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Smart Tech

5 Tips to Create Beautiful and Functional Designs

Written by : Nathan Greenhut on Digilah (Tech Thought Leadership)

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

Design is a crucial part of any product or service. By following these tips, you can create designs that are both beautiful and functional. Design is an important part of any product or service. It can make or break a company. That’s why it’s important to get it right.

There are three main aspects to consider when designing anything: form, fit and function. 

Form is the overall look and feel of the design. Fit is how well the design works within its intended purpose. Function is how well the design actually works.

Design is a crucial part of any product or service, but it can be difficult to get it right. By following these tips, you can create designs that are both beautiful and functional.


My top tips 5 for making beautiful and functional designs:

  1. Start with function
  2. Keep it simple
  3. Form and function must work together.
  4. Details matter
  5. Test, test, test

Start with function

Start by thinking about the function of the design. What does it need to do? How will it be used? Answering these questions will help you determine the form and fit of the design.

The form of the design should be based on its function. For example, a chair needs to be comfortable and support the sitter’s back, so its form should be functional and ergonomic. Similarly, a vase needs to be able to hold water without leaking, so it needs a sturdy, waterproof base.

The fit of the design is also important. A chair that is too small will be uncomfortable to sit in, and a vase that is too big will be difficult to carry. Make sure the form and fit of your design are appropriate for its intended purpose.

Once you have considered the form and fit of your design, you can start to think about its aesthetics. What colour will it be? What materials will it be made from? What texture will it have? Answering these questions will help you create a design that is both visually appealing and functional.

Keep it simple

The best designs are often the simplest ones. This is especially true when it comes to function. A complex design may look great, but if it’s not easy to use, it won’t be successful. Users should be able to intuitively understand how to use your product, without having to think too much about it.

This is why the best designs are often the simplest ones. A complex design may look great, but if it’s not easy to use, it won’t be successful. Users should be able to intuitively understand how to use your product, without having to think too much about it.

This doesn’t mean that all great designs are simple. Sometimes, a more complex design can be successful if it’s done well. But in general, the simpler the better.

When you’re designing something, always ask yourself if it’s the simplest solution possible. If it’s not, try to find a way to simplify it. This will help ensure that your design is successful.

Complexity for the sake of complexity is never a good idea. Keep it simple, and your designs will be more successful.

Form and function must work together

Make sure the form and function work together. Aesthetics are important, but they should never come at the expense of function. A beautiful design that doesn’t work is not a successful design. Likewise, a design that works but is ugly is also not successful. The two must work together in order for a design to be effective.

Form and function are equally important in design. 

In order for a design to be successful, it must strike a balance between form and function.

Details matter

Pay attention to detail. It’s the small details that can make or break a design. Don’t overlook them. Be consistent. Consistency is key in design.

Make sure your designs are consistent with your brand and with each other.

Be creative. Don’t be afraid to think outside the box. Be creative in your designs and in your approach to design. Be original. Originality is what sets you apart from the rest. Be original in your designs and in your approach to design.

Creativity and attention to detail are both important in design. 

It’s the small details that can make or break a design, so it’s important to pay attention to them. Be consistent in your designs, making sure they are consistent with your brand and with each other.

Be creative and think outside the box, but always be original. Stand out from the rest with your unique designs and approach to design.

Test, test, test

Always test your design before you release it to the public. Get feedback from users and make sure it’s user-friendly.

Creating a great user experience starts with a well-designed interface. If your interface is confusing or difficult to use, people will quickly get frustrated and give up. 

Always test your design before you release it to the public. Get feedback from users and make sure it’s user-friendly. Keep in mind that simplicity is often best when it comes to design. Too many bells and whistles can overwhelm users and make your interface hard to navigate.

Summary

A great design is just the beginning, though. Once people start using your product, you need to make sure they keep coming back. That’s where creating a great design comes in.

Every interaction someone has with your product should be positive and helpful. If you can make people’s lives easier, they’ll keep coming back for more.

Creating a great design is an ongoing process. You can never rest on your laurels – there’s always room for improvement. Keep listening to your users and making changes based on their feedback. With a little effort, you can make sure your product is always delightful to use.

Most searched question

What are the functional design strategies?

What makes a design functional?

Most searched queries

Functional designer

Functional design in product design

 

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Law Tech Web 3.0 Tech

“Law and technology produce, together, a kind of regulation of creativity”

Lawrence Lessig

Written by : Sophie N. Ngouakang on Digilah (Tech Thought Leadership)

Sophie N. Ngouakang is the managing partner of Tchinsop Law Firm & founder of “Veritas Bitcoin”. My love for innovation has led me to combine interests in technology and law practicing in a tech-related area of law such as Blockchain which to me is very promising than other law specialties. (No offense to my law colleagues with different interests). That is what I decided to do and have been doing for quite some time.   

When it comes to law and technology, one could ask several questions among which – if laws will ultimately have to change to keep up with modern tech or tech will have to adapt to keep in line with the law, considering for instance that many terms and conditions on apps are agreed to by minors?

Minors agreeing to apps is another issue. Parents have an obligation to control what their minor children access. From time-to-time parents have gotten out of financial harm caused by their minor children spending money on apps, but it isn’t always a sure thing. There is a law about collecting information about children under the age of 13, but there isn’t much behind it since the children invariably check the boxes that say their parents have provided permission.

Laws constantly change to keep up with technology. Unfortunately, they often change too slowly. A good example of that would be the failure of the many governments to enact meaningful reforms related to privacy as technology has become more invasive. Habitually, in the law, we adjust the language of things we write or our approaches to conflict resolutions based on changes in technology. 

However, sometimes the law does not address underlying problems and without amendments to existing laws or new laws it is difficult to resolve problems, both criminal, commercial, and civil, within the legal system.

Technology is only as good as the purpose for which we use and not necessarily for which it was intended. It’s essential to state that technology therefore, can’t be considered as a neutral tool since it all depends on how it is used.

Humans abuse tools more often than the intended designer would prefer. Like screwdrivers being used as murder weapons, the technology is not neutral because human operators are not neutral.

The most spoken about technology in recent times seems to be the Blockchain technology.

Blockchain is a decentralized, peer to peer, immutable storage network which is censor free and regulator free because of the absence of one single controlling entity.

Every transaction that is written is voted upon by a majority of nodes and changing something which was written before in the chain is computationally very difficult.   

When blockchain matures to the point of being “the law”, the difference will be that “what happened when” will not take up as large a part of court hearings as today. Also, many disputes will not ever reach court because of more automatic settlements occurring before, as contracts automatically settle when parameters are breached.

You will probably see many systems of law competing for adherents, they will all have to somehow interface with the legacy system until the legacy system either innovates to compete or is abandoned in favor of better regimes.

Criminal, corporate and civil law firms will need to develop an understanding of how cryptocurrencies can be used to facilitate transfers of value worldwide, which will inevitably creep into cases of all kinds as it becomes clear that currencies like bitcoin are here to stay.

As it becomes established case law, there will also be increasing numbers of things where the incorporation of information into a blockchain becomes proof that the information existed or that something happened at that point in time.

Some countries have been much better about dealing with this technology than others as far as amending laws and/or passing new ones are concerned. El Salvador for example being the first country to legalize bitcoin as legal tender. 

I think joining the tech-space with a legal background is always a plus and the inputs one can bring are countless. The first contribution that one can do is for “Smart Contracts”. 

Smart Contracts are executable code that get executed upon the activation of an event in a contract.

I always encourage persons with an interest in law and technology to get an understanding of “Smart contracts” as I see a great demand for people in the near future. We will always rely on human cooperation to uphold the law.

As an illustration, if a person defaulted continuously on his rent payment for 3 months, a smart contract has the power to remotely lock the appartement.

Taking the comparison in the real-world contracts, the Terms & Conditions for a lease agreement would have been drafted by the Attorney of the landlord that exists on paper. In case of default in the payment of rents, although the clause gets invoked, the landlord would still have to serve the tenant a notice to quit, before confiscating the keys to the appartement.

With a “Smart Contract”, it is automated. Indeed, technology and law together produce a kind of creative regulation unprecedented in history, as Lawrence pointed out.

In the end, laws change over time. We see that constantly. For example, we didn’t always have cars. Then we didn’t have cars that went very fast. Now look at all the laws related to building, owning, and operating cars. 

Most searched question 

What is Lawtech?

What is law technology today?

Most searched queries

Legal tech Asia, Africa

Legal tech industry


Compliance and law

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Categories
Web 3.0 Tech

Use of Cryptocurrencies : sites to avoid

Written by : joel nzoda  on Digilah (Tech Thought Leadership)

To compose this list of 8154 scams exploiting the reputation of Bitcoin and cryptocurrencies , I have crossed several sources, in particular the testimonials of our readers and the lists of the  HYPERLINK “https://www.amf-france.org/Epargne-Info-Service/Proteger-son-epargne/Listes-noires”AMF , CryptoFR , the House of Bitcoin , buy1bitcoin.fr , warning-trading.com , adcfrance.fr , cryptoscambuster , scambitcoin.com , investment-scam.com and badbitcoin.org  HYPERLINK “https://badbitcoin.org/thebadlist/index.php”.

The list obtained by this merger is not exhaustive and may contain errors. If you would like to help me improve it by adding new sites or by alerting me to an abusive report, do not hesitate to contact me and/or leave your comments at the bottom of this article.

Below are both pyramid schemes, fake “bitcoin faucets” and a large number of scams related to investing in cryptocurrencies (fake exchanges, fake brokers) or “ mining ”.

Although it is obvious that some projects listed (for example) on Coinmarketcap are, to a greater or lesser degree, scams, I have chosen not to include cryptocurrencies in this list.

On the same subject, see also the thread devoted to fake exchange platforms on cryptoFR , the Scam Accusations ” section of the Bitcointalk forum and our advice for buying  HYPERLINK “https://bitcoin.fr/comment-acheter-des-bitcoins-sans-se-faire-escroquer/”bitcoins  HYPERLINK “https://bitcoin.fr/comment-acheter-des-bitcoins-sans-se-faire-escroquer/”without being scammed .

To search click cmd+F (on mac), or ctrl+F (on Windows) then type the name of the website in the search field.

  • 01crypto.com – 01crypto.net – 07ct.com – 0on.info – 0xbitcoincash.io
  • 1-9-90.com – 1-hash.com – 10×11.biz – 100-3x.com – 100-btc.com – 1000000satoshi.weebly.com – 1000eclats.c

Find out more / Bitcoin / cryptocurrencies : sites to avoid – bitcoin.fr

Most searched question

What is cryptocurrency?

What is bitcoin and how does it work?

Most searched queries

Ethereum price

Bitcoin price


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Web 3.0 Tech

How to buy cryptocurrencies?

Written by : Joel nzoda on  Digilah (Tech Thought Leadership)

You can buy via:

stock exchanges that automate the market and maintain accounts in euros for their clients.

In France, they must be backed by an institution with a payment service provider license (credit institution, electronic money institution or payment institution) issued by the ACPR.


– over-the-counter platforms that connect buyers and sellers. To limit thefts and scams, these platforms sequester the bitcoins exchanged and offer a system for evaluating players. 


DEXs (Decentralized Exchanges), over-the-counter platforms that replace the trusted third party with a smart contract.


brokers who act as intermediaries between stock exchanges and buyers. 


exchange counters: Brokers who sell bitcoins in a given physical space, often with support for novice customers.

The exchange fees are given here for information only from the information displayed by the exchanges and most often based on a bank transfer.

Afficher l’image source


Please note:
The fees only concern buyers and can be very different for sellers; – on the same platform, the overall cost can vary considerably depending on the volume traded, the trading mode (maker / taker ) and above all the means of payment , bank transfer being preferred for a lower cost. 


– there may be hidden charges such as withdrawal fees; – the reference price may vary from broker to broker.

Liquidity: For the largest exchanges I have added an indication (ranging from + to +++) on liquidity, this is an indication to take into consideration if you wish to trade large volumes at the best price.

 Learn more: Buy bitcoins – bitcoin.fr

Most searched question

What is cryptocurrency?

What is bitcoin and how does it work?

Most searched queries

Ethereum price

Bitcoin price

 

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Categories
HR Tech

Strengthening EM/PM partnership is the key to success in a software shop

Written by : Shyvee Shi on Digilah (Tech Thought Leadership)

📍 What does a PM (Product Manager) do?


PMs articulate the WHY through strategy, define the WHAT through prioritization, and play a supporting role for the HOW. 

📍 What does an EM (Engineering Manager) do?


EMs work with their teams to figure out HOW the product should be built (e.g., tech stack, frameworks, and architecture, etc.), WHO builds it and WHEN it will ship.

🔑 What are the expectations of an EM in a Tech organisation?

▪️ Active involvement in product brainstorming
▪️ Highlight technical complexity of a solution
▪️ Drive technical execution and decisions
▪️ Empathy for user and business needs
▪️ Manage sprint planning + retro
▪️ Embrace big picture thinking
▪️ Assume positive intent 

In a software shop, many roles cross paths on a daily basis but not more than the Engineering Manager (EM)’s and the Product Manager (PM)’s path.

🤝 This partnership is the one that not only ensures successful delivery of software but also things like motivation, transparency, alignment, prioritization, innovation and everything in between.

Starting from exploring the importance of this partnership, to setting the right expectations and sharing best practices. 


Here are five tips to strengthen the partnership: 👇

1 Build a relationship


This is one of the most critical relationships you will ever have at work. And just like any other relationship, you get what you give. Do not leave it up to chance. Get to know each other, understand each other’s goals, priorities, communication preferences, working style, etc. Schedule regular sync-up meetings and invest the time to deepen the relationship. 

2 Get on the same page


Make sure you represent a united front and be the cheerleaders for the team. There is nothing worse than a conflicting set of priorities for a team and ensuring that doesn’t happen starts with you two.


3 Assume Positive Intent (API)


The heading says it all. It’s busy, there is a lot going on at all times. There are many communication channels and oftentimes you end up doing or saying something that the other person doesn’t agree with. It’s okay. Assume positive intent. Reach out, verify, and reassure the trust.

4 Communicate early and frequently

This one cannot be emphasized enough. There should be a direct line of communication between the EM and the PM. Share even if you think it’s something trivial. Share your concerns, ideas, progress, feedback, and any other developing stories necessary. 

5 Shorten the feedback loop

 

🤝 The HOW part is a collaboration as both sides need input from each other to choose the optimal solution.

Most searched question

Why is PM software important to your business?

What are the benefits of using project management software?

What are the key responsibilities of a project manager?

Most searched queries

Maintaining software is important

How to collaborate effectively

Collaboration in the workplace

 

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Categories
AI Tech Art Tech

How Technology can help India’s Traditional Craftspeople

Written by : Suki Iyer on  Digilah (Tech Thought Leadership)

A recent conversation with a friend got me thinking of the intersection between technology, design, the preservation and flourishing of traditional handicrafts, and communities. 

The Indian handicraft industry is a highly labor intensive one, with more than 7 million artisans, a majority of whom are women and largely underprivileged.

This industry, which is traditionally a major source of revenue generation in rural India, has been in decline (though there have been several efforts to support it), and has been hit hard by the pandemic as well. 

What are the glaring gaps in the market for traditional craft? (specific to India, but this could apply to the world as well). To my mind the key gaps are in design, and in business building capacities

Local artisans lack the ability to meet the needs of new markets and are forced to find low unskilled employment in urban industries. One of the major factors contributing to this is that artisans are not trained to contemporize their designs. 

In this article, I’d like to focus on design and the role technology can play in meeting the current gaps. 

While some work has been done on modernizing design, a lot of craft continues to center around traditional design, often not appealing to modern sensibilities, and thus not being able to build the foundation of a sustainable business. How can technology help? For example, AI techniques have been leveraged for emulating creativity and imagination – for image generation, style-transfer, image-to-image translation; for pattern generation, and color-transfer etc.  

An interesting study (Raviprakash et al., May 2019) describes how AI techniques can be used to contemporize design, while keeping the underlying technique unchanged. It generated colored motifs and patterns that can be manufactured into physical products. This study experimented with using AI on the popular IKAT weave. Unlike other dyeing techniques, in IKAT the yarn is dyed BEFORE it is woven. This is what gives it its unique shading effect. This property was harnessed by the researchers to create a contemporary design. 

A picture containing text Description automatically generated

The researchers first used a black motif using an AI technique trained on a set of 1000 paintings from a famous European painter, Piet Mondrian, and their gray-scale counterparts. The simplicity of these paintings along with the use of only primitive colors made them an ideal choice for our approach, since the model is able to learn primitive colorization of a motif from a relatively small training dataset. 

The model used a generator which colorizes the input and a discriminator that learns to distinguish between the real paintings and the colorized images. The discriminator’s output determines the loss of the generator, which the generator tries to minimize, effectively colorizing images to make them indistinguishable from real paintings. 

These motifs were re-colored with colors of an inspiration image using a statistical approach of global color transformation, and the design was post-processed to a grid that could be readily used for dyeing, as each cell is of a single color. 

Products manufactured with designs generated using the above approach are found to be much more visually appealing than their traditional counterparts in the present market. Local artisans used these designs to manufacture and sell products successfully. A person painting a picture Description automatically generated with medium confidence

There are several such examples of how technology can modernize craft without compromising on the underlying uniqueness of a particular craft technique. 

Investments need to be made in building such design capacity amongst artisans so they can once again take their place as valued centers of their communities. 

Suki Iyer

Most searched question

How can we preserve our culture and tradition?

What can be done to help folk arts and crafts survive via technology in India?

Most searched queries

New Craft Technology

Handicrafts selling websites in India


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Categories
Logistic & Travel Tech

eVTOL Aircraft Market To Enlarge At a Remarkable CAGR Of More Than 21%

Written by : Nisha Naroliya on  Digilah (Tech Thought Leadership)

Electric Vertical Takeoff and Landing (eVTOL) Aircraft Technology

Electric vertical take-off and landing (eVTOL) are some of the latest innovations in the aerospace industry. eVTOL vehicles are electric and function more like a drone

Large omnidirectional fans assist the aircraft move in various directions and even take off vertically. While designs vary between developers, most seem to resemble the drone form. The future of aerospace mobility deliberately relies on electric vertical take-off and landing (or eVTOL). After years of research and development, a new vehicle class is kicking off to emerge. If eVTOL aircraft reach mass adoption, it could change the way of moving people and cargo.

A new market research study by Value Market Research is forecasting that the global eVTOL Aircraft Market will record healthy growth during the time period 2020 and 2027 and will progress at a CAGR of 20%. 

Also, the study projects that the market would accomplish a worldwide valuation of $ 275 million by 2027 with continued opportunities in key enabling technologies, such as aviation-grade batteries, propulsion systems, and electric motors, eVTOL ground infrastructure, and composite materials.

The growing urban population is leading to increasing road traffic congestion in urban areas and is promoting market growth. For instance, according to the United Nations (UN) report, by 2050, about 70% to 80% of the global population is estimated to reside in cities. This has also led to an upsurge in the eVTOLs for air-taxi services. Moreover, air-taxis are intended to meet future demand for regional commutes ranging from 30 miles to 300 miles, thus driving the demand for eVTOLs. With the usage of eVTOLs in the air-taxi services form, aerial travel will be an affordable transport dimension over shorter places.

Along similar lines, the growing need to augment operational efficiency, and to decrease in human intervention for intercity and intracity transportation by means of eVTOLs, are positively influencing the electric Vertical Take-off and Landing (eVTOL) aircraft’s market growth.  There are several companies and municipal corporations currently working on eVTOL aircraft manufacturing for air mobility solutions,” remarks a study analyst.

Key players in the market such as Volocopter Gmbh, Joby Aviation, Lilium Gmbh, Ehang Holdings Ltd, Airbus SE, and Boeing Co., and others are trying to establish a foothold in regional and global markets. Their strategies majorly revolve around engaging partnerships with governments, technical service providers, infrastructure developers, and public associations. There is a huge level of product innovation, which has led to intense product competition amongst the market participants. Along similar lines, conventional growth strategies such as mergers, acquisitions, and expansions will continue to shape the competitive structure. 

On these lines: In 2020, Japan’s SkyDrive and German Volocopter were planning to commercialize eVTOL in Japan by 2023.

In the same year, Bell Textron declared that they are partnering with Japan Airlines and Sumitomo Corporation to determine the on-demand air mobility ecosystem growth in Japan via Bell’s Nexus 4EX eVTOL air taxi.

Most searched question

What means eVTOL?

How fast can eVTOL go?

Most searched queries

eVTOL companies

eVTOL drone

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Categories
Digi Tech

Digitally Yours

Written by Shivam Sharma on Digilah (Tech Thought Leadership)

In today’s time, technology is even in the deepest corners of each and every existing community of this world.

If I specifically speak about my own journey as an avid user of technology, I’ve been using technology ever since it came into popularity, but the density of use just multiplied by magnitudes when the pandemic hit.

Post-pandemic, things started bending towards creating content rather than just consuming it. Until the pandemic hit, I only used the technology towards a certain tangent and to a limit, which usually included digital classrooms, emails and just some YouTube videos. But, post-pandemic, the limit just became limitless with every dimension, everything just changed. 

Things like LinkedIn and Twitter came into my life and with that, creating content became a part of my life henceforth the digital journey became even more vivid and deep. You see, with the purge of this digital era, every single person on this planet has started building their own “digital personality” which generally comes with a cost, the cost of mental stability. Talking about myself, obviously, I am not the same person as I am on any social media platform, because it is just a part of my overall personality and not my only personality.

My journey has been very amazing because I have been witnessing the process of progress in the digital world ever since and it feels genuinely amazing to be a part of such a generation.

I mean with platforms like Google Meet, Zoom call or even Skype you can technically meet any human being in any corner of the world. With platforms like Notion you can basically create a second brain of yours with everything in and out of your brain and even your mind. 

With platforms like WhatsApp or messenger you can essentially talk to anybody without even meeting them.

With platforms like Slack and Wurker you can just make a virtual workspace altogether, just like your office.

With things like your own mobile phone or laptops you can just do whatever you want to and possibilities are just endless, literally, you may start tens of businesses just by an internet connection and a good laptop or workstation.

With things like Google Maps or any maps, you can just hop on to any place in the world in your choice of comfort!

 I, in my personal as well as my professional life, have been using such beautiful and radical pieces of technology and they have made my life much more efficient, all because of obvious reasons.

As a concluding note, I would just like to mention a cliche which is indeed the truth of the century, which is, “life wouldn’t have been fair without digitalisation”, also now that every digital element is it smartphones, laptops or even the internet is becoming so pocket-friendly with an amazing durability and quality, this saying just makes even more sense!

As you can probably see in the featured image, everything and anything which is visible is pretty much possible because of the digitalisation of major elements of life, be it communicating (telling and listening, not just hearing), expressing, sensing, feeling etc. 

Most searched question

What are the three types of digital technology?

How does digital tech work?

Most searched queries

Digital technology

Digital technology in education


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Categories
Web 3.0 Tech

INTRODUCTION TO BLOCKCHAIN AND METAVERSE

Written by : joel nzoda on Digilah (Tech Thought Leadership)

GOALS

      • Define blockchain
      • Characterize a blockchain
      • Usefulness of blockchains
      • Web 3.0 and the Metaverse
      • NFT or non-fungible tokens and their usefulness

    BLOCKCHAIN 

    Developed from 2008, blockchain is, first and foremost, a technology for storing and transmitting information. This technology offers high standards of transparency and security because it works without a central control body. More concretely, the blockchain allows its networked users to share data without an intermediary.

    Source : https://www.jlconsulting.fr/media/BS_20190614_BlockChain.png

    CHARACTERIZE A BLOCKCHAIN

    In practice, a blockchain is a database that contains the history of all exchanges made between its users since its creation. Its main characteristics are:

        • The identification of each part is carried out by a cryptographic process

        • The transaction is sent to a network (or storage “node”) of computers located around the world.

          • Each “node” hosts a copy of the database in which the history of the transactions carried out is recorded. All stakeholders can access it simultaneously

          • The security system is based on a consensus mechanism of all the “nodes” each time information is added. Data is encrypted and authenticated by “data centers” or “miners”. The transaction thus validated is added to the database in the form of a block of encrypted data (this is the “block” in blockchain)

          • Decentralized security management prevents transaction tampering. Each new block added to the blockchain is linked to the previous one and a copy is transmitted to all the “nodes” of the network. The integration is chronological, indelible, and tamper-proof.

        Source : https://www.economie.gouv.fr/files/files/2019/infog-block-chain.jpg

        USEFULNESS OF BLOCKCHAINS

        The blockchain represents a major innovation that is used in particular in the banking sector. Indeed, historically, blockchain technology was developed to support transactions carried out via cryptocurrencies/crypto-assets (including bitcoins which are the most well-known form) and which have the main characteristic of not depending on an organization centralizer (like a central bank) and to be international.

        But its use is not limited to cryptocurrencies. Many fields and sectors of activity, commercial or non-commercial, public or private, already use the blockchain or plan to do so in the years to come. The uses of blockchains and other technologies include:

            • In the banking sector, technology opens up the possibility of validating transactions without the intermediary of a clearing house, which should make it possible to certify transactions in much shorter timeframes. The blockchain can also promote the sharing of information between competing players in a financial centre while respecting the secrecy of their commercial data and, in doing so, facilitate the management of common structures or instruments by reducing contact costs and administration fees.

              • In the insurance sector, the contribution of the blockchain is due, for example, to the automation of reimbursement procedures and the alleviation of certain formalities at the expense of companies and their customers, provided that the assumptions and conditions of compensation and damage are clearly established.

                • In the logistics sector, the blockchain has two interests:

                • ensure product traceability, as well as the memory of the various interventions on a production and distribution chain.

                • reduce formalities and create the conditions for cooperation between actors in a sector, particularly in terms of information exchange. This use could also find an application in the agri-food sector for food traceability, particularly interesting in the event of a health crisis.

                  • In the energy sector, by authorizing the exchange of services and values outside a central management body, the blockchain potentially creates the conditions for implementation on a more or less large scale depending on the technical capacities of local networks. production, exchange and resale of energy to balance supply and demand at all times, which is a major constraint for electricity networks in particular.

                But many sectors are potentially affected by the use of blockchain technology: health, real estate, luxury, aeronautics, etc.

                Using blockchain has many benefits, including:

                    • The speed of transactions thanks to the fact that the validation of a block takes only a few seconds to a few minutes.
                    • Security of the system, which is ensured by the fact that the validation is carried out by a set of different users, who do not know each other. This protects against the risk of malicious intent or hijacking, since the nodes monitor the system and check each other
                    • The productivity and efficiency gains generated by the fact that the blockchain entrusts the organization of exchanges to a computer protocol. This mechanically reduces the transaction or centralization costs existing in traditional systems (financial costs, control or certification, use of intermediaries who are remunerated for their service; automation of certain services, etc.).

                  WEB 3.0 AND THE METAVERSE

                  As conversations began to shift from Bitcoin (BTC) to other larger crypto projects such as Ethereum network upgrades and central bank digital currencies, or CBDCs, media coverage would suggest that widespread adoption of crypto is already well advanced. But it is clear that the majority of people do not know what it is.

                  The Metaverse (in English) or Métavers (in French) is a generic term for technologies that make it possible to create an entire (virtual) digital universe like our real universe. This universe can be extremely detailed and include a wide variety of different worlds, often also called virtual environments. People can join this Metaverse using different technologies and interact with each other. However, instead of being present in person, the user creates an avatar which is their representation in the Metaverse.

                  Source : https://i0.wp.com/stylistme.com/wp-content/uploads/2022/02/Metaverse-guide-tuto.png?w=1280 HYPERLINK “https://i0.wp.com/stylistme.com/wp-content/uploads/2022/02/Metaverse-guide-tuto.png?w=1280&ssl=1″& HYPERLINK “https://i0.wp.com/stylistme.com/wp-content/uploads/2022/02/Metaverse-guide-tuto.png?w=1280&ssl=1″ssl=1

                  However, the Metaverse doesn’t just want to be a massively multiplayer open-world gaming platform (RPG MMO). It is already beginning to be a virtual space where people work, earn money (by spending it), meet people, and invest in real estate. In short, where you can live another life.

                  Technologies like Augmented Reality (AR) and Virtual Reality (VR) are important levers for the Metaverse, as they will help create an incredible sense of immersion in another’s skin and in another universe. However, there is one project that may well facilitate mainstream adoption of crypto: Web3.

                  To better understand the evolution of these two technologies, an illustration between Web2 and Web3 as support for the Metaverse.

                  Source: https://i0.wp.com/stylistme.com/wp-content/uploads/2022/02/Web-3.0-evolution-Internet.jpg?w=1024 HYPERLINK “https://i0.wp.com/stylistme.com/wp-content/uploads/2022/02/Web-3.0-evolution-Internet.jpg?w=1024&ssl=1″& HYPERLINK “https://i0.wp.com/stylistme.com/wp-content/uploads/2022/02/Web-3.0-evolution-Internet.jpg?w=1024&ssl=1″ssl=1

                  NFTs (NON FUNGIBLE TOKENS ) AND THEIR USES 

                  NFT are the three initials of Non-Fungible Token, which translates to non-fungible token. That doesn’t necessarily make things any clearer. Therefore we must detail the notion of “non-fungible”.

                  For example, bitcoins or €100 bills are fungible. Even though each note is unique, it will have exactly the same value as another €100 note. The first mined bitcoin, no matter what platform it is on or who owns it, is the same value as a recently mined bitcoin stored in another wallet.

                  Conversely, works of art or concert tickets are non-fungible. Something that is not fungible cannot be replaced or divided. It’s unique. They are objects of the same nature, but which have their own characteristics and their own usefulness.

                  We talk about “tokens” when they are digital units, which are exchanged with blockchain technology: 3D visuals, objects in a video game, or even a piece of land in a fictional universe.

                  The NFT can therefore be defined as follows: it is the digital title of ownership of a non-fungible token. NFTs can be classified into different categories according to their nature and usefulness:

                      • collectibles: a collection of digital objects, or a work of art for example.
                      • metaverses: virtual worlds.
                      • online gaming tokens.
                      • utilities: they provide a service to their owner.

                    Some NTFs may belong to more than one category. They are traded on online marketplaces dedicated to NFTs, connected to the blockchain.

                                                                                                                               The value criteria of an NFT: This young technology has a future ahead of it, but it could lead to some abuses. Many investors seek to speculate on this trend which, although it is a resounding success, is still very volatile and full of scams. The vast majority of sold works and NFT projects will never have value, simply because no one wants them.

                    Some NFTs have artistic value: They are works valued independently of the fact that they are digital, in the same way as a painting in a museum. The blockchain does not have a preponderant role in the evaluation of their price, it is simply the art market. Overall, price is defined by what an artist’s fan is willing to invest.

                    The value of an NFT can also depend on its usefulness: Becoming a member of a club, meeting other holders or the artist himself, being more powerful in a video game, acquiring and showing a certain social status, etc. .

                    BIBLIOGRAPHY

                    My name is Joel Nzoda Consultant in Digital Marketing, Junior Blockchain Developer, Junior cyber Security Consultant and Expert in blockchain technologies. I hope I have been able to bring value to each other, I remain attentive. Discover my activities on social networks.

                    Twitter: https://twitter.com/boschdigital I Linkedin: https://linkedin.com/in/nzodax

                    Instagram: https://instagram.com/nzodax I Facebook: https://facebook.com/nzodax

                    Medium: https://medium.com/agencedigitalenzodax I Tiktok: https://tiktok.com/nzodax

                    Tumbr: https://tumbr.com/superexpertdigital I Email joelnzoda@gamail.com I Whatsapp: +237693241257

                    Most searched question

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                    Categories
                    Smart Tech

                    Helping animals with Technology

                    Written by : Heidi Ström on Digilah (Tech Thought Leadership)

                    The creative mind and focus on your purpose in life.

                    I think I was only 3 years old when I sat in my grandmother’s room. Sitting by the table looking out from the window, seeing all the beautiful snow, and the stars caught my interest. I was only 3 years old when I sat and wondered what the meaning of life was.

                    My childhood was not easy, I had an abusive father who drank a lot of alcohol and chased us with his guns! So, I kind of grew up to be extremely intuitive and ready to run. I had to “read” my father’s energy and temper. This kind of life made me a small problem solver. I did build a small treehouse in the woods.

                    I built it between 3 trees like a triangle. It was my safe place. I even arranged a small table and chairs there. I did not build windows, not for security reasons only small peak holes so I could see if there was a threat coming. I also did build it 1,5meters from the ground so no animals could “visit”.

                    I felt it was also my problem-solving “office”. I was proud of it! Luckily my father stopped drinking alcohol and did almost stop all abuse. 

                    I am 43 years now and still a problem solver. 

                    Now from my life to TECH, tech has probably saved my life! I have had the chance to study with mentors from my home, studying everything from physics, laser physics, AI, IoT, Magnetochemistry, and the automotive industry, not to forget the energy business. It has given me happiness and total freedom of choice.

                    But that is not all, I have studied wolves and their anatomy and also the human being, neurological problems, and hormones. I felt I wanted to learn everything about everything so yes, I did even study all kinds of religion and philosophy of course and history.

                    No matter what you study, you will have some use of the knowledge when the stars align with you. The saying, throw me to a pack of wolves and watch me return leading the pack! That is very true in my life. I was thrown to the wolves many times.

                    An example when I came up with the first navigation app for visually impaired people, I did lose the idea even if I was dealing with an organization helping the visually impaired. You see, you can trust the org but perhaps not all the people working there.

                    In this case, there was a man who stole my idea. The only thing comforting me was the idea that a lot of people did get help from this app all around the world.

                    Hard to say but boy have I lost a lot of ideas cos I did not afford to make them myself. I had a very hard time getting an investor. I came up with an app when the media had a lot of headlines on rape cases in India. I wanted to help the women there.

                    And the app was called the family secure app. I got involved with developers in India, they called me Didi(sister). And yes, they became like a family to me and we still have contact after many years. Well, this Idea still exists but has not been made cos I have not got any investors. But maybe someday? Que sera whatever will be will be as they sing!

                    I am happy for VR during the pandemic. It has helped so many people work remotely. And much more. So now My ideas include VR, AR, MR, and XR. How to implement them in daily life and business.

                    I am now carefully trying out crowdfunding platforms. The fact is that only 2 % of all female inventors get funding, that figure is scary really. Only 2 %? Why?

                    When it comes to leadership I see it as a game of chess. The idea concept or innovation is the king, you are the queen and for example, the soldiers can be a patent or also marketing.

                    You have to consider every step you take, or you will take one step forward and two steps back!

                    Do not feel small asking for advice from professionals. Do not be too proud. Build a team! If you haven´t got money for salaries well then offer something else like shares in the company.

                    No matter what, try to build the team, and do not do everything alone like I have been used to doing. You might get some tasks done but not as effective as the energy of a real team.

                    You do not have to understand everything about Tech, but always try to learn a little bit every day. Maybe reading a book, only one page a day? No matter how slow you learn, as long as there is some kind of progress you will win every time!

                    So, both women and men, time to come together for a more peaceful world. There is so incredibly much we can do with AI, for example, medicines, operations, automotive, and energy. The list goes on forever as long as we give ourselves credit for thinking outside the box!

                    And at last, I will share a video of my prototype of a food bowl for toothless pets who either have lost their teeth or have an underbite or have a short nose and are hard to breathe when picking up the food. It might have a futuristic design, but it is working!

                    And remember, unlearn, relearn, and unlearn again, question everything, and focus on your main purpose in life. I recommend reading Viktor F Frankl’s books on this matter!

                    Thank you for reading my story! If you feel you want to connect, I can be found on LinkedIn.

                    Here is a video of my prototype : 

                    Kindest Regards

                    Heidi Ström, Vaasa, Finland.

                    Most searched question 

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                    Digi Tech

                    How to keep up with macro tech trends as a PM?

                    Written by Shyvee Shi on Digilah (Tech Thought Leadership)

                    If you aren’t keeping abreast with the latest IT, Tech, and Digital trends, you’re behind the curve. Tech innovations are important for continuous education and tech development. Yet, keeping track of all of them is incredibly time-consuming. 

                    Even IT professionals spend a lot of time gathering information, as there are hundreds of expert sources and even more technologies. So, I have a few simple steps on

                    How to Stay on Top Of Modern Technological Innovation

                    [1] Read: Spend some time reading about new technologies and concepts through sites like TechCrunch, Digilah. Also, try to keep yourself updated about the Tech stack your team is already using.

                    [2] Monitor Competition: Not just direct competition, it helps to follow companies in same problem domain/space. It’s good to be one up the competition, but since it is not always possible, following them closely gives a good insight about new concepts and tech that they might be aware of.

                    [3] Watch annual Developer conferences from major tech companies (e.g. Google, Apple, Meta, Amazon)

                    [4] Read commentary from Industry analysts (e.g. Ben ThompsonBenedict Evans, etc.)

                    [5] Follow Tech influencers and pay attention to trends they’re bullish on (e.g., Michael SpencerMartin HarbechAlex KantrowitzTom Emrich, etc.)

                    [6] Discover new markets and ideas with 5-minute reports from Trends.vc by Dru Riley

                    [7] Pay attention to what company’s top VCs are investing in, and follow those companies

                    [8] Read engineering blogs to learn how systems work in relatively simple language and understand how world-class teams solve product problems and eng challenges!

                    [9] Internal Tech Team: My biggest resource is my teammates who are generally more updated. I am curious about implementation and architecture, and I keep asking them questions, and they are kind enough to explain stuff to me stuff. This is quickest way to get all updates.

                    [10] Events and Meetups: All the latest technologies kind of breed communities around them. That’s a great way to know the latest trends and keep yourself updated. You can become a part of the Digilah Tech community.

                    Keeping up with modern technologies allows businesses to increase sales, transform business models, launch innovative products, and improve customer experience.

                    However, the number of emerging technologies is constantly increasing. It’s highly time-consuming to keep track of them since there are numerous sources to study, but they don’t provide accurate and full definitions, let alone cover all the latest IT trends.

                    To overcome the challenge, product managers must find ways to help their teams stay on top of this changing world by contributing to the community, subscribing to trade publications, joining professional communities (Digilah Linkedin page) and attending seminars, technological events.

                    Most searched question 

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                    Web 3.0 Tech

                    UNDERSTANDING THE MERGE

                    Written by : Makongue Tobbo Gilles Camille on Digilah (Tech Thought Leadership)

                    To understand the term Merge, it is important to master certain operating mechanisms of the Blockchain, such as the proof of work (Proof of work) and the proof of stake (proof of stake) algorithm consensus.

                    The proof of work: is a mechanism by which the different machines (represented by miners) on a blockchain network validate transactions on that network, through a consensus algorithm in this case the proof of work consensus algorithm. Proof of work is done using a set of machines (computers, CPUs, GPUs, Asics etc.) driven by humans called miners. A miner’s role is to secure the network by validating transactions as they appear on the blockchain.

                    Basically, each transaction corresponds to a mathematical equation whose solution is unknown, when a transaction is carried out on the Bitcoin network for example, the miner whose machine will have the greatest computational capacity will succeed in solving the mathematical equation hidden behind the transaction initiated, will be rewarded with an amount of crypto (Bitcoin) into his wallet. This process is called mining. 

                    Once the transaction has been validated by the winner (miner having validated the transaction) all the other machines (nodes) must validate and approve the transaction as well so that a copy of this transaction will be shared on all the machines involved in the mining process.

                    This mechanism makes it difficult or even impossible for a hacker to modify the content of the transaction. The hacker will have to modify the copy of that transaction at the same time on more that 50% of the miner’s machine that constitutes the whole network. 

                    Generally, several entities or people join forces and create what are called mining pools in order to have an important computing power in order to validate a large number of transactions faster. The proof of work remains one of the most secure computer systems in the world. although it has certain limitations such as high energy consumption, low transaction speed, and high transaction costs to name a few. 

                    It is important to recall that the Blockchain Ethereum has also been operating under proof of work since its creation in 2015 and wanted to change the consensus mechanism for ecological and scalability reasons. Several alternatives have been proposed to overcome this problem, but one of the most important ones remains the Proof of Stake consensus algorithm.

                    Proof of stake: validates transactions on the network using money staked in wallets. Here to validate transactions on the network, unlike having a machine (GPUs, ASICs) whose computing capacity must be huge, validators must store a require amount of crypto (money) in their wallet defined by the developers of the blockchain in question, so they can participate in securing the network by validating transactions. The higher the amount, the more likely the validator is to validate a transaction, and in return earn some reward (money in the form of crypto).

                    In order to prepare for the transition from proof of work to proof of stake, the developers of the Ethereum blockchain set up in December 2020 a network called Beacon Chain (Consensus Layer) which is a separate blockchain from the Ethereum mainnet, running in parallel but never having processed any transaction on the main network. The Beacon chain uses the proof of stake consensus algorithm.

                    The MERGE is simply the fuse of the main Ethereum network (main net) which works under the proof of work with the Beacon Chain which works under the proof of stake consensus. 

                    One of the objectives of MERGE is to reduce the significant energy consumption generated by proof work consensus algorithm. It is important to remember that The Merge is only the first step for a total migration from proof of work to proof of stake for the Ethereum Blockchain. There are several others steps such as:

                    Ø The Surge: whose objective will be to increase the number of transactions per second commonly called scalability so that the Ethereum network can reach the up to hundred thousand transactions per second. To carry out this step, the developers will use a network partitioning technique called sharding, which consists of dividing the network into several parts called shards, so that the transaction processing calculation will be shared among the network, therefore more digestible and faster.

                    Ø The verge: which will make it possible to set up the Verkle tree (an improvement of the Merkle tree) which will allow network participants to be validators without having to store a large amount of data on their machines (computers).

                    Ø The Purge: which will be a continuation and improvement of the previous step “the Verge”

                    Ø The Splurge: which will constitute a series of updates to the Protocol.

                    What we must remember from this important step (The Merge), the transaction costs will not be reduced, the transaction speed will not change either, since all these improvements will be integrated into the future steps listed above. On the other hand, what will change, will be the reduction in Energy consumption of nearly 99%, the issuance of tokens which will be reduced by 90% (the quantity of tokens in circulation will reduce), and the reward system as well.

                    I am a freelance Blockchain consultant, reach out to me and I would love to help you more on this future technology. 

                    Most searched question 

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                    Categories
                    Med/Health Tech

                    Health tech a boon to Women’s health

                    Written by : Bhawana Yadav on Digilah (Tech Thought Leadership)

                    Women’s health is the most neglected sector, even after multiple attempts of bringing attention to it on different horizontal and vertical levels. According to WHO health is the culmination of the physical, mental, emotional, and spiritual well-being of an individual

                    A woman starts her biological journey from the onset of puberty, fertility years, and menopause, and till life continues. 

                    LevelUpForWomen, a women’s health and wellness-based startup working on the niche of reversing PCOS was co-founded by partners Chetan Arora and Bhawana Yadav. Polycystic Ovarian Syndrome is a common endocrine disturbance that affects roughly 6% to 12% of women of reproductive age. The data is still insufficient as most of the women go undiagnosed due to several factors in their lives and the lack of PCOS-based specific scientific research and developments.

                     The startup was conceived based on personal experience and lack of guidance by the medical fraternity for the initial years of bearing with PCOS symptoms. It is currently bootstrapped and is already on the profitable side from the business perspective. 

                    Technology has been a boon for women’s healthcare, especially in the post-pandemic world. It can be looked at from both the sociological and economic lens to arrive at the conclusion that healthcare and technology are a great combination for the knowledge and wellness revolution. 

                    In a research conducted by Mckinsey, they analyzed 763 FemTech companies (FemTech a term coined by entrepreneur Ida Tin) largely tech-based and enabled, consumer-centric solutions addressing women’s health, excluding biopharma and incumbent medical devices as well as the companies which included unisex services.

                    It concluded the beginning of the FemTech revolution and domination in public awareness and generating large-scale funding, However, the services were earlier limited to menstrual products, devices, and applications. 

                    New startups like LevelUpForWomen have proven to be a one-stop virtual healthcare and wellness platform. 

                    In our experience and case studies, technology in terms of social media has become a great tool for social awareness and probing to take an action even if you are sitting in the far remote corner of the country.

                    It does not just act as a catalyst and solution provider to the direct consumer but also a great medium to sensitise other genders and generations which have hushed over women’s reproductive health for centuries. 

                    In the post-pandemic world, the mental and physical health of women has undergone a major toll, being the bearer of family and trying to manage work-life balance has become even more difficult. The results are visible in hormonal imbalances, increased stress, anxiety, and depression cases. Women feel safer reaching out to judgement

                    -free healthcare solutions online rather than visiting traditional clinics where the approach is the same as it was 20 years ago. 

                    The FemTech revolution in the healthcare industry is still in a nascent stage and will take time to be accepted in Tier-2 cities with fewer apprehensions but it is the dawn of the future.

                    Women are finding a supportive community via these technological mediums and a platform to grow and heal and restore balance in their lives. These developments promise a tomorrow where health tech will not just expand the female consumer-oriented business but also provide an opportunity for groundbreaking research and growth for sustainable women’s health. 

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                    HR Tech

                    How technology affects the work environment today?

                    Written by Shweta Rautela on Digilah (Tech Thought Leadership)

                    In the prevailing scenario, Technology has perpetually converted the way people across industries do their work.

                    From the past two decades digital evolution has improved working conditions immensely. It has augmented productivity and made working from anywhere accessible.

                    I am going to shed light to some of the upsides and downsides I have witnessed with the emerging technology trends.

                    ⏩ Team Collaboration made easier:

                    Thanks to the virtual communication tools, it allows us to work more closely even as we work remotely. Team collaborations have been simplified. People don’t have to be present physically at the same place.

                    Video conferencing, meeting remotely and working on the same stuff at once with cloud based file sharing has made our life easier.

                    Automated follow-ups and customer service using AI messaging has outperformed the heavy lifting.

                    ⏩ No longer need to stay at the Workplace:

                    Major impact of digital evolution in the workplace is the workplace itself. Majority of workplaces still ask you to work on-site, there are plenty of positions open to work remotely all over the country.

                    Advancements in global job hunts have given wings to our fulfillments and outlived the restrictions to our capabilities. We can freelance from anywhere. Organizations can hire potential candidates half a world away.

                    ⏩ Efficiency and Incessant Speed:

                    Technology is the real boost. Employees have become systematically structured than ever before. What used to be a cumbersome tiring process is now done in seconds. Messages can be sent instantly to colleagues and clients across the world. Payments, billings and proposals can be taken care off immediately.

                    🚫 Some of the downsides include anxiety due to increased working hours. If you work from home it may feel like you are never out of the office. Flashing, pinging constantly draw Employees back to their jobs.

                    The learning curve to implement new methodologies separating employees by screens leads to miscommunication. Being glued to systems disrupts people and automated voicemails sometimes can make clients upset.

                    In a nutshell, technology in the office environment has encouraged productive habits. Organizations with advanced approaches may consider the gains in efficiency from technology as a reason to slow down as opposed to rushing the process. 

                    I hope employees one day will get notified to take a break instead of handling more work related demands.

                     

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                    Mar Tech

                    Opportunities with O2O Commerce (Online-to-Offline)

                    Written by Gunalan R on Digilah (Tech Thought Leadership)

                    Many brick and mortar businesses have put new retail and omnichannel strategies on their agenda. The pandemic has pushed many consumers, like us, online. But yet, different sets of consumers still long for the in-store experiences. 

                    On another note, companies, now, have to battle with a mix of high inflation, consumer behaviour and changing trends. With big brands like Walmart and Shopify laying off their workforce, there is a significant uncertainty in the retail industry.

                    That said, all sectors of the retail industry had embraced technology solutions to accelerate the pace of digital transformation. 

                    For the many of our beloved retails brands, offline-to-online commerce (O2O) is the solution. 

                    O2O integration is where retailers use online and offline to provide improved customer experiences. It’s a strategy to convert traffic from ecommerce into offline sales. 

                    A report by Forrester notes that while online shopping is projected to grow to 27% of overall retail sales by 2023, consumers are rethinking the in-store experience – with 40% of adults in the US saying they enjoy shopping in stores less than before the pandemic.

                    A hybrid O2O retail model bridges the two channels with a single strategy – elevating in-store shopping with digitally-enhanced experiences, while providing enticing virtual environments online. As customers become more experience-driven, the gap between ecommerce and physical stores is further reduced, with completely re-imagined customer journeys.

                    Virtual shopping with live digital support

                    Online shoppers can be instantly connected to skilled in-store staff to explore products. Customisable web widgets for live chat, audio and video calls can be leveraged for instant customer service or virtual shopping experiences. These widgets can also be activated by clicking web links – which many businesses design in their branding as buttons or images on their websites, inviting shoppers to enjoy tailored shopping experiences.

                    Digital platforms connect customers to staff best suited to their needs, while delivering rich customer insights. 

                    They can even follow up with the customer over their preferred instant messaging and social media channels for better relationship building – even sending special offers and deals exclusive to that customer.

                    Many of us know QR codes where customers can scan them for shopping, provide product information and make payments

                    Another way is to bridge the divide between in-person and virtual environments through QR codes. This blends the O2O shopping experience. For example, sharing of QR codes in marketing campaigns and advertisements, or sending a message on your Facebook Pages can transform them into a powerful communication platform. Strong retail relationships can be built through live chat, instant message platforms, virtual number or video calls and more. A QR code linked to a cloud-based omnichannel solution can help you to build a 360° customer profile with minimal effort.

                    Humanising your brand to nurture customer relationships

                    Modern customers have come to expect almost immediate responses to their queries. If you keep them waiting, or force them to navigate through a complicated procedure to answer their question, you will miss opportunities and risk losing customers to the competition. Another key differentiator is quality of service – which the right technology platform can help with, through the power of data.

                    By building close relationships through on-demand communication, staff can give guidance to customers based on their unique preferences, habits and order history, ensuring a fully personalised journey. This is vital, given that 86% of customers cite an emotional connection with staff as a reason to continue doing business with a brand.

                    Inspire loyalty from existing and new customers by building a brand that they love through a total customer engagement platform

                    Most searched question 

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