several working groups to create a global framework for media sustainability. The complete set of guidelines is expected to be published at the Cannes Lions Festival.

As France has been at the forefront of this topic, here’s an overview of what has happened over the past year.

Ad Sustainability Frameworks

Last year saw the launch of several cross-industry initiatives, including the implementation of frameworks that provide general guidelines for carbon footprint management. 

French trade bodies and associations, such as Bureau de la Radio for Radio & Digital Audio, SNPTV for Linear TV and CTV, Le SRI and Alliance Digitale for Digital, published their framework for carbon evaluation focusing on the campaigns’ delivery.

These standards were then incorporated into the Union des Marques meta-framework (local Federation of Advertisers) published last month under the name “OneFrame.” It is likely that the GARM and the WFA may draw inspiration from this industry initiative.

Methodology Used to Evaluate Carbon Footprint

Each trade body agreed on specific rules and practices to enable carbon footprint analysis. For example, they excluded the production of creative assets from the analysis. They also decided to assess the evaluation based on the delivery of the campaign life-cycle.

The Life Cycle Assessment (LCA) methodology was developed with the assistance of carbon experts and industry professionals from the buy-side and sell-side of the business.

The analysis includes several scopes: the manufacturing and life-cycle of users’ devices, the manufacturing and life-cycle of network components and allocation, and the manufacturing and life-cycle of networks and servers required for delivering the ad.

For CTV, Catch-up TV, or Audio campaigns, the LCA methodology is based on the SRI/Alliance Digitale guideline. The methodology considers the campaign’s booking method (programmatically or IO based) and the number of paths required for delivery in programmatic.

What followed?

In addition to the trade bodies, the industry is becoming increasingly mature in this area, with agencies such as GroupM, Publicis Media, and Dentsu developing their own evaluation tools and providing numerous trainings for their teams to better consider environmental responsibility.

Alliance Digitale also published a guide promoting a list of sustainable practices for programmatic buyers and traders. The guide offers recommendations grouped around several key principles:

     

      • Eliminating wasted ad impressions and unnecessary data

      • Activating low-carbon targeting (e.g., Wi-Fi vs 4G for mobile campaigns, contextual vs data…)

      • Delivering lighter creatives and formats (by reducing the weight of the creative with relevant tools)

      • Measuring and evaluating the carbon footprint of campaigns with appropriate solutions like the one proposed by DK.

    A guide including best practices with proven case studies is available. All this shows that sustainable development is no longer an option.

    What’s Next?

    To manage campaigns with sustainability in mind, the market is discussing a new KPI that can include carbon data. Although nothing has been finalized, many imagine a common cross-media KPI.

    Discussions revolve around the carbon weight per euro of media spent and the carbon weight per second. The former encourages optimizing the formats used with a constant marketing budget, while the latter enables comparing the footprint per second of exposure of the ad message.

    This KPI can also be easily used alongside classic KPIs such as viewability, view-on-time, CTR, attention, etc. Measurement solutions like DK offer to directly integrate this KPI into clients’ dashboards.

    Founded in 2021, DK is a French company that aims to promote the transition of media and advertising towards a more responsible and sustainable world. DK provides three types of solutions based on the client’s level of sustainability maturity:

       

        • Audit & Consulting: Conducting campaign audits on various channels including CTV, Linear TV, Radio, Digital, Audio, Streaming Video, and Display.

        • SaaS platform with dashboards for visualizing data.

        • Estimation API for directly integrating carbon data into clients’ dashboards.

      As the market moves forward, we are seeing the first consolidation of tech and measurement players. For example, DK has recently acquired its main competitor, Bilobay.

      Most asked questions

      What is meant by carbon footprint?

      How does advertising affect climate

      Most asked queries

      SaaS(Software as a service)

      Carbon footprint

      API integration

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      Categories
      Space Res

      Exploring the Cosmos: Technology, AI

      space

      Written by Vishnu Jain on Digilah (Student Tech Research).

      About me: 

      I am Vishnu Jain, Metallurgy & Material Engineering student at IIT Roorkee. I am fascinated by the intersection of technology and space exploration. Space exploration is one of the most important challenges of our time, and I am excited to be a part of the generation that will make life beyond Earth into a reality.

      Buckle up, fellow adventurers, for a cosmic expedition like no other. In this era of rapid technological progress, we find ourselves standing on the precipice of discovery, armed with tools that redefine the possibilities of space exploration.

      Guided by the audacious vision of the youth, we chart a course towards the unknown, propelled by the synergy of Technology and AI. Together, let us embark on a cosmic odyssey, where technology and AI illuminate the path to enlightenment.

      Image credit:  photos by Vecteezy

      In our relentless quest for knowledge, technology has emerged as our trusty companion, unlocking the door to celestial mysteries. 

      But now, with the integration of AI, we possess an extraordinary tool that revolutionizes the way we explore space. AI algorithms have become the astrophysicists’ secret weapon, capable of sifting through mind-boggling amounts of data collected by telescopes, rovers, and space probes. 

      They unveil patterns hidden in the cosmic tapestry, unravel complex phenomena, and provide us with invaluable insights.

      As we gaze into the abyss of space, we begin to ponder the enigmatic concept of time complexity. Is time merely a dimension that governs our existence, or can it hold the key to unravelling the universe’s deepest secrets? 

      Here, the marriage of technology, AI, and time complexity ignites our curiosity and fuels our exploration. Through simulations and computational models, we are daring to push the boundaries of our understanding, transcending the confines of space and time.

      Since the dawn of time, humans have yearned to reach for the stars. Today, propelled by technology and AI, we find ourselves on the cusp of turning this dream into reality. 

      Private space exploration companies like SpaceX, Blue Origin, and Virgin Galactic are redefining the possibilities of space travel. Their audacious vision spans from colonizing Mars to embarking on interstellar voyages. 

      This generation’s visionaries are determined to make space travel a thrilling and accessible adventure for all, rewriting the pages of history with each successful launch.

      Go through these websites as they are going to blew up your mind!

      ISRO Space Exploration       

      Space Travel Virgin Galactic     

      NASA Telescope

      As our knowledge of the cosmos expands, so does our longing to explore its furthest reaches. Breakthrough initiatives like the ambitious breakthrough Starshot project are leading the charge towards interstellar exploration. 

      Miniature spacecraft propelled by laser beams may soon traverse the immense distances between neighboring star systems, fueled by technology and guided by AI. 

      This is the frontier where human imagination dances with the stars—a realm where technology and AI are our guiding lights.

      Fact: Did you know that advancements in technology and AI have enabled scientists to detect over 4,000 exoplanets, each one a tantalizing glimpse into the potential for life beyond our own?

      **Image credit: Free Stock photos by Vecteezy

      In a recent breakthrough, researchers at NASA utilized AI algorithms to analyze deep-space images and discovered an entirely new class of galaxies, unseen and unimagined before. 

      This groundbreaking revelation has fundamentally reshaped our understanding of the cosmos and opened a new chapter in astronomical exploration.

      At the forefront of humanity’s quest for cosmic enlightenment, NASA and ISRO stand as beacons of innovation, blazing trails into the unknown. 

      Their technological prowess and visionary endeavors have yielded remarkable discoveries and paved the way for future generations of explorers. 

      From NASA’s game-changing Hubble Space Telescope, which revolutionized our understanding of the cosmos, to ISRO’s Mars Orbiter Mission, which made India the first Asian nation to reach the Red Planet, these space agencies have propelled us to new frontiers.

      Nowadays private companies are easing space mission by deploying AI. Neurala is a company that uses AI to help spacecraft navigate and avoid obstacles. 

      Their technology has been used by NASA and other space agencies to help them safely explore the solar system. 

      Exo-Space is a company that uses AI to analyze satellite imagery. Their technology can be used to track space debris, monitor weather patterns, and even identify potential landing sites for future missions.

      The universe beckons us, and the youth’s vision of a future intertwined with technology and AI has become an unstoppable force. 

      So, let us embrace this journey, knowing that the future belongs to the fearless minds and audacious dreams of the youth, guided by the transformative power of Technology and AI.

      **Image credit: photos by Vecteezy

      As we push the boundaries of space exploration, we encounter formidable challenges such as limited fuel resources and the constraints of time.

      However, technological advancements offer promising solutions to these obstacles. Breakthrough propulsion systems, like ion engines and solar sails, provide efficient and sustainable alternatives, while AI-guided autonomy ensures optimal resource management and real-time decision-making. 

      To conclude with the synergy of technology, AI, and human ingenuity, we stand poised on the precipice of a future where space exploration knows no bounds, where fuel scarcity and time constraints are conquered, and where the cosmos becomes our playground for discovery.

      Most asked questions

      What are exoplanets?

      Can deep-space images be analyzed using AI?

      Most searched queries

      ISRO

      SpaceX

      AI

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      Categories
      Ad Tech

      As Drake once proclaimed “nothing was the same”

      Written by Niraj Nagpal on Digilah (Tech Thought Leadership).

      While comical it may be to quote a famous rapper/singer, I couldn’t help but think of a relatable way to speak to marketers and their agencies that are living in a form of collective denial.

      Starting Jan 4, 2024, nearly 30 million Chrome browsers will block third party cookies, with the rest of the 99% of users to be following this in Q4/Q1 2025. 

      This says nothing of the fact that other major browsers including Apple’s Safari and Mozilla Firefox made this very change years ago effectively making 30% of the global internet population untraceable for attribution, reporting, and frequency capping purposes. 

      And yet, are marketers really taking this seriously or waiting for a single magic cookie replacement to come along?

      My opinion is that marketers that are seriously preparing with their agencies help will end up reaping the rewards of better targeting, improved customer experience and reducing media wastage.

      So, knowing what there is to gain, let’s look at a few steps and realities that marketers need to take and consider.

      Your 1st party data when assigned to a use case has value. Data for data sake without alignment across teams in your organization to solve for a specific challenge has no value.

      Investing in the right type of CDP/data lake infrastructure and working backwards on why you are collecting data, what is its purpose, and what you will do with it will help keep you focused and privacy compliant. 

        • Once your 1st party data is in a hygienic state, begin to work with other parties to augment your customer profiles in a privacy centric approach such as data clean rooms. 
        • Privacy enhanced technologies come in many flavors that preserve trust between parties without data being exposed and, in some providers, not moved at all. 
        • Again, begin with the use case and select your match partners and methodology accordingly. Hit singles and not try for home runs. 

        • Experiment with alternative ID’s now. For example, UID 2.0, LiveRamp Ramp ID, ID5, etc.  15+ different alternative ID’s exist, many which are aiming to be interoperable with each other. 
        • In parallel, invest the time and resources to begin testing the Privacy Sandbox API’s now from Google which will not be a 1:1 replacement for cookies and their functionality, but still pivotal moving forward. 

        • Work with publishers and encourage them to adapt IAB’s seller defined audience as a trusted signal for media activation in addition to contextual targeting solutions. 
        • With buyer support, this technology will only gain support. Otherwise, publishers will continue to lose out in the programmatic value exchange which benefits no one, including your consumers in the long run.  

        • Understand the importance of retail media networks. E.g. Amazon, Tesco, Carousell, Grab, Coles, etc. This new category of inventory and data supply will be a $100B industry in the years to come. 
        • The persistent signal of transactional data/ride sharing will augment the loss of cookie and identity signals. By leaning in today, marketers have the opportunity to perfect their marketing budget mix, ask for unique data sets, and tie back media dollars to sales. 

      It’s easy and understandable for marketers and agencies to live in denial that one solution or approach will suddenly manifest.

      However, now is the only chance marketers have to control their destiny and mitigate the pain of complete signal loss. 

      The harsh reality is that measurement and targeting will be broken, that there will be no one single third party cookie replacement (interoperability is key).

      While nothing will be the same, the future has never looked brighter. “Take care.”

      Most asked questions

      What is a cookie and how it is used in marketing?

      What is programmatic advertising?

      Most searched queries

      Programmatic value exchange

      Cookieless future

      Cdp

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      Categories
      Fin Tech

      Advance fintech solutions with ORIGIEN

      origien

      Editorial Leadership pickup by Digilah (Tech Thought Leadership).

      China Resources Bank has debuted two key components of its Financial Infrastructure Innovation Platform – a financial transaction cloud and a new supply chain finance platform.

      It is built on ORIGIEN, the financial-grade digital infrastructure developed by digital transformation specialist GienTech.

      Promoting the development of sophisticated home-grown financial technology (fintech) in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the new platform enhances the Bank’s operating efficiency, flexibility, and agility, and fosters innovation to support customers.

      Established in Zhuhai in 1996, China Resources Bank actively supports the growth of the GBA. 

      The Bank signed a strategic partnership agreement with GienTech in December 2022 to advance its technology innovation, build the Financial Infrastructure Innovation Platform, and promote the GBA’s fintech development.

      As the digital infrastructure at the heart of China Resources Bank’s Financial Infrastructure Innovation Platform, ORIGIEN enables systematic IT architecture upgrades, large-scale software development, and digital transformation while meeting the high technical standards of the financial sector.

      The Financial Infrastructure Innovation Platform will be rolled out in two phases.

      Phase one has seen the establishment of the financial transaction cloud, as the technology foundation of the Bank’s digital transformation. 

      On this cloud platform, is being built an updated core banking system, a new supply chain finance platform, as well as a new mobile banking platform.

      Phase two will be set in motion after the cloud platform’s reliability, security and feasibility have been validated through these core business frameworks, and the rest of the bank’s financial transaction systems will be migrated to the cloud.

      There is also underway the readying of a new mobile banking platform, which will be ready for a trial run by the end of 2023.

      Ultimately, GienTech and China Resources Bank aim to set an industry benchmark for fintech application innovation and actively promote fintech development in the GBA.

      The goal is to empower the digital transformation of the financial sector and other key industries in the region with the comprehensive ‘ORIGIEN + Solution + Service’ business model.”

      The successful deployment of China Resources Bank’s financial transaction cloud and supply chain finance platform underscores the stability and security of ORIGIEN as a platform for financial services. 

      Source: PR Newswire

      Most searched questions

      What is Origien?

      What is financial infrastructure?

      Most searched queries

      Origien

      Supply chain

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      Categories
      Ad Tech

      First Party Data is the King

      Written by Stafaniya Radzivonik on Digilah (Tech Thought Leadership).

      Nowadays we’ve been hearing repeatedly about the upcoming cookieless and ID-less world in the ad tech industry. However, what does it actually mean and how is it going to change our online activities? Let’s get to the roots of it.

      User Identification

      Any user can be identified, recognized and tracked within an online environment. Third-party cookies (3P cookies), device IDs and sophisticated IDs such as IDFA, AAID, IDFV serve the key role in that mission. They help advertisers to target the right audiences and deliver relevant ads according to user’s preferences and interests. Though, to what extent it’s allowed — under the question mark.

      The implementation of CCPA, LGPD, GDPR, TCF v.2 as well as an attempt to unite them under GPP alongside LAT introduced by Apple and Google in 2012 brought to the table the notion of user’s consent where users can opt-in or opt-out and adjust the data shared at any time.   

      Cookieless and ID-less world

      Following these data privacy restrictions, Apple released a new App Tracking Transparency (ATT) framework in 2021 where fingerprinting is prohibited giving full control to users. In turn, Google announced a deprecation of 3P cookies in Chrome by the end of 2023. Given that, the future of cookies and IDs is a foregone conclusion.

      The upcoming cookieless and ID-less world puts marketers in need of exploring ways to run successful campaigns without user IDs as well as challenges ad monetization strategies of publishers. It becomes necessary to adopt a portfolio of alternative approaches and solutions to target and serve relevant ads without clear identifiers.

      Options available to advertisers and publishers

      Privacy Sandbox Proposal

      Topic is rooted in Federated Learning of Cohorts (FLoC) and designed to support interest-based advertising. It facilitates more privacy for consumers on the web by means of analyzing online activity (behavior) of users within the browser without any cookies. It determines up to 350 cohort-based topics per user that could be adjusted as matching or sensitive and stored up to one week.

      First-Party Data

      Leveraging and storing the first-party data (1P data) collected by the publisher across all applicable devices (websites, apps, smart TVs) within the customer data platform (CDP) unveils the possibility to consolidate all the touch-points with the audience as well as to build a coherent profile of each user required for more targeted campaigns.                                                         

      Universal IDs

      A universal ID, a single identifier assigned to each user, allows passing anonymized information about that user to the approved partners. There are 1P data-based (LiveRamp, ID5, etc.), proprietary (TTD, Stroer, Criteo, etc.), and industry IDs. Though it’s widely tested, a universal ID requires email addresses of users which collection could be definitely challenging.  

      Contextual Advertising

      Contextual advertising is based on keywords retrieved from the page content where topic-based targeting grants advertisers control over ad placement as well as ensures brand safety. This is an effective way to show relevant ads without collecting 3P data.

      Smaato’s holistic approach

      At Smaato(Now part of Verve Group), we’ve been building data cohorts and audiences on the basis of 1P data from in-house gaming studios, 2P data shared by our web, in-app and CTV publishers, and 3P data received from data providers and shaping it by means of advanced targeting options (geo segments and geo-fencing, behavioral, contextual and privacy targeting).

      Mostly, it’s been centered around our contextual ad technology. This includes Moments.AI™, which focuses on real-time delivery to the freshest URLs and most relevant content. Our contextual toolbox also contains ATOM (anonymized targeting on mobile), a pioneering privacy-first targeting product based on AI algorithms.

      Alongside data and technology, we’ve been actively measuring performance via CPM, CTR, and VCR where personal data is not needed.

      Thus, even with our strict adherence to and adoption of all data regulations as well as bracing for cookies and IDs to crumble, we’ve been seeing a high potential to deliver effective omnichannel campaigns for marketers as well as to add value to the ad monetization of publishers.

      Most searched questions

      What are cookies?

      What are the alternatives if cookies are removed?

      Most searched queries

      Cookies

      Cookieless world

      ID

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      Categories
      Mar Tech

      Best Practices Guide: Navigating Omnichannel Retail Successfully in Asia

      customer

      Written by Marlene Vicaire on Digilah (Tech Thought Leadership).

      Omnichannel retailing has evolved into a pivotal strategy for success in today’s dynamic consumer landscape, particularly in Asia. Retailers in this region are increasingly adopting this approach to provide seamless shopping experiences across diverse touchpoints. This comprehensive guide compiles insights gleaned from industry leaders and experts, supported by recent research findings:

      Understanding Omnichannel Retailing

      Defining Customer-Centricity: In Asia, 78% of consumers expect companies to personalize their shopping experience. Omnichannel strategies cater to this demand, aiming to meet the unique needs of this interconnected consumer base.

      Bridging Online and Offline Expertise: Statistics in Asia show that 63% of consumers prefer to use both online and offline channels while shopping. Understanding market dynamics, especially dominant players like Alibaba and marketplaces in APAC, becomes crucial. Models like direct-to-consumer (D2C) channels, such as Razer’s, facilitate direct customer data acquisition and address evolving market challenges.

      Elevating Customer Experience

      Seamless Integration: Research in Asia indicates that 82% of consumers prioritize a seamless shopping experience. Strategies like pop-up stores effectively merge digital and offline experiences, embodying the successful “Online to Offline” strategy.

      Enhancing Mobile Channels: Asia boasts a significant mobile commerce presence, with mobile transactions contributing to 60% of e-commerce sales. Advanced user experience analysis tools like Contentsquare are instrumental in comprehending and optimizing consumer behavior across mobile apps and websites.

      Embracing Sustainability and Ethics

      Integrating Eco-Conscious Practices: Reports in Asia suggest that 67% of consumers are willing to pay more for sustainable products. Yves Rocher’s shift to eco-friendly alternatives showcases the potential environmental and cost efficiencies in sustainable practices within omnichannel strategies, resonating well with Asian consumers.

      Leveraging Technology for Personalization

      Data-Driven Personalization: Leveraging customer data, market insights, and collaborations with tech giants like Google and Meta enable retailers in Asia to tailor offerings based on regional preferences and behaviors, aligning with the diverse and unique demands of Asian markets.

      Maximizing Social Media Impact

      Direct Customer Interaction: In Asia, social media plays a significant role in shaping consumer behavior, with 56% of shoppers using social platforms for product research. Live streaming and social commerce serve as effective tools for direct customer engagement, enabling interaction and feedback collection in this region.

      Monitoring Performance and Strategy Adaptation

      KPIs and Performance Analysis: Defined KPIs and rigorous analysis of campaigns are critical in Asia, where companies with well-defined KPIs are 65% more likely to meet their objectives. This region’s market dynamics necessitate constant monitoring for ongoing performance enhancement.

      Crafting Global Omnichannel Strategies

      Understanding Local Markets: Asia’s diverse consumer landscape requires adapting to local consumer profiles, purchasing behaviors, and cultural nuances. Localization of content and strategic partnerships are instrumental in embedding brands in the intricate and varied consumer habits across the region.

      Addressing Challenges in Specific Markets

      Navigating APAC Markets: With unique challenges like marketplace dominance, educating partners, fostering relationships, and aligning operational tools become vital for successful navigation in these diverse markets in Asia.

      Conclusion

      In essence, adopting omnichannel strategies presents both challenges and opportunities for retailers in Asia. Success hinges on adapting to the diverse needs of Asian consumers, leveraging technology effectively, prioritizing customer experience and sustainability, and overcoming region-specific hurdles in this ever-evolving retail landscape.

      Most searched questions

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      Digi Tech

      Transforming Asia-Pacific: Sealing the future with 5G

      5G

      Editorial Leadership pickup by Digilah on Digilah (Tech Thought Leadership).

      In a pivotal move toward Asia Pacific’s digital evolution, the GSMA, in collaboration with the Malaysia Digital Economy Corporation (MDEC), inaugurated the GSMA DXAF’s Digital Transformation Leaders’ CxO Summit in Kuala Lumpur in November, 2023.

      As the region hurtles towards a digital apex, the summit aimed to assemble luminaries from government corridors and tech sectors to deliberate on the pivotal technological strides required for Malaysia’s and, by extension, Asia Pacific’s digital metamorphosis over the coming decade.

      Projections unveil a staggering contribution of nearly one trillion dollars (approximately $990 billion) to the Asia Pacific economy by 2030, primarily propelled by digital transformation advancements and the pervasive adoption of mobile services. The GSMA’s recently released Mobile Economy APAC 2023 Report forecasts around 1.4 billion 5G connections in the region by the decade’s end, constituting a significant 41% of total mobile connections.

      Malaysia, standing as a digital powerhouse in Southeast Asia, was chosen to host this year’s summit due to its prominent role in digital infrastructure, services, applications, and platforms within a burgeoning digital ecosystem.

      At the core of the deliberation was a dedicated exploration of “Intelligent Digital Transformation in the 5G Era.” Key focal points include propelling digital transformation in Malaysia and extracting value from, and monetizing, 5G. Discussions will delve into commercial strategies, technological innovations, and industry policies aimed at expediting comprehensive intelligent digital transformation in the 5G era.

      Keynote speakers, including Malaysia’s Honourable Minister of Communications and Digital, Mr. Ahmad Fahmi Mohamed Fadzil, and CEO of Malaysia Digital Economy Corporation, Ts. Mahadhir Aziz will steer discussions around opportunities and challenges in this digital voyage.

      Ts. Mahadhir Aziz, CEO of MDEC, emphasized MDEC’s commitment to catalysing Malaysia’s digital economy, fostering innovation, growth, and sustainable development. This collaboration with GDIN aims to propel Malaysia into a future characterized by cutting-edge advancements and limitless digital potential.

      In a bid to translate discussions into actionable strategies, the summit aligned with the themes explored in the GSMA’s latest report, ‘Digital societies in Asia Pacific: Harnessing emerging technologies to advance digital nations.’ This report outlines the roadmap for governments in the region, including Malaysia, to integrate digital technologies into every facet of the economy, marking a significant stride towards becoming truly “digital nations.”

      This transformative event marks a crucial milestone in reshaping Asia-Pacific’s digital landscape, signifying a collaborative endeavour between GSMA and the Malaysian Government towards a digitally connected and resilient future.

      Source: PR Newswire

      Most searched questions

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      Categories
      Property Tech

      Technology as an ally @53!

      Digital

      Written by Priya Dey on Digilah (Tech Thought Leadership).

      As I walked out of my last day at ICICI Bank, I had no clue that the next nine years would be a rollercoaster of challenges, triumphs, and a remarkable digital transformation that would reshape my life. Now, at fifty, I reflect on my incredible journey, sharing how technology played a pivotal role in turning my life around.

      The Corporate Crossroads: A Leap into the Unknown

      After eight successful years in senior positions at ICICI Bank, I faced unexpected career challenges. Despite my vast experience, finding a new opportunity proved elusive.

      Rejections, manipulations, and disappointments followed, but my resilience and determination never wavered. In the professional realm, I found myself paddling my canoe through stormy waters, constantly searching for new opportunities.

      Navigating Success in Real estate Sales

      In my new role as a Real estate Sales Consultant at Acube Development in Dubai, I have harnessed the power of technology to excel in my career. Drawing from my personal journey of overcoming challenges, I bring resilience and adaptability to the forefront.

      Leveraging digital tools, I navigate the real estate landscape with a fresh perspective, connecting with clients and utilizing innovative solutions to meet their needs.

      Personal Battles: Navigating Life’s Unpredictable Course

      In my personal life, I encountered societal expectations and stereotypes that came with being a single woman in India. Undeterred, I learned to navigate the judgment and advice, emerging stronger and more resilient.

       Despite heartbreaks, failed relationships, and societal pressure, I chose to face life head-on, adapting and evolving with each experience.

      Embracing Solitude and Self-Care: A Digital Detox

      I discovered the importance of setting boundaries and prioritizing self-care. In a world constantly connected through technology, I learned to disconnect, recharge, and find moments of solitude.

      The digital age presented challenges, but my determination to find time for myself prevailed, enabling me to focus on personal growth and inner peace.

      TechRevive: The Digital Turnaround

      Amidst the ups and downs, technology emerged as my ally. In my pursuit of a new occupation, digital platforms became powerful tools for networking and self-promotion.

      My story is a testament to the transformative impact of technology on personal and professional reinvention. Today, I extend my experiences to help others facing similar challenges. As an informal counsellor, I provide support and guidance to those navigating life’s complexities.

      Conclusion: The Best Is Yet to Be

      In my life, technology functioned as a catalyst for transformation, aiding me in rebuilding, reinventing, and emerging stronger. My journey is a reminder that, even in the face of adversity, embracing digital tools and maintaining a positive mindset can lead to remarkable personal and professional growth.

      As I aptly put it, “The best is yet to be,” and my story stands as a testament to the resilience of the human spirit, fueled by the power of technology.

      Most searched questions

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      What is digital detox?

      Most searched queries

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      Dubai properties for sale

      Buy property in Dubai

      Catalyst

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      Fin Tech

      Transforming Financial Literacy: A Digital and Tech Journey

      Written by Hritik Rajora on Digilah (Tech Thought Leadership).

      In the fast-evolving landscape of technology, my journey over the last five years in the startup realm dedicated to making India financially literate has been nothing short of transformative.

      As the founder of Stock Tutor platform a mission-driven initiative, my commitment to providing valuable insights into the stock market with the right approach has been significantly enhanced and challenged by the relentless march of digital and tech advancements.

      The Digital Revolution:

      The advent of digital technology has been a game-changer for our startup’s mission. Five years ago, our approach to financial literacy was primarily reliant on traditional methods like in-person workshops and printed resources.

      However, the digital wave has reshaped our strategies, enabling us to reach a broader audience more effectively.

      1. Online Learning Platforms:

      The rise of online learning platforms has allowed us to extend our reach beyond geographical constraints. With a plethora of reliable resources available at our fingertips, we’ve been able to create comprehensive and interactive courses on the stock market.

      This shift has democratized financial education, making it accessible to anyone with an internet connection.

      2. Data Analytics for Personalized Learning:

      Tech-driven data analytics has empowered us to provide a personalized learning experience. By analyzing user interactions with our platform, we can tailor content to individual needs, ensuring that each learner receives information at their pace.

      This has significantly improved engagement and retention rates among our audience.

      Overcoming Challenges:

      While the digital transformation has brought about numerous benefits, it has not been without its challenges.

      The pace at which technology evolves demands constant adaptation, and staying ahead of the curve has been a continuous endeavor.

      1. Cybersecurity Concerns:

      As we transitioned into a digital-first model, cybersecurity became a paramount concern. Handling sensitive financial information requires robust security measures to protect our users. Implementing and maintaining state-of-the-art cybersecurity protocols has been an ongoing challenge, demanding constant vigilance and investment.

      2. Tech Skill Gap:

      The rapid evolution of technology has highlighted the need for a workforce equipped with relevant tech skills. Bridging the gap between traditional financial expertise and digital acumen has been an ongoing challenge.

      Investing in training programs for our team has been crucial to staying competitive in a tech-driven landscape.

      Leveraging Thought Leadership:

      In the pursuit of our mission, establishing thought leadership has been instrumental. By staying at the forefront of industry trends and technological advancements, we have positioned ourselves as pioneers in the intersection of financial literacy and technology.

      1. Educational Technology Partnerships:

      Collaborating with educational technology companies has been a strategic move. Partnering with tech innovators has allowed us to integrate cutting-edge tools into our platform, enriching the learning experience for our users.

      These partnerships have also enhanced our credibility in the industry.

      2. Content Innovation:

      Embracing technology has opened up avenues for innovative content delivery. From virtual reality simulations of stock market scenarios to gamified learning modules, we have explored diverse ways to make financial education engaging and effective. This commitment to innovation has set us apart as thought leaders in the space.

      The Future of Financial Literacy:

      Looking ahead, the digital and tech journey in the financial literacy space promises even more exciting possibilities. Emerging technologies such as blockchain, artificial intelligence, and augmented reality hold the potential to revolutionize how we educate and empower individuals in the realm of finance.

      1. Blockchain for Transparent Transactions:

      Exploring blockchain technology can bring transparency to financial transactions.

      By incorporating blockchain into our curriculum, we aim to educate users on the decentralized and secure nature of this technology, fostering trust in financial systems.

      2. AI-Powered Financial Advisory:

      Harnessing the power of artificial intelligence for personalized financial advisory services is on our roadmap. Integrating AI algorithms can provide tailored investment recommendations based on individual risk profiles, making financial decision-making more informed and accessible.

      In conclusion, the digital and tech journey has been instrumental in reshaping our startup’s mission to make India financially literate.

      The advantages of online platforms, personalized learning, and thought leadership have propelled us forward, overcoming challenges such as cybersecurity concerns and the tech skill gap.

      As we look to the future, embracing emerging technologies will further enhance our ability to empower individuals with the knowledge and skills needed to navigate the complexities of the stock market and financial landscape.

      Most searched questions

      What is Stock Tutor?

      What are stocks?

      Most searched queries

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      Categories
      Digi Res

      IoT and Smart Devices: The Hidden Dangers

      IoT

      Written by Ekta Yadav on Digilah (Student Tech Research).

      My Bio:

      I am Ekta Yadav studying at the University of Mumbai, currently pursuing my final year of BTech. I closely relate to this article on IoT and the dangers of smart devices as these technologies have increasingly integrated into my daily life. 

      While the convenience they offer is undeniable, the potential security vulnerabilities and data privacy concerns have always been on my mind. This article reinforces my commitment to staying informed and taking the necessary steps to safeguard my data and privacy in this interconnected world.

      My research article:

      The rapid proliferation of IoT, or the Internet of Things and smart devices has revolutionized our daily lives, introducing a new level of convenience and connectivity. 

      However, it is essential to recognize the hidden dangers that come with these advancements.

      From security vulnerabilities to potential privacy breaches, the impact of IoT can be far-reaching. In this article, we will explore the key risks associated with IoT and provide effective prevention measures to safeguard ourselves and our data.

      One of the primary concerns surrounding IoT is the security vulnerabilities that exist within the devices and networks. IoT devices often lack robust security measures, making them attractive targets for cybercriminals. 

      Weak passwords, outdated firmware, and insecure communication protocols can lead to unauthorized access, data breaches, and even device manipulation.

      To mitigate security risks, it is crucial for manufacturers to prioritize security by implementing encryption, authentication mechanisms, and regular firmware updates.

      Users should also play their part by practicing sound security hygiene, such as using unique and strong passwords, enabling two-factor authentication, and keeping their devices up to date with the latest security patches.

      The proliferation of IoT devices has led to an unprecedented amount of data being generated and collected. This raises significant concerns about data privacy and the potential misuse or unauthorized access to personal information. 

      IoT devices can gather sensitive data about individuals, including their location, behaviours, and preferences. Manufacturers and service providers must adopt transparent privacy policies and provide clear consent mechanisms to ensure users have control over their data.

      Educating users about the risks and best practices for IoT security is crucial. Users should be aware of common threats like phishing attacks and understand the importance of updating their devices with the latest security patches. 

      By raising awareness and promoting best practices, we empower users to protect themselves and their devices from potential cyber threats.

      The lack of standardized protocols and interoperability among IoT devices poses challenges. Industry-wide collaboration is necessary to establish standardized protocols, promote interoperability, and enhance security across devices. 

      Governments and organizations should encourage collaboration to drive the adoption of secure and interoperable standards, fostering seamless integration and improved security.

      Governments can play a pivotal role in addressing IoT risks by implementing robust regulations. These regulations can set minimum security standards for IoT devices, ensuring manufacturers adhere to secure coding practices and prioritize user safety. 

      Regular audits, certifications, and stringent enforcement can hold manufacturers accountable and promote a safer IoT ecosystem.

      The potential consequences of IoT vulnerabilities can be profound.

       

       A compromised IoT device can not only lead to the loss of personal data but also be harnessed as part of a botnet for large-scale cyberattacks. 

      Furthermore, privacy breaches can have long-lasting effects on individuals, eroding trust in technology. Recognizing these impacts reinforces the importance of preventive measures.

      To address the challenges posed by IoT security, regulatory frameworks are necessary. Governments and regulatory bodies play a crucial role in establishing minimum security standards for IoT devices and holding manufacturers accountable for their products’ security. 

      Regulations can ensure that devices undergo rigorous testing and meet specific security requirements before they are introduced into the market. 

      Regular audits, certifications, and compliance checks can help identify vulnerabilities and enforce security practices.

      Additionally, regulations can outline data protection and privacy requirements, ensuring that user data is handled responsibly and transparently.

      As the IoT landscape continues to expand, it is essential to address the hidden dangers associated with these devices.

      By implementing effective prevention measures, such as prioritizing security, safeguarding data privacy, promoting cybersecurity education, establishing interoperability standards, and implementing robust regulations, we can mitigate the risks and unlock the full potential of IoT. 

      Let us embrace the benefits of this technology while remaining vigilant and proactive in protecting ourselves and our digital lives.

      Most asked questions

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      Categories
      Fin Tech Uncategorized

      Revolutionizing Fintech: The Impact of Generative AI

      FinTech

      Written by Dinesh Ghembad on Digilah (Tech Thought Leadership).

      Generative AI, a facet of artificial intelligence creating content from scratch, is rapidly reshaping industries, particularly fintech. Fintech companies are swiftly incorporating generative AI, reaping transformative benefits across various domains.

      Fraud Detection and Prevention:

      Generative AI addresses fraud through pattern recognition in financial transactions. From detecting fraudulent credit card transactions to insurance claims and loan applications, generative AI algorithms significantly enhance security measures.

      Credit Scoring and Risk Assessment:

      Generative AI elevates credit scoring by considering a broader range of factors, including employment history and income. This not only reduces bias but also broadens access to credit for a more inclusive financial landscape.

      Algorithmic Trading:

      Generative AI empowers algorithmic trading, automating decisions based on market data. This enables traders to make informed decisions, optimizing returns and contributing to more efficient financial markets.

       Personalized Financial Services:

      Generative AI tailors financial services by creating custom investment portfolios, offering personalized financial advice, and enhancing customer support. This customization ensures a more engaging and satisfying experience for users.

      Automation and Decision-Making:

      Generative AI automates tasks, freeing up resources for more strategic activities. Simultaneously, it enhances decision-making by providing insights that are often challenging to obtain through traditional methods, such as predicting market trends and assessing credit risk.

      Enhanced Security:

      Generative AI strengthens security measures by detecting and preventing attacks. This ranges from identifying fraudulent transactions to safeguarding data from unauthorized access, contributing to a robust cybersecurity framework.

      Benefits of Generative AI in Fintech:

      Generative AI improves efficiency by automating tasks and providing valuable insights, reducing costs, enhancing customer experiences, and ultimately boosting revenue. Its multifaceted advantages make it a crucial element in the evolution of fintech.

      Challenges of Generative AI in Fintech:

      While promising, generative AI faces challenges such as complexity and potential bias. Addressing these challenges is essential for its responsible and effective integration into the fintech ecosystem.

      Real-life examples:

      • Wells Fargo’s Predictive Banking Feature uses generative AI to predict customer churn and offer personalized incentives to keep them engaged.

      • RBC Capital Markets’ Aiden Platform uses generative AI to generate research reports and financial models, which can save analysts hundreds of hours per year.

      • PKO Bank Polski’s AI Solutions uses generative AI to detect fraud, automate customer service tasks, and provide personalized financial advice.

      • Cleo is a financial virtual assistant that uses generative AI to help users budget, track spending, and pay bills.

      • Crediture is a credit scoring platform that uses generative AI to assess creditworthiness and offer customized lending options.

      These are just a few examples of how generative AI is being used to improve the fintech industry. As the technology continues to develop, we can expect to see even more innovative and groundbreaking applications of generative AI in fintech.

      Conclusion:

      Generative AI is revolutionizing fintech, offering a spectrum of benefits. As companies embrace their potential, navigating challenges becomes crucial for responsible and impactful integration, ensuring a positive impact on businesses and customers alike.

      References:

      https://newsroom.wf.com/English/news-releases/news-release-details/2018/Wells-Fargo-Adds-AI-Enhancement-to-Mobile-App-Giving-Personalized-Account-Insights-to-Customers-Nationwide/default.aspx

      https://www.rbccm.com/en/insights/story.page?dcr=templatedata/article/insights/data/2021/06/rbc_to_expand_ai-based_trading_platform

      https://en.media.pkobp.pl/127989-pko-bank-polski-as-the-digital-transformation-leader

      https://web.meetcleo.com/budget

      Most searched questions

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      Most searched queries

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      Categories
      Web 3.0 Tech Edu Tech

      BLOCKCHAIN AND WEB3: A NEW ERA FOR LIBRARIES

      block chain

      Written by Alison Alexander on Digilah (Tech Thought Leadership).

      An analysis of how blockchain and Web3 technologies can revolutionize library services and operations.

      As a thought leader in enhancing public services through adoption of the evolving technology of Web3 tools, Blockchain, AI, Metaverse, and Crypto.

      Libraries at the Forefront of Technological Adoption

      Today I thought I would write about a specific local government resource that all politicians, community members feel passionate about – especially when the point is raised about potential closure to save money.

      The community resource I am referring to is the Library

      Blockchain and Web3: A New Era for Libraries

      I believe that the integration of blockchain and Web3 technologies offers a tantalizing glimpse into a future where libraries are more accessible, secure, and democratically managed than ever before.

      So a few thoughts on how the new technologies could transform our beloved public libraries.

      Decentralized Access to Information – imagine a library system where access to information is not governed by a single authority but distributed across a network, ensuring democratic access to even the rarest texts.

      Blockchain can make this a reality, providing equitable access to all, a step forward in democratizing knowledge.

      Digital Identity and Privacy – in our data-sensitive world, blockchain can reassure library users that their personal information remains secure and private.

      By creating secure digital identities, libraries can offer a wide range of services without compromising user privacy.

      Enhanced Cataloguing and Metadata Management – Blockchain’s ability to maintain tamper-proof and up-to-date records can revolutionize how libraries catalogue their resources.

      This means more efficient resource management and easier discovery for users, streamlining what has traditionally been a complex process.

      Digital Asset Management – the transparent, immutable nature of blockchain is perfect for managing digital assets.

      It ensures that digital books and resources are tracked effectively, respecting digital rights, and ensuring fair compensation for creators.

      Smart Contracts for Streamlined Operations – from issuing library cards to managing book loans, smart contracts can automate and simplify library operations.

      These contracts, embedded with the terms of agreements, can significantly reduce administrative burdens, allowing libraries to focus more on service and less on paperwork.

      Conclusion: Embracing Change for Community Empowerment

      Community Engagement through Tokenization – Blockchain can also foster a more engaged community. By rewarding contributions like book reviews or workshop hosting with tokens, libraries can encourage active participation, creating a vibrant, collaborative environment.

      Preservation of History – for historical and rare documents, blockchain offers an unprecedented preservation tool. By storing detailed information on a blockchain, libraries can maintain a permanent record of these documents, safeguarding our history for future generations.

      Global Collaboration – blockchain facilitates unprecedented global collaboration. UK libraries could partner with international institutions, sharing resources and information more efficiently, and greatly expanding the resources available to patrons worldwide.

      Education on Cutting-Edge Technologies – finally libraries have always been pillars of learning. Wouldn’t it be great to see them host workshops on blockchain and Web3 technologies, they can continue this legacy, helping to bridge the digital divide and bringing these advanced technologies to the forefront of public education.

      I really think the potential of blockchain and Web3 in transforming UK public libraries is immense. 

      I don’t think it is just about keeping pace with technological advancements but about reimagining what libraries can be in the 21st century: more inclusive, more accessible, and more integrated into the digital fabric of our society.

      This article is not about revolutionize libraries for the sake of innovation, but for the enrichment of our communities and the preservation of our collective knowledge.

      Most searched questions

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      Most searched queries

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      Web3

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      Categories
      Med/Health Tech

      Micro-Robots – Macro Advances: The R-evolution of Precision Medicine ⚕🌞

      Medicine

      Written by Marcus Parade on Digilah (Tech Thought Leadership).

      Imagine a world where tiny robots navigate our bodies, fighting diseases and fixing problems at a cellular level. Sounds like science fiction, right? Well, hold onto your hats 🎓👒, because this is a rapidly becoming science fact!

      Welcome to the fascinating world of precision medicine and nanorobots.

      First off, what’s precision medicine? It’s like having a tailor-made suit, but for your health. Traditional medicine takes a one-size-fits-all 💊 approach, but precision medicine is all about personalization.

      It considers your genetic makeup, environment, and lifestyle to provide treatments that are just right for you.

      Now, enter the nanorobots. These microscopic marvels, often smaller than a human hair, are set to transform our medicine.

      Think of them as tiny doctors 👨⚕️👩⚕️ travelling through your bloodstream, delivering drugs precisely where they’re needed, targeting tumors, or even repairing damaged tissues.

      It’s like having a mini medical team inside you, working round the clock!

      💡 Let’s dive into some mind-blowing research. Scientists are already making headway with these mini miracles. For instance, researchers have developed nanobots that can identify and isolate cancer cells much more efficiently than traditional methods! 

      These bots are like skilled snipers, taking out the bad guys without harming the innocent bystander cells.

      And it’s not just about tackling the big C (cancer, that is). Nanorobots could play a crucial role in managing chronic diseases like diabetes, by continuously monitoring blood sugar levels and releasing insulin as needed. 

      Imagine saying goodbye to constant finger pricking and injections! 💉

      But wait, there’s more! These nanorobots aren’t just about treating diseases; they’re also about prevention! With their ability to monitor your health at a microscopic level, they can detect potential health issues before they become serious problems.

      It’s like having a crystal ball for your health! 🔮

      Now, I give you some examples: Imagine a nanobot that’s like a tiny plumber, unclogging your arteries to prevent heart attacks. Or think of them as microscopic gardeners 🌻, pruning away the bad cells and nurturing the good ones. 

      The possibilities are endless and quite inspiring to think about!

      Of course, with great power comes great responsibility. The ethical implications and safety concerns of having these tiny robots in our bodies are topics of hot debate. 

      💚✅But one thing’s for sure, the future of medicine with these nanoscopic helpers is bright and incredibly exciting.

      So, there you have it – a peek into our future where nanorobots team up with precision medicine to keep us healthy. It’s not just about curing diseases anymore; it’s about enhancing our lives, one tiny robot at a time.

      Stay tuned, because the future of healthcare is also looking incredibly small – and that’s a big deal!

      Please share your thoughts, experiences, place a Like or even share this article if my article was somewhat inspiring to you 🌞 to Marcus Parade, who is the international sales manager at Messe Frankfurt GmbH

      References

      https://pubmed.ncbi.nlm.nih.gov/36377485/

      https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9584632/#:~:text=,as%20nanomedicine%2C%20and%20environmental%20monitoring

      https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9146405/#:~:text=,1

      https://onlinelibrary.wiley.com/doi/10.1002/advs.202002203#:~:text=,1%20Introduction

      Most searched questions

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      What is precision medicine?

      Most searched queries

      Nano robots

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