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AI Tech Web 3.0 Tech

Web3.0:The Real decentralized Internet 

web3.0

Written by Femi Omoshona on Digilah (Tech Thought Leadership)

Decentralized technology is the present and the early we start investing our time, energy and resources trying to understand what future DApp looks like the better for us. 

Blockchain, AI, AR and IOT are amazing technologies we should be wrapping our brain around in this 21st century.

In this article, I lay out how the web has evolved, where it’s going next, and how Africa as a continent can position itself for the future.

Think about how the internet affects your life on a daily basis since it was discovered in early 1990. Internet, a system architecture that has revolutionized communications and methods of commerce by allowing various computer networks around the world to interconnect. Sometimes referred to as a network of networks, the Internet emerged in the United States in the 1970s but did not become visible to the general public until the early 1990s.

By 2020, approximately 4.5 billion people, or more than half of the world’s population, were estimated to have access to the Internet.

The Evolution of the Web

The evolution of the web can be classified into three separate stages: Web 1.0, Web 2.0, and Web 3.0.

Web 1.0  are static web sites and personal sites, the term used for the earliest version of the Internet as it emerged from its origins with Defense Advanced Research Projects Agency (DARPA) and became, for the first time, a global network representing the future of digital communications. Web 1.0  offered little information and was accessible to users across the world; these pages had little or no functionality, flexibility, or user-generated content.

Web 2.0 is called the “read/write” web, which seems to indicate an updated version of the current World Wide Web, which is known as Web 1.0. It’s more accurate to think of Web 2.0 as a shift in thinking and focus on web design. Instead of static HTML pages with little or no interaction between users, Web 2.0 represents a shift to interactive functionality and compatibility through some of the following features: User-generated content, Transparency in data and integrations.

Web 3.0 (…Loading)

Web 3.0 is the next stage of the web evolution that would make the internet more intelligent or process information with near-human-like intelligence through the power of AI systems that could run smart programs to assist users.

Tim Berners-Lee had said that the Semantic Web is meant to “automatically” interface with systems, people and home devices. As such, content creation and decision-making processes will involve both humans and machines. This would enable the intelligent creation and distribution of highly-tailored content straight to every internet consumer.

Key Features of Web 3.0

To really understand the next stage of the internet, we need to take a look at the four key features of Web 3.0:

Semantic Web

Semantic(s) is the study of the relationship between words. Therefore, the Semantic Web, according to Berners-Lee, enables computers to analyze loads of data from the Web, which includes content, transactions and links between persons.

Artificial Intelligence

Web 3.0 machines can read and decipher the meaning and emotions conveyed by a set of data, it brings forth intelligent machines. Although Web 2.0 presents similar capabilities, it is still predominantly human-based, which opens up room for corrupt behaviors such as biased product reviews, rigged ratings, etc.

For instance, online review platforms like Trustpilot provide a way for consumers to review any product or service. Unfortunately, a company can simply gather a large group of people and pay them to create positive reviews for its undeserving products. Therefore, the internet needs AI to learn how to distinguish the genuine from the fake in order to provide reliable data.

Web3.0 future for Africa

Across the world, the new Web3 economy is giving birth to myriad opportunities and the implications for the African continent are massive. Code 247 Foundation is on a mission to raised the next generation of Africa talent who will leverage the latest blockchain technologies to provide real value to billions of unbanked, underbanked and underserved individuals across Africa and other emerging markets, and we’re excited to see various blockchain protocols, startups, investors, grant funders and governments interested in doing the same.

Web3 can open up an intra-African exchange economy, it can be used for purchases and transportation between African nations. It will assist Africans to generate more economic value in a wider market.

In Africa, the evolution of blockchain technology has interested many governments across the Africa countries  to explore blockchain-based solutions, creating Central Bank Digital Currencies (CBDCs) that are likely to develop a more informed approach to the Web3 economy along with policy frameworks in line with the needs of everyday users.

Web 3 can be used to solve some of the challenges in Africa, issues of land ownership:

It is no secret the messy land management in most African countries has made it harder for citizens to acquire genuine land. This has meant that most communities are left poor due to lack of access to manage and develop their lands. Other challenges include faulk drugs, financial transactions and management of traffic etc.

Conclusion

We believe in Africa 100%. Africa can be great, will be great and must be great. Blockchain and Web3 technologies will be revolutionary in Africa. There are a lot of problems with currency and corruption in Africa.

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Art Tech Web 3.0 Tech

NFT Can Be A Force For Positive Social Impact

NFT Art-tech

Witten by Darren Tan on Digilah (Tech Thought Leadership)

With all the ongoing debate about the inherent value of NFT, for myself, as the founder of Digital Arts For Social Impact (DASI) , I believe that NFT can be an effective channel for positive social impact. 

NFT started in the year of 2012, backed by the basis of bitcoin then, since Etherium hadn’t started before then – and since that point, there have been many ongoing conversations as well as trades that have happened on the digital space.

Some see it as an opportunity to get rich quick, given the number of rug pulls that has happened due to insider traders making a quick run after a successful fund raise, while others see it as an opportunity to express their art – and letting keen buyers own an original authentic piece of their work without any potential risk of inauthentic duplication. 

NFT Art-tech

For myself, my exposure to NFT, blockchain as well as Web 3.0 definitely changed the way he viewed work as well as the digital space, and it definitely pivoted me from being a typical salaryman to someone who can also create positive social impact with the help of NFTs. 

Afterall, the basis behind the creation of an NFT can be condensed into 7 simple steps:

1) Create/pick your artwork/ unique creation

2) Choose your choice of blockchain tech

3) Setting up your digital wallet for          transaction

4) Shortlist & Select your NFT marketplace.

5) Upload your NFTs

6) Develop a robust sales & marketing plan for your NFTS

7) Fund-raising and channeling it to an effective cause. 

In fact, it was with this knowledge that I have also invested heavily into ethereum as well as developed a robust team made up of industry veterans as well as artists across the globe, to serve the impoverished community around the world – one of which being Cambodia.

For DASI’s very 1st upcoming project, Darren & his team made up of industry veterans as well as artists across the globe, they have ambitiously set their sights to help impoverished Cambodian kids to fund raise for their very own school – with hopes that this will be
a beacon for future NFT projects that will lead to support more social causes.

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Security Tech

Protecting your personal data in times of uncertainty

data protection

Written by – Kiran Kari on Digilah (Tech Thought Leadership)

It has been couple of years since COVID-19 brought the world to a standstill. While countries are opening their borders for business and tourism, it wasn’t long ago that the world shut itself up in a cocoon. The pandemic brought a lot of good when the going was bad. The good was brewing in the human mind – innovation! Businesses and large enterprises have found new ways to engage, employees have found ways to be efficient and productive, and consumers have found creative ways to purchase and consume. 

In the pandemic, the consumer was wary about touching soiled currency notes, the interactive screen at the ATM, or share their credit/debit cards to make that necessary purchase. These are all high touch points in a daily life. The only way to overcome these challenges was through usage of mobile apps. Mobile apps provided us with the convenience of booking a taxi, ordering food or make payments without making physical contact with a third person. 

Like it is in any business, with every advantage comes the corresponding disadvantage. The use of banking and financial mobile apps was always certain to grow but, in the pandemic, it grew much faster than anticipated. No one expected the number of users accessing digital services would grow so fast, so soon and so exponentially high. With such high usage in digital payments also came the threat in the form of malicious actors or more commonly known as, hackers! 

Banks, wallet payments firms or any enterprise with a consumer facing mobile app need to protect their apps from the threat vectors emanating from their consumers devices. Similarly, the consumer must be equally responsible for their own data and privacy. The hackers are looking for ways and means to steal credentials, data, create fraud, take over accounts, change the behaviors of the apps, etc., all of which amount to huge losses to the business and the consumer alike. Hackers have access to very sophisticated tools to ‘mix and match’ their attacks. A lot of compromises to the consumer devices happen through sophisticated malware, screen overlay attacks, advanced jail break or rooting techniques, root enablers and reverse engineering.

There have been many instances of hacks and compromises across the world in the recent past and it will continue to make headlines. Most recently, the OCBC bank SMS scam in Singapore lead to huge losses to account holders and the bank was penalized heavily by the regulators. So, what can we do as consumers to keep ourselves safe?

It is a healthy practice to not only keep your mobile devices clean and safe but also be cautious about your surroundings. Some of the basic hygiene that you can follow is as below:   

Some of the basic hygiene that you can follow is as below:

  • To begin, don’t click on the links that come as text messages (or email) on any of your messaging platforms, especially when it is from an unknown source. This is the biggest reason for phishing attacks. Phishing scams look so real that you end up thinking its genuine.
  • Similarly, be wary of vishing attacks, wherein someone calls you, pretends to be from your bank or a government agency and have you share your critical data, OTP, et al. 
  • When in doubt, call your bank or the agency to verify the information. When you know it’s not true, register your complaint on the fake call you received. Be a good Samaritan. 
  • Never share your personal information with any unauthorized person. No legal entity will ask you to part with your personal data. 
  • There are many frauds happening on social media platforms including your messaging apps. Don’t fall prey for anything that looks too good to be true.
  • Always download apps from the authorized app or play store.
  • Do not jail break or root your mobile devices. 
  • Ensure that you have a well-known anti-virus installed on your phone that also checks for phishing attacks.
  • Never store critical info like passwords, bank account information, etc. on your mobile devices.
  • Spend some time educating yourself on cybercrimes.

In the current climate of uncertainty, it is impossible to predict what is going to happen next. But we know that the malicious actors are going to be a lot more active than ever before.

It is time for consumers to be data proactive and strengthen the security on their mobile devices. 

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Security Tech Med/Health Tech

Security & Privacy by Design – Health Data Management Policy

Security & Privacy by Design

Written by : Sujeet Katiyar on Digilah (Tech Thought Leadership)

Every byte of data has a story to share. Important question is whether the story is being narrated accurately and securely. Usually, our focus is sharply on the trends around data with a goal of revenue acceleration, but we commonly forget about the vulnerabilities caused due to bad data management. Data possesses immense power, but immense power comes with increased responsibility. Just collecting, analysing and building prediction models is simply not enough in today’s world. Always keep in mind that we are in a generation where the requirements for data security have perhaps surpassed the need for data correctness. Hence today the need for Privacy by Design is greater than ever.

“Privacy by Design” and “Privacy by Default” have been frequently discussed topics related to data protection. The first thoughts of “Privacy by Design” were expressed in the 1970s and were incorporated in the 1990s into the RL 95/46/EC data protection directive. Privacy by design is an approach to systems engineering that seeks to ensure protection for the privacy of individuals by integrating considerations of privacy issues from the very beginning of the development of products, services, business practices, and physical infrastructures. The adoption of security and privacy principles is a crucial step in building a secure, audit-ready program.
Privacy by Design is based on 7 principles:

Privacy by Design is based on following 7 principles:

  1. Proactive not Reactive; Preventative not Remedial – Privacy by Design comes before-the-fact, not after.
  2. Privacy as the Default Setting – it is built into the system, by default.
  3. Privacy by Design is embedded into the design and architecture of IT systems and business practices
  4. Privacy by Design seeks to accommodate all legitimate interests and objectives in a positive-sum “win-win” manner not Zero-Sum
  5. End-to-End Security — Full Life-cycle Protection
  6. Visibility and Transparency — Privacy by Design seeks to assure all stakeholders that whatever the business practice or technology involved, it is in fact, operating according to the stated promises and objectives
  7. Respect for User Privacy — Keep it User-Centric.

Privacy by Design in Health Data Management Policy by ABDM

Consider data protection requirements as part of the design and implementation of systems, services, products, and business practices. The federated design of the National Digital Health Ecosystem ensures that no personal data other than what is required at a minimum to create and maintain Health IDs, Facility IDs or Health Professional IDs shall be stored centrally. Electronic medical records shall be stored at the health facility where such records are created, or at such other entities as may be specified by Policy. Electronic health records shall be maintained by entities specified by Policy, as a collection of links to the related medical records. ABDM shall issue appropriate technological and operational guidelines providing for the establishment and maintenance of the federated architecture, for ensuring the security and privacy of the personal data of data principals, and for maintenance of electronic medical records and electronic health records.

Health Data Management Policy by ABDM

Prepare a privacy policy containing the following information:

  1. Clear and easily accessible statements of its practices and policies.
  2. Type of personal or sensitive personal data collected.
  3. The purpose of collection and usage of such personal or sensitive personal data.
  4. Whether personal or sensitive personal data is being shared with other data fiduciaries or data processors.
  5. Reasonable security practices and procedures used by the data fiduciary to safeguard the personal or sensitive personal data that is being processed.

The privacy policy referred shall be published on the website of the data fiduciary. In addition, the data fiduciary shall also make available a privacy by design policy on its website containing the following information:

  1. The managerial, organisational, business practices and technical systems designed to anticipate, identify and avoid harm to the data principal.
  2. The obligations of data fiduciaries.
  3. The technology used in the processing of personal data, in accordance with commercially accepted or certified standards.
  4. The protection of privacy throughout processing from the point of collection to deletion of personal data.
  5. The processing of personal data in a transparent manner and
  6. The fact that the interest of the data principal is accounted for at every stage of processing of personal data.

The privacy policy issued and the principles of privacy by design followed by the data fiduciaries should be in consonance with this Policy and applicable law.

Article by Sujeet Katiyar

Digital Health । Rural Healthcare । Regulatory Compliance । ABDM, HIPAA, GDPR, Data Security & Privacy Professional as Consultant, Start-up Founder, Director with 23 years in Web & Mobile Technology with AI, ML, Blockchain

 

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Med/Health Tech

The Story of Love and Faith, Touching Lives with Tech where it Matters

medical and health tech

Written by : Arunoday Singh on Digilah (Tech Thought Leadership)

“We used to travel several kilometres for basic medical facilities, and many times lost precious time at work and our wages but this medical Van which comes to our village now has proved to be a boon,” says Damyanti Devi as she deftly embroiders beautiful patterns on a shawl she is working on at the cottage industry she works.

“My husband had undiagnosed diabetes which was posing many health issues for him making him miss work, making it difficult for us to make ends meet”, adds Veena who works at the same place, “The doctors who talks through the ‘Television’ at the van in consultation with Para-medical staff on the van which reports the vitals to the doctor and explains the medicine & treatment to the patients, not only diagnosed it but have also treated it effectively and now he is leading a normal life and goes to work regularly”.

This is a heart whelming story of many in these rural areas of Jammu and Kashmir. Set in the interiors of the region, the villagers had to travel long distances to avail themselves of medical care. But the mobile medical Van by O-health, fully equipped with telemedicine facilities has changed the lives of people in these remote villages.

Changing Lives and Landscapes

Srinath, a construction worker who hails from Bihar, is working in the Kathua district of J&K, beams at us when we asked him about what he thinks about the facility. He has just finished his teleconsultation with a specialist in Delhi. He says he was suffering from fatigue and restlessness for many months but after this ‘Doctor Wali Van’ (Van with Doctor) started coming, his BP was diagnosed, and he is now well with regular medication and checkups. He says that with this Van people can avail affordable health care almost at their doorstep.

The telemedicine service provides the facility of Tele-Consultation with India’s Top qualified doctors and specialists who provide evidence-based care and boasts of having done over 8000 consultations till date. The state-of-the-art telemedicine facility by O-health has the facility to conduct clinical tests and supply medicines to people who are living in remote areas.

The Man Behind the Mission

Visioned and conceptualised by Arunoday Singh, a Biomedical Engineer with an MBA and MSc in Health Economics from the London School of Economics, O-Health is born out of Arunoday’s vision to bring accessible and affordable quality healthcare to rural India and take the best of medical facilities to the patients at the farthest of villages, in J&K, some of which are merely 01 km from Indo-Pak border, with Pak army posts clearly visible from camp sites.

Arunoday Singh has strived to serve the rural population of the country in a way that could bring a major positive change in their lives. Thus, in the process of striving to provide universal access to primary healthcare, he came up with the idea of this telemedicine Van, equipped with the best of diagnostic, pharma and speciality care which has now fast become the ‘Saviour’ for the rural population in these remote villages of the region.

“There is no denying that, unlike in olden times, there is much better road connectivity to rural areas these days but still these places continue to face the paucity and lack of good medical facilities and doctors at par with towns and cities. Most doctors wish to set up their practices in bigger towns and cities after having dedicated many years of their lives studying, but many of them also wish to serve the marginalized section of the society in some way” Arunoday said. “With the fast improving internet connectivity in the villages, digital healthcare can really make a powerful change in the healthcare landscape of rural India”, he added. 

This telemedicine facility on wheels allows O-Health access to the patients in the far-flung rural areas, without having to compromise their careers.

 “The main motive of the project is to extend healthcare facilities to the needy at their doorstep,” says the staff we met in the van, which is like a mini-hospital on wheels with all the facilities of a good clinic put together comprehensively.

The Challenge and the Solution

Rural patients are seen to be somewhat averse to new technologies, especially in healthcare, due to some of the reasons – paucity of awareness and knowledge about the technology, lack of trust on the individuals running the services and inefficient ways of care delivery leading to ineffective treatment outcomes. “It is critical to send an accurate patient parameter feedback to the remote doctor for a correct diagnosis, otherwise the treatment remains incomplete and hence, leaves the patient ill. We use high fidelity digital health devices like digital stethoscope, digital otoscope, digital derma-scope, etc to capture the parameters and images, to be shared with the specialist for accurate diagnosis leading to an effective treatment. When patients start feeling better after consultation, their level of trust on the technology shoots up”, said Arunoday.

Wheels of Change

Soon, O-Health also aims to setup a larger mobile van to cater to other remote areas with even more health services as well as plans to pilot a static clinic to position itself as a permanent care giver in the region. The service is fast becoming popular as lack of access to affordable and quality medical care is a huge challenge in rural India. This innovative Medicine Facility provides people of remote regions with easy access to quality health services and has worked towards improving the general health of the population in the area as patients can now avail regular diagnostic check-ups. It has also changed their perspective towards their health and well being, making them aware of the value of timely action and lifestyle changes when it comes to their health.

Committed to bringing a change where it matters, in the area of rural health, the wheels of O-Health move ahead with a conviction to bring a change in the area of the health sector in rural Jammu and Kashmir and there is no stopping them!

The landscape of the region seemed buoyant with health and hope when we visited it and people brimmed with a promise of newer, healthier horizons!

Currently, the service is completely free as it has been fully funded by a Public Sector Enterprise. We have examined over 8000 patients for free till date.

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Digi Tech

How Email Marketing Can Empower Your Business

email marketing

Written by Sheenah Lozada  on Digilah (Tech Thought Leadership)

Let’s go back to memory lane. Imagine the day when there was no email. Most of the marketers rely heavy on traditional mail for advertising. These are in the forms of flyers, catalogues, promotional letters sent via snail mail and delivered by your favorite postman.

When I was growing up and now, my mom an avid fan of Readers Digest, and we always looked forward in the mail on a monthly basis for it to arrive. She has cooking book subscriptions as well that we are eager to receive and try out some of the recipes. 

The agony of waiting……… 

Thankfully today, it is very convenient in just few clicks you can subscribe to your favorite brands, cookbook, etc.  No more waiting… 

Email has tremendously transformed how many businesses can reach through their customers immediately and establish a rapport where they have the option to choose the content they want to receive.

Let’s dive in to know the History for Email Marketing 

1971 – Ray Tomlinson sent the first email message which either said “Test 123” or the top row keys, “QWERTYUIOP”

1972 – Larry Roberts created an email management database that let users list, select, forward and respond to email messages.

1978 – Gary Thuerk, a marketing manager at Digital Equipment Corporation, sent the first email blast to 400 Arpanet advertising machines. This generated $13 million in sales.

1982 – Electronic mail message becomes the “EMAIL”.

1988 – Spam was introduced.  Inspired by those who are angry receiving email blast the word spam is added to the Oxford English dictionally. 

1989 – Lotus Notes 1.0, was launched as the first widely use email software service.

1991 – The internet was born. Everyone was using it. 

Late 1990s – Email service was introduced. Microsoft released Internet Mail (now Outlook) and Hotmail launched in 1998. The same time HTML was introduced to add characters to emails using custom fonts, colors, graphics and formatting.

2003 – CAN-SPAM was introduced in the U.S, it was signed by President George W. Bush. This prompts businesses to reduce sending unsolicited emails and include sender details and unsubscribe link in every message.

2009 – The introduction of Responsive Emails which enables readers to use their desktop, smartphones, or tablet to access and read emails.

Today – Email marketing is an integral part of the any digital marketing strategies that marketers are using to nurture their customer communication in the most cost effective way.

Source: https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/

Despite the growth and prominence of mobile messengers and chat apps, email global users amounted to 4 billion and is set to grow to 4.6 billion users in 2025.

The global emails received and sent worldwide was approximately 306 billion in 2020. It is projected to increase to over 376 billion emails on 2025. This data shows that the trend towards mobile also is true for email.

As we know that the consumers interaction is multi-event and multichannel

These are some of the marketing strategies that you can invest with.

  • Inbound marketing
  • Content marketing
  • Email marketing
  • Search Engine Optimization(SEO)
  • Social Media
  • Paid Advertising
  • Mobile Marketing

One thing for sure is that email for marketing isn’t going anywhere. It will continue to be a staple part of any marketing strategy for all types of businesses.

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