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Fin Tech

Advance fintech solutions with ORIGIEN

origien

Editorial Leadership pickup by Digilah (Tech Thought Leadership).

China Resources Bank has debuted two key components of its Financial Infrastructure Innovation Platform – a financial transaction cloud and a new supply chain finance platform.

It is built on ORIGIEN, the financial-grade digital infrastructure developed by digital transformation specialist GienTech.

Promoting the development of sophisticated home-grown financial technology (fintech) in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the new platform enhances the Bank’s operating efficiency, flexibility, and agility, and fosters innovation to support customers.

Established in Zhuhai in 1996, China Resources Bank actively supports the growth of the GBA. 

The Bank signed a strategic partnership agreement with GienTech in December 2022 to advance its technology innovation, build the Financial Infrastructure Innovation Platform, and promote the GBA’s fintech development.

As the digital infrastructure at the heart of China Resources Bank’s Financial Infrastructure Innovation Platform, ORIGIEN enables systematic IT architecture upgrades, large-scale software development, and digital transformation while meeting the high technical standards of the financial sector.

The Financial Infrastructure Innovation Platform will be rolled out in two phases.

Phase one has seen the establishment of the financial transaction cloud, as the technology foundation of the Bank’s digital transformation. 

On this cloud platform, is being built an updated core banking system, a new supply chain finance platform, as well as a new mobile banking platform.

Phase two will be set in motion after the cloud platform’s reliability, security and feasibility have been validated through these core business frameworks, and the rest of the bank’s financial transaction systems will be migrated to the cloud.

There is also underway the readying of a new mobile banking platform, which will be ready for a trial run by the end of 2023.

Ultimately, GienTech and China Resources Bank aim to set an industry benchmark for fintech application innovation and actively promote fintech development in the GBA.

The goal is to empower the digital transformation of the financial sector and other key industries in the region with the comprehensive ‘ORIGIEN + Solution + Service’ business model.”

The successful deployment of China Resources Bank’s financial transaction cloud and supply chain finance platform underscores the stability and security of ORIGIEN as a platform for financial services. 

Source: PR Newswire

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Fin Tech

The Fintech awakening

fintech

Written by Ramma Shivkumaron on Digilah (Tech Thought Leadership).

This is the age of innovations and agility, and when we mention these disciplines, how can the mention of Fintech, unicorns, and entrepreneurs be far behind?

A Fintech is a young company that has developed a unique business idea, aims to make an instant impact, and take over the market.

The Pandemic and Arising Fintech Opportunities

The pandemic drastically pivoted the focus of many entrepreneurs to solving pandemic-driven existing and future problems of the industry. Many Fintech realized the hidden prospects behind the pandemic-related challenges.

How the small businesses across sectors were crippled due to restricting CoVID-safety policies. For example, Gusto, a small-business payroll provider, “has been working around the clock to help small businesses get loans via the Paycheck Protection Program.

Most financial technology innovations have led to a single goal in the banking sector – better service value. How? FinTech innovations have a basic infrastructure of creating value for targeted users.
For example, a mobile payment gateway gives value to online traders. Digital banking provides ease to the value chain of open banking services.

A report by the Economist shows that FinTech is fast making banks more customer-centered in their business model. Banks now have more insight into more information through Big Data and Artificial Intelligence.

Also, FinTech tends to focus on a specific financial process, which opposes traditional banks’ strategy of hooking customers to its entire ecosystem. This method helps them build trust with their customers. In fact, 90% of FinTech believe that customer experience is a priority.

Take Revolut, a FinTech company that focuses on customers’ needs at all levels, grew from 150 thousand customers in 2017 to more than 8 million customers. According to Ron Olivera, Revolut plans to expand its product in the US in 2022 by taking customers from legacy banks.

A payment and service provider, Klarna, is another customer-centric FinTech company disrupting finance with its marketing strategy. They recently launched a “Consumer Council” program for consumers to share their experience of using the product. 

By listening to consumers, FinTech has understood consumers’ wants and needs.

Fintech is a foundational force that will continue to transform the financial landscape over the years. As per the E&Y survey, Asia is the biggest consumer of fintech, and The USA is the biggest producer. 

FinTech’s are mainly built to escape the poverty trap in a society that used to be mostly cash-based. It is to revolutionize money and the credit industry as well.

Some of the trends prevailing globally:

-The latter half of 2023, the market may face challenges, but Fintech are predicted to receive funding and attention.

-Fintech funding, particularly in payment, insurtech, and wealth tech sectors, may increase as the market stabilizes.

-Improved market conditions may also lead to more M&A activity as investors seek out promising opportunities.

Conclusion:

It is important to dream, have the ambition and vision to set the bar high to enter a whole new world of Fintech that will drive strengths, and diversity and intensify the economy of the country.

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Mar Tech

Best Practices Guide: Navigating Omnichannel Retail Successfully in Asia

customer

Written by Marlene Vicaire on Digilah (Tech Thought Leadership).

Omnichannel retailing has evolved into a pivotal strategy for success in today’s dynamic consumer landscape, particularly in Asia. Retailers in this region are increasingly adopting this approach to provide seamless shopping experiences across diverse touchpoints. This comprehensive guide compiles insights gleaned from industry leaders and experts, supported by recent research findings:

Understanding Omnichannel Retailing

Defining Customer-Centricity: In Asia, 78% of consumers expect companies to personalize their shopping experience. Omnichannel strategies cater to this demand, aiming to meet the unique needs of this interconnected consumer base.

Bridging Online and Offline Expertise: Statistics in Asia show that 63% of consumers prefer to use both online and offline channels while shopping. Understanding market dynamics, especially dominant players like Alibaba and marketplaces in APAC, becomes crucial. Models like direct-to-consumer (D2C) channels, such as Razer’s, facilitate direct customer data acquisition and address evolving market challenges.

Elevating Customer Experience

Seamless Integration: Research in Asia indicates that 82% of consumers prioritize a seamless shopping experience. Strategies like pop-up stores effectively merge digital and offline experiences, embodying the successful “Online to Offline” strategy.

Enhancing Mobile Channels: Asia boasts a significant mobile commerce presence, with mobile transactions contributing to 60% of e-commerce sales. Advanced user experience analysis tools like Contentsquare are instrumental in comprehending and optimizing consumer behavior across mobile apps and websites.

Embracing Sustainability and Ethics

Integrating Eco-Conscious Practices: Reports in Asia suggest that 67% of consumers are willing to pay more for sustainable products. Yves Rocher’s shift to eco-friendly alternatives showcases the potential environmental and cost efficiencies in sustainable practices within omnichannel strategies, resonating well with Asian consumers.

Leveraging Technology for Personalization

Data-Driven Personalization: Leveraging customer data, market insights, and collaborations with tech giants like Google and Meta enable retailers in Asia to tailor offerings based on regional preferences and behaviors, aligning with the diverse and unique demands of Asian markets.

Maximizing Social Media Impact

Direct Customer Interaction: In Asia, social media plays a significant role in shaping consumer behavior, with 56% of shoppers using social platforms for product research. Live streaming and social commerce serve as effective tools for direct customer engagement, enabling interaction and feedback collection in this region.

Monitoring Performance and Strategy Adaptation

KPIs and Performance Analysis: Defined KPIs and rigorous analysis of campaigns are critical in Asia, where companies with well-defined KPIs are 65% more likely to meet their objectives. This region’s market dynamics necessitate constant monitoring for ongoing performance enhancement.

Crafting Global Omnichannel Strategies

Understanding Local Markets: Asia’s diverse consumer landscape requires adapting to local consumer profiles, purchasing behaviors, and cultural nuances. Localization of content and strategic partnerships are instrumental in embedding brands in the intricate and varied consumer habits across the region.

Addressing Challenges in Specific Markets

Navigating APAC Markets: With unique challenges like marketplace dominance, educating partners, fostering relationships, and aligning operational tools become vital for successful navigation in these diverse markets in Asia.

Conclusion

In essence, adopting omnichannel strategies presents both challenges and opportunities for retailers in Asia. Success hinges on adapting to the diverse needs of Asian consumers, leveraging technology effectively, prioritizing customer experience and sustainability, and overcoming region-specific hurdles in this ever-evolving retail landscape.

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Food Tech

Cold Chain Technology: Optimal Product Quality and Safety

seafood

Written by Mark Alzawahra on Digilah (Tech Thought Leadership).

I started-up Catch of Norway Seafood to serve the Indian market with premium Norwegian salmon and seafood products from Norway. Our company is based in Bangalore.

We market and distribute fresh and frozen seafood across India. Our company is involved in procurement, logistics, cold chain technology, branding and marketing. 

We have a presence online and offline; with our online presence being very important in building a brand and growing the business financially.

We started Catch of Norway Seafood as b2b wholesale business to gain market share with volume. We did our primary research on the ground and our due diligence before fully investing in this venture.

Once we established the company, we did some old fashioned word-of-mouth marketing which was useful.

This will always be useful. Crucially, we also began a digital marketing campaign on Facebook and LinkedIn without sponsoring or paying for ads. 

This is the power of the digital world. Decisions makers, executive chefs, procurement directors, managing directors, and CEOs were able to view what we were offering through their own personal and professional interests.

We could easily engage with our target audiences, users, and end-users in a meaningful way and learn more about the Indian market for our products.

Once we established our brand as a leader in premium in Norwegian salmon and imported seafood in India, we decided to enter the direct-to-consumer market in Bangalore, and later in other major cities in India.

Platforms such as Shopify have enabled us to reach d2c customers in Bangalore and other cities in India. 

Our partnerships with fully online digital logistics service providers enable us to easily deliver to these customers without compromising on quality and time.

Customized online dashboards that allow us to take a 360 degree view of all financial and operational aspects of our company, that can also create and store crucial documentation needed to source, purchase, and deliver goods and services are crucial to maintaining cost control and savings we can pass on to our customers.

We are leveraging technology to keep operational costs done without compromising our customer service and product quality.

Being able to operate in the digital and technology age, has made it easier for me to manage and operate our various businesses across multiple geographies. 

I can access our company P&Ls via real-time online dashboard, issue invoices with a few taps of the phone, our team can manage our wholesale and retail distribution pan-India with logistics platforms such as Porter and Pidge.

We can track our deliveries through our own tracking systems or through the third-party partners that provide this service.

In addition to logistics technology, cold chain management technology helps us with quality control throughout our entire supply chain.

When dealing with highly perishable food products such as fresh seafood, it is crucial that we are able to know that the correct temperature ranges are maintained from production to packing to export until it reaches our final destination.

This is done by utilizing USB temperature readers placed in boxes that record the temperature in the boxes. This data can be accessed by plugging in the USB to a laptop and it automatically provides the driver and screen of the temperature log.

As we have gone on this journey in building a premium Norwegian salmon & seafood company in India, we have seen great improvements and innovations in technology that can help us continue to grow our business and increase brand awareness.

Now that we are serving more than 15 major cities in India through a variety of sales channels, we have learned about better technological solutions that can be customized to serve our needs and goals. 

This allows us to go out and actively pursue our ambitions confidently with tailor-made solutions we know are available.

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Digi Tech

Transforming Asia-Pacific: Sealing the future with 5G

5G

Editorial Leadership pickup by Digilah on Digilah (Tech Thought Leadership).

In a pivotal move toward Asia Pacific’s digital evolution, the GSMA, in collaboration with the Malaysia Digital Economy Corporation (MDEC), inaugurated the GSMA DXAF’s Digital Transformation Leaders’ CxO Summit in Kuala Lumpur in November, 2023.

As the region hurtles towards a digital apex, the summit aimed to assemble luminaries from government corridors and tech sectors to deliberate on the pivotal technological strides required for Malaysia’s and, by extension, Asia Pacific’s digital metamorphosis over the coming decade.

Projections unveil a staggering contribution of nearly one trillion dollars (approximately $990 billion) to the Asia Pacific economy by 2030, primarily propelled by digital transformation advancements and the pervasive adoption of mobile services. The GSMA’s recently released Mobile Economy APAC 2023 Report forecasts around 1.4 billion 5G connections in the region by the decade’s end, constituting a significant 41% of total mobile connections.

Malaysia, standing as a digital powerhouse in Southeast Asia, was chosen to host this year’s summit due to its prominent role in digital infrastructure, services, applications, and platforms within a burgeoning digital ecosystem.

At the core of the deliberation was a dedicated exploration of “Intelligent Digital Transformation in the 5G Era.” Key focal points include propelling digital transformation in Malaysia and extracting value from, and monetizing, 5G. Discussions will delve into commercial strategies, technological innovations, and industry policies aimed at expediting comprehensive intelligent digital transformation in the 5G era.

Keynote speakers, including Malaysia’s Honourable Minister of Communications and Digital, Mr. Ahmad Fahmi Mohamed Fadzil, and CEO of Malaysia Digital Economy Corporation, Ts. Mahadhir Aziz will steer discussions around opportunities and challenges in this digital voyage.

Ts. Mahadhir Aziz, CEO of MDEC, emphasized MDEC’s commitment to catalysing Malaysia’s digital economy, fostering innovation, growth, and sustainable development. This collaboration with GDIN aims to propel Malaysia into a future characterized by cutting-edge advancements and limitless digital potential.

In a bid to translate discussions into actionable strategies, the summit aligned with the themes explored in the GSMA’s latest report, ‘Digital societies in Asia Pacific: Harnessing emerging technologies to advance digital nations.’ This report outlines the roadmap for governments in the region, including Malaysia, to integrate digital technologies into every facet of the economy, marking a significant stride towards becoming truly “digital nations.”

This transformative event marks a crucial milestone in reshaping Asia-Pacific’s digital landscape, signifying a collaborative endeavour between GSMA and the Malaysian Government towards a digitally connected and resilient future.

Source: PR Newswire

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Fin Tech

Transforming Financial Literacy: A Digital and Tech Journey

Written by Hritik Rajora on Digilah (Tech Thought Leadership).

In the fast-evolving landscape of technology, my journey over the last five years in the startup realm dedicated to making India financially literate has been nothing short of transformative.

As the founder of Stock Tutor platform a mission-driven initiative, my commitment to providing valuable insights into the stock market with the right approach has been significantly enhanced and challenged by the relentless march of digital and tech advancements.

The Digital Revolution:

The advent of digital technology has been a game-changer for our startup’s mission. Five years ago, our approach to financial literacy was primarily reliant on traditional methods like in-person workshops and printed resources.

However, the digital wave has reshaped our strategies, enabling us to reach a broader audience more effectively.

1. Online Learning Platforms:

The rise of online learning platforms has allowed us to extend our reach beyond geographical constraints. With a plethora of reliable resources available at our fingertips, we’ve been able to create comprehensive and interactive courses on the stock market.

This shift has democratized financial education, making it accessible to anyone with an internet connection.

2. Data Analytics for Personalized Learning:

Tech-driven data analytics has empowered us to provide a personalized learning experience. By analyzing user interactions with our platform, we can tailor content to individual needs, ensuring that each learner receives information at their pace.

This has significantly improved engagement and retention rates among our audience.

Overcoming Challenges:

While the digital transformation has brought about numerous benefits, it has not been without its challenges.

The pace at which technology evolves demands constant adaptation, and staying ahead of the curve has been a continuous endeavor.

1. Cybersecurity Concerns:

As we transitioned into a digital-first model, cybersecurity became a paramount concern. Handling sensitive financial information requires robust security measures to protect our users. Implementing and maintaining state-of-the-art cybersecurity protocols has been an ongoing challenge, demanding constant vigilance and investment.

2. Tech Skill Gap:

The rapid evolution of technology has highlighted the need for a workforce equipped with relevant tech skills. Bridging the gap between traditional financial expertise and digital acumen has been an ongoing challenge.

Investing in training programs for our team has been crucial to staying competitive in a tech-driven landscape.

Leveraging Thought Leadership:

In the pursuit of our mission, establishing thought leadership has been instrumental. By staying at the forefront of industry trends and technological advancements, we have positioned ourselves as pioneers in the intersection of financial literacy and technology.

1. Educational Technology Partnerships:

Collaborating with educational technology companies has been a strategic move. Partnering with tech innovators has allowed us to integrate cutting-edge tools into our platform, enriching the learning experience for our users.

These partnerships have also enhanced our credibility in the industry.

2. Content Innovation:

Embracing technology has opened up avenues for innovative content delivery. From virtual reality simulations of stock market scenarios to gamified learning modules, we have explored diverse ways to make financial education engaging and effective. This commitment to innovation has set us apart as thought leaders in the space.

The Future of Financial Literacy:

Looking ahead, the digital and tech journey in the financial literacy space promises even more exciting possibilities. Emerging technologies such as blockchain, artificial intelligence, and augmented reality hold the potential to revolutionize how we educate and empower individuals in the realm of finance.

1. Blockchain for Transparent Transactions:

Exploring blockchain technology can bring transparency to financial transactions.

By incorporating blockchain into our curriculum, we aim to educate users on the decentralized and secure nature of this technology, fostering trust in financial systems.

2. AI-Powered Financial Advisory:

Harnessing the power of artificial intelligence for personalized financial advisory services is on our roadmap. Integrating AI algorithms can provide tailored investment recommendations based on individual risk profiles, making financial decision-making more informed and accessible.

In conclusion, the digital and tech journey has been instrumental in reshaping our startup’s mission to make India financially literate.

The advantages of online platforms, personalized learning, and thought leadership have propelled us forward, overcoming challenges such as cybersecurity concerns and the tech skill gap.

As we look to the future, embracing emerging technologies will further enhance our ability to empower individuals with the knowledge and skills needed to navigate the complexities of the stock market and financial landscape.

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Web 3.0 Tech Edu Tech

BLOCKCHAIN AND WEB3: A NEW ERA FOR LIBRARIES

block chain

Written by Alison Alexander on Digilah (Tech Thought Leadership).

An analysis of how blockchain and Web3 technologies can revolutionize library services and operations.

As a thought leader in enhancing public services through adoption of the evolving technology of Web3 tools, Blockchain, AI, Metaverse, and Crypto.

Libraries at the Forefront of Technological Adoption

Today I thought I would write about a specific local government resource that all politicians, community members feel passionate about – especially when the point is raised about potential closure to save money.

The community resource I am referring to is the Library

Blockchain and Web3: A New Era for Libraries

I believe that the integration of blockchain and Web3 technologies offers a tantalizing glimpse into a future where libraries are more accessible, secure, and democratically managed than ever before.

So a few thoughts on how the new technologies could transform our beloved public libraries.

Decentralized Access to Information – imagine a library system where access to information is not governed by a single authority but distributed across a network, ensuring democratic access to even the rarest texts.

Blockchain can make this a reality, providing equitable access to all, a step forward in democratizing knowledge.

Digital Identity and Privacy – in our data-sensitive world, blockchain can reassure library users that their personal information remains secure and private.

By creating secure digital identities, libraries can offer a wide range of services without compromising user privacy.

Enhanced Cataloguing and Metadata Management – Blockchain’s ability to maintain tamper-proof and up-to-date records can revolutionize how libraries catalogue their resources.

This means more efficient resource management and easier discovery for users, streamlining what has traditionally been a complex process.

Digital Asset Management – the transparent, immutable nature of blockchain is perfect for managing digital assets.

It ensures that digital books and resources are tracked effectively, respecting digital rights, and ensuring fair compensation for creators.

Smart Contracts for Streamlined Operations – from issuing library cards to managing book loans, smart contracts can automate and simplify library operations.

These contracts, embedded with the terms of agreements, can significantly reduce administrative burdens, allowing libraries to focus more on service and less on paperwork.

Conclusion: Embracing Change for Community Empowerment

Community Engagement through Tokenization – Blockchain can also foster a more engaged community. By rewarding contributions like book reviews or workshop hosting with tokens, libraries can encourage active participation, creating a vibrant, collaborative environment.

Preservation of History – for historical and rare documents, blockchain offers an unprecedented preservation tool. By storing detailed information on a blockchain, libraries can maintain a permanent record of these documents, safeguarding our history for future generations.

Global Collaboration – blockchain facilitates unprecedented global collaboration. UK libraries could partner with international institutions, sharing resources and information more efficiently, and greatly expanding the resources available to patrons worldwide.

Education on Cutting-Edge Technologies – finally libraries have always been pillars of learning. Wouldn’t it be great to see them host workshops on blockchain and Web3 technologies, they can continue this legacy, helping to bridge the digital divide and bringing these advanced technologies to the forefront of public education.

I really think the potential of blockchain and Web3 in transforming UK public libraries is immense. 

I don’t think it is just about keeping pace with technological advancements but about reimagining what libraries can be in the 21st century: more inclusive, more accessible, and more integrated into the digital fabric of our society.

This article is not about revolutionize libraries for the sake of innovation, but for the enrichment of our communities and the preservation of our collective knowledge.

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Med/Health Tech

Micro-Robots – Macro Advances: The R-evolution of Precision Medicine ⚕🌞

Medicine

Written by Marcus Parade on Digilah (Tech Thought Leadership).

Imagine a world where tiny robots navigate our bodies, fighting diseases and fixing problems at a cellular level. Sounds like science fiction, right? Well, hold onto your hats 🎓👒, because this is a rapidly becoming science fact!

Welcome to the fascinating world of precision medicine and nanorobots.

First off, what’s precision medicine? It’s like having a tailor-made suit, but for your health. Traditional medicine takes a one-size-fits-all 💊 approach, but precision medicine is all about personalization.

It considers your genetic makeup, environment, and lifestyle to provide treatments that are just right for you.

Now, enter the nanorobots. These microscopic marvels, often smaller than a human hair, are set to transform our medicine.

Think of them as tiny doctors 👨⚕️👩⚕️ travelling through your bloodstream, delivering drugs precisely where they’re needed, targeting tumors, or even repairing damaged tissues.

It’s like having a mini medical team inside you, working round the clock!

💡 Let’s dive into some mind-blowing research. Scientists are already making headway with these mini miracles. For instance, researchers have developed nanobots that can identify and isolate cancer cells much more efficiently than traditional methods! 

These bots are like skilled snipers, taking out the bad guys without harming the innocent bystander cells.

And it’s not just about tackling the big C (cancer, that is). Nanorobots could play a crucial role in managing chronic diseases like diabetes, by continuously monitoring blood sugar levels and releasing insulin as needed. 

Imagine saying goodbye to constant finger pricking and injections! 💉

But wait, there’s more! These nanorobots aren’t just about treating diseases; they’re also about prevention! With their ability to monitor your health at a microscopic level, they can detect potential health issues before they become serious problems.

It’s like having a crystal ball for your health! 🔮

Now, I give you some examples: Imagine a nanobot that’s like a tiny plumber, unclogging your arteries to prevent heart attacks. Or think of them as microscopic gardeners 🌻, pruning away the bad cells and nurturing the good ones. 

The possibilities are endless and quite inspiring to think about!

Of course, with great power comes great responsibility. The ethical implications and safety concerns of having these tiny robots in our bodies are topics of hot debate. 

💚✅But one thing’s for sure, the future of medicine with these nanoscopic helpers is bright and incredibly exciting.

So, there you have it – a peek into our future where nanorobots team up with precision medicine to keep us healthy. It’s not just about curing diseases anymore; it’s about enhancing our lives, one tiny robot at a time.

Stay tuned, because the future of healthcare is also looking incredibly small – and that’s a big deal!

Please share your thoughts, experiences, place a Like or even share this article if my article was somewhat inspiring to you 🌞 to Marcus Parade, who is the international sales manager at Messe Frankfurt GmbH

References

https://pubmed.ncbi.nlm.nih.gov/36377485/

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9584632/#:~:text=,as%20nanomedicine%2C%20and%20environmental%20monitoring

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9146405/#:~:text=,1

https://onlinelibrary.wiley.com/doi/10.1002/advs.202002203#:~:text=,1%20Introduction

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Ad Tech

Tackling the attention deficit, one impression at a time

Written by Hazel Broadley on Digilah (Tech Thought Leadership).

As consumers continue to be bombarded with up to 10,000 ads per day, the fight to gain real human attention has never been so rife. 

But as this figure rises – while attention spans remain the same – the chance of an ad being seen inevitably diminishes.

This results in what we call the attention deficit – something the ad industry is striving to overcome.  

But how do we begin to measure true attention, let alone improve it?

Combining viewability with attention

For years, the focus has been on standardizing metrics around how much of an ad is visible on screen and for how long, i.e., viewability. And this is still important, because after all, you can’t engage with an ad if you can’t see it.

But with the realization that ‘viewable’ does not equal ‘viewed’ (almost 35% of all programmatic display ads are ignored), it’s become clear that viewability metrics alone are not enough.

They are more like ‘hygiene’ metrics rather than predictors of quality. And that’s why we need to bolster this campaign insight with attention data. 

Steps to leveraging attention

As Rob Hall, CEO at Playground xyz explains, there are generally four steps to leveraging attention. First, you need solid research – from your own campaign data but also learnings from other brands who have tested the impact of different ad formats, content types, devices, channels or targeting strategies on attention metrics.

Second, once you’ve gathered this, you can use it to enhance your channel planning, by creating and scheduling campaigns that are predicted to deliver the best performance. 

Third comes the task of actually measuring attention, by tracking key attention metrics such as attention time, hover rate and touch rate on a mobile device, plus more traditional performance metrics such as CTR, bounce rate and conversion rate.

And finally, to have the best chance of engaging your audience in the long term, you need to be able to optimize in real time according to what’s working and what’s not. 

This kind of dynamic creative optimization (DCO), focused on attention, will be a key driver of campaign performance over the coming years. 

Using data across TV, desktop, tablet and mobile, we can measure a whole range of attention metrics. But perhaps the most prevalent is Attention Time.

Attention Time – the new metric in town

Attention Time is important in any campaign because it measures how long a user is physically eyeballing the ad.

Once you’ve measured this, you can then look at a host of other user activities, such as clicks, cursor position, touch rate, scroll rate and depth, audio on/off, volume etc. 

Measuring attention with eye-tracking data

As Lumen Research’s MD Mike Follett suggests, eye tracking data, used at scale across different channels, shows that “when users do look at an ad, it tends to perform really well”.

There are a number of attention technology partners on the market including Lumen, Playground xyz, Amplified Intelligence and Adelaide, that can help marketers determine true attention through two main types of eye-tracking measurement: proxy-based and gaze-based. 

When testing creative or context, gaze-based (or eye-gaze) metrics are generally thought to be a more accurate method than proxy-based metrics because they demonstrate that a user has actually paid attention to an ad. 

This data comes from vast opt-in panels of consumers allowing eye-tracking cameras to follow the path of their eyes across the screen as they consume the open web. 

By combining this with the other user activities above, you can get more granular with each impression, and optimise the ad creative or format more effectively.

Now is the time to tackle attention

When looking for an attention partner, be sure to ask them how they define attention (e.g. do they include all user actions?), what kind of eye-tracking they use (gaze-based or proxy-based data, or (preferably) both?), and how long they will apply optimization to ensure the most accurate measurement.

As the range of attention metrics grows, so too does the need for industry standardization of these metrics. 

But for now, there’s no time to waste in experimenting and A/B testing with different creatives and formats.

This way, you can get ahead of the curve before attention-first campaign strategies become mainstream and make every impression count. 

To read more from Hazel and her team, head to Lexical Llama

 Most searched questions

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Attention deficit

Engagement

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Categories
HR Tech

Transformation through Learning

Written by Suresh Ramakrishnan on Digilah (Tech Thought Leadership).

Technology has played a key role in the way content is consumed across age brackets and more so in the corporate world. 

One just needs to type in a few words on a browser and there could be a million links on offer.

With AI and ChatGPT coming into the fray, the options have multiplied many folds.

The biggest change or rather the challenge one is faced with has been – how to quickly arrive at what one is seeking. The deluge of content and the sponsored ones at that has the potential to create confusion. Sometimes offer contradicting information too depending on the source. Information related to diet or simple medical diagnosis are classic examples.

At the corporate level too, the struggle to create specific learning interventions for problems either at the individual or group level is intense. 

The issues, just to name a few are:

     

      • Lower attention span among employees is a serious one to tackle. In the digital world we live in today, it is extremely difficult to remain focused and avoid getting distracted by mails, notifications, calls or messages.

      • The avenues to find content are one too many. The lucky one’s land on the content of their choice whereas most tend to lose track in the sea of answers thrown at them.

      • The big question of ROI – how does one measure effectiveness.

    How does one tackle lower attention span?

    The solution to this problem starts with the team lead. While giving regular feedback, the recommendation offered to upgrading one’s skill should have a specific roadmap.

    The starting point is to make the individual receiving the feedback realise that an intervention is necessary.

    The second step would be to educate or sensitise the individual on the path that has been charted out and the rationale behind creating the specific path.

    The third step would be to create milestones or check points to understand the pace or if any changes need to be made to make the learning more effective.

    Learning is purpose driven – It is up to the leaders / managers to define the purpose so that the individuals can visualise what they are likely to gain.

    The purpose is what helps one avoid distractions. The focus is high and regular feedback sessions iron out issues if any.

    How can one navigate through the deluge of content available at one’s disposal?

    Imagine if the individual spoken about in the earlier paragraph is told what to upgrade or upskill but has not been told where to find the content related to it.

    He or she would be hard pressed to keep track of the events / discussions / meetings happening in and around to get access to the relevant knowledge / skill. It could be a nightmare leading to frustration and lack of anything meaningful.

    This is where the L&D team can come into play and guide them through curated learning paths through several online service providers and ensure the journey does not start and stop online.

    There could be ample coaching / mentorship introduced at various levels and certain events / conferences that can help them with industry wide views. 

    The integrated approach makes learning fun and meaningful.

    Yes, there are ways of keeping track of the learning through all channels using blended learning techniques which are becoming extremely popular. Some prominent technology platforms enable this.

    The big question – effectiveness of learning?

    Most online learning platforms offer valuable insights through course completion rates, diligence in taking a course, before and after quizzes, NPS scores (measured through techniques like discussion threads, referrals to name a few).

    Curiosity in going beyond the learning path to seek additional information / knowledge. It requires a bit of ‘connecting the dots’ to produce a thorough analysis as focusing on one or few indicators however good, could be misleading.

    This brings ‘action learning projects’ into focus – where several stages are created to assess the individual’s knowledge and skill application in real time scenarios.

    The skills to be used would be those offered in the courses. The respective leaders / managers must spend quality time evaluating them and offering them suggestions wherever necessary.

    Technology – the great enabler

    The three points mentioned above lean more on human intervention, but one should not forget the role technology plays in ensuring the process is smooth.

       

        • Technology can help sequence learning; continuous assessment provides indicators of how well the concepts are assimilated.

        • There are creative ways to break the monotony using gamification. Content delivery can happen through videos, animations, and voice overs. The case-based scenarios entail a more broad-based solutioning approach. There are more than one way of analysing and solving problems and it is possible to guide them through this.

        • Remote teams can collaborate online and sharing knowledge / insights can happen in real time.

        • Learning can happen on the go and is device agnostic.

        • Leaders / managers can keep track of their team members and intervene at a point of their choosing.

        • Technology platforms have the best authors and content curators at their disposal and the dissemination can happen seamlessly across continents and in a language of choice.

        • Analysing learning at the individual level with great amount of detail is possible. This helps offer specific change one can bring about to make learning more effective.

      The focus on adoption rates on online platforms

      One gets to hear this across forums where the debates on adoption rates hits a crescendo.

      Presenting three crisp case studies of large and prominent companies and how they tackled this problem,

      Case study 1 – A hospitality giant with an impeccable record of service standards, ensures undertaking training is part of the KRAs of their employees.

      A quarterly evaluation tracks completion rates and application on the job. Increments and promotions are dependent on these too. One may ask if a carrot and stick method is a clever idea?

      Well, if you are accountable to certain service standards, compromises are not welcome. In that context, it is the right thing to do.

      Case study 2 – A large manufacturing company had hundreds of long serving employees, many among them were not well versed with online techniques.

      They combined physical sessions with online courses and the trainer guided them through the process. They opened a training area where individuals could undertake these sessions.

       They conducted such session across offices / plants and locations. The adoption rates were phenomenal.

      Case study 3 – A pharmaceutical giant created a reward mechanism (good one at that) for those who showed proper application of their learning through their action learning projects – where they suggested ways and means to tackle real problems that the company was facing.

      The employees received their recognition and the company benefitted from not only upskilled employees but unique ideas too.

      Will AI (artificial intelligence) change the way we learn?

      AI can help in three distinct ways:

         

          • Depending on your search or interest, AI can suggest more courses, relevant topics or reading material that can add more value to the knowledge you seek.

          • It has the power (when put to proper use) to lessen the workload of L&D personnel to curate a learning journey. This will include both offline and online techniques.

          • If metaverse indeed becomes a reality someday, you will have several virtual agents complementing the work done by physical trainers / coaches. The extent to which they can go to fetch the right material is unimaginable (future thinking)

        Conclusion

        While technology has enabled training deployment, there are aspects or rather subjects especially soft skills that, as of today, needs a discerning eye from L&D folks and team leads to suggest a personal intervention.

        Technology will have its limitations and may appear impersonal in addressing sensitive issues.

        No one knows when technology will exactly replace a human being in form and conduct and until that day comes, human interactions will rule.

        Most searched questions

        How does ChatGPT affect an individual’s learning?

        How does one tackle lower attention span?

        Most searched queries

        ChatGPT

        L&D

        For more info check out :  EduRiser Learning Solutions Pvt. Ltd

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        Categories
        Digi Tech Decision Making Tech

        How Digital Platforms are disrupting Businesses

        Written by Raghu Kaimal on Digilah (Tech Thought Leadership).

        The History of Digital Platforms and how it evolved to become what we see now:

        The concept of digital platforms as we know them today has undergone a significant evolution over the past few decades. In the 1990s, the internet gave birth to basic digital platforms such as email. However, it is limited in scope and functionality.

        With the rise of e-commerce, online marketplaces like eBay emerged, allowing individuals to buy and sell goods online. This marked the first step towards connecting buyers and sellers on a digital platform.

        Then came the Social Media Boom, early 2000s witnessed the rise of social media platforms, with MySpace started in 2003. Later, Facebook started in 2004 becoming pioneers in this space. Social media platforms fundamentally changed the way people interacted and shared information online.

        The early platforms were focusing on the B2C customers but later we saw many B2B platform flourishing like AWS, Microsoft and so on later part of 2010.

        The introduction of mobile app stores, such as Apple’s App Store and Google Play in 2008, transformed how software was distributed and consumed. App stores enabled the creation of a vast ecosystem of mobile applications, further expanding the digital platform landscape.

        Companies like Airbnb and Uber disrupted traditional industries by creating digital platforms that allowed individuals to share resources like accommodations and rides in new ways.

        The Cloud and SaaS Platforms: Cloud computing platforms, like Amazon Web Services (AWS) and Microsoft Azure, revolutionized the way businesses access and use computing resources. Software as a Service (SaaS) platforms, such as Salesforce and Google Workspace, provided cloud-based software solutions, changing the software delivery model.

        How Digital Platforms transformed various Industries:

        Digital platforms have had a profound impact on a wide range of industries.

        Retail and E-Commerce: Amazon is a prime example of how digital platforms have revolutionized online shopping. It created a vast online marketplace, streamlined supply chains, and personalized the shopping experience.

        Social Networking and Communication: Facebook and Instagram have reshaped how people connect, communicate, and share information globally. They’ve also become advertising platforms, transforming the marketing industry.

        Hospitality and Travel: Airbnb disrupted the traditional hotel industry by enabling individuals to rent their homes to travelers. This innovative platform changed the way people find accommodations when traveling.

        Transportation: Uber and Lyft transformed the transportation industry by providing on-demand ridesharing services. These platforms offered convenience and cost-effectiveness, challenging traditional taxi services.

        Entertainment and Media: Netflix is an example of a digital platform that reshaped the entertainment industry. It introduced streaming services, changing how people consume content and impacting traditional cable and broadcast TV.

        Finance and Fintech: Digital platforms like PayPal and Square have made online payments and financial transactions easier. Additionally, fintech platforms like Robinhood and Coinbase have democratized investing in stocks and cryptocurrencies.

        How Ecosystems Drive Platform Growth and Innovation:

        Platform ecosystems are intricate networks of interconnected products, services, and technologies built around a central platform. These ecosystems thrive on collaboration, with various players – individuals, businesses, and developers – creating value for one another and, in turn, for the platform itself.

        The significance of platform ecosystems lies in their ability to foster growth, innovation, and sustainability in the digital age.

        Network Effects: Ecosystems capitalize on network effects, where the value of the platform increases as more users, developers, and complementary services join.

        For example, a larger user base on a social media platform like Facebook attracts more content creators and advertisers, creating a self-reinforcing cycle of growth.

        Diverse Services: Ecosystems allow a diverse range of third-party services and apps to integrate with the platform. This diversity expands the platform’s utility and attracts a wider user base.

        Consider the Apple App Store, where developers create apps that enhance the functionality of Apple devices, leading to the platform’s growth.

        Innovation: Ecosystems foster innovation as third-party developers create new features and functionalities for the platform. These innovations can address user needs that the platform’s parent company may not have anticipated.

        For instance, the Android ecosystem benefits from the innovations of app developers who continually expand the capabilities of Android devices.

        Monetization: Ecosystems provide revenue opportunities for platform owners and third-party developers. Companies can charge for platform access, take a share of transactions, or offer in-app purchases.

        This monetization encourages more stakeholders to participate, further driving growth.

        Data Synergy: Ecosystems leverage data synergy, with various components of the ecosystem contributing to data collection and analysis.

        This data sharing and utilization enables more precise targeting, personalization, and insights, improving the overall user experience.

        Data Utilization on Digital Platforms and its concerns

        Data is at the heart of platform revelation. Digital platforms, in their various forms, rely on vast amounts of data to function efficiently, provide personalized experiences, and create value.

        The collection, utilization, and analysis of data have become integral to the success of these platforms, shaping their operations, and influencing decisions.

        Here’s an exploration of the role of data in platform revelation:

        Personalization: User data allows platforms to offer personalized content, recommendations, and advertisements, enhancing user experiences.

        Analytics: Data analytics provide insights into user behavior, trends, and performance metrics, helping platforms optimize their services.

        Monetization: Platforms often monetize user data by selling it to advertisers or using it for targeted advertising.

        Privacy Concerns: Collecting and utilizing user data raises privacy issues. Users may be unaware of the extent of data collection or how their data is used.

        Data Security: Data breaches and cyberattacks can expose sensitive user information, leading to security and identity theft risks.

        Data Ownership: Determining who owns user data and how it can be used is a contentious issue. Users, platforms, and third parties may have different interests.

        Algorithmic Bias: Data-driven platforms can inadvertently perpetuate bias if algorithms are trained on biased data, resulting in unfair outcomes.

        Regulatory Compliance: Data usage is subject to evolving laws and regulations, such as GDPR in Europe and CCPA in California. Platforms must comply with these rules.

        Future Trends and Developments in Digital Platforms

        The digital platform landscape is poised for significant evolution in the coming decade. Several key trends and emerging technologies will shape the future of these platforms and how they influence various industries and aspects of our lives.

        GenAI Supporting the Sales and Marketing function:  GenAI helps create content in text, audio, video formats, Customer service automation, Sales enhancement though co-pilot which will help buys with rich content and sales support.

        AI-Driven Recommendations: Artificial intelligence and machine learning will continue to power highly personalized content, product recommendations, and user experiences.

        Context-Aware Platforms: Platforms will increasingly consider the user’s context, location, and preferences to deliver contextually relevant content and services.

        AR and VR Integration: Digital platforms will integrate augmented and virtual reality technologies to offer immersive experiences for gaming, shopping, education, and more.

        Social VR: Social media platforms may expand into the metaverse, enabling users to interact in virtual spaces.

        Edge Computing: Edge computing will enhance platform responsiveness and support real-time processing for applications like autonomous vehicles and IoT.

        Green Computing: Platforms will emphasize eco-friendly practices and data center sustainability to reduce their carbon footprint.

        Sustainability Reporting: Users will demand greater transparency regarding a platform’s environmental impact.

        The Importance of Platform Revelation in the Digital Era

        In the digital age, understanding and appreciating the concept of platform revelation is more crucial than ever. It is the key to unlocking the profound impact that digital platforms have on our lives, economies, and societies. Recognizing the significance of platform revelation is not just a matter of staying informed; it’s a means to actively engage with the rapidly evolving landscape of digital platforms.

        Here’s why it matters:

        Empowerment Through Knowledge: Understanding how digital platforms work empowers individuals to make informed choices.

        It allows users to protect their data privacy, control their online presence, and maximize the benefits these platforms offer.

        Economic Transformation: Digital platforms are reshaping industries, creating new economic opportunities, and altering the nature of work.

        For entrepreneurs and businesses, platform revelation is essential for staying competitive and adapting to changing market dynamics.

        Societal Impact: Social media platforms influence public discourse, while e-commerce and service platforms impact how we consume and interact.

        Recognizing the power of platforms enables citizens to engage thoughtfully in societal discussions and debates.

        Ethical Considerations: As digital platforms collect data, influence opinions, and shape our online experiences, understanding their ethical implications is paramount.

        It enables us to advocate for responsible platform practices and hold companies accountable.

        Future Readiness: The digital platform landscape is dynamic and continually evolving.

        Staying informed about trends, innovations, and challenges prepares individuals and organizations for what lies ahead.

        Most searched questions

        What is impact of digitalization on businesses?

        What is green computing?

        Most searched queries

        SaaS(Software as a Service)

        Augmented reality

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        Categories
        Fin Tech

        Tech to help investors make the right decisions

        investments

        Written by Danielle Teboul on Digilah (Tech Thought Leadership).

        Technology has become so integrated in our day to day lives, I believe it has totally changed the way I do business. Not only this, but it has also helped my clients in gaining more knowledge and confidence in what they are investing in.

        This in turn, has helped me in my business, as I believe that knowledge is key to success. I am a Personal Wealth Manager who specializes in bespoke financial planning for clients in Singapore, blending personal and professional financial advice with all-important tax planning.

        I wanted to share with everyone that platforms and tools I currently use to help my clients, plus some tools that the everyday investor can use to successfully plan, visualize and research your investments and finances.

        FE Analytics

        This online platform is a complete game-changer for me. FE Analytics is more worthwhile for financial planners, investment analysts and others in the finance space.

        The subscription fee is quite substantial, but it is an invaluable tool. I use it to create portfolios for clients, review and project investments and compare their current portfolios with bespoke ones I have created for them.

        What I love about this platform is that it will gather global data, from companies like Bloomberg, Yahoo Finance and others of the sort, to compare key investment data points. To name a few such as performance vs. benchmark, volatility, risk and even ESG rating.

        Volatility and risk are an excellent thing to show to clients, as they can clearly see how erratic their investments are in comparison to their performance.

        In today’s ever-changing world, many of my clients are become more conscientious and circular economy-focused, so being able to show an ESG rating adds value to them.

        Even though an average investor may not have access to this platform, it is important to know that every legitimate investment will have a code, which can and should be easily found on websites, such as Yahoo Finance.

        So that clients can clearly see the funds’ performance, fees and charges, and have full transparency in information of the investment. If you cannot find this number, or there is no information online about your investment, this could be a red flag.

        OPAL Fintech

        OPAL is one digital business account for your business and financial needs.

        I really enjoy using this platform because it is a perfect visualization of a person’s goals, dreams, aspirations and current situation.

        All I have to do is input a client’s cash flow, assets, debt, and then discuss with them their financial goals. This may be plans for retirement, saving for a property, planning for a child’s education, or even leaving a lumpsum for their family when they pass on.

        The OPAL algorithm will assess their current situation, factor is real-life data, such as inflation, and project how likely it is for that goal to happen.

        Then, it can be tweaked and adjusted, showing multiple scenarios depending on how much the client is setting aside into investments.

        I often feel like, because financial planning is very numbers-heavy, people can find it difficult to visualize their goals clearly. I don’t have that issue with OPAL, because the graphics and projections perfectly paint the picture for the client.

        Budgeting Platforms

        But what if you do not have access to these paid platforms?

         I would first off recommend tracking your cashflow on a monthly basis and being conscious of your assets vs. debts.

        There are loads of budgeting apps that you can use. For example, DBS Online Banking has an interface that illustrates your monthly inflowing cash and outgoings.

        If you’d like something a bit more in depth, so that you can go through these figures with a find-toothed comb, I recommend apps like Zenmoney, Monny or Spendee; all of these (and one’s similar) are free and user-friendly for the consumer.

        Some will consolidate your spending habits into presentable data and graphics, others will incorporate some gamification in order to encourage you to hit your spending and saving goals.

        There are many on the market in Singapore, and you just have to play around and find whatever works for you.

        I prefer to use the DBS NAV Planner paired with an Excel spreadsheet, but others may prefer the other apps mentioned here.

        Stock Screener

        If you are investing in individual stocks, or if your portfolio comprises of equities, you can always use stock screeners to check key analytics like the market cap, yield and sector.

        You can also delve further into the figures and statistics, like viewing the past 5 years performance and other metrics.

        You can also check company announcements and financial statements, which is perfect for those investors that like to research in depth. For Singapore stock exchange, you can use https://investors.sgx.com/stock-screener.

        General Learning & Boosting Your Knowledge

        As I mentioned at the start of my article, knowledge is power.

        If you don’t have a basic level of knowledge, this is quite often the blockade that is stopping you from investing, which means that your money is being eroded by inflation.

         You may be concerned of misinformation out there, but don’t worry, there are many great, informative platforms you can use to educate yourself.

        The first is Investopedia, which is essentially a Wikipedia for all things money and investing. Here you can find simple to understand financial concepts, investment terms and even information on past historical events in the finance world.

        The Balance is a great website that hosts a wide range of information, from which loans give the best rates, what stock market apps are easy to use, to how to discuss finances with your children.

        This is really a font of knowledge and a go-to for anyone who just wants to get more clued up on finance. I would of course recommend keeping yourself up to date with news by checking out The Financial Times, Bloomberg and CNBC, as well as other credible finance media outlets.

        In conclusion

        In this world of technology, finance and investing have become accessible to the masses; what once seemed only for the super-savvy or wealthy, is now at the click of a button to almost everyone who owns a computer or smartphone.

        This readily available information is not something we should shy away from; these are wonderful tools we can use to do our own due diligence and ensure that we are planning our finances and investments correctly.

        Technology has pushed for a need for transparency in the finance sector, so what a better time to start investing! You have all the knowledge, resources, and tools to do so responsibly, and with some level of understanding.

        However, for those that are not as savvy, or for those that have a full schedule, you may not have the time to commit to constant research. I don’t blame you- if it wasn’t my full-time job I probably wouldn’t either!

        This is when you can lean on the advice of a professional, who will have all these tools at their disposal, with the added expertise and wisdom to help you navigate investing effectively in accordance with your risk tolerance and unique circumstances.

        (Remember that if you are struggling to find information available online of an investment, to tread lightly, as a lack of transparency may also mean a lack of legitimacy.)

        Most searched questions

        What are stock screeners?

        How helpful is using various technologies for investments and finance?

        Most searched queries

        Bloomberg

        Investopedia

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        Categories
        Logistic & Travel Tech

        EV Revolution in India: The next big thing

        EV

        Written by Tanya  Mittal & Daksh Sharma on Digilah (Tech Thought Leadership).

        India has set ambitious targets for electrifying its public transport fleet in this decade. 

        While this may be the beckoning of a new dawn, the transport sector in itself contributes for 13.5 per cent of India’s energy-related carbon-emissions. This leads to substantial increase in air pollution. 

        India faces two key challenges; first is improving its overall air quality. Second is transitioning to a decarbonized economy. 

        We need to start by addressing transportation-based emissions. We need to start deriving appropriate solutions in achieving electrification and switching to cleaner fuels.

        By 2030, Niti Ayog forecasts a high penetration of Electric Vehicle sales: for two-wheelers and three-wheelers (80%), four-wheelers (50%), and buses (40%). 

        An overall electrification of the transport sector can eventually improve air quality. 

        India has made a promise at COP26 to cut its emissions to net zero by 2070. This means achieving carbon neutrality and not adding to the amount of greenhouse gases in the atmosphere.

        To reach this target India must transform into a global hub for electric vehicles manufacturing.

        Step one in this process is to transition from sales of ICE-vehicles to 100% plug-in electric vehicles (EV). 

        The ICE-vehicles or Internal Combustion Engine vehicles are powered by gasoline or diesel fuels and emit pollutants which contribute to poor air quality.

        The Clean Energy Ministerial (CEM), which is a unique partnership of the world’s key economies to accelerate global clean energy, has announced a new campaign – EV 30@30. 

        This CEM campaign will certainly speed up the deployment of electric vehicles globally. This will target at least 30 percent new electric vehicle sales by 2030. India has joined this pledge. 

        It is equally important to consider the policies India has in place to usher in the so-called EV revolution at this stage.

        As part of the policy framework introduced in this regard, the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) II scheme was adopted in 2019. 

        This was initially meant to give electric mobility a big boost in the country. This was approved by the Union Cabinet, chaired with a support of Rs 10,000 crore for a period of three years. 

        This scheme is the expanded version of the previous FAME India 1. FAME was launched on April 1st, 2015, with a total amount of Rs 895 crore. 

        By offering incentives upfront on the purchase of electric vehicles, FAME India Phase II aims to encourage faster adoption of electric & hybrid vehicle.

        By establishing the necessary charging infrastructure for EVs, which is very critical if e-mobility wants to make inroads in the country.

        As per Press Release by Ministry of Heavy Industries dated 09 July 2019, the phase one of the FAME scheme, has supported adoption of 2,78,000 EVs in different forms.  There is a total incentive of INR 343 crores.

        This year’s budget statistics also reinforce India’s focus towards green mobility. 

        The subsidy under the FAME scheme for fiscal 2024 is projected at Rs 5,172 crore, compared with the revised estimate of Rs 2,897 crore. 

        An increase in vehicle population also has contributed significantly to India’s air pollution. It has caused serious health issues due to high exposure to emissions (PM and NOx). 

        With the two-wheeler and three-wheeler population increasing at an unstoppable rate, switching to a public transport system becomes crucial. 

        In India, public transport remains a primary means of access to employment, community resources, health and other related facilities.

        An inclusive and integrated public transport system needs to be created to provide the same level of comfort and accessibility to people. 

        The bus sector provides employment opportunities and better access to mobility than the automobile industry. 

        Government of India grants subsidy to manufacturers who make 50% of the content in an EV through localised material.

        In the USA and UK market there are no such rules for subsidy grants. This policy makes manufacturing of EV’s difficult for new entrants in the market, mostly the electric vehicle segment. This segment is dominated by the developers who possess the capital to burn in manufacturing like TATA, Mahindra, JIO Bp (Charging Stations) etc. 

        Many stakeholders have highlighted the need of increasing concept of charging stations in office and retail spaces for better consumer experience. 

        The FAME–II policy focuses on setting up at least 1 charging station in 3kmx3km grid. It is not sufficient enough for the users if the end result of sales is actually met by 2028.

        Keeping these factors in mind, India needs to cautiously tread the road towards improvement of its public transport services. 

        Other steps should be to 

        (1) build confidence among users,

        (2) provide financial support to operators

        (3) realign investments in road infrastructure.

        India is the third-largest user of transport automobiles in the world. 70% of its transport energy needs are fulfilled by importing fossil fuels. 

        Latest forecasts from the Petroleum Planning and Analysis Cell indicate this heavy dependence on fossil fuels crimps our speedy transition to a clean fuel economy.

        As a solution, India must gradually shift to fuels which are import substitutes, cost-effective, indigenous and pollution-free. 

        In doing so, India recently switched to the world’s cleanest petrol and diesel i.e. Bharat Stage VI (BS VI) fuel from BS IV fuel in April 2020.

        With this, India began using fuel containing just 10 parts per million (PPM) of Sulphur. This is expected to curb airborne particulate matter, one of the major contributors of air pollution in the country.

        India has also introduced various transport policies in the past, which impacted vehicle exhaust emission. This has influenced the characteristics of the vehicles present in the fleet and their activity levels.

        Hence, curbing and reducing heavy polluting vehicles and scrapping old vehicles from roads is the need of the hour.

        India’s Vehicle Scrappage Policy was a revolutionary step taken in 2021 to remove unfit vehicles from roads and boost the electric vehicle sales to control air pollution levels.

        Integration of this policy can lead to high impact social gains like overall improvement of air quality in the cities, reduction of fossil fuel usage, and reduction in GHG emissions.

        The path to adoption of Electric Vehicle in the transportation segment of India will be a key factor that will drive them towards carbon neutrality.

        Policies related to it are fundamentally on the right track but due to the changing market scenario and demand the policy makers will have to adapt accordingly. 

        Create a fixed framework for the adoption and integration of incentives to the EV segment. This will enable manufacturing and upscaling at the estimated pace.

        Most searched questions

        How does an electric vehicle work?

        What type of batteries does an electric vehicle use?

        Most searched queries

        Clean Energy

        FAME

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        Categories
        AI Tech

        Inspiring women everywhere to keep looking up

        mentoring

        Written by Kanchana Gupta on Digilah (Tech Thought Leadership).

        I am Kanchana Gupta, and I play many roles in life. I’m a catalyst for transformation and change management in the corporate world, a multi-dimensional artist. 

        Most recently, a digital and tech entrepreneur who is fervently championing higher gender diversity in the workplace through a powerful combination of technology, mentoring, networks, and sheer passion.

        My own personal experience of access barriers to mentors and role models and a desire to create changes in this space, encouraged me to start of vLookUp. 

        It is an independent global mentoring platform for women.

        But how did this journey begin?

        Over the years, I’ve observed the challenges women face in the professional sphere. Especially the opportunities to connect with leaders, mentors, and subject matter experts in their respective domains or industries.

        This limitation hinders their ability to acquire crucial skills and knowledge, forge valuable connections that could propel their careers. Give women access to exciting new opportunities.

        Determined to make a change in this space, I decided to create a digital mentoring platform that democratizes access to mentors. Also removes the conventional barriers to connections, skills, and opportunities such as organisations, school and college network, countries etc.

        This vision led to the creation of vLookUp. It is a digital mentoring platform that helps women find suitable mentors across countries, organisations, areas of experience, and domains.

        The platform bridges the gap between women who need insight, skills, and opportunities, and pro-diversity mentors and leaders who have the experience and the connections.

        As a result, women receive never-before access and knowledge. Mentors and leaders make a tangible difference in a woman’s professional career and overall women talent in the workforce.

        My journey as an entrepreneur, with a profound focus on women’s empowerment, has been driven by sheer passion.

        Through technology, mentorship, online communities, networks, innovative resources and unwavering dedication, I aim to provide the support and tools necessary for women to thrive in their careers.

        About vLookUp and its impact

        The journey started with an idea and market research in December 2020, and for the subsequent seven months.

        I collaborated closely with both a design team and a technical team to bring to life an automated, digital, AI-driven mentoring platform that was highly efficient and scalable. 

        By July 2021, our vision became a reality. The official launch of the app then followed in July 2022.

        In the span of two years, the tech platform has rapidly grown into a vibrant community encompassing 177 mentors and 400 mentees, representing 24 different countries and from nearly 300 organizations. 

        At any given moment, it supports an impressive 100+ active mentoring engagements.

        This dynamic community has collectively facilitated more than 3000 hours of mentoring interactions, and its impact has extended to offering numerous internship and job opportunities to its mentees.

        The voluntary network of mentors on the platform is robust and committed to diversity. The technology operates seamlessly, and the experiences and initiatives the brand is fostering are forward-thinking and considerate of the future.

        Today the tech platform has transcended its initial identity as an online mentorship platform for women. 

        The platform isn’t just about making connections online. 

        It’s taking a multi-faceted approach to empower women in the workplace, in educational institutions, and in organisations, serving multiple purposes:

            1. A destination for women in search of knowledge, opportunities, and personal growth.

            1. A resource for pro-diversity companies committed to empowering their female employees to thrive.

            1. A valuable resource for professionals looking to enhance their leadership skills and capabilities.

            1. A partner for organizations striving to make a meaningful societal impact by empowering girls and women to make informed choices in all aspects of their lives.

          We achieve all this by:

              • Leveraging technology: All of the above developments have been rooted from the word go in a strong technology platform and app. The tech platform is custom built from scratch to suit the highly specific needs of mentors and mentees. It incorporates smart algorithms and AI to suggest suitable mentors to mentees. Today the tech platform handles close to 200 mentoring engagements at any point, hosts abundant useful content, and has been the foundation for over 3,000 hours of mentoring.

                • Enabling real time mentoring digitally: A real time platform enables mentees to choose mentors at any point.

                  • Empowering women: The platform empowers mentees to choose mentors as per their specific career stage and needs. They can also choose mentors for coaching/mental-wellness related discussions, based on specific needs.

                    • Offering a safe space: Being an independent tech platform beyond all traditional barriers, the platform offers a safe space to mentors and mentees where they don’t have to think of organisational constraints.

                      • Creating a springboard for students: Students and aspiring leaders, mainly in STEM subjects, are connected with corporate leaders to help them choose the right career path. This lays the foundation for success early in life and creates a strong pipeline of knowledge workers and leaders for the nation.

                        • Developing leadership: Women receiving skills and knowledge are not the only benefactors. The platform also develops passionate mentors and leaders with deep industry experience and a commitment to gender diversity. It empowers them to make a structured contribution to helping women learn and grow – an opportunity they might not easily find in their current schedule and environment. 

                          • Collaborating with organizations: The platform enables organizations to create and scale up bespoke mentoring programmes not only for their women leaders but also mentoring as a tool to develop women talent pool. It has moved beyond just a tech platform by providing mentoring support to educational institutions, thus unlocking greater socio-economic impact.

                        In this space, the brand’s teamed up with Dell Technologies and Nanyang Polytechnic for their ‘Girls in Tech’ mentoring program. 

                        With Olay and Mindtree Consulting for their STEM mentoring program in India. 

                        With Republic Polytechnic, to provide mentoring to their students.

                        These programs have created access to leaders and internship opportunities for many students in STEM. 

                        Our mentors are also working with women at the Unioleo factory in the far corners of Indonesia, to support their needs.

                        Conclusion

                        Through vLookUp and its copyright technology I am trying to do my bit to address a deep-rooted problem that companies alone cannot address. 

                        It’s been quite a journey, especially for someone like me with no prior technology background. I am proud to have developed a digital platform from scratch. Drive its adoption, and see it succeed and gain credibility in such a short span of time.

                        To learn more about vLookup, watch below

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                        Mar Tech

                        Transforming the marketing function with technology

                        Written by Rena Tan on Digilah (Tech Thought Leadership)

                        The world of work has undergone a remarkable transformation in recent years, driven by the relentless march of digital and technological advancements. 

                        In the Marketing and Communications field, we have seen how the adoption of technological and digital tools have similarly caused a seismic shift in the way we work.

                        Our marketing and digital tech stack now cuts across various marketing and communications disciplines, ranging from content development, SEO, lead generation, media monitoring and database, inbound marketing, right through to project management and customer experience.

                        This article will highlight some of these game-changing tools that have completely enabled me and my team at Randstad Singapore to work better – and more efficiently.

                        Engaging and qualifying prospects with conversational AI chatbots

                        The digital revolution has upended traditional work paradigms, and this transformation has been particularly pronounced in my line of work.

                        One of the most significant changes has been the way businesses interact with their customers. With the advent of chatbots like Drift, our company’s website has become more than just a static online presence.

                        Drift, a sophisticated AI-powered chatbot, allows us to engage with website visitors in real-time, delivering personalised experiences, answering queries, and providing assistance 24/7. 

                        With the ability to deploy various playbooks based on web visitors behaviours and personas, our AI chatbot can speed up sales cycles by engaging prospects with valuable, real-time conversations that lead to opportunities.

                        This has not only improved customer satisfaction but has also generated leads and conversions that were previously untapped.

                        With A/B testing, we were able to find out that almost 50% of our web visitors (potential customers) prefer to chat with the bot than fill up a query form, which led to us dropping all query forms from our website.

                        This significantly improves user engagement and experience – which in turn resulted in more visitors converting to actual marketing and sales qualified leads.

                        Bridging the gap between sales and marketing

                        Another area where technology has revolutionised my work is email marketing. One of the main gripes marketing leaders have with their sales teams is the lack of follow ups for the leads that have been handed over from Marketing to Sales.

                        The introduction of AI-assisted email marketing tools, such as 6sense, has been truly pivotal in bridging this gap between sales and marketing. It brings lead conversion to a whole new level.

                        6sense AI assistant is programmed to understand intent, which allows it to determine if a lead has expressed interest and choose the right responses. 

                        Depending on how the campaign playbooks are being deployed, this email bot can understand specific customer requests, personalise email responses and follow ups, and engage with leads automatically.

                        It helps marketers like me automate conversations with leads and lead nurturing, converting them into sales meetings, and ensuring that no potential customer falls through the cracks.

                        Every single lead is being followed up on, and handed off to the sales guys once the intent matches the objectives we have set for the bot (e.g book a meeting).

                        The sales guys are now getting super-hot leads that have already been nurtured and qualified by the bot, which means they can now move in and take over clients who are ready to meet or buy.

                        The result has been a significant increase in conversion rates and revenue, improved customer experience, and a more streamlined email marketing process – cutting down the time the sales guys have to spend on call calling and lead chasing. 

                        In addition, the sales guys can now spend more time delivering better and more personalised services to leads that are worth their time.

                        Effortless content creation with Jasper

                        Content creation is a crucial aspect of me and my team’s work, and here too, technology has made a significant impact. Jasper, an AI-powered content writing tool, has been instrumental in simplifying the content creation process. 

                        It can generate high-quality and optimised articles, blog posts, and reports with remarkable speed and accuracy.

                        Besides articles and blogs, my team also uses Jasper to craft responses for Google reviews, generate headlines for Google or LinkedIn ads, suggest video captions for Youtube and Tiktok, write press releases, summarise email content into persuasive bullet points, generate landing page content and create polls, just to name a few.

                        While we still provide the creative input and direction, Jasper takes care of the heavy lifting, saving us valuable time and energy in the creation of content and other relevant assets.

                        The quality of the content produced by Jasper is so impressive that it has become an indispensable tool in our arsenal.

                        SEO optimization made easy with Frase.io

                        Effective SEO (Search Engine Optimization) is vital for ensuring our online content reaches a wider audience, more so in this answer-driven economy. Frase.io is a next-gen content and SEO optimisation tool powered by AI, and claims to be the fastest and easiest way to create content that ranks on Google.

                        This tool not only helps us to generate content that incorporates facts and background research from the top search results of any query, it also provides keyword suggestions, analyses competitor content and offers recommendations for optimising our content to rank higher in search engine results. 

                        Definitely a real time and life-saver!

                        Growing share of voice with Telum Media

                        In the ever-evolving landscape of public relations and media outreach, staying connected with journalists, influencers, and media professionals is paramount for building brand awareness and share of voice. 

                        This is where Telum Media, a cutting-edge media intelligence platform, has made a significant impact on our communications work. 

                        Telum Media is the most comprehensive, earned-media database in the Asia Pacific region – a live platform connecting PR and communications professionals with media contacts across the globe.

                        This online media platform provides real-time updates and alerts, allowing us to track media mentions, industry developments, media requests, editorial opportunities and journalist movements. 

                        Its user-friendly interface enables us to craft personalised pitches and communications tailored to the interests and preferences of specific media contacts and journalists.

                        This level of customisation not only increases the likelihood of securing media coverage but also fosters stronger relationships with journalists and influencers who appreciate relevant and thoughtful outreach.

                        Using this tool has empowered our team with timely insights, ensuring we are always in the know and allowing us to capitalise on relevant news and opportunities to enhance our media outreach strategies and grow our share of voice.

                        Challenges in Embracing Digital and Tech Tools

                        While the benefits of adopting digital and tech tools in the workplace are undeniable, there are also challenges that come with their implementation and use. Some of the common challenges include:

                        Learning Curve: Many digital and tech tools require a learning curve, and employees may initially find it challenging to adapt to new software or platforms. 

                        Training and support are essential to help employees overcome this hurdle.

                        Integration: Integrating various tools and ensuring they work seamlessly together can be complex. 

                        Compatibility issues and data synchronisation problems can arise, leading to inefficiencies.

                        Data Security: With the increasing use of digital and SAAS tools, data security is a paramount concern. 

                        Protecting sensitive information from cyber threats and breaches requires constant vigilance and investment in cybersecurity measures.

                        Costs: Implementing and maintaining digital and tech solutions can be expensive. 

                        Companies need to carefully assess the return on investment and budget accordingly.

                        Human Resistance: Some employees may resist the adoption of technology due to fear of job displacement or concerns about their job security. 

                        Overcoming this resistance requires effective communication and reassurance.

                        Conclusion: The Power of Integration

                        In conclusion, my journey with digital and tech tools over the past five years has been nothing short of transformative.

                        These tools, including Drift, 6sense, Jasper, Frase.io and Telum Media, have not only accelerated our work, but also significantly improved its quality and efficiency.

                        These tools have enabled us to connect with prospects, clients and talent, automate marketing processes, create content effortlessly, and optimise SEO strategies. 

                        However, it’s crucial to acknowledge and address the challenges that come with embracing these tools.

                        The learning curve, integration complexities, data security concerns, costs, and human resistance are all valid issues that need to be considered and tackled proactively.

                        As leaders in our respective fields, we must recognize that the integration of technology with work processes is not a choice but a necessity in today’s fast-paced digital world.

                        It’s imperative to invest in the right tools and provide the necessary training and support to our teams.

                        Embracing digital and tech solutions can significantly improve efficiencies and productivity, ultimately driving greater performance in our ever-evolving work environments. 

                        By doing so, we position ourselves and our organizations for continued growth and success in the digital age.

                        The future belongs to those who are willing to adapt and harness the power of technology to work smarter and better.

                        “What new technology does is create new opportunities to do a job that customers want done.” – Tim O’Reilly

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